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5110 Uppsatser om Focus of effort - Sida 28 av 341
Tas Nordkorea någonsin på allvar? : En studie av Nordkoreabilden i två svenska tidningar
North Korea has been on people?s minds lately. This essay is a study of what image Swedish press gave of North Korea starting in 1948 and ending in 2011. The study looks at two of the largest newspapers in Sweden, Aftonbladet and Dagens Nyheter. During the 1950´s the image given was that North Korea was part of the communists, a puppet state of the Soviet Union.
"Does that look like a Ford to you?" : Företagsimage i spelfilm och reklamfilm
Studies show that product placement is becoming a more and more common method for companies to use when communicating with consumers. The results of this study can?t confirm nor deny that claim, but instead we offered the observation that as a communication method, product placement and TV-commercials are more similar than revealed at first glance.Cars of the brand Ford appeared in seven out of the 50 motion pictures that made up the sample material in this study. In several instances the values that were communicated regarding the brand matched, completely or in large parts, the values communicated about the Ford brand in Ford?s own commercials.This doesn?t hold true for all companies.
Kan ett identitetsarbetete synliggöra biblioteket? : En undersökning av Piteå stadsbibliotek och den gemensamma brandingen av folkbibliotek i Norrbotten.
The focus of the thesis is to examine the regional branding ofpublic libraries in Norrbotten, with the main focus on Piteå public library, in order to find trends that indicate a successful branding based on Hariff & Rowley?s (2011) identified key factors.The empirical data has been collected through a triangulation of interviews and documents. The findings show that they have done a proficient preparatory work prior to the regional branding of the public libraries, and that the libraries have worked together with a communication bureau in their marketing strategies since the beginning of the public library cooperation. The results also show that Piteå public library, through branding efforts, received another relationship with the media where the media now occasionally contact the library.The conclusion of the thesis is that Piteå public library promoted the library through campaigns that provide the opportunity for activities and experiences, and that they want to convey the image of itself as a venue for social interaction. The marketing of the libraries fulfill the most of the criteria, but there are still areas of branding that needs to be further explored..
Bakslag och handslag: En fallstudie över Nordirlands process mot provinsregering
This essay is about the Northern Ireland Conflict and the Belfast Agreement. Its focus is on the development in Northern Ireland politics after the implementationof the Agreement which was ratified in a referendum. The essay is a case studywhich analyzes the progress towards an Assembly Government and powersharingbetween the unionists and the nationalists/republicans. The development is analyzed with Robert D. Putnam's theory of Two-Level Games? The essay first analyzes the changes in the unionist society where the opinion towards the agreement has been negative which depends on the concessions made by the unionist.
Att konsumera, bidra eller skapa : En studie om deltagande i varumärkesrelaterade aktiviteter på Facebook
This study has researched different motivations for user participation in brand related activities on social media. The study used three types of participation to evaluate motivations for user participation. These types were the following: consuming content, contributing to existing content and creating new content. An online questionnaire was distributed on brand Facebook pages and was used as a foundation for two focus group interviews that were then held. The goal of the study was to see what motivates user participation, in order to aid companies and organizations in understanding users.
?Det är så integrerat i mitt tänkande? : fem arbetslags resonemang om matematikens roll i förskolan
The background to the study was that the school agency published a report stating that students, after completing school, did not meet the criteria to receive the grade ?Pass? in mathematics. The study presents the reasoning of work teams from five different preschool departments?, about ways to work with the subject with children in the ages four to five. The study may help future teachers to develop new attitudes regarding mathematics in the preschool, by letting them take part of others pedagogues? thoughts and experiences.
Ungdomsinflytande i Örnsköldsviks kommun : En tematisk analys om ungas möjlighet till ökat inflytande i Örnsköldsvik
This study is based on three focus group interviews with minors living in Örnsköldsviks municipality. The aim is to investigate what minor individuals want to gain more influence in that concerns their citizenship rights. It also aims to investigate what obstacles there is in their surroundings that prevent them from influencing it. I have conducted semi-structured interviews with the focus groups. The theoretical framework consist of T.H Marshalls theories about citizenship, with the division of civil, political and social rights.
Uppförsäljning - en väg till ökade snittköp
The Swedish consumer electronic industry has recently experienced an increasingly intensive price war. The price war has forced some operators in the business to declare bankruptcy, as the only way to compete has been by driving down prices. A challenge that retail chains in the consumer electronics industry is facing is to increase their margins. If store personnel can success with upselling, the companies will increase their profits. The purpose of this paper is to examine if the sales people in the consumer electronic industry can influence the customer to buy a more expensive product and what the effects the upselling has on the customers' attitudes.
"Om man inte vet hur ett gammalt spöke ser ut, hur ska man då kunna känna igen gengångaren när man möter den?" : En undersökning av hur dagens läromedel för gymnasiet handskas med Sveriges rasistiska och fördomsfulla förflutna.
My goal with this thesis was to investigate how educational material in the subjects of history, geography and social studies relate to the fact that Sweden has a history marked by prejudice and racism.I have chosen to focus on four areas in the Swedish history that I think deserves some special attention, these four areas have been: the Swedish slave trade on the island of Saint Barthelemy in the eighteenth century, Swedish eugenics and oppression of the Sami people, forced sterilization services during the twentieth century and Sweden's aid and concessions to Nazi Germany during World War II. With these areas in focus I?ve studied three textbooks in the courses Geography A, Civics A and History A to se how they deal with prejudice and racism in the Swedish history.The result I have come to is that none of the books addresses all four of the areas I?ve focused on. Even if the books are taken as a whole the image that they convey is not adequate. In the event that the four areas that I?ve focused on been mentioned the information have been scant and rarely, if ever, has Sweden been paired with phenomenons like racism, slavery, colonialism, eugenics, forced sterilization, etc.
Students balancing human capital through scorecard - a study of non-profit organizations
PURPOSE: By analysing collected data using theory, we aim to interpret the design, implementation and the usage of BSC in NPO?s to be able to contribute to the research. METHODOLOGY: A case study design has been made through semi-structured interviews and backed up by a quantitative survey and internal documents. THEORETICAL PERSPECTIVES: Based on the sources given from the creators of the scorecard together with some sceptics and some followers, we have outlined the bases of balanced scorecard. To map out the non-profit sector and its strategic needs, the theories have tried to settle the specific need for the strategic tool given.
Textilhantverkets betydelse i Uppåkra - en studie av Uppåkra och närliggande agrarboplatser
This survey deals with textile production and how it was carried out during the late Iron Age,with main focus on a central place, Uppåkra. A comparison has been carried out betweenUppåkra and two agrarian settlements, Fosie and V. Karaby, from the nearby landscape toinvestigate whether any variation in production can be detected. The value of textiles has alsobeen investigated to determine whether a potential specialization in production may have ledto a surplus.An analytical and comparative method has been used with focus on the context of thematerial.The results show that the textile production vary at the different sites, and that a need fordifferent types of textiles has existed. At Uppåkra, the possibility to produce fine threads andtextiles existed as demonstated by the findings of small and lightweighted spindle whorls.This suggests that the production may have included both fine and coarse textiles.
"Som syskon, fast ändå inte" : En studie av familjehemsföräldrars egna barns erfarenheter
The aim of this study has been to create an understanding for the situation of an often forgotten group in foster care, the carers? own children. Our main focus has been the experience this group has of foster care, their experience of participation in caring for the foster children and their possible need of support and help. Our chosen method has been qualitative interviews with six adult children of foster carers, two men and four women. The theory used in this study has been Sense of Coherence.Our interviewees gave mainly a positive description of being part of a foster family even though they could give examples of difficult situation and of loss.
Samverkan mellan mark- och flygstridskrafterna : En nulägesanalys utifrån samarbetet kring Close Air Support
There are many kinds of joint operations and combinations of combined arms. This thesis puts its focus on Close Air Support, CAS. Throughout history there have been several cases of success, regarding these kinds of operations, but also failure. Much can be taught from organizational behaviour studies, applied on these military organisations in their cooperation with each other. The purpose of this thesis is to analyze the cooperation between the Swedish army and air force to determine the functionality of their process.
The Instant Generation : - hur ser ungdomars attityder till fildelning ut?
Abstract:Title: Engelska (Svenska)Number of pages: 40 (47 including appendix)Author: Carl StrandTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Fall 2005University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The purpose of this essay is to analyze how young people, in the ages 18 to 25, relate to the subject of file sharing, and what their attitudes to this phenomenon are. I aim to describe how they use file sharing, their knowledge about it, how their usage have changed due to the new copyright law, what their stands are on the question of resource control and management on the Internet, and what they think of the future of file sharing.Material/Method: The method being used is a qualitative focus group interview model, used to investigate how young people look at the subject of file sharing. The results of the interviews is then applied to a theoretical framework based on thoughts of Denis McQuail, Lawrence Lessig concerning creativity, copyright, resource management and file sharing on the InternetMain Results: My conclusion is that the widespread file sharing habits of young people is not only caused by the temptation of getting free stuff, but of the lack of commercial and legal alternatives. Youths are willing to pay for media if the distribution is superior to the illegal file sharing alternative. They are a generation of young people that has grown up in a society where the tendency in many fields has been to make everything faster and more effective.
Vindfällning, tillväxt och plantuppslag i en 13-årig granskärm i Medelpad :
The interest for alternative forest regeneration methods increased significantly during the 1990´s after 50 years dominance of the clear-cutting system (Holgén & Hånell 2000). One reason for this was that clear-cutting was being more and more questioned by different envi-ronmental organizations and because the forest sector for economical reasons wanted to find cheaper ways to regenerate forests. In the beginning of the 1990´s two shelterwood experi-ments were established in a joint effort by Svenska Cellulosa Aktiebolaget (SCA) and the Dept of Silviculture, Swedish University of Agricultural Sciences (SLU). The experiments include various forms of cutting and shelterwood densities and represent productive spruce forests in central and north Sweden (Roggsjön in the province of Medelpad and Skikkis-jöberg in the province of Västerbotten, respectively ). The experiment next to Roggsjön has been reported earlier in three MSc theses, and is also the focus of this thesis.