This thesis aims at examining factors that influence women?s choice of clothing. Focus lies on what women want to communicate with their clothes, how consumption is used as a means of expression, women?s attitude towards the clothing and the body image that media has created. Is there an underlying idea in a women?s choice of clothing and is she trying to express something specific? Why do women buy the clothes they do? The aim with this thesis is to identify if there is a difference between people from an urban area and those from a small town, as well what role the geographic difference plays in how fashion conscious you are or how you choose your clothes.

The purpose of this research aims investigate whether front line personell are brand carriers who can affect the customers brand experience. This present study focuses on commercial fitness centers in Kalmar. Like brands, training is taking part in people?s everyday lives; fitness centers are offering the customer a wider range of group training.This thesis is based on a qualitative approach whereby eight interviews have been carried out with two members of the board and six employees of the front line. Additionally, this thesis is also based on three focus groups with four customers, representing the majority of each fitness centers.The research findings highlight that the front line employees are very important as they are seen as the brand; therefore the front line employee?s personality and behaviour will influence the customer?s view of the brand.

Our aim was to explore employees' experiences of exposure to violence, threats of violence as well as their experiences of encountering victims of violence and to relate their experiences to Sense of coherence (SOC) and Maslach's burnout inventory (MBI).We sent out a questionnaire to employees at three different workplaces. Our questionnaire included previously validated SOC and MBI questionnaires as well as six additional questions regarding violence. We sought to explore the relationships between experience of exposure to violence and encounters of victims of violence and SOC and MBI. We found that employees with a higher level of SOC exposed to violence or threats felt a higher level of security. In encountering victims of violence we found that employees with a lower level of SOC more frequently experienced indifference, fear and anger.

This Master?s Thesis aims to illustrate in what ways the two Swedish environmental assessment tools, the Environmental Load Profile and EcoEffect differ and if performed valuations gives different results and environmental goals.The built urban environment causes about half the environmental loading in Sweden. The society?s ambition towards sustainable development has resulted in demands reducing the environmental load. One way to accomplish this change is with the assistance of tools for environmental assessment of the built environment.

Civil society is facing many challenges in modern society and there is a lot of debate about where it is heading - is volunteer work declining or just taking a new form Whichever hypothesis will prove correct in the future, organizations that are dependent on volunteers will need to adapt to the new circumstances. This study aims to examine what forces drive voluntary work at Rädda Barnen (Save the Children Sweden) and Hungerprojektet (The Hunger Project Sweden). Through interviews with employees and volunteers at the two organizations, this study finds that volunteers at Rädda Barnen are primarily driven by values and understanding, and that the volunteers at Hungerprojektet are primarily driven by career and to some extent by values, enhancement and social factors. Understanding these driving forces allow the organizations to adapt to the new circumstances by matching the volunteers interests with the organizations' needs..

Syftet med studien var att undersöka om det finns samband mellan prokrastinering och anställnings- och arbetsrelaterade faktorer, samt mellan prokrastinering, målmedvetenhet; och neuroticism. Studien genomfördes i form av en enkätundersökning som besvarades av 100 personer. Enkäten bestod av frågor från General Procrastination Scale, International Personality Item Pool, samt delar ur en medarbetarundersökning från Karolinska Institutet. Studiens huvudresultat visade att män prokrastinerade mer än kvinnor och medarbetare prokrastinerade i högre utsträckning än chefer. Högre ålder hade ett samband med lägre grad av prokrastinering.

The purpose of this study was to illustrate a parental perspective of children´s participation and quality of live through personal assistance. Important aspects of parents' experiences were highlighted based on how they experienced participation and quality of life for their children. We chose to use a qualitative approach in the form of four individual interviews with parents from different municipalities in central Sweden. The study was conducted with a narrative approach in which we used a holistic perspective. Parents' experiences were highlighted over time to create a complete picture.

I dagens samhälle blir kreativitet och nytänkande allt viktigare för företags överlevnad och konkurrenskraft. Därmed har även behovet av kreativa personer på arbetsplatsen ökat. Studiens syfte var att undersöka om kreativitet, genom Runcos ideational scale, kunde kopplas till något personlighetsdrag i Big Five samt till hur pass kreativt en person arbetar. Detta undersöktes genom en enkät med 66 frågor i 3 delar. Enkäten lämnades ut i både pappersform och som webenkät till ett stort antal företag.

Denna studie syftar till att undersöka sambandet mellan personlighetsdimensionerna enligt Five Factor-modellen och attityder till andlighet och livsåskådningar enligt New Age. Även eventuella skillnader mellan könen och åldersgrupper i relation till New Age studeras. Studien utfördes som en kvantitativ undersökning i form av en enkät, bestående av en svensk översättning av Big Five Inventory (BFI) för att mäta personlighet och New Age Orientation Scale (NAOS) för att mäta attityder till andlighet och de livsåskådningar som karaktäriserar New Age. Resultatet visade ett signifikant positivt samband mellan personlighetsfaktorn Öppenhet och människor som tilltalas av andlighet och livsåskådningar enligt New Age. Inga relationer till de andra personlighetsfaktorerna inom Five Factor-modellen och New Age konstaterades.

Good conditions in the workplace, fairness in the workplace and the social differences contribute to a general improvement in public health. A health-promoting leader is working to create a workplace that promotes health, supports its employees and contributes to their wellbeing. The purpose of this study was to investigate the first-line managers in the city of Västerås experience and deal with their conditions and obstacles in the health-promoting leadership. A qualitative approach was chosen and the selection was six first-line managers working in three different areas of the City of Västerås. Managers were interviewed by an interviewguide and the material was analyzed with a manifest content analysis, with an inductive approach.

AbstractBackground: When an acute illness or trauma occurs, life becomes disorganised and shattered for the critically ill person and his/her family members. The family members are confronted with thoughts about life and death which can cause stress and anxiety. How the family members cope with the crisis is individual and depending on personality and earlier experiences. Aim: The purpose of this literary review was to illustrate the family members´ experiences when dealing with a critically ill family member. Method: A literary review was made based on fifteen qualitative and quantitative scientific articles and a literary book.

ABSTRACTThe privatization of pharmacies in Sweden took place in 2009, in part with higher availability of medicines as justification. For a good adherence, the patients needs a good availability of medicines from pharmacies. The aim of the study was that two years after the pharmacy reform study older people?s opinions on drug supply and pharmacy services, and which pharmacy chains they know about and use. The method used was a quantitative cross-sectional study and was conducted using questionnaires.

The soil acidification and the pH-value of the soil have been discussed for many years. Many observations of the tree species effects on the soil pH have been done. We have discussed the effects on the soil surface pH-value with a birch (Betula spp. L.) admixture in Norway spruce stands (Picea abies L.).We have used data from the Swedish National Forest Inventory. We have also discussed how the wood production and the biodiversity can be increased in mixed stands, in according to the Swedish forestry act Skogsvårdslagen. Our sampling areas are located in Norrland, Sweden. The results show a significant correlation between an increased birch admixture and an increased pH-value of the soil.

My purpose with this essay was to study if there was any difference in competence between preschool teachers and child minders at a preschool outside of Stockholm. To determine what the differences consisted of, if there was any. The questions I wanted answered were as follows: Are there any differences in competence between preschool teachers and child minders? Do the two different occupations have different ways at looking at what the children need and their abilities? Do they see that they have different skills depending on what occupation they belong to? What do they believe that the people from the other occupation contribute to the preschool which compliments their own working skills?I used a qualitative method which included interviews and observations to find out the answers to these questions. My results from these interviews and observations indicated that experience, personality and attitudes are very important as well as education.

This report is written on the assignment by Nexans IKO Sweden AB in Grimsås which is a cable manufacturing company. Nexans IKO Sweden AB was in need of help to examine possibilities for saving energy by saving compressed air, in first place by using the compressed air more efficient. The task was to determine the present situation, making the airwipe stations more efficient by reducing the consumption of the compressed air and in turn save money. Even the aspects of the working environment were discussed as the noise levels from the pneumatic systems and engines are usually high. A schedule over the airflow in the factory and the inventory over current airwipessituation was made.