Syfte: I dagens samhälle överöses människan av budskap av diverse företag vilket har lett till att konsumenterna inte längre reagerar på budskapet lika effektivt som förr. Event marknadsföring är en marknadsföringskanal där företaget kan möta kunden på ett mer rättvist sätt samtidigt som differensen urskiljer sig från andra företag. Men syftet studien innehar är att se efter hur företag som arrangerar går till väga d.v.s. processen, samt att undersöka hur företag utnyttjar eventen. De frågor uppsatsen har behandlat är: Hur går processen i Eventmarknadsföring till för eventbyråer?Hur arbetar eventanvändande företag via event för att knyta till sig kunder och förstärka relationen med befintliga kunder?Hur går de eventanvändande företagen på event tillväga för att få ut så mycket som möjligt av eventet och vad är eventmarknadsföring för dem? Metod: Arbetssättet har varit att lokalisera användbar teori samt att närvara vi event för att observera samt att intervjua eventanvändande företag.

The goal of this study is to examine how the market reacts when information about the exchange of a CEO becomes public. It also examines factors such as gender and whether the departure was voluntary or not, discerning if the market behaves differently concerning any of these aspects.To achieve this, the study was performed using an event study. The selection consisted of 48 companies on the Stockholm Stock Exchange, who had during the years 2005 to 2008 underwent a change in leading management. These units were submitted to hypothesis tests, to determine if an abnormal return was attained during the event window. The tests were performed on the units as a whole, and divided up after gender and whether the departure was voluntary or not.The results of the study show no statistically significant abnormal return caused by the announcement of a CEO exchange.

Event är en modern marknadsföringsmetod som vuxit fram på senare år; i Sverige användes överhuvudtaget inte begreppet event förrän i slutet av 1980-talet. Eventet är ett relationsinriktat verktyg som kan användas för att skapa eller bibehålla relationer till företagets kunder. Fördelar med den här metoden är bland annat att bruset i kommunikationen minskar och att eventbesökarna kommer att minnas meddelandet bättre än om det sänts i en traditionell kanal eftersom människan lär bäst genom alla sinnen. Eventet är alltså en metod som företaget kan använda i sin relationsmarknadsföring. Litteraturen har börjat behandla ett nytt synsätt på marknadsföring som innefattar mer relations- och serviceinriktade metoder.

The aim of this study is to examine the market reaction when information about a company?s foreign direct investment is announced and how that affects the shareholder?s value. Also of interest is whether the market reacts differently depending on which country the investment is established in and which mode of entry is used. This will be achieved by using an event study approach. The selection that was used consisted of 206 companies registered on the Nasdaq OMX Nordic homepage, which had during a time period stretching from 1999 to 2009 established a foreign direct investment in the regions BRIC, Europe or the USA using the mode of organic growth, joint venture or acquisition.

A trading halt is a measure conducted by a securities exchange in order to reduce information imbalances between market participants, thus enabling a higher level of market efficiency. A market is said to be efficient when new information concerning a company is instantly reflected in its stock price, implying that abnormal stock returns cannot be systematically achieved in an efficient market. The purpose of this study is to examine the occurrence of abnormal stock returns following trading halts on the Stockholm Stock Exchange. The study is based on a sample of 64 trading halts executed between January 2003 and February 2008. Historical daily prices for stocks subject to trading halts during the period have been gathered from the Datastream Advance database, while information on date and time of trading halts have been collected from the Stockholm Stock Exchange website.

Banks are an important institution for the economy of a society. During the later years the world of banking has changed. Several new actors have entered the market and taken over traditional bankservices as well as new ones. The way of conducting banking has changed with the event of new technology. One of the banks customer segments, the students have also been under a change. With a changed market companies have to adapt to the new rules of the game.

 Problem   Are there any abnormal changes in the parent company's share price at the news of a spin?off.ObjectiveThe main purpose of the study is to investigate how the news of a spin-off affects the parent company's share price. In other words if the news of the Spin-off gives an abnormal return on the Stockholm Stock Exchange during the specific period of 1998?2008. In addressing this, the paper will also investigate the following sub sections: are there any differences in the abnormal returns in various sectors and what the reasons to perform a spin?off in the Swedish market are.MethodAn event study in which market data is used to measure specific events? impact on the value of the company and on the effects on the stock market.

The purpose with this essay is to enlighten the small business´ existence at times of expansion, identify threats and possibilities and also to try to find ways to encourage growth in the small business.To answer our purpose we carried out a literature study to later implement six interviews with small business leaders. We separated the companies into three categories; small business without employees, small business with 2-5 employees and small business with 6-10 employees.We confirm that the main reason why small business leaders think both once and twice before hireing new labour force are because of the high costs. The change in government has so far not given the small business what was promised, but there is still hope for improvement and simplification.The economic part of owning a company has been pointed out as the greatest threat in relation with expansion and the big responsibility in another persons possibilities to earn his/her living is also burdensome. The possibility to take on more work increases with the number of workers, which is positive..

This study is about organizing major sporting events. Sporting events? numerous positive outcomes for the hosting region has resulted in a growing number and size of sporting events globally. The aim of this study was therefore to provide further knowledge about how organizations in major sport events practically and strategically operate and how processes related to organization and leadership can contribute to the success of the event. The study focuses the context of a Swedish national multi-sport event hosted and held by three different cities, three different years.

Objective: Our purpose with this study is to demonstrate the impact of natural disasters on banks' share prices.Method: Quantitative survey method, an event study.Conclusion: There is no association or a very weak correlation in this study between natural disasters and the Swedish banks' share prices..

A comparison of strategic alliances and mergers & acquisitions and their impact on shareholder value has been done. By using an event study methodology, the announcements of these strategic approaches has been analysed in order to understand which strategic approach affect shareholder value most favourably..

This essay is a meta-theoretical study that aims to show normative and ethical implications that might follow from theories concerning representation of traumatic events in four essays from Shoshana Felman and Dori Laub?s Testimony. Crises of Witnessing in Literature, Psychoanalysis, and History and in Hayden White?s essay ?The Modernist Event?. Through a comparative analysis the essay mainly discusses how these writers deal with the problem of narrative.

Recent accounting scandals, often led by managers trying to improve results and thereby their own bonuses, have severely damaged the publics view of management. In the aftermath of scandals such as Enron, Parmalat and Skandia, demand has increased for Corporate Governance codes and similar regulation. The Swedish code for Corporate Governance came into effect on July 1, 2005. The code requires all Swedish companies listed on the Swedish Stock Exchange (OMX A- and O-list), with a turnover exceeding 3 billion SEK, to disclose a report regarding Corporate Governance, attached to the annual report.The purpose of this paper is to examine whether the new disclosure required by the Swedish Corporate Governance code will have a measurable effect on stock prices. The authors have applied event study methodology examining daily returns around the announcement of the Corporate Governance reports.

 Problem   Are there any abnormal changes in the parent company's share price at the news of a spin?off.ObjectiveThe main purpose of the study is to investigate how the news of a spin-off affects the parent company's share price. In other words if the news of the Spin-off gives an abnormal return on the Stockholm Stock Exchange during the specific period of 1998?2008. In addressing this, the paper will also investigate the following sub sections: are there any differences in the abnormal returns in various sectors and what the reasons to perform a spin?off in the Swedish market are.MethodAn event study in which market data is used to measure specific events? impact on the value of the company and on the effects on the stock market.

This thesis examines art exhibitions, literature events and music events in public libraries in Sweden. The aim is to study which event occurs most in the libraries in Sweden. I also examine who takes responsibility for the events, who the libraries engage, how much the events cost, and how often the libraries have the events. I also study Swedish cultural politics in purpose to see if the libraries follow the aims and directions decided by the Swedish government. One aim of the Swedish culture politic is to give every citizen in Sweden the same possibility to experience culture, no matter where they live.