Interactive media is constantly increasing in our surroundings and with the innovation of touch-screens, two-way communication with screens has become part of our daily life. Still, this well known way of process information is not often seen in the in-store environment of grocery retailing. Here, interactive media is an unestablished field where empirical studies are invisible within the academic world. The lack of knowledge in which effect interactive digital signage has is one of the barriers of investing in this marketing solution in-store. The main purpose of this study is to examine and describe the effects of interactive digital signage at shelf within grocery retailing.

The purpose of this study is to examine the popular cultural form of television within the field of gender studies. The study focuses on the representation of masculinities in the American television series The O.C. This is done by using textual analysis to gain information from the first and the second season of The O.C. The theoretical framework used is based on Judith Butler and R.W. Connell.

This study examines how management consulting firms work with business- and functional strategy and how these strategies are interrelated. More specifically we focus on business strategy (business unit level) and knowledge strategy (functional level) and whether these are aligned or not, i.e. whether strategic congruence exists.A number of recent studies have examined the importance of business strategy and knowledge strategy in management consulting firms separately, but few have pointed out the importance of the alignment between them. With this study we contribute to the strategic field of research with a model that describes how management consulting firms should work with their knowledge strategy given their business strategy. The model is developed through a synthesis between theories in the field of strategic congruence, business- and functional strategies and thereafter tested by an empirical case study of six management consulting firms.

Dissatisfaction with the current market for scientific publishing, dominated by a few large publishers able to obtain high subscription fees, gave birth to the Open Access movement. One problem for the Open Access movement, which aims at making research results freely available, is that scientists are reluctant to publish in journals that are free on the Internet, so called Open Access journals. This master's thesis aims at showing how scientists reason about their own publishing in scientific journals. It is investigated which factors are important when scientist decide on which journals to send their articles. The aim is to increase the understanding of scientists' views on Open Access.Six interviews were conducted with scientists in Biomedicine at Lund University.

Soils in a metal contaminated site on Stångberget in Gusum in southeastSweden were investigated and compared to relatively unaffected soils a fewkilometres away. Pollution came from historical release of untreated flue gasesfrom a brass mill. The objective was to find information on how high the metalconcentrations are, if metals from the polluted soil affect the surroundings andif the metal contamination affects the microbial community. The soil wasinvestigated using several different methods, such as field XRF measurements,chemical analysis of metal, carbon and nitrogen content, pH, acid neutralizingcapacity, texture, soil depth, field leach tests, sequential extraction and microbialfunctional profiles. The study showed that copper and zinc concentrationswere above Swedish Environmental Protection Agency guidelines for lesssensitive land use on the entire investigated area.

This paper examines how the ideal of manhood is portrayed and constructed and how the participation of Swedish soldier volunteers are motivated and legitimatized. The purpose of this examination is to gain understanding and knowledge about the Swedish soldiers in the Swedish brigade, how they legitimatize and motivate their participation and how the ideal of manhood is portrayed and constructed. The study is based on material from the war archive in Stockholm. The empirical material is composed by letters and propaganda material. In the analysis of the empirical study, there have been two theories used which are Eric Hobsbawms historical method and theory about invented traditions and Peter Aronssons historical method and theory about ?historiebruk? and legitimacy.

Soil properties affect the chemical composition of soil water. When studying transport of chemical substances through a basin, it is therefore important to know from which soil layer the main part of the runoff is generated. The aim of this study is to develop an HBV/PULSE model with merged soil moisture and response routines, which generates good approximations of groundwater levels. It should be possible to extend the model to simulate transport of substances and take into account which soil layer the groundwater level is currently in. The hydrological version of HBV/PULSE is used since there is no need to account for pH or alcalinity at this stage.

The concept of art infusion has become more and more used in the field of marketing and product advertising, and the phenomenon has been subject to research. The purpose of this paper is to study how the perception of an office environment is influenced by different kinds of art settings. The study is made as a survey in which the respondents have been exposed to working environments, only differentiated by the existence of different kinds of art or non-existence of art in the presentation. There are many conclusions to draw from the study, the most important is that the presence of art gives positive spillover effects on the surrounding environment..

In the pilot study for a biography, some of the methodological and/or theoretical problems facing the anthropologist and biographer are discussed.The empirical section is based on a number of interviews I made with my grandmother over the period 1995-2001. I have come across inconsistencies in the material when rendering a historical event. Furthermore, the material makes me reflect on how the biographer or anthropologist is able to handle or interpret that she and the subject/informant has a different attitude to metaphors and how the metaphors can change over time, space and interpretation.The essay begins with a summary review of some of the central social and behavioural scientific theories that can be related to the individual and the biography.There then follows an in-depth discussion based on Paul Ricoeur's philosophy that says that your identity is created in relation to how you look at your history and future at the present time. Identities are created in an interaction between the field we are currently in, the cultural capital that includes gestures, mannerisms, symbols, our language and the area of interpretation the field allows in the culture. Consequently, the biography is also a representation that is created in time and space and between the subject and the person rendering the subject.The biography or ethnography is transient and is of necessity a historiography.Ricoeur talks about the living metaphor.

This thesis deals with the numerical 3D simulation of a four stroke, spark-ignited, internalcombustion engine, which is mounted on a high performance motorcycle. The work, carried outin collaboration with Politecnico di Milano and MV Agusta, focuses on the simulation of theintake, compression and expansion stroke, including combustion simulation, using an opensource CFD code.Simulation of internal combustion engines offers a great challenge in the field of CFD research.Moving boundaries of the solution domain, caused by the motion of the piston and valves, leadsto deformation of the computational grid, with decreasing quality of the solution as result. Basedon this, a previously developed mesh motion strategy was employed where a number of meshesare used to cover the whole simulation cycle. Within each mesh interval the internal cell pointsof the mesh are moved to account for the boundary motion of the piston and valves. This strategywas previously applied to simplified geometries as well as real engine geometries.

This is a study on how a group of ten pupils choose their upper secondary schools (gymnasium). All pupils are ninth graders in a middle school in Husby which is a suburb of Stockholm. Like the big majority of Husby citizens, they all have immigrant backgrounds and their time in Sweden varies; some are born here while others are born abroad and migrated later with their parents. My aim was to understand their upper secondary school choices through own and their parents? "cultural capital".

The purpose of this thesis was to increase the understanding and discuss safety aspects in two stairwells on Nyforsgatan in Eskilstuna, where the buildings were built during the years 1965-1975. I have presented a proposal for improvement through lighting. I have through different methods, such as surveys, interviews, literature studies and observations, come to a conclusion: that there are opportunities for improvement through better lighting that allows orientation in space and creates a nice atmosphere which will remove the feeling of not being safe, e.g. dark corners and shadows. It has been an exciting process to gather enough of facts to rely on and to develop the lighting design for the environments.

The aim of this thesis is to examine how the identity of the public librarianwith regard to reading is manifested in the library field. The approaches thatare taken to reading and readers are examined as well as the consequencesdifferent approaches might have. The empirical material is based on 93articles published in Swedish library journals. The theoretical andmethodological starting point is discourse analysis. The application ofdiscourse analysis according to Michel Foucault?s hypotheses reveals threediscursive formations regarding the professional identity of public librarianswithin the framework of reading promotion: The public librarian asguarantor of democracy is related to the public library's original mission offostering, cultivating and educating citizens.

The objective of this study is to determine if and how Swedish businesses measure the efficiency of their purchasing departments.In this study I have interviewed six medium to large successful companies and asked them· Which ratios they use to measure the efficiency of their purchasing departments· Why they use these ratios and· How the results of these measurements are usedI can conclude that although there are no ratios or other measurements that directly measure the efficiency of purchasing indirect measures do exist.The measures applied are usually the result of demands from management and the results are reported back to management and used to follow development within a particular field of purchasing. Benchmarking, especially external benchmarking, is unusual..

Striga hermonthica, a parasitic weed, has long been believed to be correlated with the declining soil fertility status. However scientists have recently come to question this statement since some recent studies have shown contradictive results. To investigate whether soil fertility status and infestation of Striga hermonthica were correlated and the impact of it were caused by farmer management, 120 farmers in Western Kenya, where Striga hermonthica infestation is prone, participated in this study. In three districts with two sub-locations each, farmers answered a structural questionnaire and identified two fields, one with high and one with low soil fertility. These fields later came to be the basis for this study and soil were therefore also sampled from them.