Uppsala Universitet Sophie DicksenMedie- och kommunikationsvetenskap C-uppsatsAbstractTitle: Communication of gender through design -A study of shapes and colors of perfumebottles and of the fonts on their labels.(Genuskommunikation genom design -En studie av form, färg och typsnitt på parfymflaskor)Number of pages: 39 (82 including enclosures)Author: Sophie DicksenTutor: Mats LindCourse: Media- and Communication Studies CPeriod: Autumn 2006University: Division of Media and Communication, Department of information Science,Uppsala UniversityPurpose/Aim: To study whether gender is communicated through design, and if so is the case, the aim is also to see by which aspects gender is communicated.Material/Method: 40 perfumebottles, 20 for women and 20 for men has been studied, and attributes such as their shapes, colors as well as the fonts on their labels has been analyzed in search of gender differences. An art director has also been interwiewed to receive information about genderdesign from a practical wiew.Main results: There is no difference out of a gender perspective between the colors on the bottles in aspect of lightness but colors on ladieperfumes are generally more saturated and they are also more often located among yellow, orange and red shades on the color chart while perfumesbottles for men tend to consist of yellow, green and blue colors in more unsaturated versions. The results of the study of shapes showes that there are more cubes among the male perfumes than there are in the group of womensperfumes. Concidering the study of fonts does results prove that fonts on labels of male perfumes mostly belong to the most common group of fontfamilies. This compared toperfumes for ladies where the the fonts varied between the two current fontgroups of the study, and therefore are bort rare and common.

I denna intervjustudie har jag använt mig av kvalitativa intervjuer för att ta reda på hur pedagoger resonerar kring genus, könsroller och könsneutrala ord på förskolan. Intervjuerna har jag genomfört utifrån frågeställningar som tar upp pedagogers medvetenheten kring språk som genusformare, hur och vad de gör för att motverka de traditionella könsrollerna samt användningen av könsneutrala ord på förskolan. Resultatet visar att pedagogerna ser på barnen som individer istället för bärare av genus och att fokuset istället kan ligga på det specifika barnets intressen. Det är fokuset på individen och inte språket som pedagogerna talar om när det gäller att motverka de traditionella könsrollerna på förskolan.När de talar om könsneutrala ord diskuterar de ord som fungerar lika bra för flickor och pojkar, de nämner även det könsneutrala ordet hen. Men för att könsneutrala ord ska fungera och användas av pedagogerna på förskolorna behöver de mer kunskaper, det är i slutändan pedagogerna som måste förklara för både barn och vårdnadshavare om dess betydelse..

Historically, men have always had a superior position over women, which has beenportrayed in all kinds of media representations. Visual communication is an importantpart of our daily life since the reality is reflected through images. The development ofthe Web has led to increased interaction opportunities, and new ways to communicate,mainly through pictures. Politicians have embraced this and use social media as a partof their daily work. They also use social media to portray themselves from a morepersonal angle, which has created a higher interest for their personal life.

Studien undersöker hur kvinnliga chefer inom offentlig sektor upplever sina möjligheter och hinder i karriären . Kvinnor i maktposition har motsägelsefulla roller vilket i sig kan upplevas som ett dilemma.Sex kvinnor på höga chefspositioner inom en offentlig sektor i Sverige deltog. Intervjuer genomfördes med en semistrukturerad intervjuguide baserad på följande områden: struktur, interaktion, individrelatering och symboler. Intervjuguidens struktur och analysen av intervjuerna baserades på en könsteoretisk modell enligt doing gender perspektiv. Doing gender perspektivet användes för att beskriva de praktiker som var av betydelse för den maktstruktur som fanns i organisationen.Analysen av de könsskapande processer som påvisades i organisationen, visade att det främst var värdering av kunskap, värdering av kvinnligt och manligt ledarskap och förutsättningarna för att utföra ledarskapet som utgjorde hinder eller möjligheter för kvinnornas karriär.

The way to acquire forest in Sweden from parents has been unequal, men were prioritized over women, which was the traditional inheritance pattern. Research has made this clearer by using gender, which ?values? our stereotypes of sexes and can help us understand inheritance patterns. The gender determined who would inherit but also the form of ownership, praxis, property rights, regulations, power and work invested made by a sibling could influence. The purpose with my study was to find what conditions governed inheritance of forest on the properties I investigated and what influence gender had.

Purpose/Aim: The aim with my study is to reveal changes in the construction of gender in weekly press over time. To do so I study the picture of the woman on front pages of the Swedish magazine Veckorevyn.Material/Method: Qualitative research method, semiotic picture analysis.Main results: There have been a lot of changes in the picture of the woman in Veckorevyn over the years and the results points to a more objectifying picture. The woman has gone from doing something and actually having a role, to simply being there to be looked at, all passive..

AimThe aim of this study was to examine the views on bullying in the context of physical education among pupils studying at intermediate level through a gender perspective.The following questions where used in the examination.In what ways does the views on bullying differ between girls and boys?How is bullying manifested during classes in physical education?How do girls and boys experience cross-gender and same-gender bullying?MethodThe study is based upon a survey with questions of both quantitative and qualitative disposition. A total of 210 pupils from areas in and around Stockholm participated in the study, all studying at intermediate level. The participants consisted of 92 girls and 116 boys (two declined). The selection of participating schools where made out of convenience.

The purpose of this study was to assess which basic principles collide when home care service users have requests about how their help is going to be performed. The requests involve gender and ethnicity of the personnel. The study is based on the experiences and reflections of the managers regarding this issue.As the study is focused on the reflections of the managers, I have used a qualitative research method based on interviews. I have also used two case examples as a compliment (vignettes).I was interested to explore how the managers reasoned and argued about gender and ethnicity of the personnel, and their importance in home care situations. I have investigated whether it is considered to be appropriate that the service users chose if a man or a woman helps them in intimate situations (such as showers), and if they are entitled to refuse to receive home care services from people with a different ethnic background.

The portrayals of women in lifestyle magazines has been a continuous subject in genderresearch, but have mainly been focused on research about heterosexual women. However, how women are being portrayed through editorial content in an LGBT magazines have shown to be a gap in gender research.The purpose of this study was to find out how female identities were portrayed in theeditorial content in the LGBT magazine QX ? Sweden?s largest magazine aimed atmembers of the LGBT community in Sweden.The analysis of the material was conducted through a semiotic and a narrative analysis. Patterns and reoccurring themes were selected, and furthermore were analysed againstfeminist theories and views such as queer theory, radical feminism and post-modernfeminism.Four different gender archetypes derived from the result of the study: The strongfemale, The passive female, The stereotypical female, and The intimate female. Thestudy did show that women featured in QX magazine were portrayed throughheteronormative patterns, although the magazine represents a larger alternative group..

This examination studies the gender balance of contemporary art exhibitions in Sweden. To what extent genders are equally represented assumes to be based on how the curating process considers equality work. Three categories of art organisations are studied with the intention to determine differences in equality approach between the categories. Official documents of each organisation are examined to understand how they formally relate to equality work. Statistics of the actual gender balance of each organisation are produced based on the last two years exhibition archives.

The purpose with this essay is to study if the exhibition, Maria-Drömmen om kvinnan has a gender perspective and if it contributes to the history of art. The study shows what kind of women the exhibition illustrates and what kind of perspective it has. By telling about the black Madonna I also show that there is another representation of the middle age women in the Roman Catholic Church at this time that the exhibition not have included. The study is also going to illustrate the difference between a genderperspektiv in art and a women?s perspective.

The Security Council?s resolution 1325 addressed the major negative impact that armed conflict has on women and children. This in turn complicates the Council?s work on maintaining international peace and security. The resolution therefore highlights women?s rights as participants in peace- and conflict processes.

Safe in the cityscape? Gender aspects on spatial city planning In this thesis, theories regarding gender and spatial planning are applied to the comprehensive plan Fortuna och Hemgården in eastern Malmö. Independent of factors like class, ethnicity and age women experience lack of safety to a larger extent than men do. Today, safety aspects on housing projects is scarcely a controversial issue, quite the contrary. However seldom are the central terms such as safety and security defined. Research has shown that women feel safe when they experience little risk of being subjected to violence; security is deeply interconnected with feeling safe.

This essay has it purpose to view the assessment and grading in physical education in the Swedish school. Recently published reports from skolverket prove that boys have higher grades in the physical education than girls. Some mean that the reason of this is that the teachers don´t follow the curriculum. The problems we chose to examine are how much do teachers know how to use and connect the curriculum to their teaching? How much of the information and criterion in the curriculum do the teachers use to grade their pupils? And most importantly we wanted to examine why boys gets higher grades then girls, when the curriculum doesn?t seem to suit boys any better than girls.We have interviewed teachers in a certain district and our study shows that the teachers have good knowledge about the curriculum.

Gender balance within the business administration field at university level is an area that has gained increased attention in the last decade. As gender balance contributes positively to the scientific and educational achievements within all disciplines, many studies have tried to understand the decision-making processes of students when selecting a business specialisation. However, little attention has been devoted to the finance discipline although there is a remaining gender imbalance within the field at higher-level economic studies. This thesis was performed as a qualitative case study and is based on interviews with second-year bachelor students facing their choice of specialisation at the Stockholm School of Economics. Through an application of the Theory of Reasoned Action (TRA), this study aims to examine factors that influence female business students' intentions to choose a specialisation.