Author: Nancy Haglund & Liselotte IvarssonTitle: Care of older people in the future, about generations experiences and conceptions          [Translated title].Assessor: Jan Petersson This study examine generations in three different age?attitudes towards elderly care in the future. Today there is an ongoing debate in Sweden concerning the care of older people. The main focus in the debate is that there is cut down on personnel and resources in the care of the elderly. We have focused on the Kalmar region, since our intention is not to compare with other regions.

The objective of this thesis was to get more knowledge before an alternation of generations. In theses I have chose to make two drawings, one for dairy cows and one for cattle rearing. The drawings are made for a future alternation of generations at my parental home in the province Dalarna. The results are made out of educational visits at different farms and literature investigations. Those dairy farms who I visited had different milking system at each farm and the cattle farm I visited had beef production. The farms are placed in the middle and south of Sweden. At 1998 the Swedish Board of Agriculture decided to change the stall breadth and stall length and the result of this is that many farmers had to rebuild their cattle- and dairy buildings or end farming..

Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-EnvironmentDate of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management.Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn.Supervisors: Karin Alm and Ulf Johansson Keywords: In-store Marketing, Point-of-Purchase, In-store TV, Gender, Generations. Thesis Purpose: The purpose of the thesis is to contribute to a greater understanding as to how consumers react to and perceive PoP TV-screens within the in-store retail environment. More specific, the aim of the study is to investigate if gender and generations react and feel differently towards the use of PoP TV-screens. From a practical standpoint, the study will aid marketers in how they can communicate more effectively with their target-market inside the store. In addition to this, the study will provide retailers with an insight into the overall atmospheric effect that the placement of TV screens has on stores.

Few generations have gotten as much media attention as Generation Y. Growing up in the digital age Generation Y has become very different from previous generations. An interesting topic is if this is reflected in the way Generation Y act as leaders. The purpose of this study is to describe what kind of leadership Generation Y prefers, to explore how individuals belonging to Generation Y act as leaders and finally to investigate if there is a discrepancy between these two perspectives and if so try to understand it. By reviewing existing research and conducting depth interviews with employees and managers at a Swedish bank we recognize preferences in a number of categories, which Generation Y require from leaders.

All small- and medium-sized family owned enterprises need to sooner or later undergo a change of ownership. When the elder generation is approaching their retirement they have to make a choice; either hand over the business to the younger generation or sell it to an outsider. The succession of the family owned business can create a life long dilemma for the entrepreneur. From the view of taxation there are, according to current legislation, no reasons to plan the succession to the younger generation. If no preparation has been done, the optional law system concerning inheritance will divide the property left.

A study of the generations problematic in museums of work and local folklore societies, principally run through volunteer work. Illustrative examples are Ödestugu local folklore society and Husqvarna Factory Museum in Småland (Sweden). The empirical study consists of interviews with active people and inquiry among societymembers and workers at the factory. An analysis of interest, engagement and the view of the future is made and concepts like professionalisation and change are discussed. By way of conclusion the coming generation problem is discussed in relation to professionalisation, the historical development, volunteer work, economy and national projects..

A central discussion within society and businesses today, is the change of generations in the business market which occurs within the upcoming years. A change of generations is unavoidable and a natural step in business. The challenge of the forthcoming reform is the large number of people leaving the labour market and the grand entrance of new labour; Generation Y. The characteristics of Generation Y differ from the older generation which enhances the challenges for the businesses to attract a new workforce. It may also be necessary for the organisations to adapt to the younger generation.

?Nästa generations ryggskydd? är ett examensarbete vid Innovations- och designingenjörsprogrammet på Karlstads Universitet. Uppdragsgivaren är Stefan Ytterborn på POC Sweden i Stockholm.POC är ett företag som satsar på att utveckla ny och effektiv skyddsutrustning till alpinskidåkare för att förhindra allvarliga skador. Då utrustningen och åkstilen ständigt blir mer extrem måste även skyddsutrustningen utvecklas för att ge så bra och smidigt skydd som möjligt.Uppdraget har gått ut på att ta fram en produkt eller metod som skyddar ryggen vid alpin skidåkning. Denna problemformulering har varit väldigt öppen och gett en hel del spelrum vid idégenerering och produktframtagning.Examensarbetet resulterade i en produkt som skyddar ryggen mot den nuförtiden mer frekventa skadeformen, kompressionsskador.

?Nästa generations ryggskydd? är ett examensarbete vid Innovations- och designingenjörsprogrammet på Karlstads Universitet. Uppdragsgivaren är Stefan Ytterborn på POC Sweden i Stockholm.POC är ett företag som satsar på att utveckla ny och effektiv skyddsutrustning till alpinskidåkare för att förhindra allvarliga skador. Då utrustningen och åkstilen ständigt blir mer extrem måste även skyddsutrustningen utvecklas för att ge så bra och smidigt skydd som möjligt.Uppdraget har gått ut på att ta fram en produkt eller metod som skyddar ryggen vid alpin skidåkning. Denna problemformulering har varit väldigt öppen och gett en hel del spelrum vid idégenerering och produktframtagning.Examensarbetet resulterade i en produkt som skyddar ryggen mot den nuförtiden mer frekventa skadeformen, kompressionsskador.

Media spelar stor roll i vårt samhälle. TV är det massmedium vi använder i störst utsträckning. 90 procent av barnen som är mellan nio och fjorton år ser på TV dagligen. Det är inom denna åldersgrupp (närmare bestämt 11-12-åringar) vi valt att göra vår undersökning. Undersökningen berör frågor som vilka TV-program barnen ser på och om barnen kommer i kontakt med dokusåpor? Vi kommer även att se närmare på vem barn tittar på TV med och om det finns någon skillnad mellan pojkars och flickors TV-tittande.

How does a corporation work during the recruitment phase to entice and motivate younger members to work for their organization?The aim is to examine in which grade corporations and organizations? recruitment needs to adapt to encounter Generation Y on the labour market.The base in our method is abduction and our research is based on a qualitative method. We have fulfilled interviews with corporations such as Scania, Skatteverket, Swedbank and Appelqvist & Ottoson HR AB.Corporations need in a sense change their recruitment and emphasis their resources to sell the whole corporation and its image to the young job applicant. The younger members demand a total impression of the corporation to implement an interest and to get motivated to work there. Together with our respondents we have realized that Generation Y has higher demands on their workplace than earlier generations..

Youth unemployment in Europe is a big problem today. The number of unemployed young people has risen past decades, from 10 % in1980 to over 20 % 2010. The purpose with this thesis is to deal with big cohorts and unemployment rate for young people 20-24 years old in Sweden. I have a look at three different generations, people born:1963-1967 and start working 19871968-1972 and start working 19941988 and start working 2008-2012Did these people from a baby boom face any specific difficulties when entering the labor market 20-24 years later? I have used Easterlin theory in my work and lokked at statistics from SCB (Statsitiska centralbyrån) in Sweden.

Syftet med denna uppsats är att analysera hur män och maskulinitet framställs i reklam riktad till olika mediegenerationer genom olika TV-plattformar. Frågeställningarna har sitt fokus i att tydliggöra hur männen framställs i reklaminslagen genom bland annat hur de agerar, vilka personlighetstyper som uppvisas och även vilka likheter och skillnader som kan påvisas mellan de olika mediegenerationerna. Studiens urval har sett till att analysera reklaminslag på både traditionell TV och webb-TV för att på så sätt påvisa en skillnad mellan dessa, då reklam idag mer specifikt kan riktas till en speciell målgrupp. Urvalet har också bestått i att urskilja olika mediegenerationer där dessa har legat till grund för den efterföljande resultatdelen. Detta har studerats genom en kvantitativ innehållsanalys där ett kodschema har skapats och resultatet sedan kodats i IBM SPSS.

Within the next ten years, the largest generationchange ever will take place in the Swedish constructionsector. The purpose of my study is to examine themajor differences between "Generation Y" and previousgenerations. This is done in order to find out how theNCC will attract the employees of the next generation,manage them at work and finally be able to keep theemployees that has been trained internally over alonger period of time.Previous research has been based on theories ofGeneration Y in general. It investigates the distinctivecharacteristics and qualities of the generation, andalso how their upbringing may have shaped them intowhat they are. Three respondent groups wereinterviewed: Engineer students of "Generation Y",officials at NCC belonging to "Generation Y" andmanagers at NCC.The results of the study show that "Generation Y"differs from previousgenerations, and how they differ.

This paper examines family owned tourism businesses with a special focus on succession. In Nordic countries tourism has been widely promoted and used in rural development as a replacement economy for ?traditional? livelihoods based on rural production. Because the tourism and hospitality industry, especially in rural areas, is dominated by family enterprises, the topic of succession is of great relevance for tourism and tourism destinations. This paper looks at family businesses? special characteristics, challenges and advantages in terms of ownership structure, lifestyle, motivations, employees and destination impact.