The purpose of this study is to investigate the effect of using more promotion material to enhance the in-store communication of sales promotion. In the retail industry today the research regarding the benefits from using various in-store promotion materials is limited, thus this study was carried out to bring clarity to this subject. The study is carried out in two pharmacies and the design of the study was to add more promotion materials to one store, while keeping the other store in its normal condition and then let the stores change conditions after one week e.g. latin-square design. The data collection of this study consists of four different methods: sales data, a questionnaire with 182 customers, an observation study of 300 consumers and an eye-tracking experiment with 41 participants.

Syftet med detta arbete är att undersöka hur Learning study fungerar för att identifiera och lära elever kritiska aspekter inom matematiken. Learning study bygger på varitationsteori, vilken innebär att undervisning ska bygga på elevens förmåga att se skillnaden mellan en redan känd bakgrund och en förändring. När Learning study genomförs arbetar lärargrupp tillsammans för att skapa en så optimal undervisning som möjligt för ett specifikt lärandeobjekt. För att eleverna ska nå lärandeobjektet, vilket är det moment lärargruppen vill lära ut, måste elverna också förstå sina kristiska aspekter för lärandeobjektet. I detta arbete kommer ingående förklarning av begreppet Learning study göras samt exempel på tidigare studier av Learning studies presenteras: Resultat av detta arbete bygger på min undersökning med metoden Learning study som verktyg, tillsammans med analyser av elva tidigare studier.

AbstractThis study is about describing the pre- internationalization phase and to studycompanies that are in this phase. We are trying to capture characteristics of decisionmakersin the pre- internationalization phase, to then compare the theoretical materialwith empirical material from case companies. Then in the final stages of the thesis, wewant to account for if we managed to answer our research questions. In the method, wegive a description of the approach selected in conjunction with the study. The study isqualitative and we used both primary and secondary data, with a deductive approach.The theory chapter will consider the most relevant theories that are related to the topic,which is internationalization, pre-internationalization, international entrepreneurship,and the psychology behind personalities, attitudes, and how these can affect theorganization's strategic decisions.

Följandet arbete är en reflekterande text som handlar om hur jag skapade ett verktyg för att balansera det rundbaserade precautionstridsystemet av spelet Dreamlords ? The Reawakening.I början förklaras mitt syfte och mål med arbetet som följs av en frågeställning kopplat till det. Jag kommer även att beskriva olika teorier som jag tittade närmare på angående spelbalansering. För att inleda läsaren till spelet Dreamlords ska jag även förklara den generella spelprincipen av hela spelet. Därefter tar jag upp min arbetsprocess som handlar om hur jag strukturerade upp mitt arbete.

Arbetet redogör för konsekvensers inverkan på spelares agerande i moraliska dilemman i dataspel. Arbetet försöker även underlätta framtida debatt inom området genom att definiera begreppen svart-vita dilemman, grå dilemman, moraliska konsekvenser och praktiska konsekvenser. Tidigare statistik visar att ungefär 15 % av spelare agerar omoraliskt i spel som inte ger några incentiv till att göra så, arbetet testar hypotesen att andelen spelare som agerar omoraliskt ökar om spelet uppmuntrar omoraliskt beteende. Arbetet lät åtta testpersoner spela ett spel där de ställdes inför åtta svart-vita dilemman, undertiden samlades data in om deras agerande i spelet. Resultatet visade att testpersonerna agerade omoraliskt 17 % av gångerna, alltså ingen signifikant ökning från 15 %.

This dissertation is a case study on the Co-branding between Prada and LG, ?The Prada phone by LG?. The purpose of the study is to broaden the understanding of Co-branding and the effects this type of collaboration can have on a company?s brand. The research questions are: ?What effects can a Co-branding have on a company?s Brand Equity?? and ?How can these effects be measured??.

The aim of this study is to examine how teenage boysperceive the public library. How do they utilize the resourcesprovided by a public library? What are their thoughtsregarding what a public library offers in terms of services toits visitors? Four qualitative interviews with teenage boyswere done for the purpose of this study. The study showsthat these individuals perceive the library as a resource foryoungsters, women, elders or people with disabilities orspecial needs, but not themselves..

Spellärande blir allt vanligare, även inom arbetslivet. Det finns flera olika skäl till varför dataspel som läromedel har ökat i popularitet. Ett av argumenten för spellärande är att de är motiverande. En av motivationsfaktorerna i dataspel är immersion. I denna studie ville vi undersöka om im-mersion verkar motiverande vid lärande vid kompetensutbildning.

Uppsatsen är en reflektiv rapport om ett verk som behandlats inom ramen för examensarbete i medier vid Högskolan i Skövde. Verket består av ett designdokument för ett bilspel om riskhantering för körskolor. Innehållet i denna rapport behandlar från ett reflexivt perspektiv arbetet med att utforma ett lärande bilspel (serious game) för körskolor med fokus på riskhantering. Rapporten beskriver inledningsvis rapporten, verkets och spelets syfte och mål, samt fokus och problemställning. Därefter redogörs arbetsprocessen som tillämpats i skapandet av verket och sedan en reflekterande analys kring hur spelets designriktlinjer översatts till- och påverkat spelinnehåll.

In my study, I have chosen to examine how the user interface and content must conform to design guidelines for responsive design makes it suitable for diverse desktop environment and for varied mobile platforms. The purpose of this study is to examine the extent recommended design guidelines based on scientific research has a positive impact on user performance and perception when using this study delivered hi-fi prototype. The goal of this study is to provide a Hi-Fi prototype with high usability that will introduce and inform the public about BrasilCine according specifications. Study findings from user testing and supplementary questionnaires show that the implemented technologies as design guidelines for responsive design and design features have a positive impact on user performance and perception. The study results are therefore relevant for further prototype development..

This paper aims to examine how, and if, music is being used integrated in other subjects thanmusic in school. The study is based on qualitative interviews and I haveinterviewed fourteachers, regardless of whether they use music a lot or not.The questions the study is basedon are if there might be a connection between theteachers' own feelings for music andwhether they use music inschool or not, how music is being used and does the use of musicgive any effects?The result of this study shows that there can be a connection between the teachers ownsfeelings for music and the fact if they use music when they teach or not. One of the teachersI?ve interviewed had bad music experiences and didnot use music in her teaching.

The work as a personal assistant is sometimes associated with certain problems. Studies have shown that personal assistants often experience indistinct rules and roles concerning what should or should not be included in their duties. This study was undertaken to evaluate problems associated with the profession as a personal assistant, how widespread they are and how they are dealt with. Specifically, the study evaluates if the personal assistants have to do duties that they consider they are not assigned to do. Different roles (formal as informal) are also discussed which may be of current interest in this study, but also how we see people on basis of ethics and moral.

The aim of our study is to explore the thoughts and beliefs held by the professionals who work with the sentence youth service for young offenders, and how they feel about the same.How is the sentence youth service perceived from a professional perspective? How does the concurrence look like between the police, the social services and the prosecutor, when it comes to young offenders? What kind of difficulties/challenges do the professionals see in the possibility to effect the sentence youth service?The study is based on a qualitative method. The data consists of seven semi-structured interviews with two police officers, four social workers and one prosecutor.The results of our study indicate that youth service is a good sentence for young first-time offenders; the study also indicates that concurrence between the different professions is a success factor; furthermore the study revealed that it was very difficult finding adequate working places..

This study was performed at Thomas Arena in Strängnäs, Sweden. The reason ofthe study was to see how to perform an enhancement in the orientatabilitybetween the entrance and the locker rooms. By looking at how the environmentinteract with the users when it comes to orientatability, the study should give agreater understanding in how the entrance should be evolved to enhance theorientatability. A qualitative study was performed, where observations andinterviews studies was used to collect the data. By the result you could see that theenvironment between the entrance en the looker rooms was hard to understand,and was affecting the users in their orientation.

In this study I have examined how narrative techniques can be used to promote the reading value and readability in information. My focus has been on the communication-agency Mandoly?s information-brochure which function is to inform other companies about their own potential for development in collaboration with Mandoly. The purpose with this study is to examine how it is possible to increase the reading value in order to engage the target group. In my study I have used four methods: analysis of Mandoly?s old information-brochure, literature studies, a qualitative interview, and an user test.