This bachelor thesis explores earlier findings regarding the Nextopia effect and the choice of media for advertising, and how these phenomena influence consumer attitudes toward the ad itself as well as the brand. It also explores the effect of advertising future products and advertising in two different media on the third person effect. Lastly, it addresses the effect of advertising of future products and media choice on the attitude of potential investors..

The rise in prevalence and severity of obesity and related diseases imposes increasing costs on society. The objective of this thesis is to discuss and estimate the possible effects of a so-called fat tax as a tool for minimizing these costs. Two alternatives for differentiation of the value-added tax (VAT) on food are compared. The first alternative is an increase of the VAT levied on food containing saturated fatty acids. The second alternative is a subsidy on fruit and vegetables in the form of a VAT at zero percent, instead of today?s twelve percent.

The purpose of the study was to describe hemodialysis patients self-reporting salt habits associated with cooking and food intake. Furthermore, the purpose was to investigate possible differences in inter Dialyze significant weight gain at low and high self-reported salt consumption. The study was an empirical descriptive study of comparative features and consisted of a convenience sample from two hemodialysis units in southern Norrland. Study group consisted of 37 persons who had been ongoing hemodialysis treatment and their age ranged from 42-86 years. A questionnaire was used in two parts and both parts contained 15 foods.

By exploring different forms of urban cultivation and looking into future gains of sustainability, I want to focus on unconventional and perhaps necessary ways of building, living and making a living. This will be made through study of literature on the topic.Urban cultivation could be anything from a pot of basil in the kitchen window to a city farm. The core of the concept is that the food is produced where it is eaten, in or in direct vicinity to the city and that it is produced ecologically. There will be many benefits, ecological, economical and social.The world is at a turning point right now where consumption patterns and the industry processed food are questioned and it is important that the things we consume are genuineand authentic. We want food that is locally and ecologically produced; food that we can trust.

Bakgrund: Ett lämpligt näringsintag är viktigt för främjandet och bevarandet av både den allmänna och orala hälsan. Karies är en multifaktoriell sjukdom där kosten har en betydelsefull roll. Kosten kan bidra till både kariesförekomst och kariesprevention. Functional food definieras som ?livsmedel som ger hälsovinster utöver basnutritionen? och ?livsmedel som har en eller flera tillsatser som modifierats för att bidra till en hälsosam kosthållning?.

Hemoplus® (Sarstedt, Nümbrecht, Tyskland) is a guaiac-based fecal occult blood test developed for human medicine. Guaiac-based tests make use of the pseudoperoxidase activity of hemoglobin so the test is not specific for human hemoglobin and can therefore be used in veterinary medicine. Peroxidase-containing foods such as meat (hemoglobin and myoglobin) can cause false-positive results of the test. To ensure that a positive result is not caused by diet, it has been suggested that canine patients should be fed a meatless diet for a few days prior to fecal occult blood testing. The aim of this study was to evaluate the effect of commercial dog food on guaiac-based tests. In this study fecal samples from healthy dogs were analyzed with Hemoplus®.

The purpose of the study was to examine possible aspects concerning the choice to play as good or evil with a focus on the players´ subjective experience. A form was constructed and the material was interpreted according to Interpretative Phenomenological Analysis (IPA). The games Mass Effect I and II were used as an example of the choice to play as good or evil since the choice between Renegade (evil) and Paragon (good) is present. The sample consisted of individuals who had played Mass Effect I and/or Mass Effect II and were over 18 years old. The end result concerning who played a Renegade or a Paragon came to be very uneven (15 out of 16 participants played a Paragon) which means that the result mostly relates to possible aspects concerning the choice to play a Paragon.

Food consumption generates externalities such as carbon dioxide emissions, which contribute to global warming. The principal issue is that emissions are not covered by the "polluter pays principle". For this reason, new policy instruments need to be tested and implemented to correct the externalities. In food production, beef and dairy production has the largest environmental impact in terms of carbon emissions. As food is a necessity, simply reducing production will not solve the problem.

Sustainability Reporting has emerged and transformed over the past decades as a voluntary practice by companies across industries that desire to show proof of good conduct and environmental; social; and economic responsibility. As industrial food production is one of the largest contributors to contemporary environmental problems, it might be expected that reporting within the industry would be both well established and well understood. Unfortunately, it is neither. In light of the food industry?s considerable environmental impact and the growing popularity of plant-based food as a more sustainable alternative to dairy products, this paper assesses and briefly discusses the Sustainability Reporting of two companies in the plant-based food and beverage industry. The research was designed to compare the practices of Europe-based Alpro and US-based SoDelicious, and this study has two major purposes: to describe the reporting of the case companies and to subsequently compare their practices to the other as well as to global reporting standards. The empirical study in this paper was conducted through content analysis.

This essay analyses the European Food Safety Authority's (EFSA) legitimacy. Theories on input- and output legitimacy are used in the examination. After analysing stakeholder representation, forum for deliberation, transparency, independence, and information sharing, input legitimacy in EFSA is assessed to be high. Output legitimacy was examined through the authority's outcome effectiveness, which was divided into compliance and effectiveness. Since food safety is an immense area, two important parts were chosen for the analysis of output legitimacy; transmissible/bovine spongiform encephalopathy (TSE/BSE) and genetically modified organisms (GMO).

This master thesis is an ethnological study focusing members of a young, urban Jewishdiaspora in Sweden. The study's aim is to problematize and describe the relation between theJewish minority that is regarded as religious, and the secular normative majority societyregarded as non-religious. The study explores questions regarding social positioning,belonging and memory and how Jewish traditions are practiced in contemporary Sweden. Themethodological approaches are interviews and participation observations with a specific focuson food; its symbolic value and how food can materialize identities and communicatememories. The empirical data comprises 24 interviews in total, of which 11 interviews havebeen chosen and thus constitute the material on which the study's analysis is made upon.

The purpose of the study was to examine possible aspects concerning the choice to play as good or evil with a focus on the players´ subjective experience. A form was constructed and the material was interpreted according to Interpretative Phenomenological Analysis (IPA). The games Mass Effect I and II were used as an example of the choice to play as good or evil since the choice between Renegade (evil) and Paragon (good) is present. The sample consisted of individuals who had played Mass Effect I and/or Mass Effect II and were over 18 years old. The end result concerning who played a Renegade or a Paragon came to be very uneven (15 out of 16 participants played a Paragon) which means that the result mostly relates to possible aspects concerning the choice to play a Paragon.

I want to find the meaning of food ?potato in today?s society. How about marketing and how does potato consumes? What can be done to achieve better competitiveness towards other products now and in the future? I will build this project on a statistic ground ?now and then? as well as a study to people outside various food- markets. The consumers answers will state my foundation in this project.

The free choice of upper secondary school?A study of the meaning of the information channels for the choice of upper secondary schoolAuthors: David Fridner & Rikard ZeilonMentor: Ingela WadbringQuestionnaire studyDate: 2008-08-11AbstractThe choice of upper secondary school is a very important choice, both for the school and for the ninth grader. In Göteborg, the free choice of upper secondary school has generated several new information channels apart from the traditional counselor, daily news and the acquaintance. Today it is harder than ever to reach the pupil through the constant media noise and new forms of communication such as events appear. The fight for each pupil gets more and more important every term and it has now become real big business.Today?s youth is imprinted by a growing individuality and everyone knows that equableness is something very important.

Rational choice är ett dominerande paradigm inom den samhällsvetenskapliga forskningen. Teorin är väl använd för att förklara politik och politisk påverkan, och otaliga forskningsstudier har gjorts inom dess ramar sedan den fick sitt genombrott. Allt sedan rational choice blivit ett dominerande paradigm har teorin även kommit att kritiseras. Kritiker hävdar att teorin, trots sina fördelar i vissa fall, är otillräcklig för att förklara samhällsvetenskapliga fenomen. Framför allt de beteendeantaganden som teorin utgår ifrån har kritiserats från såväl psykologiskt, som sociologiskt och ekologiskt håll.