Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. The seven dimensions authenticity, credibility, certainty, openness, availability, awareness and timeliness help improve strength when communicating brand identity, as well as minimizing potential discrepancy between identity and image. This report examines the brand strategies within the Swedish music industry through a case study of Sweden's largest pop star, Eric Saade, where Team Saade's communicated identity is compared to the targets audience's perceived image of Saade. Overall, Saade's personal brand has a high level of congruence, except from the clarity dimension, where his words are considered differing from his actions.

Children from different backgrounds, cultures and home environments attend school everyday. The educational system of today focus on the importance for every individual pupil to take responsibility, in order to gain knowledge. From an early age should the pupils learn how to work independant and take responsibility for their education. My questian, and what I have decided to discuss in this paper, is wether everyone has the same opportunity to gain knowlwdge and learn trough this method. In preperation for this essay I read litterature where the authors claims that this kind of educational system is not for everyone, but it benefits those pupils that comes from a middleclass background.So, is our school system fair and equal? Can everyone, no matter what social and cultural group they belong to, get the education thay have right to? In order to get a deeper understanding I interviewed three teachers that works in different schools.

Low- performing pupils at the construction programme.

The purpose of this study is to increase understanding of how parents of children in need of special support have experienced their interaction with the pre-school. Our three main areas of interest were to investigate how several parents experienced their contact with the pre-school, if there were any experienced factors that had played a part in the contact with the pre-school and if we could conclude anything about how the curriculum had been followed in these cases, with assistance of the parents? experiences.Our study is qualitative and we chose to interview six parents. We both participated in all of the interviews. The theoretical base of this study is rooted in the phenomenological theory and we also used the framework factor theory to complement our analysis.One of our conclusions was that the parents expressed so many different experiences that we decide not to try compare them in general.

The purpose of this essay was to understand why the pupils of upper secondary school are unable to pass the Mathematics A level. As method, I chose interviews, since the personal and various experiences of the informants are very important for the validity of this essay.This study has shown that the students lack motivation and consider Matematics boring. They haven?t been able to fathom the connection between the subject and how it van be used in everyday life. If the pupils? are to pass their Mathematics A level, they need time, further recourses and teachers who are apt and attentive pedagogues.Additionally, the teachers need more knowledge when it comes to methodology and didactic styles..

Music has always been an important form of communication and it can be found in many different contexts including aesthetical, cultural and emotional forms. In the globalized society of today music can be distributed fast through radio, TV, CD: s and the Internet. For many people consumption of music is an important part of the daily life and it can contribute to shape an individual?s attitudes and personality.The main purpose of this study is to find out whether there are any differences between men and women?s musical preferences. I will apply an explorative approach using qualitative interviews to describe what causes the differences.

AbstractIn this essay I am examining the representation of popmusic with particular focus on gender and identity in two youth magazines called Kamratposten and Julia. Using the method of Norman Faircloughs critical discourse analysis I have studied ten interviews with popmusicians from each magazine based on the theorys of representations, discourses within popularmusic and queer theory. The intention with this study was to examine how popularmusic is represented in youth magazines. If the magazines were reproducing femininity and masculinity in the interviews with the musicians, and in the representation of popmusic in the magazines. And also if there were any differences and similarities between the magazines regarding the representation of popmusicians.The analysis lead to the conclusions that how popmusic is represented in the magazines depends on what the magazines wan´t to represent on the basis of their target groups and ideologies.

The purpose of this essay is to analyze and clarify what?s behind the success of artistsin the music sector and what characterizes sustainable success for these. We arecurious about what lies behind the success of an artist and what makes an artist have asustainable career. The essay is based on a qualitative approach where six interviewshave been performed with people in various positions in the Swedish music industry. The interviewees have been selected after their knowledge and experience within thefield.

Utifrån tidigare forskning om och utvärderingar av musikämnets ställning i lärarutbildningen är syftet med förestående uppsats att ytterligare belysa musikämnets situation i den svenska lärarutbildningen såsom den manifesterar sig i kursplanerna på högskolor och universitet. Föremål för analys är samtliga lärarutbildningars kursplaner i det allmänna utbildningsområdet (AUO), som tillsammans med den nationella kursplanen i musik (Kp2000) utgör underlag för besvarandet av forskningsfrågan ?På vilket sätt förbereds lärarstudenter för musikundervisning enligt Kp2000??. Ur ett hermeneutiskt perspektiv genomförs analysen baserad på fyra sökord; ?Musik?, ?Estetik?, ?Musisk? samt ?Konstnärlig?, ord hämtade ur den presenterade kontexten kring analysobjekten.

The purpose of the study was to find out how teachers in a school in Kenya conducted the education of mathematics in standard 4-6. The focus was how the teachers worked with children in need of special support in mathematics.To find out the purpose a case study was made with two interviews and seven observations with four teachers on a rural school in Kenya. The following issues were: Which standards were there in the classrooms during lessons in mathematics in Kenya? How did the teachers express the view of children in need of special support? The main conclusion was that different teachers teaching in mathematics looked the same.The teacher was standing in front of the blackboard where the teaching occurred and the pupils were sitting lined up in their benches. The teaching of the pupils was about repetition and imitates the teacher and mostly filling the gap that the teacher made them say.

Abstract: In this study, I have searched for answers to whether teachers use pictures in their teaching with the purpose of making education easier. Can we use the pictures with a pedagogic purpose? In this study, I have interviewed middle-school teachers concerning this subject.My results show that teachers actually use pictures in order to make the education easier for pupils but they do not do it very often. They think that they do not have the time to look for the good pictures that go with their subject and that they can show in the classroom. They also think that the pictures in the textbooks are good enough and they do not discuss the pictures very much.

The purpose with this essay is to find out which demands the syllabus for the Swedish language make on the pupils in compulsory school compared to some active teachers? point of view. The method I have used to find out is a qualitative interview, where I have interviewed four Swedish teachers of various professional experiences.After the change of government in 1991, the new curriculum committee had a mission where the goal was to develop the best school in Europe. A national target was introduced and the goals were proposed to be of two kinds; goals to strive for and goals to achieve. A problem in this is that the knowledge that pupils in ninth grade will acquire, is formulated in such a manner so that not even experts in each subject would live up to the demands placed on the students.

This study is about different teacher?s ´conception of remedial classes and its function in Today´s School. ?A school for everyone? the utopia that all schools and teachers aspire for. All pupils, regardless of ethnic background, class, and religious affiliation should be able to go to school without being segregated and are seen as different.

This thesis will guide you through the haunting Business marketing woods of snaring networks and ravel business relations in the dark landscapes of the mighty music publishing creatures. The task at hand (of this thesis) will be to present the secrets that lie beyond with the hopes that you, the daring reader, will gain knowledge and understanding of what these entities do, lurking in the shadows of the woods of business marketing (and of your unknowing mind). How they go head on with their partners in business to thrive on intangible properties and how they find their path through these woods. Explore and discover, if any, commonly found ways in the management of business marketing within the domain of the music publisher. We wish you a pleasant reading!.

Title: How do violin teachers work with music reading? - A qualitative interview study on the phenomena music reading. The purpose of this essay is to investigate how five violin teachers in mixed ages and from different backgrounds teach music reading to their students. The paper is based on semi structured interviews. The result shows that there are as many methods as respondents, but you can find three major methods and that a majority of the teachers thinks that one should teach violin to beginners without reading music.