The purpose of this study was to find out how gender roles are described in two popular children?s detective stories, one of them written in 2002 and the other in 1946, to be able to compare the two. In order to do this, I used a qualitative research method in which I read and analyzed the text and illustrations of the books out of a gender perspective.I used gender theories describing how stereotypical gender roles are displayed, and these theories were later associated with the books I studied. I also used previous research concerning gender roles in other children's books in order to compare those results with my own.After having read, analyzed and compared the two books, I found vast resemblances between them, but also certain differences. However, it is obvious that the gender roles in both books for the most part are traditional.

The purpose of this study was to examine the various influences and advertising in particular affecting travelers' choice of destination. Data collection was conducted through quantitative method in the form of a survey to identify how travelers choose a destination, and to what extent they are influenced by advertising. Interviewees were travelers who were in Stockholm's central station would be passed on to Arlanda. The results from this study indicate that underlying factors such as economy, security, seasonal and service in place. The results also show that advertising is an important factor in selecting the destination.

The web is getting more and more characterized by personalization. Big socialnetworks like Facebook as well as the leading search engine Google increasingly usepersonalization algorithms to tailor the information that they present to users. All inorder to make the information more relevant and engaging for the end consumer. Howdoes this personalization affect journalists who increasingly search the web as a partof their journalistic research? In this essay we have looked at the effects thatpersonalization has on the journalists of tomorrow by conducting a survey amongstudents of journalism.

Many reports in recent years are suggesting that young people should be involved in the development of the digital society. The Swedish government's Digidel campaign launched in 2011 involved adolescents to train elderly people. This thesis builds on the campaign with its major aim being to investigate how young people think about digital society and their own knowledge and skills to promote digital inclusion.The research questions were set to examine how adolescents look upon the competencies needed in today's digital society, what specific skills and capital the adolescents suggest that they have which can promote digital inclusion and how projects in this direction are perceived by the participants. The theoretical framework is based on theories about social capital. It encompasses Bourdieu's theories about symbolic capital and people's habitus, Putnam's theories about social capital and the power of the organization and Gidden's vision about how people are organizing themselves in the modern world.

New technologies and new consumer behaviors are having a large impact on mediacompanies. The biggest change is in the behavior of the younger demographic whereold platforms like television are abandoned for new online platforms. In this newworld, media companies and organizations need new tools and business models tostay competitive. One such tool is Design Thinking, a term used to describe a cognitivedesign-specific set of activities used during a design process. It has been popularizedin commercial areas and there the term is used to describe an applicable workflowused to promote the skills required to use Design Thinking.

The aim for this thesis is to illuminate expectations and conceptions of senior housing from an individual perspective of seniors and how senior housing is put in relation to the process of ageing. Safety, community and accessibility are main notions for the seniors and therefore also in this essay. The method used for writing, analysing and interviewing is Grounded theory, with basis from social constructionism. Theoretical background comes from theories developed in social gerontology and gerotranscendence. These theories helps to give perspective to the analysis of the interviews.

rspective [123][pdf.gif] The aim of this thesis is to study the Swedish Public Lending Right PLR from the authors perspective. I investigate what the Swedish authors of today think about the system for distributing the money in the Authors trust Författarfonden, and in what ways they want to change it. I also try to distinguish the authors thoughts about how the scolarships from the Authors trust are distributed. What kind of authors do they think are favoured when the money is distributed and what kind of authors are treated unfairly. Finally I investigate how the money is shared out in reality by using some of the literature sociologist Johan Svedjedals theories of the distribution, and compare these facts with the authors thoughts about how the money is distributed.

AbstractThe aim of this thesis is to analyse a proposition that was made by the Swedish liberal party in the election campaign in 2002. The proposition was part of an integration program and the main point was that to become a Swedish citizen you should do a test to prove your ability in Swedish. In this paper, I?ve been investigating the way that this proposition was presented and the reactions that it met among the Swedish people. In my work I have noticed that there are some specific arguments that were very powerful and which were the ones that attracted most people.

Problem:How should a smaller investor behave when investing in the stock market and what knowledge should he have about the business he´s investing in? Purpose:The purpose of this thesis is to give the smaller investor a tool for investing in the stock market. The thesis aim to illustrate, through key ratios, what companies an investor should look for when investing in a company. Method:By studying already existing theories and then apply them on the thesis. The theories was then developed and refined to evolve to the finished thesis.

The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did these advertisements want? What did the artwork contribute to the commercial message? These were some of the questions asked in the study that involved a closer look at four appropriations: one based on a battle painting by the Swedish 1900th century artist Carl Wahlbom, with a commercial message printed on top;  one a collage including an 18th century portrait of Marie Antoinettte by Elisabeth Vigée-Lebrun; one advertisement was influenced by Dutch 1700th century still lifes, and, finally, one paraphrased Velázquez?s famous painting Las Meninas from 1655. Companies behind the advertisements featured a Swedish trade journal, a fashion exhibition in Paris, a shop for kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably successful commercial messages. These ads, however, hardly qualified as works of art in their own right ? if that was the intention.

This study aspires to find an answer to what makes a negotiation for peace successful. In our pursue to do so we have chosen two cases to compare with each other through a set of different theories. The theories we believed could be relevant were ripeness/readiness, asymmetry, the strategies of mediation, intra-state conflicts and personal actors.The case-study consists of two negotiations that both took place in Camp David. The first one was between Egypt and Israel, 1978, and serves as the example of a successful negotiation. The second case was, again, with Israel but the counterpart was Palestine and took place in year 2000.

The Landscape Architecture Program at SLU, Ultuna provide several design courses. Within these courses, students are mainly introduced to one type of design process, a process based on the specific site and its conditions, known as Genius Loci. This report presents a course and a design methodology from Cornell University which aims to provide students with tools for a more conceptual way of thinking about design and architecture. The design method is presented in two stages. First an introduction to the course description and objectives.

In 2009, the estimated number of residents in China was 1.331 billion, representing approximately 22% of the total world population. China is the world's most populous state and is in constant growth. This is also a market that offers huge opportunities. The major cultural differences between China and the rest of the world can often cause problems for companies that choose to expand in China. A major problem with the cultural differences is that Chinese employees feel that foreign managers do not understand the Chinese culture which is said to be the reason why Chinese people tend to change jobs often.

Conflict prevention is a term which has gained much influence during the last decades. To prevent conflicts from occuring have both humanitarian and economic incentives as the cost for war are much greater than the cost of acting preventive. To act in this matter has been regarded a priority for the United Nations during several years, and the European Union have also expressed a wish of playing a more active part. The essay compares the actions taken by the international organisations in Macedonia, a country which headed toward a violent conflict. The UN acted through the mission UNPREDEP and the EU through the mission of Concordia.

This thesis revolves around NATO?s role in the Ukraine crisis with the startpoint in 2014. Specifically, through conducting a qualitative content analysis of various NATO related material, a study regarding NATO?s security strategy and defense strategy, and the strategies' implications and roles in the Ukraine crisis, was able to be conducted. The purpose was to obtain an understanding of how NATO?s strategy has been interpreted and implemented in relation to the crisis.