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399 Uppsatser om Exit intentions - Sida 16 av 27

"En skola för alla" med specialklasser? : En intervjustudie bland lärare angående deras uppfattning om specialklasser

This study is about different teacher?s ´conception of remedial classes and its function in Today´s School. ?A school for everyone? the utopia that all schools and teachers aspire for. All pupils, regardless of ethnic background, class, and religious affiliation should be able to go to school without being segregated and are seen as different.

Vem får synas i texten? : En maktanalys av de nationella proven i svenska 2006-2010 ur ett intersektionellt perspektiv

In this study I have analysed the national tests in Swedish between the years 2006-2010. These tests are given to all students in the public schools in grade 9 and 10. I wanted to see if I identified an over-representation of a certain category of people in the texts given to the students. I analysed the texts from an intersectional perspective and I used primary Lena Martinsson (2007), Framtidens feminister and her categories and theories and Moria von Wright (1998) Genus & text- när kan man tala om jämställdhet i fysikläromedel?, and her gender categories in my study.

"Om det är förnuftet som formar människan, så är det känslan som leder henne" - En studie om hur atmosfären på en E-handelssida påverkar kunderna

The increased competition in e-commerce puts pressure on e-businesses which makes it even more important to influence the visitors on their e-commerce sites. An often overlooked marketing tool is atmospherics. With the increased focus on e-commerce from both traditional and new e-businesses this marketing tool becomes even more relevant. The aim of this thesis is to investigate how the atmosphere on an e-commerce site influences the customers' thoughts, emotions and behaviors. We examine the effects the level of stimulus on a website has on the customer's emotions, attitudes, intentions, behaviors as well as the relationship between these variables.

Den svenska uttagsbeskattningen : Hur förhåller den sig till EU-rättens etableringsfrihet?

Inom EU upprätthålls en inre marknad där fri rörlighet för varor, personer, tjänster och kapital säkerställs. Friheterna innebär att all diskriminering på grund av nationalitet i med-lemsstaternas nationella lagstiftning ska avskaffas, vilket följer av EU-rättens företräde framför nationell lagstiftning när regelverken kolliderar.Om en lagstiftning verkar begränsande för någon av dessa friheter måste reglerna rättfärdi-gas eller ändras. Rättfärdigande kan ske genom de fördragsstadgade undantagen eller ge-nom ett undantag som accepterats i EU-domstolens rule of reason-doktrin.De svenska reglerna för uttagsbeskattning har under de senaste åren utvecklats efter EU-rättens praxis. Senast i november i fjol meddelade EU-domstolen ett avgörande som änd-rade förutsättningarna för rättfärdigandet av begränsningar av etableringsfriheten. Den 1 januari i år uppdaterades anståndsreglerna för inbetalningen av uttagsskatten.

COIN-operationen i Afghanistan : Svårigheterna med de säkerhetspolitiska målsättningarna

Det kan vara svårt att göra korrekta bedömningar i konflikter likt Afghanistan idag. Nato har definerat insatsen i Afghanistan som en Counter-insurgency (COIN)-operation. Osäkerhetsfaktorerna är många och där skiftningar i framgångarna varierar kraftigt över tiden. Det gör också att i många fall måste det finnas parallella processer för det säkerhetspolitiska arbetet. Komplexiteten med detta har gjort att det har utvecklats multifunktionella strategier.

Varumärkesvänner och relationsreklam - En kvantitativ studie av medarbetarkommunikation på Facebook

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

Singel eller Tillsammans?: En kvantitativ studie om effekterna av att göra reklam för flera produkter inom en produktkategori tillsammans

This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within the category, which is particularly important for brands within less salient subcategories. For strong brands however, category advertising leads to lower purchase intentions, an effect which could potentially be moderated by focusing the advertisement on the complementary nature of the products combined with promotional elements. The study also shows that there is no difference between advertising products jointly and separately when it comes to brand attitude, category attitude, typicality, brand purchase intention for weak brands and category purchase intention.

Barn möter information och media; En fallstudie om det pedagogiska arbetet på ett högstadium rörande kritiskt förhållningssätt och helhetsperspektiv gentemot information och media.

The purpose of this thesis is to draw a picture of pedagogical work at the senior level with a critical perspective of information and media. As a method for gathering material for the analysis, a case study was made with qualitative interviews together with documents that describe the case. Relevant literature for the subject has been used as an introduction and as a theoretical basis. The literature concerns subjects such as a childrens relation to media, the schools intructions, the role of the school library and some theories regarding learning. The conclusion is that the respondents focus on conversations and reflection regarding the sources of information and its use, and that the childrens adaption of the material is an important factor in teaching.

"Jens Holgerß af Glimynge" Om en borgbyggares intentioner

Glimmingehus is one of the most well preserved medieval castles in Sweden. This essay examines why it was built ? what were the intentions of the Lord, Jens Holgersen? Even though we?ll never be able to ask him, the answer to the question ?why?? can give us aninsight of how a man of his position thought in the Late Medieval time. To answer the question the castle are explored through three different angles ? the Lord of the castle and thesocial context the castle was built in, the landscape surrounding Glimmingehus ? has Jens Holgersen left any structural clues there, and finally the castle itself ? how has a potential visitor experienced Glimmingehus? The methods are greatly influenced by Gunhild Eriksdotter, who in her book Bakom fasaderna explores the possibilities of an analysis ofexperience together with an analysis of function in the archaeology of buildings.

Strävan efter delaktighet. : En kvalitativ studie gällande nyanlända invandrares upplevelser av integration i det svenska samhället.

Syftet med studien är att skapa en ökad kunskap om hur det är att leva i missbruk och vad det är som gör att missbrukaren vill bli drogfri. Vidare vill uppsatsen undersöka och skapa en förståelse för vad det är som hjälper missbrukarna att förbli drogfria. Ett missbruk har inte bara förödande konsekvenser för individen, utan kostar även samhället oerhört mycket. I Sverige uppskattas det finnas mellan 26 000 och 30 000 tunga missbrukare (Brottförebyggande rådet 2012 refererad i Brottsförebyggande rådet, 2013). Sju intervjuer genomfördes och dessa analyserades med stöd av kvalitativ innehållsanalys och inslag av grounded theory.

Personlig assistans : Förutsättningar för förverkligandet av de handikappolitiska principerna inflytande och självbestämmande

Personal assistance from a welfare perspective, offering a variety of reasons is perceived as a different design assistance than is usually there in the public social assistance depending on the strong foundations of the handicap principle autonomy and influence is in terms of how, what and when the operation is performed. The aim of our study was to highlight the handicap principle influence and autonomy in the operation of personal assistance. It is intended both to illustrate the legislature's intentions and ideologues expectations and also to examine a number of managers and personal assistants experiences of the conditions that exist for realize these principles. In order to answer our purpose and our issues, we have chosen a qualitative approach. We have first conducted a literature review and secondly implemented six interviews with personal assistants and managers.

Grand Hotel i Lund en fallstudie om ett fristående hotell på en marknad dominerad av kedjor

Abstract: Purpose: The purpose of this study is to describe the situation for independent hotels. With a thorough case study of ?The Grand Hotel in Lund? ,our intentions is to gain knowledge about the demands a hotel must keep up with in order to be a successful independent hotel, in a market dominated by chain-constellations. Methodology: An abductive method is used as the study form the basis for hypothesis. The first part of the thesis, which describes the line of business, is based primary on secondary data.

Skönhet kommer från Photoshop - En studie om effekter av retuscherade modeller i reklam

There are widespread discussions about the use of retouched models in media, ranging from bloggers to legal decision-makers. Research shows that there are negative psychological effects on especially females being exposed to idealized, retouched model images. The purpose of this paper is to explore the effects of using retouched models in advertising from a marketing perspective, based on attitudes, perceived quality and purchase intentions.Based on theories about attractiveness, halo-effects and social comparison, an experimental study was done, investigating the different responses on above mentioned parameters to advertisements showing either retouched model images or non-retouched model images. Initially it was also tested if the retouched models were seen as more attractive than the non-retouched models. The results showed almost no differences between the reactions to the advertisements with retouched models compared to the advertisements with non-retouched models, when all respondent groups were analyzed together.

Regeln som splittrar - Om barnfamiljer och regeln om uppehållstillstånd före inresa utifrån internationella konventioner och svensk policy

Swedish migration law states that a person who wants to seek a residence permit based on family ties has to apply from the home country. This essay applies to cases when families that live in Sweden have to come apart when one parent has to return to the home country to seek a permit to which he or she is entitled.The rule causes families unnecessary suffering. This essay analyzes the reasons behind the rule and argues that it is compatible neither with Swedish policy of children's rights and gender equality nor with the international conventions that have been ratified.Furthermore, it is investigated whether the migration authorities act in compli-ance with the intentions behind the law. It is concluded that the Migration Board, despite their own critique of the rule, makes an unnecessarily restrictive interpre-tation. This results in a situation where no one takes responsibility for the conse-quences for the affected families.

Klimatneutrala företag - kan IT minska utsläppen?

The attention on environmental issues has never been as huge as today. The climate is changing and more and more evidence suggest that the cause behind climate changes is an increase of carbondioxide into the atmosphere. The increase in turn is considerd to be an act of human activity. Therefore some companies have decided to become climate neutral and implement information technology in their business in order to reduce their emissions. This thesis has three aimes: to calculate a small company´s carbondioxide emissions, study whether or not information technology could help to reduce these emissions and furthermore find out why some companies decided to become climate neutral and describe the concept climate neutral.

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