The use of thin and attractive models to promote companies' products is widespread among marketers. This is true even for companies whose products have little or no association with beauty or body weight. As the proportion of overweight people continues to grow in many developed countries the ideals used by marketers to attract customers strays further away from the actual attributes of the customers themselves. What is little understood is what effect overweight has on the efficiency of the product promoter. Some limited research has studied how the efficiency of the product promoters in printed advertisements is affected by the existence of congruence between the product promoter and the product itself.

Jag har valt att undersöka hur tre stycken förskollärare i en mellanstor kommun arbetar med musik i verksamheten för att främja språk hos barn. De flesta förskolor i Sverige sjunger och spelar tillsammans med barnen i stor utsträckning. Syftet med undersökningen var att undersöka ifall dessa pedagoger var medvetna om musikens förmåga att främja språk. Ifall medvetenheten fanns ville jag granska hur samt varför de planerar och genomför sina musiksamlingar i avsikt att öka språket hos barn. Som metod har jag använt mig utav kvalitativa intervjuer.

Tolfterna was a popular education organization that existed between 1896 and1964 and that arranged social evenings and set up a library for working women. This thesis purpose is to investigate Tolfternas's activities in 1902-1907 and hereby place Tolfterna in the education- and library history. The thesis examines the library catalog and the protocols from the social evenings and analyses them by means of the popular education ideologies of the early 1900's: Patriarchal education, civic education, self-education and the domestic/housewife ideal.The analysis shows that the organizers of Tolfterna as well as the working women who visited the social evenings had political and social interests. This places Tolfterna in a civic education context.The social evenings contained a mix of politically orientated discussions, traditional lectures and entertainment as music and reading. The library had self-education orientation, it contained mostly fiction and was run by the working women.

Men?s magazines is a form of media that has been present and popular among men for decades and even centuries. In the beginning of 1990 the popularity for men?s magazines boosted as the new ideal man was presented. The new lad represented a new masculinity that was more honest about its ideals and point of views.

Today?s society has become a society of information were communication has become more important to manage, both for companies and for the person as an individual. If you want your message to be successful you have to plan your communication and also evaluate the result. The administration of health and care in Karlstad had already planned and performed an information campaign, ?Vård & omsorg ? Mer än ett jobb? (translation ?Health & care ? More than a job?), and therefore we got the assignment to investigate the rate of success.The investigation is based on both theory and empiric.

Stadens bostadsområden är byggda efter olika ideal och de skiljer sig åt beroende på hur stadsplaner och arkitektur utformades under den tid de är byggda. Olika typer av växtmaterial och olika material i markbeläggningen har använts i olika tider. Dessa material ger en viss karaktär åt utemiljön kring bostadsområdena. I min studie tittar jag närmare på vilket växtmaterial och vilka markbeläggningar som var vanligt förekommande runt bostadsområden i Landskrona mellan 1917-1937. Arbetet bygger på en fallstudie av tre specifika kvarter där jag inventerar befintligt material. Materialen jämförs sedan med gamla bilder från trakten men även med nya bilder av ett välbevarat område i Malmö, Västra sorgenfri.

The purpose of this paper is to examine how the portrayal of the Disney princesses have changed over time, we looked at eleven movies with a total of twelve different princesses. We wanted to see if there were any stereotypical roles of women in Disney movies and we wanted to see when the most obvious change occured in the portrayal of the princesses. This paper has used the method of qualitative content analysis using a semiotic and narrative analysis with the help of the actant model. We have selected different characteristics and categories that we looked for in the movies. These features and categories include various stereotypical roles of characters and what chores the princesses perform in their homes.

Although Sweden is considered to be one of the world?s most equal countries, studies show that social work to a large extent is characterised of stereotype conceptions about men and women. This implies that clients with addiction problems are treated by there gender belongings and not from there individual needs. The purpose of this qualitative study was to examine how aware the social services are regarding gender perspectives and equal opportunities among male and female addicts. The social workers that were interviewed had different opinions about what extent the gender perspective had in the treatment of the clients.

For the last decades, Sweden has transformed from a state with strong elements of corporatism, to a governance of pluralistic character. This development has opened up to a new form of participation ? lobbyism ? which since has spread and commercialized. Because of this, a report on the state of Swedish democracy ? Demokratiutredningen ? was issued to examine the phenomenon of lobbyism as it was feared to challenge the functioning of a representative democracy.

The aim of this master thesis is to examine how female identity is formed in two novels and two short stories from the 1880?s. As a framework we rely on the method outlined by Pierre Bourdieu when he approaches the cultural and social worlds through the concept of fields. To understand the female position during that time we use Michel Foucault?s work about the history of sex, Thomas Laqueur?s theories about the rise of sexes and Karin Johannisson?s study about the exploration of the dark continent (i.e.

The first information recruiters have access to, when recruiting a new co-worker is the applicant´s CV. It may even happen that the applicants are sending a photo with the CV, which can lead to the possibility that the appearance of the applicant will affect the assessment. Previous research shows that individuals who are regarded as beautiful get a better assessment than those who are considered to be ugly or mediocre looking, but if this can be prevented through awareness, the problem can easily be counteracted. The purpose of this thesis is to, through an experimental study, investigate whether recruiters can avoid being affected by the applicant?s appearance in the assessment of their CV if they receive information about the stereotypical thinking that is tied to a person's appearance.

Each December thousands of Swedish families sit down to watch the annual "Christmas calendar", a series containing 24 episodes. Since the start in 1960, the Swedish public service television company, Sveriges Television, have broadcast a Christmas calendar every year, and is now seen as a firm tradition, attracting audiences of all ages, though the main audience is children. Research has shown that children?s television programs to a certain extent have the same function as news journalism has in agenda setting. Media, together with feedback and interaction with other individuals, plays a big role in the process of socialization.

The aim of this paper is to analyze the influence that aristocrats in Sweden had on the Swedish movement for the prevention of cruelty to animals, and why especially aristocrats started it. The sources I have been using are speeches and texts written by persons who were involved in the movement. I have also studied rapports from the three largest societies for the prevention of cruelty to animals. In the sources I looked for terms, expressions and opinions that can be paralleled whit the aristocratic ideal and opinion. Things that can relate to aristocratic urban people.

Participation as Pedagogy ? Imagined Race and the Exhibit of Swedish Peoples-Types.This essay will analyse and give a deeper picture of the ?The Exhibit of Swedish People-Types? by focusing on the pedagogical ideals that formed the exhibit as an participatory media. The exhibit was led by the famous race-biologist Herman Lundborg and toured Sweden in 1919 displaying the racial constitution of the Swedish population using material gathered by the public itself. The exhibit has been described as an important tool in popularising eugenics in Swedish society during the early 20th century with the ambition of gaining funds to create the first race-biological institute and to influence policy-making. Nevertheless there has not been a single study which has focused solely on the exhibit and how the pedagogical ideals that permeated it affected the relation between the public and the media itself nor the political implications of this relation.

Weekly lifestyle magazines constitute an important role for many young people these days. Their purpose is to inform and entertain a broad public within subjects such as fashion, friends, relationships, men and beauty. Frida and Veckorevyn are two big magazines that have a big influence on young women. One subject that frequently occurs is articles about men, written by women. This study focus on how (with which qualities and weaknesses) these women choose to subscribe men.