Background: The way in which corporate managers interpret, reason and evaluate uncertainties and constant changes, and how they take advantage of their experiences and wisdom can make a big difference for the long term survival of their companies. The requirements for efficiency and flexibility have increased in many ways, especially concerning the workforce needed and its degree of competency. In Sweden, employee recruiting industry has grown concurrently with the changes in the Swedish economy. Purpose: The purpose is to better understand the recruiting industry by performing a theoretical evaluation from a cognitive perspective. Delimitation: We intended to study the cognitive characteristics of the Swedish recruitment industry.

: Modeindustrins negativa påverkan på en hållbar utveckling har ökat aktualiteten för hållbarhetsfrågor inom branschen. Flera fast fashion-företag har därför börjat införa hållbara åtgärder efter starkare tryck från intressenter. Trots ökad medvetenheten hos konsumenter för hållbara problem påvisar forskarstudier ett gap mellan attityd och beteende inom hållbar klädkonsumtion. Syftet med studien är därför att bidra med kunskap som ökar förståelsen för hållbart konsumentbeteende inom fast fashion på den svenska marknaden. Studien utgår från att undersöka vilka de bakomliggande motiven är till att attityd och beteende skiljer sig åt, och varför motiven ger uppkomst till ett attityd-beteende gap.

During the last year there has been a globalization of trade. Because of the development ofmore sophisticated information's - and communication technology the boundaries and thephysical distance have been smeared out between company as well as countries. Furthermoreit generates that many companies have restructured to global value chains. Because of theincreased access the marketplace has become harder and more competitive than ever.Since the customers nowadays have more access to product information the consume patternsand behaviour has been changed. Through the increased knowledge the consumers requiresmore of the products.

The purpose of this thesis was to illustrate the connection between personal networks and entrepreneurial business in the music industry. It also aims to examine how and why entrepreneurs in the music industry use personal networks in their entrepreneurial business activities. In order to explore the extent to which entrepreneurs in the music industry obtain support through personal networks, a case study was conducted based on interviews with entrepreneurs in various areas of the music industry. The study has shown that entrepreneurs in the music industry clearly see distinct advantages through the use of their personal networks, especially in terms of an enhanced supply of resources and through an increased amount of business opportunities. Personal networks have also shown to constitute a considerable amount of moral support for the entrepreneurs in the development process of the entrepreneurial business.

In today?s fashion market there are a great number of actors that offer a huge selection ofproducts. The fashion world today covers the whole world and a result of this, the competitionamong fashion companies are enormous, leading to a tough climate for companies in today?sFashion industry. There is an overproduction of goods on the market and companies mustcompete for customers because of today's homogeneous goods and prices.

Purpose: The purpose of this paper is to research and analyze how the establishment in new markets of small and medium Swedish fashion companies can be made more efficient from a network perspective. Methodology: The researchers have decided to take a phenomenological standpoint and undertake an exploratory study in order to gain understanding of the phenomenon of market entry and the use of networks. The researchers have chosen to undertake a qualitative study and to adopt an abductive approach. Two ?case companies? have been chosen which are Filippa K and House of Dagmar.

The aim of this thesis is that through a case study, analyze and evaluate whether the customer is high - or low involved and connect with the choice of marketing strategy using a celebrity.This thesis is about how a celebrity can be used in marketing to affect a company's customers. The essay is facing the fashion retail industry, where three companies, Lindex, H&M and MQ, has been studied and compared. Lindex is using celebritiy Emma Wiklund by an internal collaboration within the enterprise. MQ is using various celebrities in various campaigns throughout the year and use them in external advertising campaigns. H&M is using interactive marketing with different celebrities in the form of, for example, guest collections for the company.

The movie industry in Sweden is seen as a tight holding cluster where the different entities are being highly dependent on each other. There are also many different barriers to get a movie fully financed, and with the people in charged using arguments such as ?quality?, which is not objective but in fact subjective. The aim of this essay is to investigate how the leadership of five female film producers is being constituted in the film industry, an industry which is both close to the pool art and the pool commerce at the same time at it is male dominant. We have found that female film producers tend to use the strategy to adapt to the surroundings ?shouts? and ?demands?, at the same time as they adapt to their environment by becoming/not becoming entrepreneurs..

Ekologiskt, närodlat, kravmärkt och återvinningsbart ? kärt barn har många namn och aldrig förr har vi konsumenter varit så medvetna om just den miljömässiga och hälsomässiga aspekten som vi är idag. Man kan verkligen kalla det en ny trend. Sida vid sida om miljötrenden verkar vårt nya sätt att se på mode och hur vi konsumerar det. Den nya eran av ?nyheter varje vecka? och ?prisvärt mode? har även det blivit en ny trend som bidragit till att våra stora fast fashion-företag fullkomligt sprutar ut nya prisvärda tolkningar av det senaste modet och trenderna.

This essay is about the history of the Swedish board game-industry from the 1970?s to today. The essay focuses on the companies in the business and how they change during this period and about the causes of this change. This essay aims both at accurately describing the development of the industry as well as asking the question of what influence factors from outside of the industry have upon the change during this period of time. The material used in this essay is mainly extracts from interviews with people who have been working in the industry during the period, as well as literature on the subject and product-catalogues from certain years in the time-frame.From this material I have outlined the basic history of the industry.

The aim of this study is to create understanding of why companies should collaborate with artists and how artists and businesses build strong partnerships. We also want to understand the development of relations between the music industry and companies, together with the problems, possibilities and implications it has for both artists and corporate identity and brand. The music industry has been changing rapidly during the digital revolution and new problems and opportunities have emerged which the music industry can choose to either embrace or renounce. This study is made with a qualitative approach based on interviews with relevant individuals from the music industry. We have carefully chosen these individuals to counterpart different segments of the music industry and to execute our purpose from various perspectives.

I samma takt som produktionen av kläder tilltar, ökar även medvetenheten kring dess miljöpåverkan. Många företag arbetar efter avtal, märkningar och uppförandekoder för att på så vis reducera påverkan, dock kan det vara svårt för konsumenterna att veta vad de faktiskt står för och betyder. Syftet med den här uppsatsen är att undersöka hur kunden ser på fast fashion-företagets miljöarbete, hur företaget själva ser på det, samt om kundens uppfattning går att förändra. Undersökningen är avgränsad till att undersöka företaget Gina Tricot som ett exempel på företeelsen fast fashion- företag. För att kunna analysera informationen används kommunikationsmodellen, där sändaren skickar ett meddelande genom bruset till mottagaren, för att senare få tillbaka feedback från mottagagaren.

Abstract Title: PR consultants and bloggers; a win-win situation? -  A study of PR consultants? new adaptations in the labour market due to the emergence of fashion bloggers. Authors: Cecilia Girell, Sandra Kjellstro?m Tutor: Ylva Ekstro?mPurpose: With the expansion of the Internet, fashion bloggers have gotten more power. A few companies have understood this powerful and reasonable cheap marketing channel. Despite this, most companies still feel powerless, but what has happened to the work of PR consultants in this constant changing media environment? The ones whos purpose is to act as intermediaries between companies and various media channels.

Problem: Företag ägnar sig åt ett seriöst hållbarhetsarbete, men det finns anledning att tro att detta inte speglas i deras marknadskommunikation. Förändringar i marknadskommunikation tenderar att vara konservativa, då företag väntar på en indikation från marknaden för ökat intresse av hållbara produkter.Syfte: Huvudsyftet med arbetet är att undersöka huruvida företag inom ?fast fashion?- och ?fast food?-industrierna som gör ett gediget hållbarhetsarbete också använder en marknadskommunikation som är ohållbar. Som en del av detta arbete kommer en grundläggande definition av ohållbar marknadskommunikation att konstrueras genom teoristudier.Metod: En kvalitativ undersökning har använts, då en fallstudie med bildanalys har genomförts, med empirisk data hämtad från företagens marknadskommunikation.Teori: Den teoretiska referensramen grundar sig i teorier kring marknadskommunikation, hållbarhetsaspekter och konsumtionssamhällets konstruktion.Resultat: Det empiriska materialet redovisas genom fallstudieberättelse, baserad på bildanalysen av marknadskommunikationsmaterial som utförts och den analysmodell som har konstruerats.Analys: Empiriska data som insamlats har jämförts med de teorier som vi använt oss av i den teoretiska referensramen. Resultaten har analyserats för att hitta övergripande likheter inom företagens marknadskommunikationSlutsats: Företag inom ?fast fashion?- och ?fast food?-industrierna som arbetar seriöst med hållbarhetsarbete kan också använda en ohållbar marknadskommunikation enligt den definition som har konstruerats..

Summary Title Are older consumers of interest for the Swedish Apparel market?A study of older consumers? attitudes and interests in apparel Deadline 12 January, 2007 Course FEK 533 Authors Brusk Kutlay and Linda Nordén Tutors Björn Carlsson and Roland Knutsson Keywords Older consumer, apparel, lifestyle, attitudes, consumer behavior Purpose The purpose of this paper is to investigate weather the 50+ segment is a strong market for apparel, i.e. if it is an interesting market for the Swedish apparel industry. The aim is to contribute to a better understanding of consumers? attitudes toward apparel shopping on the Swedish market.