Ephemerality is one of the most essential characteristics of fashion, since fashion by definition is existing in the present, in the fleeing moment. Also, fashion is closely related to art and there is currently no clear theoretical distinction made regarding the boundary between these two domains. In this essay I have explored the concept of transiency and the relationship between fashion and art in relation to fashion in general and to the collection Haute Papier, made by the fashion designer Bea Szenfeld, in specific. The Haute Papier collection is constructed almost entirely out of simple white paper sheets and of this reason it can be regarded as ephemeral. The material also positions the garments in a void between fashion and art, simultaneously existing in both domains and in none of them.

This paper aims to clarify how four customer magazines and digital versions of the magazines are being used by their target group. It focuses on the Ikea customer magazine specifically. After the analysis the conclusion is that out of the four companies customer magazines only one, Ikeas Live magazine, fully re-used the editorial content from the printed magazines on their digital platform. The interviewees were six readers of Ikeas customer magazine Live and two experts from a Stockholm based content firm. After the conducted interviews it became clear that none of the interviewees read the digital version of Ikeas magazine Live.

?VeckoRevyn ? your best friend in good times and bad?? is a BA thesis based on a weekly lifestyle magazine, VeckoRevyn, with a female demographic aged 18-25. Issues of the magazine, published in 2009 and on, is analyzed and dissected to better understand and be able to get answers for the questions of issue. What is said in the magazine, and how does the message reach the audience? Furthermore, the message, as well as the tone used to convey it, is reviewed as part of the discussion about consequence.

My aim with this study has been to examine how the fashion is a leading component in the novel The Picture of Dorian Gray.I have studied the role fashion plays in the novel and in which way it can be seen as a way of letting the reader know the important role of fashion in 19tcentury England and the morals of Oscar Wilde.To prove my thesis I have used literature that shows how Oscar Wilde uses influences from his own life in his writing of The Picture of Dorian Gray. I have also used Judith Butler's theory of performativity in analyzing the characters in ordet to display their way of staging themselves and their lifestyles and their dependence of that performativity in their interactions. Even though the theory of performativity often is used to hold the importance of the sexes, I have concluded that it has an important role in the novel when Dorian Gray interacts with the character Sibyl Vane who is an actress. My results have shown that fashion in the novel is often a way of letting the reader know important elements of a character in the way that certain fabrics and items are mentioned when Wilde writes about his characters. I have also found that fashion is an important factor when the characters judge each when they speak about the way they dress.

The Internet has become a communication system that includes a direct and personal communication as well as traditional mass communication. For example, the Internet has become a channel for self-publishing. It provides opportunities for discussion and blogs can be woven together into a dialogue between network users. The conversation is both personalised and addressed to the wider community. Our study is based on how fashion bloggers perceive their role as a fashion blogger, and how young women, 18 to 30 years old, in Sundsvall, perceive fashion blogs.We chose to conduct qualitative research and held qualitative interviews and focus groups. Since fashion blogs are a relatively new phenomenon, we chose to do interviews with the active fashion bloggers, Nina Johansson and Karolina Skande, to use them as informants.

There are many researching studies to be found that describes how media relates to men and women differently. Even if it?s a newspaper research or a magazine research they all display the same information. That there are differences in the way that women and men are described or portrayed in articles and pictures. Most of these gender studies are made on a basis of magazines that are mainly intended to men or to women.

This thesis analyses the literature debate in the overlooked Swedish magazine Samtid och Framtid 1944?1949. The magazine was first published at the end of World War II on the initiative of publisher Johan Hansson. After an interesting start, the terms of the debate in the magazine were changed after a power struggle on the editorial level. Thus, the magazine never became the influential arena for literary discussions that it first had potential of becoming.

The success of self-service technology in retail grocery stores cannot be ignored, and the fact is that every other grocery store in Sweden has implemented the self-scanning or self-checkout systems. The trend is that the technique is spreading into other markets with potential to increase productivity for companies and enhance the service for customers. Fast fashion is one branch that is left untouched by the development in payment processes, and despite the leading companies extensive focus on fast service, the concept of self-service technology has not yet been tested. This paper undertake a quantitative, experimental approach to the issue and examines the effect self-checkout would have on Fast fashion- customers. By presenting a scenario with and without self- checkout and afterwards asked about the respondents experience, we can provide the marketing world with new insights.

Research in the FMCG sector shows that in-store atmosphere has a great impact on customer attitude and behavior. Despite this, there is a lack of knowledge regarding how the atmosphere influences the customer in a fashion store setting. The purpose with this paper is to investigate if and how visible in-store atmospherics influence customer attitude and behavior in a fashion store setting. We also investigate if behavior and attitude is affected by the customer's expertise and the purpose of the visit. The study takes place in two different fashion stores within the same fashion chain.

Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be accepted. Companies in the fashion industry can be successful if theydevelop brands that attract consumers. To achieve this, companies must find newcommunication tools to reach out to the consumer, among these tools, we find the fashioneditorials.Our aim is to investigate whether product placement occurs in Swedish fashion editorials.Through our thesis we want to explore how consumers perceive the editorials and alsowhether if they are used as a marketing channel.The method is qualitative and the study is based on semi structured interviews and a focusgroup interview.

Syftet med denna uppsats har varit att försöka kartlägga vad Mercedes-Benz argumenterar för genom sin tidning Mercedes-Benz Magazine och till vilken publik de då vänder sig till. Frågeställningarna har varit: 1.Vilken tes eller teser driver Mercedes-Benz Magazine? 2.Vad kan Mercedes-Benz retoriska val innebära då det gäller identifikation och åtskillnad? För att kunna besvara frågorna har de topiker och premisser Mercedes-Benz Magazine nyttjar i sin argumentation studerats. De teoretiska utgångspunkterna har varit ethos och identifikation.  Studien föreslog att de övergripande teserna i Mercedes-Benz Magazine var: 1). Merceeds-Benz bygger exklusiva, eleganta och snygga bilar.

AbstractTitle: Vecko-Revyn, A study of how a women?s youth-magazine speaks to its readers, the content of the articles and interviews and the papers definition of femininity during the years1984-2004. (Vecko-Revyn En studie av en ungdomstidnings tilltal till läsaren, dess reportage och intervjuer samt definition av kvinnlighet under en period av 20 år.)Number of pages: 63Author: Anna WidénTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Spring 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The purpose is to see how the women´s youth-magazine Vecko-Revyn speaks to its readers, what the content of the articles are with a special view at the articles that contains interviews and articles with the theme sex and relationships. The study will also see how the magazine Vecko-Revyn defines femininity and how that difference through the years. The investigation will study those different subjects over a timeperiod of 20 years, 1984 ? 2004.Material/method: The study is done with a combined qualitative and quantitative text analysis using five numbers of the magazine Vecko-Revyn from each of the years 1984, 1994 and 2004.Main results: The magazine Vecko-Revyn has a very open text to it?s readers.

The aim of this project is to design and craft sustainable fabrics according to slow fashion principles. Furthermore the intention is to develop these fabrics, to make them exciting and congenial for use as trouser fabric for skateboarders..

Syftet med uppsatsen är att undersöka vad som inom fast fashion har påverkat företagen på den internationella modemarknaden. Världen har förändrats och konsumenter ställer högre krav på modeföretag. Tiden blir en allt mer drivande faktor i och med att leverantörskedjor utvecklar kortare ledtider. Produktionsstrategin inom fast fashion företaget är i leverantörskedjan av stort fokus. Vi vill med denna uppsats skapa uppmärksamhet till det omtalade fenomenet som har tillkommit, fast fashion.

The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts..