Problem   Are there any abnormal changes in the parent company's share price at the news of a spin?off.ObjectiveThe main purpose of the study is to investigate how the news of a spin-off affects the parent company's share price. In other words if the news of the Spin-off gives an abnormal return on the Stockholm Stock Exchange during the specific period of 1998?2008. In addressing this, the paper will also investigate the following sub sections: are there any differences in the abnormal returns in various sectors and what the reasons to perform a spin?off in the Swedish market are.MethodAn event study in which market data is used to measure specific events? impact on the value of the company and on the effects on the stock market.

Organizational culture has been described as a shared perception of reality and values ??within a group of individuals. Within the group's shared values ??about what is appropriate and inappropriate behavior and shared values ??make it easier for individuals to understand what is expected of them. If the desired culture from the management team is not consistent with the culture of the employees there might be a collision.

The aim of this master thesis was to examine a possible connection between chromatin functions and the DNA damage repair system, with the imprinted IGF2/H19 locus as a bait. Interactions can occur within and between chromosomes and it has been shown that H19 ICR on both alleles can communicate with alleles on other chromosomes. The methylation-sensitive insulator protein CTCF is bound on the maternal H19 ICR and acts as an insulator by blocking the IGF2 promoter to access its enhancers. This is possible by formation of loop structures by CTCF that enables intra and inter-chromosomal interactions. CTCF is poly(ADP-ribosyl)ated by PARP-1 when it is bound to H19 ICR.

Syftet med denna uppsats är att undersöka om ett eventföretag skulle kunna arbeta utifrån marknadsföringsprojektet Stockholmsstrategin. Utifrån teorier om evenemang och strategier och med hjälp av teorier om image, värdskap, mötesindustrin samt konsulten, ämnar vi analysera och problematisera ovan nämnda eventföretag och Stockholmsstrategin. Metoderna som har använts för att få en bild av dessa två företag är kvalitativa strukturerade intervjuer med öppna frågor och platsbaserade, aktivitetsbaserade och öppna observationer av event som vart och ett av företagen har anordnat. Vid insamlandet av empiri rörande Stockholmsstrategin användes själva dokumentet Stockholmsstrategin samt en kvalitativ strukturerad intervju med projektledaren för projektet. Även vid denna intervju användes öppna frågor.

Title: Att tårta en politiker - hot mot demokratin eller bara lite vaniljvisp i örat?Number of pages: 35Authors: Maja Larsson & Josefin WetterbergTutor: Marina GhersettiCourse: JournalistikgranskningPeriod: Fall 2013University: University of Gothenburg, Dept. of journalism, media and communicationPurpose/aim: Our main purpose with this study is to examine and describe the reporting of two similar events, two pieings of well-known politicians in Sweden. The first incident, took place the 17th of April 2001, whereas the second pieing is more recent, 5th November 2013. We aim to understand the differences between these two with knowledge of the political climate in Sweden, but also by journalistic and scientific tools, such as framing theory and CDA.Material/Method: In order to fulfill the purpose of this study we have chosen to use a qualitative method of content analyzes, the critical discourse analyzes, combined with framing theory.

I denna uppsats undersöks om världshändelser skapar abnorma effekter hos oljebolags aktiekurser och om dessa effekter ter sig olika beroende på företagens olika storlek. Undersökningen utförs med hjälp av en eventstudie som genomförs på sex oljebolag med tre världshändelser som utgångspunkt. De valda världshändelserna bestod av två naturkatastrofer och en större ekonomisk händelse. Företagen som valdes delades in i två grupper om tre företag, där ena gruppen innehöll de större företagen och den andra gruppen de mindre.Slutsatserna som har kunnat dras av undersökningen är att händelserna i två av de tre undersökta fallen orsakade signifikanta abnorma under- eller överavkastningar hos oljebolagens aktier vilket bevisar en viss ineffektivitet hos marknaden. Det generella utfallet var att den ekonomiska händelsen visade sig ha en större påverkan på aktiekurserna än de två naturkatastroferna hade.

AbstractThe purpose of this essay is to investigate how a local authority acts when anunexpected event occur. It´s done with a basis in two crisis communicationstheories; Coombs SCCT theory and Gilpin and Murphys complexity theory,which largely are each other?s opposites. To conduct the study, a case studyof the floods that hit Kristinehamn in the summer of 2014 was carried out,which gave us a good opportunity the achieve the aim of the study. Themethod used was qualitative research interviews.

Syftet med uppsatsen är att medvetandegöra och reflektera över de olika stegen i den kreativa processen att skriva en saga. Jag ville undersöka om jag kan skriva en saga och hur. Det är till stor del ett konstnärligt arbete där jag först skrivit en saga. Därefter läste jag upp den för ett antal förskolebarn som responderade med att rita bilder ur sagan. Jag valde att använda en självetnografisk metod.

Objective: For a long-term and viable economic development to take place in a country it needs to promote creativity and innovation in enterprises. The study applies the process model to study the process of innovation in innovative companies in Sweden. The study also applies the technology commercialization model to indicate the ability of companies to commercialize the technology to the market.Main purpose: The purpose of this work is to study how companies in Sweden proceed with an idea generation and if they manage to commercialize these ideas.Method: This study used a qualitative approach. Multiple case studies & interviews.Conclusion: The innovative ideas in innovative SME:s in Sweden is emerged from randomly events and from systematic developments. Consumer chock is the trigger who draws focus on the idea.

ABSTRACT Author: Johan PetterssonTitle: Customer Loyalty in the Swedish men's elite football - a study with IF ElfsborgPurpose Increase understanding of how to increase customer loyalty when it comes to Swedish elite football. Method A qualitative study using semi-structured interviews for deeper access to the what the people I interviewed feel about the subject. The interviews are conducted with IF Elfsborgs club president Stefan Andreasson, Goran Lohne who works with media and events, and Eric Sjölin who are supportercontact. In addition to those I alsointerviewed the supporters club Guliganernas President Anders Hultin. Analysis and conclusion The first impression and attitude is very important when a person goes from a one-timebuyers into loyal customers. This is both the theories and the interviewees opinion. Through staff training and records of how the club would like the first impression and attitude to be the clubs can reach a good level of first impression. Suggestions for further researchTo carry out similar studies on additional clubs, other divisions and women's football and examine how a first impression and response should be.Keywords Consumer behavior, customer loyalty, sports, football and first impressions.

The aim of this research review is to map research about how children relate to nonfiction, and how adults, represented by parents, librarians and teachers, relate to children?s nonfiction and its possible purposes, and also the similarities and differences between them, according to current research.A theory of three different ways to look at reading is applied to the material concerning adults? views of children?s nonfiction. To show children?s views, themes are extracted from the research material, using an analysis model of four different ways to read.Studies show that most children as well as adults perceive children?s nonfiction in a traditional way as a means to gain knowledge and facts, and primarily related to school work.Nonfiction can also help children with reading difficulties to practise reading, by stimulating their interests. Many children read nonfiction because they prefer to read ?real stories? about actual people and events.

In September 2003 the Swedish minister of foreign affairs Anna Lindh was murdered. The murder shocked Sweden and the picture of a safe homeland was challenged. The Swedish people joined together in different manifestations and rituals to show their appreciation for the minister and to mourn together. A few days later the nation was going to vote on whether Sweden should join the euro and the minister was involved in the campaign. The aim for this thesis is to understand how this national crisis was handled in Sweden.

The increased media clutter requires of brand managers to be innovative and creative in their choices of marketing communications in order for brands to be salient in the minds of consumers. Recent studies emphasize incongruent marketing as a means of "standing out" from this competitive clutter and reaching existing and new potential customers. The aim of this thesis is to examine the effects of brand incongruent sponsorships (sponsorships which are incongruent with established brand associations) on consumer response to well-established brands from the perspective of high and low levels of loyalty. A quantitative survey was conducted and the results show that incongruent sponsorships improve brand attitude, brand interest and brand credibility, while not affecting ad attitude, purchase intention and word-of-mouth intention for customers of low loyalty. For highly loyal customers the findings were that brand attitude, brand interest, brand credibility, purchase intention and word-of-mouth intention remained unchanged while ad attitude decreased.

Title: Schibbye och Persson?s Journey: a qualitative analysis of Göteborgs-Posten?s coverage of ?etiopiensvenskarna? from a narrative perspective.Authors: Viktor Eriksson and Max SommersteinSubject: Undergraduate research paper in journalism studies, Dept. of journalism, media and communication (JMG) University of GothenburgTerm: Autumn 2013Supervisor: Mats Ekström, JMG, Gothenburg UniversityPages: 35Purpose: To examine how the narrative-model the hero?s journey is represented within the Swedish newspaper Göteborgs-Posten?s articles on Johan Persson and Martin Schibbye, two Swedish journalists who were imprisoned while conducting journalism in Ethiopia.Method: A combination of Ethnographic content analysis (ECA) and Compositional Interpretation (image-analysis).Procedure: A strategic selection of articles published in the supplement Skenprocessen i Addis Abeba, in Göteborgs-Posten.Results: The narrative model the hero?s journey is clearly represented as cultural frames in Göteborgs-Posten?s articles about Martin Schibbye and Johan Persson. The framing of the events are used to simplify the facts and to make them emotionally accessible.

Young people may be socially and psychologically strained due to unemployment. In the long run, it could result in learned helplessness, which is, according to Seligman (1993), a psychological condition with similar symptoms to the ones that occur during depression. The condition develops when an individual experiences negative events and, after various unsuccessful attempts to escape or conquer them, the individual finally believes that there is no relation between behavior and consequences. The result is often that the person gives in, or stops, making an effort when new difficult situations occur. Kalix UniverCity runs the project called KUBIK in the communities of Kalix and Överkalix.