Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-EnvironmentDate of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management.Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn.Supervisors: Karin Alm and Ulf Johansson Keywords: In-store Marketing, Point-of-Purchase, In-store TV, Gender, Generations. Thesis Purpose: The purpose of the thesis is to contribute to a greater understanding as to how consumers react to and perceive PoP TV-screens within the in-store retail environment. More specific, the aim of the study is to investigate if gender and Generations react and feel differently towards the use of PoP TV-screens. From a practical standpoint, the study will aid marketers in how they can communicate more effectively with their target-market inside the store. In addition to this, the study will provide retailers with an insight into the overall atmospheric effect that the placement of TV screens has on stores.

The first company to send TV-commercial was the American company NBC, it was in the year of 1941. In Sweden, TV-commercials were first shown in 1987/88. TV 4 was the first channel to send commercial in Swedish television.TV has the advantage of showing both sound and picture, which makes TV the strongest channel of communication to mediate a message between a company and the consumer. Although TV-commercial is the most expensive choice to mediate a message, it is also the most effective one. (Persson, 1993)Almost everyone is exposed to TV-commercial daily.

Few Generations have gotten as much media attention as Generation Y. Growing up in the digital age Generation Y has become very different from previous Generations. An interesting topic is if this is reflected in the way Generation Y act as leaders. The purpose of this study is to describe what kind of leadership Generation Y prefers, to explore how individuals belonging to Generation Y act as leaders and finally to investigate if there is a discrepancy between these two perspectives and if so try to understand it. By reviewing existing research and conducting depth interviews with employees and managers at a Swedish bank we recognize preferences in a number of categories, which Generation Y require from leaders.

All small- and medium-sized family owned enterprises need to sooner or later undergo a change of ownership. When the elder generation is approaching their retirement they have to make a choice; either hand over the business to the younger generation or sell it to an outsider. The succession of the family owned business can create a life long dilemma for the entrepreneur. From the view of taxation there are, according to current legislation, no reasons to plan the succession to the younger generation. If no preparation has been done, the optional law system concerning inheritance will divide the property left.

A study of the Generations problematic in museums of work and local folklore societies, principally run through volunteer work. Illustrative examples are Ödestugu local folklore society and Husqvarna Factory Museum in Småland (Sweden). The empirical study consists of interviews with active people and inquiry among societymembers and workers at the factory. An analysis of interest, engagement and the view of the future is made and concepts like professionalisation and change are discussed. By way of conclusion the coming generation problem is discussed in relation to professionalisation, the historical development, volunteer work, economy and national projects..

A central discussion within society and businesses today, is the change of Generations in the business market which occurs within the upcoming years. A change of Generations is unavoidable and a natural step in business. The challenge of the forthcoming reform is the large number of people leaving the labour market and the grand entrance of new labour; Generation Y. The characteristics of Generation Y differ from the older generation which enhances the challenges for the businesses to attract a new workforce. It may also be necessary for the organisations to adapt to the younger generation.

?Nästa Generations ryggskydd? är ett examensarbete vid Innovations- och designingenjörsprogrammet på Karlstads Universitet. Uppdragsgivaren är Stefan Ytterborn på POC Sweden i Stockholm.POC är ett företag som satsar på att utveckla ny och effektiv skyddsutrustning till alpinskidåkare för att förhindra allvarliga skador. Då utrustningen och åkstilen ständigt blir mer extrem måste även skyddsutrustningen utvecklas för att ge så bra och smidigt skydd som möjligt.Uppdraget har gått ut på att ta fram en produkt eller metod som skyddar ryggen vid alpin skidåkning. Denna problemformulering har varit väldigt öppen och gett en hel del spelrum vid idégenerering och produktframtagning.Examensarbetet resulterade i en produkt som skyddar ryggen mot den nuförtiden mer frekventa skadeformen, kompressionsskador.

?Nästa Generations ryggskydd? är ett examensarbete vid Innovations- och designingenjörsprogrammet på Karlstads Universitet. Uppdragsgivaren är Stefan Ytterborn på POC Sweden i Stockholm.POC är ett företag som satsar på att utveckla ny och effektiv skyddsutrustning till alpinskidåkare för att förhindra allvarliga skador. Då utrustningen och åkstilen ständigt blir mer extrem måste även skyddsutrustningen utvecklas för att ge så bra och smidigt skydd som möjligt.Uppdraget har gått ut på att ta fram en produkt eller metod som skyddar ryggen vid alpin skidåkning. Denna problemformulering har varit väldigt öppen och gett en hel del spelrum vid idégenerering och produktframtagning.Examensarbetet resulterade i en produkt som skyddar ryggen mot den nuförtiden mer frekventa skadeformen, kompressionsskador.

Media spelar stor roll i vårt samhälle. TV är det massmedium vi använder i störst utsträckning. 90 procent av barnen som är mellan nio och fjorton år ser på TV dagligen. Det är inom denna åldersgrupp (närmare bestämt 11-12-åringar) vi valt att göra vår undersökning. Undersökningen berör frågor som vilka TV-program barnen ser på och om barnen kommer i kontakt med dokusåpor? Vi kommer även att se närmare på vem barn tittar på TV med och om det finns någon skillnad mellan pojkars och flickors TV-tittande.

How does a corporation work during the recruitment phase to entice and motivate younger members to work for their organization?The aim is to examine in which grade corporations and organizations? recruitment needs to adapt to encounter Generation Y on the labour market.The base in our method is abduction and our research is based on a qualitative method. We have fulfilled interviews with corporations such as Scania, Skatteverket, Swedbank and Appelqvist & Ottoson HR AB.Corporations need in a sense change their recruitment and emphasis their resources to sell the whole corporation and its image to the young job applicant. The younger members demand a total impression of the corporation to implement an interest and to get motivated to work there. Together with our respondents we have realized that Generation Y has higher demands on their workplace than earlier Generations..

Youth unemployment in Europe is a big problem today. The number of unemployed young people has risen past decades, from 10 % in1980 to over 20 % 2010. The purpose with this thesis is to deal with big cohorts and unemployment rate for young people 20-24 years old in Sweden. I have a look at three different Generations, people born:1963-1967 and start working 19871968-1972 and start working 19941988 and start working 2008-2012Did these people from a baby boom face any specific difficulties when entering the labor market 20-24 years later? I have used Easterlin theory in my work and lokked at statistics from SCB (Statsitiska centralbyrån) in Sweden.

Bakgrund: Den svenska arbetsmarknaden står inför en stor förändring. De snart pensionsfärdiga medlemmarna av Rekordgenerationen (födda 1945-54) är på väg att lämna arbetslivet, samtidigt som den unga MeWe-generationen (födda 1980-89) precis har tagit, eller skall ta, klivet in i företag och organisationer. Forskare menar att ett Generationsskifte kommer att medföra ändrade attityder, inställningar och värderingar i samhället och dess institutioner, då varje Generations förhållningssätt till livet är unikt. Frågan är hur dessa grundläggande attitydskillnader avspeglas i de olika generationernas sätt att se på ledarskap, och chefens roll, i en organisation.Syfte: Syftet med vår uppsats är att undersöka och jämföra hur attityderna kring ledarskap ser ut bland några medlemmar ur MeWe-generationen respektive Rekordgenerationen. Anledning till att vi valt detta syfte är att vi vill se hur krav, förväntningar och önskningar på chefer kan komma att förändras, i och med genrationsskiftet av arbetskraft i organisationer.Genomförande: I avsikt att ta reda på studiens syfte, har vi genomfört 14 samtalsintervjuer med sju respondenter ur respektive generation.

Within the next ten years, the largest generationchange ever will take place in the Swedish constructionsector. The purpose of my study is to examine themajor differences between "Generation Y" and previousGenerations. This is done in order to find out how theNCC will attract the employees of the next generation,manage them at work and finally be able to keep theemployees that has been trained internally over alonger period of time.Previous research has been based on theories ofGeneration Y in general. It investigates the distinctivecharacteristics and qualities of the generation, andalso how their upbringing may have shaped them intowhat they are. Three respondent groups wereinterviewed: Engineer students of "Generation Y",officials at NCC belonging to "Generation Y" andmanagers at NCC.The results of the study show that "Generation Y"differs from previousGenerations, and how they differ.

This paper examines family owned tourism businesses with a special focus on succession. In Nordic countries tourism has been widely promoted and used in rural development as a replacement economy for ?traditional? livelihoods based on rural production. Because the tourism and hospitality industry, especially in rural areas, is dominated by family enterprises, the topic of succession is of great relevance for tourism and tourism destinations. This paper looks at family businesses? special characteristics, challenges and advantages in terms of ownership structure, lifestyle, motivations, employees and destination impact.

The aim of this Master?s thesis was to investigate if one can identify a pattern in a family?s reading habits. Our empirical data was gathered in a survey distributed to a family in three Generations, between the ages 15 to 82. The family was interviewed in a life time perspective, in a so called life story character. The questions addressed in this thesis concerned how the reading habits and the general attitude toward literature differ between Generations in one family.