"Aha, det är bara studentradio"

The Bachelor thesis ?Oh, it?s only student radio? is a qualitative study of the Swedish student radio and its members. The study aims to investigate the professionalisation of the radio hosts through Pierre Bourdieu?s theories of field and habitus as well as theories of profession. In order to do so, it?s also necessary to establish the radiostations? perceived role in today?s media landscape by analysing their ambition in relation to other media organisations. The latter has been determined in part by the same theories as the former, in part also by theories of media convergence and a comparison to its international counterpart Community Radio.The investigation has been conducted through semi-structured research interviews with active members. The material has furthermore been operationalised through a theme-based qualitative data analysis, to compare and contrast the participants views and perceptions from the standpoints of the theoretical framework and earlier research.The thesis concludes that the journalism students have higher ambition and are likely to use the student radio as a stepping stone for their future career. They are also more likely to take on several different projects, whereas the other members tended to stay within the same genre of radio show. All the participants said to achieve a personal growth through their memberships, whether as mastering the tool of a future career or more of a personal gain through a hobby. It was also established that members of the older and larger radio stations where more likely to aspire as competators of Sveriges Radio (Swedish Public Service Broadcaster) whereas hosts from the younger stations where more likely to compare themselves to those within the podcasting community, due to the esteem of the stations leading figures.

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