Introduktion:1982 slog filmen E.T. igenom, robotens favoritgodis var Reese Pieces vars försäljning ökade med 65 % i direkt anknytning till filmens släpp. Efter denna succé rusade marknadsförare till Hollywood för att få sina produkter placerade i filmer. Sedan dess har produktplacering varit ett väl använt och accepterat marknadsföringsverktyg som kallats för smygreklam eller dold marknadsföring. Nu har ett skifte skett i industrin, ett nytt EU-direktiv har kommit och det har ändrat förutsättningarna för marknadsförarna, i och med direktivet måste EU-medlemsländerna meddela tittarna när ett TV-program eller en film innehåller produktplacering.

This article discusses desirable political representation within the framework of representative democracy. In the desirable representation it is the responsibility of the politician to balance authoritative decision making with responsiveness towards the voters. The article intends to make visible the ethical complexity within representative democracy. Ethically the commission to represent is further complicated because the political parties constitute a central role in the political life and request loyalty of the politician. At the same time the politician is elected by the voters and thus the representative has to balance the dual representation.The politician can meet supplementary but also contradictory norms of action in decision taking.

A purchase decision can be seen as a multifaceted context that raises many unanswered questions. Understanding the consumer's evaluation of alternatives is complex and should be studied at a deeper rather than wider scale. There is a problem for retailers to understand how the consumer manages a purchase decision in a retail setting with durables goods that generates a higher effort. The aim is to describe the decision rules used by the consumer and how they are expressed in this context. A better understanding of which ones they use and how they are conveyed will help retailers to create effective marketing solutions that generate positive outcomes as increased profitability and customer satisfaction.

Att filmens värld skapar magi är ett faktum som inte kan förnekas, i film efter film dras vi som tittare in i äventyr, komplexa historier och dramatiska stunder. I kombination med förtrollande musik till dessa scener får filmerna oss att gråta, skratta eller till och med att häpnas. Men hur kommer det sig egentligen att vi låter oss bli så förförda? Och hur kan filmskaparna konstruera dessa världar dit vi sugs in?Mycket har självklart med teknik att göra och människans kontinuerliga uppfinningsrikedom, inte bara via den tekniska utvecklingen utan även genom de berättelser som människan har skrivit och som har berättats sedan den mänskliga tidens begynnelse. Denna studie kommer att ta upp vissa delar av filmens historia och uppkomst samt hur animering tillkom och hur den har påverkat branschen.

Hur påverkar en författare sin berättelse, hur viktig är berättarens människosyn? Vad är människans natur, vad är oföränderligt, vad är inlärt, och hur påverkar det berättaren och det som berättas? Dessa var några av de frågor som vi ställdes inför när vi åtog oss kommunikationsuppdraget att uppmärksamma Kvidinges 700-årsjubileum. Vi bestämde oss för att skapa ett häfte och en film. Frågan var: Hur kan människors levnadsöden berättas om på ett sätt som visar både den oföränderliga mänskliga naturen och anpassningen till de föränderliga sociala och kulturella normerna? Vi sökte svaren på dessa frågor genom litteratur och intervjuer med människor som är väl insatta i berättarkonsten.

The purpose of this study is to examine how risk is perceived by the urban architect's in the region Dalarna, as well as how this is reflected in their everyday work with risk and decision- making according to urban planning. The ambition is also to show how their risk awareness could be improved. The study is written in cooperation with Länsstyrelsen Dalarna as a part of their regional long-term goal to improve the region's proactive risk' and crisis management. The study is based upon 12 semi-structured interviews with local urban architects conducted during the summer and autumn 2007. The result shows that some architects are motivated for working with risk and think that risk awareness should be integrated in their everyday work, while others are not motivated and think that risk is more of a passing trend.

Syftet med uppsatsen är att undersöka hur lärarrollen karaktäriseras i filmer och TV-serier under 2000-talet. I undersökningen görs en framställning av karaktärernas utmärkande drag samt en indelning i kategorierna: The Good, The Saint, The Sad och The Bad. I resultatet ställs karaktärernas drag i förhållande till människosyn och etiksyn. Sist men inte minst dras några tänkbara slutsatser utifrån resultatet..

The aim of this study was to investigate factors that ex-criminals believe have been of importance to them when they decided to leave a lifestyle of criminality behind. The study was based on eight semi-structured interviews with informants who had committed various forms of crime. Common to all informants is that they are now members in the Swedish association KRIS (In English: CRIS, Criminals Return Into Society), living a life without crime. The stories of the informants have been analyzed on the theoretical basis of social ties, the exit process, role loss, motivation and the life course perspective. Our study showed that the informants have been affected and motivated by various life events that could be identified and pin-pointed during the interviews.

Domestic weekly magazines in Sweden are characterized by an emphasis on practical editorial material such as cooking recipes and knitting patterns, and also contain a comparatively large share of reader material. This makes it possible to study the readers through texts produced by themselves. The aim of this study of columns of readers' tips on domestic work is to analyze how readers embody a specific femininity centered around the woman as responsible for the home, in the sense of everyday maintenance as well as aesthetic development. The author defines this femininity as "home maker". The theoretical framework for the analysis is the sociological theory of Pierre Bourdieu, and Jonathan Potter's and Margaret Wetherell's model of interpretive repertoire is also used where modality is discussed.

Deregulation on the market for agricultural products leads to a more globalised market with increasing price fluctuations. This, in turn, places the farmer in positions influenced by new risks but also improved opportunities. The farmers are faced by uncertainty in terms of financial outcome. To be able to utilise these new market conditions it becomes increasingly important for farmers to continuously follow the price trend, and to develop strategies how to manage the risks exposed by a volatile market. Farmers with different conditions perceive risk in different ways. Hence, their risk management behaviour will vary.

Purpose/Aim: To create a communication strategy for PADI Nordic with the intention of getting Swedish divers, who have been certified abroad, to Swedish dive centers.Material/Method: The study is based on a number of personal interviews conducted with a) divers who are active in Sweden, b) divers who are not active in Sweden and c) representatives from PADI and PADI affiliated dive centers.Main results: The main reason that people who have been certified abroad do not dive in Sweden is that they regard it as being too complicated, too cold, too expensive and with nothing interesting to see. These might partly be misconceptions that can be corrected through a communication strategic effort. The best way to change this perception is by two different forms of communication. One will go from PADI Nordic straight to the divers through an email. This will have the purpose of getting their attention, making diving sound interesting and raise their awareness in preparation for the other part of the process.

The purpose of this study is to examine the change in consumer behaviour regarding the intention towards buying fruit when the layout of the fruit section has been altered. We want to increase the probability of making impulse purchases by altering the layout. In our study we have combined structured quantitative observations with structured quantitative as well as qualitative interviews, with secondary data in the form of sales data from two selected ICA-stores. We chose to use this triangulated approach in order to cross-examine our findings and overcome the limitations of one method by the use of another. Further, the Latin square design was used for the observations as a means to acknowledge the calendar effect during the experiment.

Uppsatsens syfte är att undersöka hur skådespelarens scenkonstnärliga uttryck påverkas av att gå från tal till sång, och vad som är orsaken till skådespelarens eventuella osäkerhet inför användningen av sin sångröst. Tanken att skriva en uppsats om skådespelaren och sångrösten, kommer av att författaren till uppsatsen observerat sångundervisning på en av Sveriges högre utbildningar för skådespelare. Författaren har också funnit inspiration till uppsatsen från litteratur som riktar sig till skådespelare och artister som önskar utveckla sången i sitt yrke. För att kunna jobba praktiskt med sång integrerat i skådespeleriet, önskade författaren få veta vad skådespelare och skådespelarelever själva har för förhållande till sina egna sångröster och hur pass stor betydelse de anser att sången har för deras skådespelarkarriär. Arbetets uppläggning bygger på litteratur inom området teater, sång, och psykologi med fokus på självförtroende och tillit till egen förmåga.

We have chosen to focus this paper on the importance of game-components in the MMORPG-game World of Warcraft, in order to discover which of them who are the most important and create the biggest motivation to play the game for the players of World of Warcraft. We made this  investigation because we wanted to find out more about the specific reasons about what people think is especially great with World of Warcraft and makes them want to play it for hour after hour. By doing this we wanted to find out what it is that is so appreciated with this game. But this is a big area and it has therefore been difficult to find a way to satisfy and make those who have answered on our survey to feel that the game-component they enjoy most has been a part of our questions.To solve this problem we did a survey that included 200 persons and two interviews. When both the survey and the interviews had been completed, the result was being compared against each other and together to see if there was any difference between them or if they had any similarity to the attraction and motivation.

The topic of this thesis interest is the relation between branding as a place making/marketing technology and the process of regionalization. The main proposition advocated is that the officially communicated image of the Øresund Region, as a cohesive place and community, is a space that has been configured with branding and can be described as a territorial simulation. The concept of territorial simulation consists of two conjoined terms: simulation which aim at explaining the idiosyncratic brand image, as a social formation, which does not represent the place it imitates but commoditise it; and territorial which seeks to visualize the process of the unfolding of this image as a territory. The main argument is made in the third chapter, which traces the process of actualization of the brand image as a territory: ?Øresund?.