Sveriges Television kallar sig en TV i allmänhetens tjänst och har en erkänd roll som viktig aktör i den svenska demokratin. I sin roll som public service-företag har SVT en mängd uppgifter att fylla genom sitt programutbud. Public service uppgifter som alla tillsammans skall främja ett demokratiskt samhälle. I takt med att medielandskapet och samhället har förändrats så står SVT:s ar-bete med dessa uppgifter och mål inför nya utmaningar. Vi har i denna upp-sats anammat teorin om att TV-utbudet för public service idag börjat efterlikna de mer nöjesanpassade TV-kanalerna i fråga om programutbud.

Syftet med denna uppsats är att jämföra journalisters intervjuteknik med avseende på om de utför intervjuer avsedda för press, radio eller tv. Inom journalistiken är intervjun är den mest använda metoden för att skaffa information. I teoriavsnittet går jag igenom vad som utmärker intervjun som journalistisk arbetsmetod och redogör för vad som menas med god intervjuteknik. Jag beskriver också vad som skiljer press-, radio- och tv-intervjuer åt. Med teorin som grund har jag använt mig av en kvalitativ forskningsansats och gjort intervjuer med sex yrkesverksamma journalister inom press, radio och tv om deras syn på sin intervjuteknik.

This thesis presents the question of a possible breakthrough for mobile payment solutions in Sweden. The way payments are made and the way cash is being used in the society is changing. To be accepted as an alternative method, if cash isn't king anymore, the new technology will have to acquire user acceptance. In this thesis a case study of Swish, a mobile payment solution for P2P-payments, is presented. The focus of the study is customer value and technology acceptance of the service.

The purpose of this thesis is to compare if a charter company's attitude and vision of service can be reconciled with the attitudes and visions that the customers have in the same area. In order to carry out the study a qualitative approach is used. The data has been collected by interviews, focus groups and observations. The framework is theories on the subject of customer satisfaction, quality of service at customer meetings, Self-Service technologies, quality assurance and gap in service.The study has concluded that the approach to service is relatively equal between the company and customers, but the future visions differ. Focus group participants have been thinking bigger and further into the future, while the company focuses more on specific functions.

The radio is a medium we often listen to whilst doing something else. We wake up, do the dishes, cook or drive to work. Radio as a medium reaches many people, regardless of whether it is through conscious or unconscious listening. We thereby thought it was an important medium to scrutinize in our study. The focus of our study is on the gender representation in P3 Nyheters broadcasts.

Since companies have realised the importance of customer loyalty and since the service sector has gained higher significance in recent years, we found it interesting to study what leads to customer loyalty in service companies. The theories we have chosen to consider are customer loyalty, service quality, service guarantees, affinity marketing, loyalty programmes and customer clubs, the customer in focus and other factors that influences customer loyalty. To find out how service companies are working with cus- tomer loyalty, we have conducted a case study within three service companies. Our findings are that customer loyalty has a significant importance for the companies we studied. Quality and personnel were the factors we found had the greatest impact in service companies concerning customer loyalty.

The purpose of this study is to increase the understanding for how home care services interpret and handle situations with and around caretakers alcohol use. Interviews have been conducted with two managers and six basic staff in two different home care service-groups. The interviews were individual with the managers and in group form with the staff. The interviews have been analyzed using Hasenfeld?s theory on Human Service Organizations and moral practice together with Beronius? interpretation of disciplinary exercise of power.

The aim of this MA thesis is to examine how users regard and receive the services offered by a specific public library. We also examine what the conception of service means to the users and how they perceive this service being offered by the library. We look upon if and to what extent the service conception depends on contact with the library staff. The methods used are qualitative interviews and analyses of documents directing the library activities. The public library we have examined in this respect is the public library of Västerås.

The purpose of this legal dogmatic Bachelor Thesis is to define the legal definition of ?a rescue service? and illustrate the division of responsibilities between national authorities and the municipalities with regards to the execution of emergency response operations.?A rescue service? means the emergency response actions that national and municipal authorities are legally obliged to provide to prevent or minimise injury to people and damage to property or the environment when emergencies occur or seem imminent. In the following cases a national authority is responsible for providing the requisite rescue service:1. Search and rescue (air) ? the Swedish Civil Aviation Authority is the responsible authority;2.

Title: The impact of service quality on customer loyalty - when a service changes from being free to become surcharged Authors: Carl Johan Olsson, Marcus Johansson and Victor Carlsson Supervisor: Hans LundbergCourse: Bachelor thesis in business administration, 15 Credits (15 ECTS) Keywords: Service quality, customer loyalty, price movementPurposeThe purpose of this essay is to increase the understanding if the perceived quality by the service users correlates with a future loyalty to a service when it cease from being free, to become charged.? Does the perceived quality of a service by the service users affect a future loyalty to a service, when it cease from being free, to become charged?MethodIn this essay we have chosen to implement a quantitative research method based on a survey. This choice was made in order to reach a sufficient large amount of service users and empirical data to answer our problem.ConclusionsAccording to the theory, customer satisfaction can be expressed through a comparison between customer?s expectations and the experience of using a service, and there are also positive correlations between service quality and customer satisfaction. Additionally, loyalty is based on service quality and customer satisfaction.

This thesis is based on a conversation about gender identity and the pronoun hen in an episode of the radio programme Tendens on Swedish public radio, P1. The participants of the conversation are a scholar and a journalist/show-host. The goal of the research has been to analyse how the conversation is constructed from its context and which topics that occur. The goal of the research has also been to analyse how the participants of the conversation position themselves and how the conversation composes and re-composes norms and values regarding gender identity in society. Critical discourse analysis, completed by Conversation analysis has been the theoretical and methodological approach.

This study examines how the local rescue services relate to the brand of the rescue service and the concept of brand management. To understand the attitudes against the brand and brand management, empirical data, theoretical modelling of brand and current laws have been discussed together in a try to get an overview how the rescue services practically works with the brand. The study results are based on a questionnaire survey and qualitative semi-structured interviews. The survey was sent to employees working with the communication of the rescue service. The interviews were held with two employees working with the communication of the rescue service and two fire chiefs.

Syfte: Syftet med uppsatsen är att studera hur P3 Nyheter är utformat, utifrån de tre nivåerna public service, radion som medium och programanalys. Tidigare forskning: Margareta Rönnberg har undersökt public service-nyheter för barn (8-14 år), genom att jämföra Barnjournalen (1978-1979) med Lilla Aktuellt (2007), och menar att eftersom barn är politiska varelser så borde de få ta del av den offentliga diskussionen. Studien rör sig över såväl offentlighetsfrågor och public journalism som ungdomskultur, och fokus ligger på utvecklandet av demokratin genom ett stärkande av medborgarnas makt. Det är ett stort hopp från de barn som tittar på Lilla Aktuellt till P3:s 20-30-åringar, men vad jag vet finns det inget nyhetsprogram som riktar sig till åldersgruppen 14-20 år. Det gör att P3 Nyheter blir nästa steg på vägen. Är det rent av möjligt att P3 Nyheter ska slussa människor vidare till Dagens Eko och "vanliga" Aktuellt när de blir äldre? Metod och material: Jag gör en explanativ, kvalitativ textanalys för att förklara varför texten ser ut som den gör.

The mobile jukebox is an idea for a new kind of smartphone application that would allow users to dictate the music playing at various establishments. The mobile nature of the innovation allows for the possibility of a more ubiquitous service. Conducting a quantitative as well a qualitative study, the authors have found significant interest in this innovation service among potential users and potential distributors of the service. Furthermore, it is shown what aspects are important for decision makers to make a decision on whether to integrate the service into the operation of potential distributors of the service.  .

The purpose of this masters thesis is to evaluate bookmobile service as a decentralised library service. I have made a qualitative interview survey, with seven Swedish municipalities participating, all providing bookmobile service in their rural parts. The purpose with the interviews is to examine their bookmobile service. I have also studied articles on bookmobile service, and decentralisation through small library units in library journals, to get an insight into how the work with decentralised library service is done in Swedish municipalities. In this thesis answer is sought to the following questions: - Which decentralised library services are suitable for inhabitants and institutions in sparsely populated areas, considering factors such as number of inhabitants, proportion of old people and children, demographic changes, economy, possibilities to cooperate with other municipalities? - What is the current bookmobile service situation in Sweden, taking seven municipalities in the region of Småland as a starting point? My conclusions are that each municipality must decide which decentralised library services that best suites their needs.