The aim of this study is to understand the situation on the Swedish Market for Drugstores and a creation of a new approach to marketing research, based on the thesis? methodological proceeding. With the help of different methodological approaches and different theories the study's purpose will be solved in an uncommon, untraditional way..

The object of this thesis is to direct attention onto female inmates who is a disregarded user group within the discipline of library and information sciences. This study has been performed on location at the Hinseberg correctional institution where nine female criminal offenders constitute the empirical foundation of our inquiry. The question proposed for solution is as follows: Is there a correlation between socio-cultural prerequisites and the reading habits of the female inmates - and if so how can it be described? Among the conclusions that we have drawn from our study is that the socio-cultural environment has an influence on the well-being of the inmates which in its turn has an impact on their reading. However, the effects on their mental state vary and consequently so does also their reading.

The aim of this master?s thesis is to examine how male and female stereotypes are used to describe the characters in modern detective stories for children. We have analyzed six books in the aforementioned genre written for children between the ages of 9 and 12. This essay examines which inner qualities, appearances, activities and professions are used to describe the persons? character in the analyzed books and if these stereotypes agree with the person?s biological sex.

Teenagers are the group that spends most money on clothing. When choosing clothes, the so called internal and external signals could affect the perceived quality of the teenagers. The external signals are for example price, brand and place of purchase while the internal signals are the physical composition of the product as for example garment and size. The perceived quality is the attributes that the teenagers perceive that the specific article of clothing has. Today?s marketing, within the fashion line, is mostly to present the design of the product and aim the marketing for curtain segments and to keep a distance to others that are not within the segment group.

Det finns många sätt att studera organisatoriska förändringar på och många författare förespråkar olika typer av checklistor som chefer bör följa för att förändringen ska bli framgångsrik. Denna studie beskriver och analyserar anställdas tankar och handlingar i organisatorisk förändring utifrån individuella erfarenheter, positioner och strukturella karaktäristiska. För att uppfylla syftet studeras två nivåer i ett företag, den reella och den formella nivån. I studien står den formella nivån för ledningen medan den reella nivån står för övriga medarbetare i organisationen. För att studera detta utgår vi från den förändring som Hyresbostäder i Norrköping AB genomför för att göra sin organisation mer affärsmässig och kundorienterad.

Syftet med denna uppsats har varit att undersöka hur skolledare respektive kommunpolitiker väljer att definiera entreprenöriellt lärande samt entreprenörskap i skolan. Det vi undersöker är, dels om det skiljer sig i definieringen men även vad entreprenöriellt lärande och entreprenörskap i skolan kan sägas stå för i en vidare mening..

One of the areas in which current theory on entrepreneurship is ambiguous is in the explanation of how entrepreneurs act when entering a new market. One author that has attempted to contribute in this area is Saras D. Sarasvathy who has tried to explain the entrepreneurs reasoning through the theory of causation and effectuation. The former refers to a reasoning that takes the effect of an entrepreneurial action as given, while the latter looks upon the effects as uncertain, while only the means are given. With a foundation in this theory, Sarasvathy claims that when entrepreneurs enters a new market the level of environmental uncertainty is so high that reasoning based on causal relationships is rendered useless.

AbstractSouth Africa is a country where apartheid has created a segregated population and the countrys cultural traditions affects the human situations in a unique way. Equalities between gender, class and ethnicity is a main focus for female activists in their work to give the exposed population tools and knowledges to stand up for themselves to cope with the unbalanced structure. This examination paper is done in a qualitative case study in South Africa. The content consists of thourough descriptions of how the society is percieved by four different people, explained by feministic theories and former research that is connected to the papers purpose and question formulations. The purpose of this paper is to examine how Sikhula Sonke, a women´s movement in South Africa looks at the female?s situation in the society and how they are going about their work to improve social equality.

The aim of this essay has been to study six female seniors use and view of the library and its roles. The two Danish scientists Jochumsen and Rasmussen talk about the library in terms of a social center, cultural center, knowledge center and information center. Depending on what lifestyle the seniors belong to in the social room, they use the library differently. The social room consists of four lifestyles, north-west, north-east, south-west and south-east. The things that are important to consider in order to be able to place each senior within the different lifestyles are education level, economic standard, interests and so forth.

This is a study of the trade union journal for female blue collar women in Sweden, Arbetets Kvinnor, between 1927 and 1931. The purpose is to examine how a female trade union activist's constructs collective identity by those notions of social class, sex, and moral values that are articulated in the journal. The main theoretical basis is Alberto Melucci's analysis where he argues that a collective identity in social movements is made in an interaction between individuals, where the action possibilities and limits are defined. Another purpose is how the female blue collar worker's resistance and/or adaption to the male hegemonic trade union and the bourgeoisie hegemonic society are presented. The essay shows how the collective identity is made of both historical and contemporary images of the working class women as workers and trade union activists.

Syfte och frågeställningar: Uppsatsens syfte är att lyfta fram motståndsartikulationer i låttexter skrivna av aktiva all-trans/female-punkband. Frågeställningarna behandlar låttexternas teman, deras referenspunkter, bandens val av mottståndsstrategi och vart detta motstånd riktas.Teori: Huvudsakligen har motståndsforskarna Mona Lilja och Stellan Vinthagens bok Motstånd (2009) använts för att beskriva hur motstånd verkar i förhållande till makt. Judith Butlers Genustrubbel (2007) har använts för att exemplifiera makt- och motståndsverkan kopplat till kön.Metod: Låttexterna har analyserats kvalitativt och tolkats i relation till det omgivande samhällets maktstrukturer. På så sätt har tema och referenspunkter utlästs. Hur motståndet artikuleras i låttexterna har sedan beskrivits med hjälp av uppsatsens teoretiska utgångspunkter.Resultat: Det har funnits ett stort omfång av motståndsartikulationer i alla nio låttexter.

ABSTRACTIn this study I have analyzed, throughout a gender perspective, two textbooks Den levandelitteraturen and Upplev litteraturen which are purposed to be used as teaching materials inSwedish schools in the subject of Swedish when teaching the history of literature. The intentof this study was to provide a gender analysis of two textbooks and the focus was on thepresentations of female and male writers, because they have not been studied earlier. In thisstudy, a qualitative text analytic method was used to achieve the best results as possible.Theories used in this study were Yvonne Hirdman?s and Raewyn Connell?s theories. Hirdmanclaims that there are differences between men and women at different levels in the societywhile Connell believes that this is a myth because, according to her, men and women arepsychologically alike.

In this essay a conclusion about the way female characters are portrayed in fantasy novels will be attempted through an analysis of one selected female character from each selected novel. The works that have been chosen are; J.R.R. Tolkien?s The Lord of the Rings, Robert Jordan?s The Eye of the World and A Game of Thrones by George R.R. Martin.The analysis will be done with the help of examples and theories from both feministic criticism and gender studies.

Sweden is known to be one of the world?s most equal countries. Nevertheless, out  of  Sweden?s 262 listed companies, only seven  of  them  has  a  female  president, which  is  equal  to  3,4  percent. To  counteract  these  numbers  there  are  several  possibilities.  One  arrangement  that  is  highly  controversial     is  affirmative  actions.  But  there  are  other  options,  for  instance  more  and  more female  networks  are  starting  to  rise  and  many  of  them  also  offers  a  mentoring  program  where  the  mentee  gets  the  opportunity  to  learn  from  someone  with  more  experience.The  purpose  of  this  study  is  to  examine  what  difference  the  female  network  Q80,  with  focus  on  its  mentoring  program,  is  doing  for  the  mentee.  As  an  underlying  purpose  the  study  is  also  examining  what  visions  and  attitudes  the  management  and  the  mentors  is  communicating  within  Q80.  The  focus  is  mainly  on  the  visions  of  Q80,  menas  mentors  and  business  exceeding mentorship.  A  survey  has  been  carried  out  among  mentees  from  three  different  seats of mentoring  programs  where  they  have  answered  19  different  questions  regarding  their  time  as  a  mentee.  Furthermore  interviews  have  taken  place  with the management  of Q80  and  two  mentors.  The  results  are  analyzed  based  on  theories  about  gender,  women  in   management,  leadership,  mentoring  program  and  organizational structure.  The  result  shows  that  Q80i  as  a  source  of  inspiration  and  a  support  for  the  category  of  "career  women"  with  its  core  mission  to  strengthen  the  participation of  individuals  on  a  personal  level  more than  to  work  to  even  out  the  gap  in  the  Swedish  labor market.

The singing-voice ? Differences and similarities between male and female singing-voices in a pedagogical perspectiveThe primary purpose of the present study is to create a basis for a deeper understanding of the male singing-voice. Within the above purpose the present study also aims at comparing differences and similarities between the male and the female singing-voice, and examining possible pedagogical differences in teaching male and female singing students.The study is partly a literature study where existing studies in the field of the singing-voice are examined, in which the male singing-voice is described in relation to the female one. The study also comprises an interview study where four professional singing-teachers, two male and two female, are being interviewed according to an interview guide (see appendix A) focusing on pedagogical aspects of the male and the female singing-voice.The results of the study show that the anatomical functions of the singing-voice are the same whether you are male or female. This also holds true for the basic singing-technique which is the same for both sexes.