The purpose behind this study is to explore and explain the role of fear arousal when combined with the concept of customer satisfaction and retention in one marketing strategy. The major theories applied are the concept of fear appeals and the concept of customer satisfaction & customer retention. We chose to conduct our research through an ethnographic case study of KM. We did a qualitative study where we collected 10 interviews and we conducted observations. Our empirical data consists of academic articles from scientific journals, interviews andobservations.

This thesis is my exploration of the immaterial heritage that is the craft of bending of ?dn?ris? out of spruce. It?s a broken tradition that is scarcely described, mainly through Yngve Ryd?s report T?ltk?tor (1999) that contains interviews with two knowledge keepers, Nilas Tuolja and Johan Rassa. Yngve Ryd?s report went against the earlier opinion by the mid 20th century ethnologist Ernst Manker who claimed that they were only made exclusively out of mountain birch that has curved growth. As a background, I discuss the special importance of heritage conservation, both material and immaterial, in a S?mi context as being an indigenous people.

The spread of digital photography has created major changes in the previously stable Swedish photofinishing market. We investigate how companies act to survive in the face of technological change, through our research question: What strategies have actors in the photofinishing business chosen during the changeover from analog to digital photofinishing? Using a deductive method, we have conducted semi-structured interviews with 11 actors in the photofinishing business. Innovation management studies innovation from a number of perspectives, describing effects of innovations on the competitive ability of established actors, and on the value of their resources. The companies were not prepared for the speed of the change.

The study examines what affects loyal football supporter?s intentions to an array of behaviors that can generate revenues to the football clubs. Specifically the study shows that attitude towards the club affects the supporter?s intentions towards consuming products and services that in some way are related to the favorite club stronger than the satisfaction with the club. Furthermore, the study also shows that there are different kinds of attitudes that drive the intentions and that the strength of these drivers varies.

En förutsättning för att undvika depression och istället uppleva posttraumatiskt växande (PTG), efter att ha upplevt belastande livshändelser, kan vara känslan av sammanhang (KASAM). Denna studie syftar till att undersöka om det finns en skillnad mellan belastande livshändelser avseende negativa utfallet depression samt undersöka om en stark KASAM kan vara avgörande för att individen istället utvecklar PTG. I studien undersöks 150 studerande vid Örebro universitet. Av resultatet framgår det att studenterna med högt värde av belastande livshändelser är mer deprimerade än studenterna med lågt värde, oberoende av KASAM. Dock hittades ingen signifikant skillnad mellan belastande livshändelser och KASAM avseende PTG.Huruvida belastande händelser utvecklar en positiv eller negativ förändring hos individen kan istället avgöras av personens tolkning, hantering av situationen..

This is a qualitative study which purpose is to examine the experiences of the recovery process after a treatment for eating disorders.                                                         The questions we have decided to examine are; how did the women adapt to a healthier life after treatment, what are the women's perceived experiences of the aspects related to identity and identity work, and what external social influence was seen as important for their adjustment process to a healthier life?Methods: We have used computer-supported and semi-structured interviews. There were a total of nine women who took part in the study.                                                                                                                    Results: Majority of these women have been recovered from their eating disorders, but some still have major or minor problems. They found it rather difficult to adjust their life's without an eating disorder.Conclusions: Increased self-awarness led to greater control over the eating disorder. The women could begin to confer the new features that they identified with.

Health and convenience trends dominate the food industry and retailing business of today. The health consciousness is spreading while appealing product attributes concerning taste and packaging also are increasingly important. At the same time, the competition is growing fierce in the Swedish market with hard discount formats and niche concepts who also are trying to provide the market with perishables. Therefore, the pressure to lower prices is increasing making economies of scale and rationalization progressively more important. In 2004, ICA launched private label meat packaged in a modified atmosphere. Consequently, many stores went from in-store cutting-up and packaging to selling centrally packaged and distributed meat. ICA is now developing a concept with fresh fish in modified atmosphere packages and needs to increase the knowledge about the market and the consumer.

Respiratory infections are one of the major causes of disease in sheep throughout the world. In the beginning of 2008 the Swedish National Veterinary Institute and the Swedish Animal Health Service together started a project about respiratory infections in Swedish sheep. This study is an initial part of that project and the aim of this study was to investigate different sampling possibilities with focus on nasal swabs. This study is composed partly of a literature review on causative agents of respiratory infections in sheep and existing sampling methods, and partly of an experimental study comprising 56 sheep. These sheep were sampled with both an ordinary nasal swab and a guarded nasal swab. Before the start of this study there was to our knowledge no described method for sampling sheep with a guarded swab.

This study focuses on carpooling and how carpools can be better integrated into today's society. The purpose of the study is to investigate what affects the motorist?s decisions to become a member of a carpool. The study will highlight the barriers and drivers of membership in a carpool. It is important for the future to change the attitude of motorists and get more motorists to choose more sustainable modes, as is the concept of carpooling is a good solution.The study is based on a qualitative approach with six respondents from the Eskilstuna municipality.

The purpose of this study was to increase the understanding of how patients following cerebral vascular attacks percieve personal Control and their ability to influence the course of their rehabilitation. Specific questions relating to the concept of Health Locus of Control such as perception of personal responsibility and own influences as well as the recognition of the influence of outside phenomena such as faith, luck and divine power were asked for. The empirical findings of this study were based upon semistrucutural interviews with five respondents. The results showed that the respondents efforts, together with the efforts of others were a necessity in successful rehabilitation. The influence of faith or luck on the other hand, was not percieved as a factor for success.

Previous research has, by studying large listed firms, identified cost reductions and knowledge transference as the primary reasons for outsourcing.  Previous research has also indicated that Business Process Outsourcing is likely to increase in popularity and experience high annual growth going forward. This study aims to explore why mid-sized and large firms decide to in Jämtlands län, fully or partly, outsource their finance/accounting activities. Theories regarding transaction cost economics and resource based view composes the foundation of this study and the information used has been gathered through the use of semi-structured interviews.  The results shows, like the chosen theories and previous research indicates, that the outsourcing decision is primary based on expected cost reductions.

In the era of urbanization and globalization, many small, rural and post-industrialcities struggle for growth. The competition for citizens and visitors is intense, andone commonly used strategy is to promote the city to a target audience. Placemarketing, however, is homogenized to a great extent. Marketing thus seems likea useless approach, yet almost every city does it.By using discourse analysis and institutional theory, this essay aims to explainwhy the city of Kramfors markets itself. There are several problems arising due tothe marketing of places, especially concerning the discrepancy between the city?simage and identity.

The thesis aims to analyze strategic, cultural and structural aspects of Grameen Bank and its micro-credit project, in order to identify key success factors. A case study was performed with an inductive and qualitative approach, using semi-structured interviews. The data was collected by field observations and interviews on site in Dhaka, Bangladesh and surrounding areas.The main conclusion is that the critical success factor of Grameen Bank is the relationship focus, guiding and aligning its strategy, culture and structure. Also, local offices have been observed to utilize practices not permitted by the bank?s management, ultimately increasing the organizational efficiency..

ABSTRACTThe aim of this study was to examine the relationship between job satisfaction, birth order and sensation seeking. The sample consisted of 179 jobholders in four different organizations in southern Sweden, with an average age of 44 years (SD = 12,12). A questionnaire consisting of three parts was used to map out and measure the participants? family background, birth order, job satisfaction and sensation seeking. The study showed no significant relationship between birth order and job satisfaction (p = 0,127).

Organic rearing of broilers is not a large production in Sweden. In order to create a sustainable yet efficient production of organically produced poultry meat, at a price that the consumers are willing to pay, much more knowledge is needed. It is therefore important to do more research on organic broilers under Swedish conditions. This report is aimed to be a base for further studies. In the study 2000 broilers of the hybrid Ross 308 divided in to two equal groups. The broiler hybrids that are used in Sweden are selected for a high growth rate and are normally slaughtered at the age of 5 to 6 weeks, with a slaughter weight of 1.7-2 kg.