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197 Uppsatser om Geographic segmentation, - Sida 12 av 14

Inventering av bergborrade brunnar för dricksvatten i område med risk för salt grundvatten : en utredning av grundvattensituationen i Vreta-Ytternäs i Uppsala kommun

The city of Uppsala and its surroundings are a very expansive area. A prerequisite for a sustainable development of the area is well-functioning supply of drinking water. In Uppsala municipality, the Uppsala esker and Vattholma esker are the groundwater storages for drinking water. Besides the eskers, other sources of qualitative groundwater in the Uppsala municipality are relatively poor and more than half of the area consists of ground conditions with a risk of saline groundwater. The neighbourhood of Vreta-Ytternäs is situated 10 km south of Uppsala, in the area with risk of saline groundwater but outside the municipal water supply.

Solvärme på Utö

The guest harbor on Utö, Utö Gästhamn, is currently using electricity for heating all of the water used in the showers and taps. Because of the large amount of visitors, especially during the summer months, the hot water usage gets very high and that is also the case for the electrical bills. During the year of 2011 the cost of electricity for Utö Gästhamn reached a total of 257 500 kr. Out of these 257 500 kr approximately 142 000 kr, 55 % of the total cost, were because of the water heating.The report is the result of a cooperation with Skärgårdsstiftelsen, the Green Islands-project and Utö Gästhamn where the mutual goal is to dimension a solar energy system, to promote the sustainable development.Initially the different techniques for the solar energy system are researched. The techniques are plane solar collectors, evacuated tube collectors, pool collectors and photovoltaic cells.

Competition for forest fuels in Sweden : exploring the possibilities of modeling forest fuel markets in a regional partial equilibrium framework

This thesis project focuses on the need for better tools for analyzing competition for forest fuels in Sweden, in particular how policy measures may influence the market and involved actors in different regions of Sweden. Raw materials from the forest have for long constituted important inputs in the Swedish forest industry. Today some of these raw materials are increasingly used as inputs also in bioenergy production, largely driven by bioenergy promoting policies, and there are signs of increased competition for forest fuels which may have various and uncertain effects on the industries in question. The thesis project explores the possibilities to adapt previously used forest sector equilibrium models into a new model suitable for analysis of Swedish forest fuel markets, called the Swedish Forest Sector Trade Model (SFSTM). The approach takes into account regional differences in supply and demand for 23 types of products produced and/or used by eight types of producers, plus consumers, in five different regions (four Swedish and one international).

Gäddfisketuristerna : En kartering och marknadssegmentering av de Europeiska marknaderna för gäddfiskande turister i Sverige

This investigation indicates that there are regions within Europe that seems to have similar preferences and priorities regarding pike angling travels to Sweden. Swedish pike angling facilities process in first hand markets with favourable economic circumstances and a cultural interest for pike angling. There was a big differences in features between the Northern, Western, Eastern and Southern regions of Europe. They also seems to be tied to specific regions within some of the nations.The regions have diverse requirements and distinguish in terms of consumption and preferences regarding different aspects of pike angling. From there it is possible to divide pike angling tourists into segments.

Attitudes towards hedging by diversified and non-diversified farmers : a comparative qualitative study

Deregulation on the market for agricultural products leads to a more globalised market with increasing price fluctuations. This, in turn, places the farmer in positions influenced by new risks but also improved opportunities. The farmers are faced by uncertainty in terms of financial outcome. To be able to utilise these new market conditions it becomes increasingly important for farmers to continuously follow the price trend, and to develop strategies how to manage the risks exposed by a volatile market. Farmers with different conditions perceive risk in different ways. Hence, their risk management behaviour will vary.

Möjliga strategier för mobila tjänster

Problem: De teorier om strategier som finns idag och som används kan synas vara föråldrade. Då information skiljer sig från de traditionella tjänster och produkter finner vi ett behov att undersöka hur vidare strategierna kan användas inom den mobila kommunikationen och den nya ekonomin. Syfte: Syftet med denna uppsats är att skapa förståelse för möjliga strategier som kan göra mobila tjänster lönsamma. Metod: Vi har använt en kvalitativ undersökning med ett positivistiskt angreppssätt. Genom en abduktiv ansats kommer vi att föra en diskussion genom teorin samt empirin.

Marknadsföringsteorier i små företag : ? ett vinnande koncept?

Syfte: En vanlig och traditionell uppfattning bland företagsledare i små företag är att små företag i princip fungerar som stora företag, men i mindre skala. Dock har Welsh och White, som skrivit artikeln ?A small business is not a little big business?, en annan uppfattning och menar att detta är en felaktig bild av små företag vars storlek skapar speciella förhållanden. Syftet med denna uppsats är att belysa förutsättningarna för marknadsföring i små företag.Metod: Det vetenskapliga förhållningssättet i denna uppsats är av hermeneutisk karaktär.Eftersom vi studerat marknadsföring på universitets- och högskolenivå har vi redan med oss en hel del kunskap och åsikter i ämnet. Vi kommer även att påverkas under resans gång av det material vi samlar in.

Bedömning av utländsk brytning och förståelighet hos personer med svenska som andraspråk före och efter en kurs i svenskt uttal

There is a lot of research made on second language (L2) learning (Jesney, 2004). However the relationship between foreign accent, intelligibility and acoustics within pronunciation tutoring is quite an unresearched area (Thorén, 2008). The aim of the study was to analyze how a course in Swedish pronunciation affected foreign accent, intelligibility and acoustics among L2-learners of Swedish. A total of 41 people participated in the study: 16 L2-learners, 4 native Swedish speakers consisting a control group and 21 perceptual assessors with Swedish as native language. The L2-learners foreign accent and intelligibility were rated by the listeners before and after a course in Swedish pronunciation on an eight-point Likert-scale.

Landskapsideal : hur uppväxtens landskap formar individen

The landscape can be something that you rest your eyes on, something that goes quickly past outside the windscreen or the place for the daily work. To me, landscape is everything around us ? the city, the field and the forest. But what is landscape for you? What does the idea of the landscape stand for? How does our view of the landscape become influenced of the place where we grow up? And the differences between peoples different views of the landscape ? what does they depend on? My point of the view for this paper is that the landscape ideals mostly depend on the landscape where you grow up and that it depends less on the differences between the individuals. As a landscape architect the idea of the landscape is the essential. The more we learn, the more we realize how complex it is, but deep down we always have our own experiences and memories and that shapes our personalities.

Månadskostnader vid investering i ny bostad : En jämförelse av olika investeringsalternativ och deras ekonomiska påverkanvid införskaffning av ny bostad.

This is a work that look at the factors that affect future monthly costs when buying a house in Sweden and which options are the most financially favorable over a 30 year period. The work also examines whether it is economically beneficial to invest in a low-energy house regardless of geographic location in Sweden, and discuss about whether a calculation template can help individuals to choose more environmentally friendly options. The work has been limited so that a certain number of predetermined factors and its measurable values have been developed with the help of a literature study. The factors chosen are building type, climate, heating systems, loan interest rates, energy prices, energy price increases, inflation rates and down payment. These are then combined into 72 different calculation cases which get put in a calculation model made in excel.

GIS-modellering av habitat för vitryggig hackspett (Dendrocopos leucotos) som hjälpmedel i naturvårdsplanering på landskapsnivå :

The white-backed woodpecker is a forest bird being critically endangered in Sweden. The species is dependent on older forests rich in deciduous trees and dead wood. The main problem for the survival of this species is present shortage of habitat. Conservation work on this umbrella species is at present focused on finding remaining or emerging habitat networks. Large areas are scrutinized in search for suitable habitats to be protected or managed for the species sake.

Fast fashion mot en hållbar framtid- En studie kring konsumenters attityder till hållbart mode

Under de senaste 15 åren har modeindustrin växt och blivit både snabbare och billigare och begreppet fast fashion har etablerats. Fast fashion är en affärsstrategi inom modeindustrin vars mål är att reducera ledtiderna från idé till butik. Strategin syftar till att tillfredsställa kundernas begär av de senaste trenderna på mycket kort tid. Fast fashion branschen kan sägas stå i motsägelse till en hållbar utveckling, då den representerar korta modecykler där kläder tenderar att bli ?slit och släng? varor.

Svenska mejerier stärker positionerna : incitament för lansering av lågprismjölk

The competition in the milk industry has increased during the last couple of years. This is a result of the trade barrier that dissolved when Sweden entered the European Union. The membership signifies an increased internationalization for the dairies, which has also increased the existence of low price chains in the Swedish food market. The increased share of private brands has strengthened the competitive situation for the manufacturer- owned brands. Three of Sweden?s seven largest dairies have now decided to launch a low price milk to cope with the competitive situation.

Den varumärkesuppbyggande processen : En fallstudie på en fackförening

Background: According to many authorities Trademark consideration will within the companies become all more prioritized objectives for competitive advantage and a strong organisational structure.Trade marking is becoming an important tool, not only Production oriented companies apply this on their products or services whereas it is today spread in many different sectors.Problems: On the basis of theoretical and empirical studies, we will try to see how a trademark is built up.This will guide us to our questions at issue:? How has the actual process for HTF been in order to strengthen and to build up their trademark, how have they achieved this in practice?? What are the underlying criteria?s to for this work and what role has the consultant company BMN in the actual process?Aim: The authors have for intention to create an understanding on why there is interesting for a trade union organisation like HTF to carry out a trademark development investment. A further understanding will be to highlighting a strong trademark's advantages and possible disadvantages.Results: As a trade union organisation where the relationship to the members and the potential members is becoming all more important is the interesting to highlight their trademark clear and in addition to that contribute to building and establishing strong relationships. on the basis of this study we can state that it is now one of the most important support activities that as a trade unions to highlight its core values through trademark. As a trade union, one can to a large extent work with and to apply the market the economic mocks-up for trademark build up.The most important aspect is that we can state , in the future developed to concentrate more on communication, positioning, segmentation and diversification, which the trademark act as intermediary.

Centrumhandel i relation till externhandel : - en fallstudie om Strängnäs

In the 90's the establishment of external trade centers had a strong growth in Sweden, primarily in large and medium cities. Gradually took smaller towns by this development. In larger cities with larger and growing customer base than in small towns were not affected by the trade centers heavily, but in the smaller towns where the customer base was smaller, there was a risk that it created a negative competitive relationship between external trade center and trade in the citycenter. In some cases, competition is a positive development for both the citycenter and external trade areas, but in some cases there was a risk that the center became impoverished. In such situation there are theories that the different variety of different types of goods should be at the center and in external trade center could lead to a balanced trade relationship.

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