The competitive situation for businesses has experienced drastical changes as an effectof globalization and changes in consumer demands. Product related competitive advantages arerisking to quickly become presumptions for competition. The demand for increased innovationpace, along with the intense price competition, has led to buisnesses trying to find new ways todifferentiate themselves and Corporate Social Responsibility has became one way of doing so.The bad working conditions associated with the textile industry have rised a debate about thebusinesses? Corporate Social Responsibility. The future is heading towards more and morecompanies choosing to take their social responsibility, many of those experiencing this to be anadvandage in the relation with the consumers.

In a time where fast trends and shorter product lifecycles are dominating the clothing industryfashion companies must constantly deliver revolutionary products in order to survive. Theconsumers are more demanding than ever before and collections that used to be released twicea year are almost nothing but a memory lost. Some companies are now releasing theircollections continuously and have abandoned the seasons completely. Media has put attentionon the speed that the fashion industry is moving in now and asks whether we can expect it toimplode?The purpose of the thesis is to establish how the creative process in a company operating onthe Swedish or the Danish clothing market is affected by external factors i.e.

The purpose of this thesis is to identify the most important establishment criteria for companies whointend to do a new establishment. There are differences between regions regarding attraction on startup.Some regions have few new businesses while others continuously expanded its activities in variousfields. The biggest focus on the thesis is the Gävle- Borlänge region where MellansvenskaHandelskammaren is active.Mellansvenska Handelskammaren saw a need for the assignment after the magazine ?IntelligentLogistik? ranked the Gävle region at 15:th place and Falun/Borlänge at 20:th place in the list over thetop 25 best logistics locations in Sweden. This made them wonder what could be made to develop intoa better area with more amenities and a better place in the ranking of the magazine.

Inledning: Modebranschen har en g?ng i tiden betraktats som att vara h?llbar d? det exempelvis producerades plagg i sm? kvantiteter. Chinnaduraim (2023) konstaterar att modeindustrin har gjort betydande framsteg inom h?llbart mode, men hon p?pekar att det ?terst?r mycket arbete. Vilka ?tg?rder kan modef?retag vidta f?r att fr?mja h?llbar utveckling inom branschen? F?r att fr?mja h?llbar utveckling inom modebranschen ?r det avg?rande att modef?retag engagerar sig inom de centrala teman: Cirkul?r Fashion, Greenwashing och Grassroot Movement. Syfte: Studiens syfte ?r att unders?ka hur modef?retag kan jobba med h?llbar utveckling inom modebranschen. Metod: En kvalitativ metod har till?mpats d?r studiens datainsamling best?r av semi-strukturerade intervjuer samt offline observationer. Slutsats: V?ra resultat tyder p? att modef?retag borde till?mpa CF-modellen d? den p?pekar hur modef?retag borde endast v?lja ett typ av material f?r att underl?tta kl?dernas demonteringsprocess.

This thesis examines the legal boundaries of third-party use of trademarks in the European customized clothing market. The purpose is to determine under what circumstances third parties may legally modify and sell trademarked apparel without infringing on trademark rights. The study employs a legal dogmatic method, analyzing EU trademark law, case law, and legal doctrine to clarify the scope of exclusive rights and their limitations. By analyzing key EU case law, the study further illustrates how the legal framework has been interpreted and applied in cases concerning third-party trademark use. Given the increasing demand for customized fashion and the rise of new business models in the clothing industry, this topic holds significant legal and economic relevance. Additionally, Schumpeter?s theory of creative destruction provides a theoretical perspective on how trademark restrictions impact innovation and market competition.

Background: Today, the trademark is the heart of the company and the management of brandimage and identity require certain attention and care. In an increasingly tough business climatewhere the brand today has a central and important role, it is understandable that the companieswant to take maximum advantage of it. In the company the brand is a great resource with analready known identity and established values that can help new products to enter the market. Toextend the brand is a popular growth strategy but it is important to do it properly in order not tofail. J Lindeberg and Peak Performance are two Swedish fashion companies which both havemade brand extensions.

Syftet med denna studie är att se på hur begreppet etniskt mode används i praktiken inom dagens modejournalistik och inom den mode- och dräkthistoriska litteraturen, med utgångspunkt i hur etniskt mode och dräkt presenteras i forskningen.Etniskt mode som idag är ett väl använt begrepp som visar sig ha många olika innebörder. För det har visat sig att man med begreppet etniskt mode menar olika saker inom forskningen respektive inom mode- och dräkthistoriska översiktsverk samt inom modejournalistiken..

Denna kandidatrapport redogör för arbetet med att utveckla en webbplats, med avsaknad avtidigare erfarenheter inom området. Arbetet var kopplat till en riktig kund med tanke att användaresultatet för försäljning av modeaccessoarer i verkligheten.I dokumentet beskrivs även de metoder som använts, och vilka resultat som dessa har lett till.Det innefattar också vilka erfarenheter som har förvärvats under projektets gång, och hur dessa kan utnyttjas i senare projekt..

The overall aim of this study is to examine how Swedish women?s youth- magazines describes women. Through a social constructivist perspective, this essay particularly focuses on how the magazines deals with issues of gender and sexuality and what norms they reproduce. The magazine?s image of the young Swedish woman is a somewhat complex one, although one thing is strikingly clear: she is very different from men.

There is now a trend to move closer to the customer in the form of long-term and lastingrelationships. The market today is characterized by growing competition with new playersconstantly arising. In order to gain competitive advantage with the increasingly challengingmarket, companies require to place the customer in the centre. Being close to the customerand engage in successful efforts to create customer loyalty has become a critical successfactor in many businesses. Especially when the customers in today's market is becomingincreasingly unfaithful and continuously looking for new companies with new productofferings.Many companies have now also realized the importance of trying to retain existing customersas it is more profitable than constantly trying to acquire new ones.

The purpose of this thesis is to highlight the work with line extensions by companies in the media industry. To obtain this purpose a case study was performed to learn about Norrbottens Media?s actions regarding their new launch of the magazine Extra. Information was gathered through an interview and media observations and was analyzed and compared to previous studies on the subject. Results of this case study show that the main reasons for the company?s line extension were new trends on the market and that the company had unexploited recourses to make use of.

From policy to practice - a study of textile companies view about challenges with implementing CSR policies examine the textile companies awareness of which challenges there are with the implementation of codes of conduct in a global supply chain, as well as to analyze how the companies deal with the challenges. With increased globalization many companies have chosen to outsource entire or parts of the production in various developing and newly industrialized countries. However, the working conditions in these countries do not always fulfill the labor standards that are defined in various conventions. The society began demanding companies to take social responsibility. The social responsibility goes under the term Corporate social responsibility (CSR).

Per Wahlöö is one of Swedens most internationally renowned authors with the crime novels about Martin Beck as the crown jewel. His career as a journalist is not that famous. The cardinal question in this paper therefore is whether the social criticism that made his authorship so famous emanates from the journalism he produced before or simultaniously with his work as a novelist. To do so I have used a text analytical method on all of Per Wahlöös journalistic writings between the years 1947 and 1965. The sources have consisted of both daily newspapers, most notably Kvällsposten, and weekly magazines like Veckorevyn and Folket i Bild.

The aim of this thesis is to study what conceptions of literature that are present in the teacher magazine Svenskläraren between the years 1985 and 2012. In other words: what is the underlying view on literature's value as a teaching aid and why should we study it in school? I relate my analysis to previous research about the use of fiction in education. A critical methodology has been used to study the material. In my results I distinguish three conceptions of literature that are present in Svenskläraren.

Medvetenheten kring hållbarhet har ökat och blivit allt viktigare både för kunder men också för samhället i stort. Därför har också vikten för företag att kommunicera sitt hållbarhetsarbete ökat. För att möta kundernas behov bör man därför som företag veta vilka attityder till, och vilken typ av hållbarhetsarbete som kunderna vill ha och förväntar sig. Detta är inte minst viktigt för modeföretag då branschen kännetecknas av ökad konsumtion och snabbare trender men samtidigt står inför globala och miljömässiga utmaningar. Syftet med studien är att erhålla ökad kunskap om modekunders attityder till hållbarhet i textilbranschen generellt och kunder till företaget Monki specifikt, samt att undersöka hur dessa kunder vill ta till sig hållbarhetskommunikation.