Instrumental conditioning, the use of reinforcement and punishment, is used when training horses and these procedures may have different consequences regarding animal welfare. The aim of this study was to investigate what kind of reinforcers that are used in training horses and when these reinforcers are used. This study has its focus on positive reinforcement and its advantages and disadvantages. Interviews of five A-level and B -level equestrian coaches about their training methods were conducted to complement the literature search and give a greater understanding to why certain methods are used or not in training horses. The results show that negative reinforcement seems to be the foundation of training horses whereas positive reinforcement is used but not to the same extent.

Problem formulation: What factors influence the customer?s choice of bank? How is the customer loyalty towards the customer?s current bank?Purpose: The main purpose is to see what factors are definitive to the customer?s choice of bank and how strong the customer loyalty is towards the bank. It is also interesting to see whether customers who are satisfied with their current bank may still consider switching to something else.Method: The method is both qualitative and quantitative methods of data collection, with main focus on a quantitative survey. The qualitative part consists of interviews with a smaller focus group to receive a deeper insight of the consumer?s thoughts regarding the main purpose and problem formulations.Conclusion: The main factor when choosing a bank is recommendations from family or friends.

Addiction has been a problem for centuries. However, it wasn`t until the 1930s that research in this field was conducted systematically. At that time, the main focus was the wife of the alcoholic. Thirty years later the first stress-theories evolved. The theories showed that the husband´s drinking triggered the wife´s stress.

AbstractCommunication and information has become a large industry in today?s society. More and more organisations use these means as tools of influence. Non-profit organization?s campaigns, which aim to change a behavior, often have a political responsibility and it is therefore important that these are carefully planned and carried through.

AimThe purpose of this study isthat, from a student perspective, study how the implementation of the school's core values ??based curriculum context is experienced in school activities and the context of physical education.How do the students perceive the basic moral values ??in school activities and more specifically in physical education?Is there ethical aspects of physical education that can be linked to students' moral fostering and if so, how?MethodThe study's methodological approach is hermeneutic and data collection is therefor equalitative in nature. Through focus group interviews gathered material in which aimed to gain insight into students'subjectively experienced life-world in which their experiences, feelings and values ??were at the center. The investigation resulted in the execution of three focus group interviews with four students in each group from three different classes.

The characteristic of services as an effort carried out in a "moment of truth" implies a risk for failures. This study sheds new light on how alternative offerings that customers are initially exposed to can affect satisfaction and loyalty in the service failure and recovery context. More specifically, two aspects of the initial offering are studied: promised general service quality and the presence of a promise about a specific product attribute. Based on a presentation of the main theoretical perspectives, hypotheses are formulated and a scenario-based experiment in a hotel setting is designed to explore these. The results indicate that a higher level of promised service quality can result in more positive evaluations of satisfaction and stronger word-of-mouth intentions than for a lower level of promised service quality.

To introduce a standardized component assortment takes a lot of effort in order to make real cost savings. The rationalization effect itself is important, but perhaps even more important is to state the aim of the standardization efforts in a well-defined way. How can an organization assure that they are working in a proper way? How do they know that their efforts are being interpreted into the whole organization? And, how do they know that the standardization efforts actually save money? Different components differ heavily e.g. in technical complexity and quality issues.

This is a study of innovative technologies that are primarily based on collaboration with a client who in this study is called FTG, because they chose to be anonymous. A problem set has been presented, analyzed and worked with. The result of this is that we found some weaknesses in the leadership that have influenced the motivation in the workgroup negatively. The study has focus on changing leadership in order to increase motivation and openness to innovation within the company. With this focus on change in leadership, we have done a basic search for relevant theories related to the topic and found interesting data to work with.

The aim of this thesis is to investigate the procurement of maintenance at SvK. Byunderstanding the process that has led to the current procurement strategy; providesuggestions to how the procurement of maintenance can be improved to ensure thequality of future maintenance of the national grid.A god client can be associated with a number of qualities, ?acquisition competence?.Vinnova describes acquisition competence as the ability to plan, formulate,communicate and monitor. Different businesses and industries have different needsand opportunities and operate in different economic structures which requireadjustments in their acquisition competence. A number of areas have been identified,called areas of focus, where clients can adjust their competences to their markets.The areas of focus are competition, competence/quality, control and communication.By defining the need of acquisition competence for SvK and identifying problems, anumber of suggested strategies have been proposed.

A woman is dying of cancer, she refuses to use her walking aid. Because she is embarrassed. This means she can?t leave her house, and her last days become very limited.Why do we act like this?Can the view we have of products adapted for disabled be changed by working with colour, texture, form and materials?There are many products adapted for disabled, the products often have a good function and well developed ergonomic aspects but the visual aspect leaves a lot to wish for. There is neither effort nor money put in to the exterior design of most of these products.A lot of the solutions that are invented for adapted products can be used in design of ?regular? products.Why should we then divide products in to adapted and non-adapted.

This study aims to investigate how consumers perceive variety in grocery stores and further how private brands have affected consumers? perceptions of variety in grocery stores.The study focuses on the perceptions and attitudes towards variety and the impact of private brands on perceived variety. Hence, a qualitative rather than quantitative study has been used. Photo elicitation has been used in both focus groups and in-depth interviews, which have been the empirical data collection of the study. Scientific articles and books have also been used in the process.

As changes occur more frequently in IT- and software development, it is important for the companies to meet the demands and needs of its customer. The companies have to be able to adapt themselves continuously in order till fulfill its customers changing needs in an effective way, which results in big changes of the companies? structures. The more traditional way of working is often replaced with more alternative approaches as a response to the reputable deficiencies of its predecessors. As an effect of the rapid change and development some companies now see big potential in switching to more Agile and flexible methods and some companies have no choice but to change their way of working.

The aim of this Bachelor thesis is to gain an insight into whatgirls and boys choose to read in their spare time. Thetheoretical perspective with which the subject matter isviewed is that of gender and genre. I would like to see ifthere are differences or similarities in their choice of genre.The material stems from a promotional reading projectconducted in the summer of 2012 aimed at children in theage group 6-16. The number of participation children were146 an 730 books were read. They were divided into agegroups and genres respectively.The analytical method is a quantitative and qualitativecontent analysis.

The aim of this thesis is to study different aspects of the public libraries' investment in public access computers connected to the Internet. What level of accessibility can be found at the surveyed libraries concerning the number of computers open to the public, as well as chat and email services? What activities have been taking place with the computers in focus, and what have the goals of these activities been? Is there any control of content, and what aspects of the Internet are, if that is the case, subject to censorship. And how do the governmental policies relate to the surveyed libraries' intentions and activities regarding the Internet? In order to answer these questions, each main library in the 42 largest towns of Sweden was surveyed response rate: 100 %.

This thesis aim to investigate the living conditions among marginalized habitants of suburbs in the Swedish welfare state. To approach an understanding of the complexity of marginalized urban areas, this thesis focus on studying the Stockholm suburb Husby in a context of the May riots 2013.The research method used is qualitative interviews with seven informants, who have a connection to the Husby area.The theories applied to the empirical material is Gösta Esping-Andersens theory on welfare state regimes and Loïc Wacquants theory on advanced marginality, also known as ?The new urban poverty?.By observing the complexity of the Husby riots in a contextual aspect of the Swedish welfare state and the living situation in Husby, the analysis has shown that the Swedish welfare model is going through a changing process. This process means a shift from a social democratic welfare model towards a more liberal regime, with an increased privatization of public welfare and a focus on individual responsibility regarding the citizens own living conditions. Husby as an area is characterized by a low socioeconomic status, a high level of unemployment and poor school results.