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2041 Uppsatser om Firm Strategies - Sida 61 av 137

Schymans ben i Let?s Dance som kommunikationsstrategi : En fallstudie av Feministiskt initiativs kommunikation i valkampanjen 2010

Schyman?s legs in Let?s Dance as a communication strategy- a case study of ?Feministiskt initiativ? in the election campaign 2010.(Schymans ben i Let?s Dance som kommunikationsstrategi, en fallstudie om Feministiskt initiativ i valkampanjen 2010).Author: Joanna Morell, Tutor: Ann-Marie Morhed2009 was the first time where Swedish political parties were entitled to have TV- commercials, another sign of political communication taking one step closer to the strategic marketing communication. A type of communication that also is expensive.The Swedish political party Feministiskt initiativ (Fi) have existed since 2005 and is not yet a part of the Swedish parliament. They have not been entitled to the economic support that is given to Swedish parties with more than 2,5 percent of the votes in the last two elections. As a result Fi is completely dependent on economic contributions.

Att organisera kunskap på ett företag : en fallstudie vid Ecophon AB:s utvecklingsavdelningar

Organising knowledge in a corporate environment : a case study at the development departments of Ecophon ABThe purpose of this master's thesis is to investigate how three development departments of a technical firm could organise their collection of documents and information resources to improve their management of information. Three sets of questions have been posed: 1) How does the target group of engineers deal with information, and what problems can be identified in this process? 2) What does their collection of resources consist of, how is it organised, and what problems are apparent? 3) How can principles of knowledge organisation be applied in a corporate environment?The investigation has been carried out as a case study. Three main methods of collecting empirical data have been used: surveys, unstructured interviews and collection observations. The results of the study have highlighted three major problem areas: the collection's lack of structure and searchability, the absence of policy regarding how employers should deal with information, and the inadequate knowledge among staff on how to search for, use and disseminate information.By looking at previous research on knowledge organisation, we have been able to draw conclusions regarding how the target group could organise and manage its information and knowledge in order to achieve greater efficiency in dealing with information and carrying out work tasks.

Medierelaterad krishantering inom livsmedelsbranschen

Vår avsikt med uppsatsen är att beskriva och analysera medias larmrapporters inverkan på livsmedelsprodukternas nuvarande situation och framtid. Vi undersöker varför vissa företag lyckas bättre respektive misslyckas med sin krishantering utifrån hur de bemöter larmen.Vi har utgått från teorin Crisis Management, där vi har funnit en applicerbar modell på vårt syfte, Crisis Response System, som kompletteras med sårbarhetsmodellen A Simple model of Crisis Susceptibility. Dessa modeller behandlar den interna krishanteringen. För att externt kunna bemöta larmrapporter har vi valt att tillämpa PR-modellen Communication Strategies for Responding to a Crisis där paralleller dras till delar ur ryktes- och trovärdighetsmodellen Brand-Building Blocks..

Separator: Aktionsforskning i en dansproduktion där ledarskap undersöks samtidigt som en ny organisationsform introduceras

There is a common belief that the arts contain knowledge of creativity that can enrich the business world. Similarly, the arts are in need of additional support from the private sector and know-how of business practices. In short, there is a need for mutual understanding. With my background as a dancer paired with my studies at the Stockholm School of Economics I have taken the challenge of bringing the two worlds closer together. By changing a social system, like an organization, it is possible to get a better understanding of it.

Försvarsministern som försvarade sin ståndpunkt - en analys av försvarsminister Mikael Odenbergs avgång

Political exit from governments is an unusual phenomenon within Swedish politics. The purpose of this essay is, from an ethical perspective, to particularize, understand and analyze the actions of the Swedish minister of defence, Mikael Odenberg, in his decision to exit the government in September 2007. We will put light on the ethical conflict Odenberg apprehended, the courses of actions and finally his ability to solve the ethical dilemma. The conclusion is that the case of Odenberg involves several dimensions of the conflict, associated with a succession of different loyalties. Odenberg were in two minds whether to act up to his own conviction or be in sympathy with the government.

Sjuksköterskors upplevelser av arbete med döende patienter inom palliativ vård. En litteraturstudie om död och döende, stress och coping ur sjuksköterskans perspektiv.

Today, palliative care is performed in several different areas. When the curative treatment is no longer effective the objective of the palliative care is to promote the best possible quality of life for dying patients, through an active and overall treatment. In their work nurses see death and the dying. To highlight and to reach an understanding of the significance of their work, this literature study's objective is, using Carnevali´s thoughts about health as a theoretical framework, to describe different aspects of nurses' experiences of working with dying patients within palliative care. Furthermore the occurrence of stress and possible stress factors will be examined, as well as the nurses' access to support and to established coping strategies..

Vision och Verklighet : I globala organisationer med fokus på operativa enheter

The purpose of this study is to contribute to a better understanding of how visions could be applied in subsidiaries and similar sub organisations of global enterprises. With increasing globalisation it becomes more difficult to work in accordance to same standards and towards a common and unifying interest. The study has a qualitative and deductive approach and is based on interviews with three global subsidiaries with some hundred people employed each.Conclusions are that the subsidiaries visions have to be based on a guiding philosophy issued by their mother entities and it is the responsibility of the sub organisation to develop a tangible image with a local vision, mission and strategy with targets requiring feedback. Sustainable strategies cannot be issued without a vision describing where the organisation want be in the future. Otherwise they will not come very far until they have to make a restart with a new strategy and they will never be a market leader..

Marginal firms - kan deras egenskaper förklara avkastningsskillnader mellan små och stora företag?

Syfte: Vårt syfte är att undersöka huruvida småföretags eventuella högre avkastning på Stockholmsbörsen 1997-2002 beror på att små företag i högre grad än stora är marginal firms. Metod: Vi skapar sex portföljer, som jämförs i par. Ett par för storlek, ett för soliditet och ett för utdelning. Därefter beräknar vi deras avkastning för åren 1997-2002 och kontrollerar om signifikanta skillnader finns. Vi skattar även betavärden ? både för marknadens riskpremie och egna faktorer ? för storleksportföljerna.

EU:s gemensamma utrikes- och säkerhetspolitik - En studie om dess uppkomst och institutionella utformning

This thesis aims to explain the emergence of the Common Foreign and Security Policy of the European Union, and its institutional shaping, by using elements of Neofunctionalism and Liberal Intergovernmentalism.Using Neofunctionalism, the Common Foreign and Security Policy can be explained both as a side-effect of Europe's economic integration, and as a way to maintain the former and the European Union's position as an economic superpower. The institutional shaping is a result of lack of convergence between important national interests. Therefore it rests on a firm intergovernmental base, with rigorously limited use of supranational decision-making.For Liberal Intergovernmentalism, geopolitics and ideology, and to a certain level log-rolling, have played important roles. The reunification of Germany convinced France to form an alliance between the two countries. France, determined to achieve an economic and monetary union, thus offered Germany a political union, including a Common Foreign and Security Policy on intergovernmental terms.

"Jo, läspade Violet." : Översättningsanalys av anföringsverb i svensk och polsk skönlitterär prosa. En fallstudie.

In this study I compare the use of reporting verbs in direct speech in Swedish and Polish literary prose. The aim is to examine how differences in usage are reflected in translations to and from Swedish and to what extent the translator adapts the text to the target language and its literary conventions.I have compared the material on two levels: source text versus source text in Polish and Swedish respectively, to see what kind of speech verbs are most commonly used, and source text versus target text, to study the strategies the translators have used and to what extent reporting verbs are altered or not.I have also studied quotation verb + adverbial phrase or prepositional phrase, to investigate if they are more frequent in the two target texts or adapted to the literary concentions of the target language. .

Förändring av rädslans rum : med trygghetsskapande

This project has resulted in an website at www.tinadunker.se, where you also can download the project in it´s written form to get a deeper view of the project. This project aims to explore fear of violence in public places. Fear of violence reminds us that there is a problem in our urban environment that leads to spatial consequences in using public space. Many groups in our society experience fear in their everyday life but this project has focus on women?s fear.

Titta dom snackar! : En studie i svenska politikers försvarstal

Political scandals are constantly abound in the media, rulers face the global tribunal of the mass media and are forced to defend their actions and above all, their position in society. This essay concerns itself with that defence ? more specifi- cally with the defence of four Swedish politicians in high office during four different scandals. Gudrun Schymans? eva- sion, Laila Freivalds? dealing with the tsunami disaster in Thailand, Annie Lo?o?fs? tangle concerning representation notes and public documents and Tobias Billstro?ms? statements concerning undocumented immigrants and asylum seekers.

Läsa med förståelse : Lässvaga elever och SO-undervisning

Most pupils learn good reading strategies during their first years at school. Pupils who don´t do that will have difficulties understanding written data. As the pupils meet text filled with lots of data they will have difficulties understanding the written text. International studies show that the rusults of Swedish pupils are dropping. This issue got me thinking: What help is given to those pupils with difficulties so that their reading comprehension will increase? Are the teachers actively teaching reading comprehensions and in that case how and when? By observing two teahers of intermediate level, I wanted to find out how theachers help pupils with reading comprehension.

En annan stad är möjlig! : En studie om rätten till staden och urbana sociala rörelser i Hamburg

The right to the city has lately become the rallying cry for many urban social movements all over the world to challenge neoliberal planning, gentrification, the privatization of urban commons and growing spatial and social gaps in city and society. This senior essay studies urban social movements that in different ways advocate the idea of the right to the city. The term right to the city was coined in the late 1960s by French urban theorist Henri Lefebvre, who promoted the idea of the city as a common, a space belonging to everyone. The right to the city is not ?a return to traditional cities?, but ?a right to urban life? (1996:158).This study focuses on the city of Hamburg.

Rätt klädd? : En studie om klädföretags arbete och kommunikation av CSR

The number of firms adapting the concept of Corporate Social Responsibility is constantly growing. It is no longer enough only to supply your customers with demanded products and services since todays? customers have an increased awareness and are demanding more transparence when it comes to the manufacturing and responsibility for society.Along with a growing interest in social, ethical and environmental matters, many firms have received critique, consequently forcing them to start taking more responsibility for their activities. The clothing industry was among the first to get critized and therefore early in starting their work with CSR.The purpose of this paper is to investigate how firms in the clothing industry work with CSR today, and also how they choose to communicate this work, both internally and externally. The methodology of the paper is qualitative and aims to deeply investigate four different firms, along with an additional interview with a CSR-consult from one of the leading communication-firms in Sweden.The theoretical foundation includes a frame of reference around CSR and the communication thereof, and also a few relevant theories around CSR and business ethics.After analyzing the empirical material the paper have reached a few conclusions.

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