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197 Uppsatser om Geographic segmentation, - Sida 2 av 14

Regionförstoringens effekt på den lokala kommunikationstillgängligheten : En fallstudie av Strängnäs och dess omland

The aim of this study has been to describe the ongoing region enlargement process in the region Mälardalen, located in the east part of Sweden, and to investigate how this process can affect the local level. The study is especially orientated on public communications and accessibility. The intention has also been to examine how the local accessibility can affect the re-gional development in Mälardalen. The local investigation object that has been chosen for this research is the city Strängnäs, situated in the province of Södermanland. The city of Strängnäs and the cities in it?s near geographic surroundings has been the benchmark for this casestudy, in which the local accessibility with public transportation has been investigated.

Hållbar utveckling i geografi i grundskolan

Sustainable development in geographic in compulsory school.

Spelet om infrastrukturen - En diskursanalys av riksdagsledamöters föreställningar av offentlig privat samverkan

The purpose of this article is to describe the discourse in which public-private partnership (PPP) resides, within the Swedish parliament, in the field of infrastructure. I have chosen to look at the latest three years deliberation where PPP appears in parliament bills.This case study is based upon discourse as a qualitative method. Five indicator signs which is history, comparison, geographic location, vision of growth potential and solution controls the context of PPPThe result of the analysis was that a clear discourse was unravelled. A first rather surprising conclusion shows that it is possible to disconnect the discourse from PPP. PPP is not important by itself, the result shows that it only play the part of possible solution to the problems related to the discourse and does not have any value in its own.This result lead the conclusion that PPP is no more than a tool for politicians to get as much out of their infrastructural aims as possible, as rational vote-maximizing actors.

Byte av kommunikationsstrategi när nationsobligatoriet faller : En fallstudie av hur nationerna i Uppsala bör agera om nationsobligatoriet faller

AbstractTitle: Change of communication strategy when the compulsory nation membership falls (Byte av kommunikationsstrategi när nationsobligatoriet faller)Number of pages: 51 (58 including enclosures)Author: Elin RantakokkoTutor: Peder Hård af SegerstadCourse: Media and Communication Studies 30 hpPeriod: Spring of 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: This essay will result in some guidelines how the nations in Uppsala can act if the law according the compulsory membership in the student union and the student nations change. This essay focuses on how the nations can communicate to keep their members.Material/method: I have done seven interviews with persons that work in three different nations and the head of the Curators convent (the collaboration center between the nations), I have read articles from the largest newspapers and web pages. I have also read the Commission of Inquiry's recommendation according abolishing the law regarding the compulsory nation and student union membership. I have created two scenarios based on the material, according to Peter Schwartz advises.Main results: These scenarios show that the student nations have to become better at communicating with their new members and their already existing members.Keywords: Scenario planning, marketing, communication, student union, student nation, market segmentation, strategic communication, profile, organizations change..

Tidsmaskinen och rörligt arbetsliv : En studie om kommunikationsteknologier och rumsligt gränslösa arbetsliv

This essay is a time-geographic study of workinglife mobilities and investigates two days of work for five respondents. One from home and the other from the persons workingplace. Qualitative and quantitative methods has been applied to illustrate and analyze the two days along with time-geographic constraints. The findings are concluded into themes which represent the two local pockets of order: Home and Workplace. Themes of home are: Comfort station, Household, Curtained-off, Tele-contact and Environment.

Den geografiska, funktionella och processorienterade organisationen : en fallstudie av Holmen Skog, SCA Skog och Sydkraft Vattenkraft

This thesis reports on a case study of two different organisational forms in the Swedish forest industry; the geographic and the functional organisation. The work in the geographic organisation is carried out within districts under the supervision of an overall responible district manager, where as in the functional organisation the work has been divided into functions headed by function managers. Forest magement, logging and wood purchases are examples of such functions. The general idea of the functional organisation is having the functions working over a larger geographic unit, without subdividing district boundaries of the region. Also a third organisational form of current interest for the forest industry; the process orientated organisation, is analyzed in the case study. Here, a company outside the forest industry has been analyzed, since no forest company was considered to have made as much progress of changing organisation to process orientation. In the report I present the results from qualitative interviews, where I give the reader a picture of the motives behind each organisational form, what the form implies for some of the company?s interested parties and the organisations? views on future organisational development.

Kvalitetskontroll av servicedatabasen Sisyla

Sisyla is a joint project between the counties of Skåne, Blekinge, Jönköping, Kronobergand Kalmar in Sweden. A geographic database has been built with the aim to study theservice situation of the area. The main purpose of this thesis is to find a method toinvestigate the quality of the Sisyla database and to apply it. The method is adjusted tothe standard ISO 19114. The agreement between the database and reality was studied ina test sample.

Den nyliberala staden : -Ett Kalmarperspektiv

Abstract Contemporary cities find themselves today in a fierce competition against other cities over company establishment and in -migration. In this competition, the city?s main objective is to become an attractive site of capital accumulation.  As this happens, the pressure on the vulnerable groups in society increases, leading to a social geographic polarization. I have examined how the shift towards neoliberalism has affected a city on the fringe as Kalmar. How is the postindustrial urban space constructed? I found this important to analyze since it put two important questions in the light: For whom, and for which purpose do we build the city today? My questions have been:v  What are Kalmar municipality?s strategies to develop Kalmar?v  What are the results of this strategy in the urban space?v  What are the consequences of this strategy?The research has been a case study of the city of Kalmar with a qualitative deductive approach where David Harvey?s theories about the city in a capitalist system have been the underpinning structure.

En bibliometrisk kartläggning av det astronomiska/astrofysikaliska forskningsområdet ?extrasolar planets?

The purpose of this study was to bibliometrically investigate and describe the research area called ?extrasolar planets?. The research questions were: Which authors were mostly cited within the area when the first authors (and their co-authors) were considered? Which authors were found in most co-occurrences? Did particular author collaborations emerge? To which institutions were most authors affiliated and did the size of the institution have an influence on whether an author was cited? What was the geographic distribution of authors and institutions and were there any patterns of collaboration?Did the image of dominating institutions and countries depend on the viewpoint?How applicable was Lotka?s law on the collected data? The data was collected from citation lists in documents from the database Arxiv.org. The documents were extracted by using the search term ?extrasolar planets?.

Tvåspråkighet och Livsbanor : En undersökning av avgångselever från Gränsskolan i Haparanda

This essay deals about bilingualism and lifepaths. The essay is based on a qualitative study, where eight individuales have been interviewed, all of them from Gränsskolan in Haparanda. Before the interview´s a study of relevant research literature was made.The main purpose with the essay, is to study if the informant?s life paths have been affected by their bilingualism, i.e. if the informers moves and education etc.

GIS för fastighetsrättsliga frågor inom energibranschen

The purpose with the work is to study Fortums activities with hydro power plants, dams and reservoirs mainly in a premise jurisdictional perspective and to show how GIS would be a helpful tool for the future.A great deal of the information that the Generation Hydro-division at Fortum are managing have a spatial element. That means that it is possible to spatially join this information to a geographical polygon, line or point. This information is today gathered from several different sources, such as files, paper maps and digital data of several kinds. A Geographic Information System (GIS), as and aid besides the ordinary tools should be an effective support in the everyday work with questions of a premise jurisdictional nature.The goal of this work is to account for how to organize, present and analyse geographic information. We will show how to link from the map to traditional tools such as calculation- and register programs.

Köpbeteende på mogna konsumentmarknader : ? En studie av generationerna Y samt 55 plus

A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. Furthermore, the consumer of today has a more complex and flexible purchase behaviour which is difficult to catch. This makes consumer segmentation difficult. International studies indicate that dividing consumers into generation cohorts might be advantageous in understanding consumers of today.

Establishing in China?s ?good-enough? market - - A benchmarking study on Scandinavian engineering industries? further establishment in China

Title: Establishing in China?s ?good-enough? market - A benchmarking study on Scandinavian engineering industries? further establishment in China. Problem discussion: The Chinese market is gaining importance for Scandinavian engineering industries and is by many considered a crucial market to be successful in. These companies have a tradition of producing premium products for premium customers. However, in China many are currently experiencing the threat from local competitors producing products of somewhat less quality aimed at the vast Chinese middle market - the good-enough market.

Prevalence of selected infectious diseases in Samoan dogs

SCA is the largest private owned forest owner in Sweden, with an ownership of 2 million hectares of productive forestland. To manage the planning of such large areas and to fit the traditional organization structure of a Swedish forest company, the planning approach is subdivided into three stages; strategic, tactical and operational. The strategic part, based on a statistic sample of stands, returns a harvest level estimate which should then be implemented at actual sites in the tactical part. This procedure can lead to incompatible solutions as the strategic solution is not necessarily possible to translate into actual sites in the tactical plan. The geographic aspect is important in tactical planning due to the large costs for moving equipment and maintenance of a large number of forest roads.

Processjämförelse : säljprocessen inom ett internationellt företag

Sales is the foundation for all commercial business and companies that have the best sales process in conjunction with efficient deliveries will do well in the long run. The author of this report was tasked by the Organisation in South Africa to study new/alternative ways of attracting Swedish companies to South Africa and sell the services of the Organisation to these same companies (defined as the sales process in this report) by analysing how similar international service companies do the same. A benchmarking process has been conducted with four similar service organizations in South Africa to examine how these companies work in comparison to the Organization. Surveys have been used for purposes of this study, as the methodology is well suited to provide the author a view on the opinions, perceptions and experiences of the respondents.The project aimed to develop new methods to attract Swedish companies to South Africa or improve and streamline the existing methods. The aim was also to develop new ways to sell the organization's services to Swedish companies.The study concludes that there is little focus on marketing of services within the Organisation.

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