Ämne/Kurs: Kandidatuppsats, Medie- och Kommunikationsvetenskap, 15 hpSyfte: Syftet är att undersöka en specifik förpackning, i det här fallet produkten ?Jabu?she?, om den förpackningen uppfyller vad som krävs för att kommuni cera sitt varumärke genom marknadskommunikativa uppgifter. Detta för att se om varumärket är den viktigaste grafiska nyckelkomponenten på den förpackningen. Metod: Detta är en kvantitativ undersökning, utförd med en datorstödd enkät. Studien har arbetat med en metod framtagen av DeukSoo Kim.Teoretiska perspektiv: I teorikapitlet behandlas de teoretiska utgångspunkter som ligger till grund för det valda problemområdet; Marknadskommunikation med vikt på Point of Purchase och Visuell kommunikation med vikt på Visuell HierarkiSlutsats: Studien visar hur Jabushés förpackning uppfyller de visuellt hierarkiska och marknadskommunikativa uppgifter som ställs på en förpackning vid Point of Purchase..

I Logische Untersuchungen formulerade Edmund Husserl sin fenomenologi ? ?en filosofi som sträng vetenskap?. Fenomenologin med dess metod, epochén, skall utövas under parollen ?Till sakerna själva!? Genom att ifrågasätta invanda tankesätt skall vi sätta världen inom parentes och därigenom nå objektiv kunskap.Denna uppsats behandlar intersubjektivitetsproblemet hos fenomenologin. Genom en studie av Husserls Cartesianische Meditationen, Martin Heideggers Sein und Zeit och Maurice Merleau-Pontys Phénoménologie de la perception närmar jag mig frågan om ?De andra hos Merleau-Ponty?.

This project has as main goal to study the influence of the coating thickness, deposited by arc-PVD- technology, on the wear resistance of coated cemented carbide inserts in three different turning operations. An additional effort has also been made to develop a new test method for evaluating flank wear resistance. Three different coating types (Coating A, Coating B and Coating C) have been studied in three distinctive thicknesses (2, 4 and 6 µm) for each type. For two of the coating types (Coating A and B) special studies has been done with the thickest coating, creating two additional coating versions of the thickest coating, by changing various deposition parameters, with the aim to enhance the cohesive properties of the coating and lower the residual stresses at the cutting edge. The results show increased crater wear resistance with increased coating thickness for all coating types, but the amount of increase changes with coating type (Coating A>B>C).

Uppsatsen är en litteraturstudie som syftar till att definiera begreppet dyspraxi och kartlägga de faktorer som ger upphov till dyspraktiska svårigheter. I arbetet framgår hur svårigheterna manifesteras i individens vardag samt hur man på bästa sätt kan möta och stödja individer med dyspraxi. Det som framkommit av vår studie är att dyspraxibegreppet är ett mångfacetterat begrepp med olika definitioner beroende på i vilket land man befinner sig. Det är i hjärnan och nervsystemet man kan finna de bakomliggande faktorer som ger upphov till svårigheter i främst tre specifika områden nämligen: perception, motorik och sensorisk integrering. Det har visat sig att det neuropedagogiska synsättet är ett ypperligt sätt att se på individens svårigheter men även att lyfta fram individens starka sidor och potentiella utvecklingsmöjligheter.

Title: Shop at us ? and we?ll carbon offset! ? How large and well-known companies affect consumers feelings towards their brand by using green marketing and CSR.Authors: Emilie Jäfvert & Carolin RuthbergAdvisor: Christine TidåsenLevel: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2011Keywords: Green marketing, CSR and branding.Question: How do large and well known companies affect their customer?s view towards their brand by using green marketing and CSR?Purpose: The purpose of this thesis is to investigate how high consumer?s value companies who works with green marketing and CSR, and also to find out how it affects the company brand.Method: We have chosen to do a qualitative research with a deductive approach. We have done five open interviews with companies and ten open interviews with consumers to conduct our research.Theoretical framework: Our theoretical framework includes four different areas; CSR- Corporate Social Responsibility, green marketing, brands and consumers. These sub-chapters include theories that will help the reader get a better understanding of the areas.Empirical studies: We have gathered empirical data by multiple open interviews. Two of the five interviews with the companies were face-to-face, two via email and one over the phone.

Background: The need for structured practice has in recent years appeared in connection with the request for a more evidence-based nursing. In psychiatric care with its complex disabilities, it is important to have methods to identify these. Research has demonstrated the importance of patient participation in nursing that has been shown to affect their mental health. It is essential to get to know how patients with mental illness are capable of involvement in their life situation. The ICF emerged as a useful theoretical framework for development of questionnaires of patient participation.Aim: The aim of the present pilotstudy was to develop and test a questionnaire for participation, based on ICF.

This study deals with religious independent schools and its impact on society. The purpose of this essay has been to examine what various teachers from both religious independent schools and public schools have for perception of religious independent schools. The questions highlighted in the study is the teachers´ general view to religious independent schools, teachers´ perception of the Education Act " a denominational education, but a non- denominational teaching", and what teachers believe to be segregated or inclusive.The study has consisted of five qualitative interviews with different teachers, where three of them work at religious independent schools, while the other two teachers work in public schools.The study shows that there are prominent differences of approach to religious independent schools. Teachers who work at religious independent schools avert criticism of religious independent schools and argue that teaching in religious independent schools do not differ appreciably from the public schools. Instead can religious independent schools serve as a good alternative to the public school.

I min undersökning studerar jag elevernas interaktion face-to-face på raster där den bärbara datorn finns med. Syftet är att undersöka hur den bärbara datorn påverkar interaktionen mellan eleverna på raster. Mina frågeställningar är hur och när elever är socialt responsiva respektive asocialt responslösa på raster samt hur elevernas interaktionsritualer ser ut? Jag har använt en kvalitativ metod för att kunna besvara mitt syfte och mina frågeställningar. Jag intervjuade fem elever i årskurs ett på en gymnasieskola i Karlstad och genomförde tre observationstillfällen. Studien visar att den egna datorn både kan ses som en tillgång och hinder på raster för elever på gymnasiet vid interaktion.

There are several treatment methods that are used by physiotherapists to treat migraine and tension type-headache (TTH). The effects of these methods have been evaluated in previous studies. However, there are few studies evaluating headache patients own perception of the treatment. The purpose of this study was both to examine the patient?s perception of the physiotherapy headache treatment and to examine if the treatment had effect on their quality of life.

The aim of this study is about how school librarians useweblogs as a working tool. I wanted to examine how someschool librarians use weblogs as a working tool and why theyare using them. I also wanted to know the advantages anddisadvantages they see with this tool. I believe that children andteenagers are interested in social media- tools and also are bigusers and consumers of these tools. Therefore I thought it mightbe interesting to examine how school librarians who havechildren and young people as their main target group, work withweblogs which is one of many social media tools.The methodology used for this study is interviews.

E-commerce is becoming more common in Sweden and many Swedes buy clothing and sporting goods online. Online fashion retailers offer a visually pleasing range of products, which places greater emphasis on the aesthetic design of the online retailer. This paper examines how the perceived credibility of an online fashion retailer is influenced by the aesthetic design through a first impression. This study was conducted through ten interviews where the informants observed, assessed, and then discussed the online fashion retailers that were used in this study. Results show that recognition of an aesthetic design and a perception of usability and professionalism affects the perceived credibility in a positive way.

The purpose of this essay was to investigate whether speakers of different languages find different things difficult when learning Swedish. The results showed that the first language was not the only aspect that mattered when it comes to what difficulties the learners face. Also individual differences and the level the learner has reached in the language are important to consider. However, some differences between the groups investigated surfaced and this shows that the first language can infact effect what difficulties the learners will encounter.   .

SyfteUppsatsens syfte är att skapa förståelse för hur sociala ideella organisationer på lokal nivå kommunicerar vid rekryteringsprocessen av volontärer samt hur de aktivt arbetar med kommunikation för att utarbeta långsiktiga relationer gentemot volontärer. För att besvara uppsatsens syfte formulerades två forskningsfrågor:Hur kommunicerar sociala ideella organisationer för att rekrytera nya volontärer?Hur kommunicerar sociala ideella organisationer för att bibehålla och stärka relationen gentemot befintliga volontärer?MetodFör att besvara uppsatsens syfte har en kvalitativ forskningsstrategi använts. Denna forskningsstrategi tillät en djupgående analys av teoretisk och empirisk data som samlats in via sekundära källor samt tio personliga intervjuer. Uppsatsarbetet har skett i linje med abduktion då vi har arbetat med insamling av teoretisk  och empirisk data parallellt.SlutsatserDenna uppsats har format en förståelse kring vikten av förtroendeskapande inom sociala ideella organisationers kommunikationsprocess gentemot potentiella samt befintliga volontärer.

This study is about the perception of politics in social work. The aim of the study was to seehow people working with social work in municipalities describe their perception of how politicsaffect their work. The study was conducted in two municipalities in middle Sweden,which had a transfer of power in the 2006 election. Six people; two social workers, two executivedirectors and two politicians was interviewed about their perceptions about politics, ifthe ideological direction of the municipal matters, and how politics effect social work and theorganization. As analyze method organizational theory with focus on change and power wereused.

The aim of this study is to analyze how problems are represented within SOU 2008:27. Further more, the aim is to analyze how the new subject plan for history can bee seen as a product of this document. The method used, and the theoretical frame of the study, is based on Carol Lee Bacchi?s ?what´s the problem represented to be?? approach, which basic principle is that policies are filled with representations of problems and that these representations need to be examined. These problem representations are then themselves subject for scrutiny, the second step being an analysis of the texts presumptions and assumptions concerning view of man and perception of knowledge. The results show, among other things, that a problem representations can be found in the SOU; the school system is too vague and unclear.