Title:                                  CRM ? A case study of Nordea Private BankingAutors:                               David Johansson & Mikael Westin        Advisor:                             Ulf AagerupLevel:                                 Bachelor thesis in International marketing, (15 ECTS), Spring 2013.Keywords:                         CRM, Relationship marketing, Private BankingQuestion:                           How does Nordea Private Banking work with CRM to get high customer loyalty?Purpose:                            Study and to learn how Nordea Private Banking is working to bring in new customers and keep existing customers loyal. We also want to see if Nordea uses additional strategies that goes beyond the theory and what their customer relationship strategy is.Method:                             The study has a qualitative research method with an inductive approach. Interviews with leading and skilled profiles at Nordea Private Banking has been interviewed to provide answers to our research question.Theoretical framework: The chapter starts with theory about what relationship marketing is and what is driving customer loyalty. Thereafter theory that define CRM and its pros and cons are addressed, and finally the chapter describe the implementation phase.Empirical framework:     In the empirical framework we present the qualitative interviews that were done with employees at Nordea Private Banking.Conclusion:                       The result from this study shows that Nordea Private Banking uses strategies that are common in theory of CRM to gain high customer loyalty and the use of recommendations from satisfied customers is of a much higher significance in Nordea Private Banking?s case than of what the theory is implying.

As scholars argue, there has been a rapid diffusion of civic integration policies in Western Europe the last decade. In the light of the debate about the extent of civic integration policies, recent studies have shown that the diffusion is limited to certain countries. Despite a flurry of literature based on civic integration policies, attention drawn to the implication of these policies has been quite inferior. This paper tries to examine what civic integration policies means in relation to immigration. Are civic integration policies used as an informal tool for the purpose of limiting certain groups of immigrants? I argue in this paper that the conditional factor in the civic integration policies creates a barrier for affected immigrants and their possibilities to gain long term residence.

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

Linux is a growing operating system in embedded systems. Today, Linux is not only in heavy servers but also in cell phones, PDAs, cameras and other devices running on battery power. While current technology is more energy efficient, more and more technologies are implemented into a single unit resulting in an overall increase of power consumption.Low power consumption is an increasingly important feature of a system today. Lower power consumption means lower costs, less environmental impact, and longer life for applications that runs on batteries.This work compiles methods to reduce power consumption of Linux systems. The work includes examining whether the available opportunities are platform-specific or of a more general nature.

Violence in close relationships has for a long time been recognized as a major social problem. Many women who have left a violent and destructive relationship have been broken apart by their former partner. They find different strategies to regain their self-esteem and self- confidence. Selection of strategies may be consciously or unconsciously. Some women have chosen martial arts.The purpose of this study is to explore and learn more about women's experience of performing martial arts and their previous violent relationship.

The business world has been through an extreme transformation over the past decades, which have forced companies to look at themselves from a new point of view. Consumers have a complete new set of ways to gather information and are more motivated than ever to make sustainable consumption choices. This change of attitudes among consumers has made companies focus on other things than price versus quality. A whole new concept has been brought up to questioning: environmentalism. Consumers demand more organically produced products.

Background: Prostate cancer is the fourth most common cancer disease in the world and affects mainly older men. While having prostate cancer the treatment can be both medical and surgical and both these treatments can give side effects like erectile dysfunction, lost libido and hot flushes. Sexuality among elderly is often associated with taboo, but sexuality exists among elderly and is important for their wellbeing and quality of life. It is common that nurses don?t address and discuss questions concerning sexuality with patients, even though they know that sexuality often is affected while having a disease or experiencing illness.

The construction industry develops at a high pace today. Because of this the construction companies has to rethink and try to develop at the same pace. One of the biggest challenges in the construction industry today is to improve the logistics since improved logistics leads to lower costs. This is something that the construction companies have started to realize and they are beginning to invest more money in order to improve the logistics. It is especially important to have good logistics when the conjuncture turns for the worse.

The problems and the opinions regarding accounting of Goodwill have always been an issue. In the search for a more standardised accounting standard IASB made a series of changes with the implementation of IFRS/IAS, which means that all companies who are listed on any stock exchange in Europe have to follow these new standards. During the process IASB wanted some feedback from the users to get a better understanding of how different participants in the economic market would respond to a number of questions regarding different changes in the accounting. In total IASB got 126 responses for the 'Comment Letters' (CL) they sent out.This paper aims to review these CL and examine how different participants will stand on different questions, mainly regarding the elimination of the pooling method and if goodwill is to be amortised but also any opinions regarding the implementation of the impairment tests. The present study comprises 126 CL, which represent participants from all the corners of the Earth.

Den totala risken att drabbas av skador för idrottare är hög. Flera studier har visat att skador är vanligt inom friidrott, längdskidåkning och orientering och skadorna är framförallt av belastningsrelaterad karaktär i nedre extremitet. Det förekommer att många tränar trots smärtan och ett vanligt uttryck inom elitidrotten är "no pain, no gain" vilket innebär att för att nå toppen får man räkna med smärta. I Sverige finns speciella gymnasier för ungdomar som vill träna för att nå yttersta eliten inom sin idrott. Syfte: Syftet var att undersöka träningsvanor, förekomsten av skador samt hur vanligt det är att träna trots smärta hos ungdomar vid idrottsgymnasium för friidrott, längdskidor och orientering.Enkäter delades ut vid två olika idrottsgymnasium, ett för friidrott och ett för skidor - och orientering.

AbstractInformation and information seeking have always been important parts of society. How behavioural patterns of information seeking manifest themselves are partly due to individual prerequisites and partly due to the practice where the seeking of information is conducted.The aim of this study is to investigate a group of newly examined physicians? experiences of information seeking behaviour in their educational practice and in their professional practice. The two practices are related to each other but still very different. This makes it interesting to study whether individuals? information seeking behaviour changes when they move from the educational practice to the professional.The theoretical framework for the current study is a socio-cultural one.

By studying the forms of work and methods teachers choose for their teaching on the Business and Administration Programme and by examining the experiences gained by these teachers, I hope to gain a clearer insight into how the demands of national policy/governing documents are met in the actual teaching of the courses within the programme. In my qualitative study,teachers in a team from a Business and Administrative Programme have been my informants. The team combines multiple forms of work and methods in line with the intentions of the national policy/governing documents. Students usually have an unbroken school day with block teaching where they work with case studies and interdisciplinary  work. Morals and ethics are integrated in class.

The purpose with this essay is to study how children in the fifth grade experience reading in three different reading cultures; library, home and in school. The children?s experiences from reading are compared to expectations from library and school.Data, to this study, is collected through qualitative interviews in two focus groups and analyzed by using an idea analysis. The INSU-model, Information Needs, Seeking and Use, and Aidan Chambers reading circle in combination with a triangle of the three reading cultures are used as a theoretical framework. The analysis shows that children are using reading for different purposes in different reading cultures.

Counterinsurgency (COIN) has made a comeback during the early 21-century since the majority of western countries have been involved in peace enforcement in the middle-east. Since its comeback the concept of COIN have been wildly debated but also undergone some chances since its early days, today the majority of COIN theories claims that the local population is the key to winning a COIN campaign. If you gain their trust the insurgency will lose their support and recruiting base, this is the reason why collateral damage resulting in in civilian deaths are contra-productive, it creates more insurgents. This is the incitement to further examine how civilian deaths occur and can be avoided during COIN campaigns. This essay studies the American COIN campaign in Iraq between 2004 and 2009 and aims to investigate whether there is a trilemma-like relationship between the key goals of COIN: protecting civilians, protecting one?s own forces and neutralizing the enemy.

The Bachelor thesis ?Oh, it?s only student radio? is a qualitative study of the Swedish student radio and its members. The study aims to investigate the professionalisation of the radio hosts through Pierre Bourdieu?s theories of field and habitus as well as theories of profession. In order to do so, it?s also necessary to establish the radiostations? perceived role in today?s media landscape by analysing their ambition in relation to other media organisations.