- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

This master thesis is an ethnological study focusing members of a young, urban Jewishdiaspora in Sweden. The study's aim is to problematize and describe the relation between theJewish minority that is regarded as religious, and the secular normative majority societyregarded as non-religious. The study explores questions regarding social positioning,belonging and memory and how Jewish traditions are practiced in contemporary Sweden. Themethodological approaches are interviews and participation observations with a specific focuson food; its symbolic value and how food can materialize identities and communicatememories. The empirical data comprises 24 interviews in total, of which 11 interviews havebeen chosen and thus constitute the material on which the study's analysis is made upon.

ABSTRACTThe privatization of pharmacies in Sweden took place in 2009, in part with higher availability of medicines as justification. For a good adherence, the patients needs a good availability of medicines from pharmacies. The aim of the study was that two years after the pharmacy reform study older people?s opinions on drug supply and pharmacy services, and which pharmacy chains they know about and use. The method used was a quantitative cross-sectional study and was conducted using questionnaires.

The object of this study is the female user of amphetamines and the characteristica which she is often described by. Many of these descriptions regard the female amphetamine user's sexuality which also have come to form the assumption that these women make a living from having sexual relations with men in exchange of drugs.In order to be able to draw any kind of conclusions regarding this, we found it necessary to investigate how the stereotypical female user of amphetamines makes a living and also whether it is possible for a female drug user to decide for her self how to support her habit.The disposition is a qualitative study of literature and the perspectives that we focused on in this study are gender roles, relationships and sexuality, criminality and finally the drug using woman as a victim. The theories used deal with social constructivism, respectability and shame.The main discussion of our study has been how women amphetamine users are moulded to become victims through interaction with other people but also with the society as a whole..

The aim of this study is to look at the environmental effect on toddlers? social interactions during free play in two older and two newer preschools. Furthermore, we would like to investigate four preschool teachers? thoughts about the indoor environment when it comes to toddlers? interaction during free play.Qualitative methods containing interviews of the preschool teachers and observations of the children during their free playtime have been used to help us reach our conclusions. In addition, our theoretical conclusions have been derived from both the sociocultural perspective and the environmental psychology perspective.Our results have shown that variations in the preschool environment are of importance in the outcome of toddlers? different social interactions.

Pets like dogs and cats have a considerable importance for humans and research demonstrate a variety of positive economic and social effects in society due to our pet companions. The presences of pets are increasing on a global scale with correlation to economic development in low- and middle income countries. For example dogs have doubled in India over a five year period. The feed industry for dogs and cats is also the fastest growing sector in the food industry and certain pets have a significant animal protein intake which, depending on the choice of resources may provide a high ecological footprint. Examples of environmental effects with distribution and manufacturing of pet food are increased greenhouse gas emissions, waste, use of water and energy.

I want to find the meaning of food ?potato in today?s society. How about marketing and how does potato consumes? What can be done to achieve better competitiveness towards other products now and in the future? I will build this project on a statistic ground ?now and then? as well as a study to people outside various food- markets. The consumers answers will state my foundation in this project.

Marketing research has acknowledged the concept of authenticity. It is argued that consumers in modern society increasingly search for something real, in contrast to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to market their products as being authentic. Given the potential practical and theoretical contributions in studying the concept of authenticity in this context, this study aims to explore how consumers perceive these claims of authenticity. Therefore, the purpose of this thesis is to extend knowledge on how consumers come to perceive a regional food brand as authentic.

This study aims at investigating the spousal relationships of persons who have been diagnosed with dementia and are living in a nursing home. Eight spouses? descriptions of their relationship, spousal interaction and the relationship´s impact on the spouse´s life were captured through qualitative interviews. The results show three main types of interaction patterns: one of spousal joy and happiness; a combination of both happiness and sadness; and a pattern of no positive reactions. The strength of the relationship was based on the analysis of trust, intimacy and commitment to the relationship.

Vårt syfte är att identifiera och analysera hur koncepten Slow Food och Slow City kan användas för att marknadsföra en plats och öka dess attraktivitet. Fokus kommer att ligga på de marknadsföringsstrategier som platserna använder idag samt de strategier som kan bli aktuella i framtiden. Vi har funnit att de italienska städer vi studerat har en genomtänkt strategi och har gjort tydliga avvägningar i arbetet med sin platsmarknadsföring. De har tänkt långsiktigt vid implementeringen av koncepten och fokuserat på att marknadsföra sig internt hos stadens invånare. Städerna har resurser som är väl knutna till koncepten Slow Food och Slow City, men använder inte själva begreppen i sin externa marknadsföring.

The main purpose of this study was to investigate the effects of the non steroidal anti-inflammatory drug (NSAID) meloxicam in connection with dehorning of goat kids. Six 2-3,5 weeks old dehorned kids were given daily intramuscular injections of meloxicam (0,5 mg/kg; MG) and five age-matched dehorned kids were given isotonic NaCl (NG) for 3 days. The study was randomized and double blinded. The behavior of the kids was studied one day before dehorning, on the dehorning day and three days after. Blood samples were collected each day before the treatment and analyzed for plasma concentrations of meloxicam, hematocrit, cortisol, progesterone and glucose.

On-site sewage systems are common on the countryside of Sweden with approximately one million on-site systems installed. Due to insufficient function, these contribute significantly to the total discharge of phosphorus to rivers and lakes, causing eutrophication. In order to reduce eutrophication and to fulfil one of the environmental quality objectives, the decision was taken by the Swedish Government in 2005 that 60 % of phosphorous in sewage sludge is to be recycled to arable land before 2015. To make recycling a reality, new solutions have to be found. Federation of Swedish Farmers (LRF) takes an active interest in this issue and has initiated this study. One problem is that the food industry is sceptical towards recirculation due to the risks that products from sewage systems may contain pathogens, heavy metals and unwanted chemical compounds, e.g.

The aim of the study was to examine how substance abuse influences social relationships to families, friends and others. Five ex addicts in a treatment centre were interviewed. We used thematic interviews with themes that we regarded as relevant for our study. In the analysis we applied the theoretical concept of symbolic interactionism. Theories of emotions also helped us to explain feelings that arise in the social relationships.

Employee turnover can cost an organization a significant amount of money. In addition, retention of employees can beneficial towards to an organization as it e.g. allows to save costs related torecruitment and training of new employees. The fast food industry is recognized as an industry which employs low-skilled employees and is especially in the United States known to be prone to high employee turnover. With regards to Europe, only little information is available in the field of low-skilled employee retention in the fast food industry.

Warning labels can be used to change the attitude and behavior in the general public. The use of warning labels is also increasing and suggestions have been made to expand their use to more general food products. However, the research regarding the effects of warning labels and how other factors may influence them is limited.The purpose of this study was to develop the research on warning labels and the effects the strength of the brand might have on the warning label?s effect on more regular food products. To achieve this goal a 2x2 factorial design was used where over 200 respondents filled in four different forms.