This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in this study. The results show that the company does not use conventional marketing, but relies rather on marketing based word-of-mouth generated by its customer base due to its unique store concepts. Previous research has shown that this type of marketing strategy is effective and beneficial to the brand equity, a conclusion that is demonstrated to also apply to the survey object of this study. Furthermore, it is also shown that this is largely due to the distinct and coordinated image that the company maintains through strict standardization..

Car usage is determined by several facts, e.g. living conditions determined by geographical matters. There is a political will to control car usage with different kinds of incentives since car usage generates environmental problems. This essay analyses the differences between car usage in urban areas as opposed to thinly populated areas in Sweden and their significance on governmental incentives. By using statistics differences in car ownership during ten years between thinly populated areas, areas in the countryside and urban areas is studied.

Introduction: 1 November 2010  came the amendment about the audit requirement into force. The amendment concerned only micro-enterprises. The most common form offinancing for micro-enterprises are bank loans, therefore the banks play a major role in the business and wellness of micro-enterprises.Purpose: Purpose of this paper is to examine if the credit assessment has been affected by the removal of the audit requirement for micro-enterprises.Method: This study will be conducted by a qualitative study in the form of interviews. Five interviews were conducted, with four respondents from the large banks and    one respondent from Almi Företagspartner.Conclusion: All respondents agreed that the audit is seen as a mark of quality, some lenders will continue to request it from the micro-enterprise while other lenders look at other factors such as ownership, relationship or business concept..

The integration of the Internet in our society has shaped alot of the things we do in our lives. The Web allows us to achieve certain things directly through our computers, such as reading the paper and paying our bills. But this integration has also lead to another interesting change. Activists have begun to unload their operations onto the Net instead of holding on to the more traditional demonstrations performed in squares. This study aims to look into the world of cyberactivism and examine how cyberactivists experience the way activism has changed as a result of using the Internet.

Uppsatsens syfte är att undersöka huruvida ett samband finns mellan institutionellt ägarskap och svenska företags utdelning. Om ett samband råder är avsikten att med statistisk signifikans säkerställa sambandet utifrån olika ägarkategoriseringar. Undersökningen baseras på 2007 års resultat av 261 företag på Stockholmsbörsen och NGM Equity Resultatet påvisar ett signifikant negativt samband mellan ägarkategorierna alla och övriga institutioner. Försäkringsbolag, pensionsrelaterade företag och fondförvaltare har ett negativt samband som inte går att statistiskt säkerställa. Resultatet kan tolkas utifrån två olika ägarstrategier, aktivt och passivt ägande, vilket medför att de har olika synsätt på utdelning..

Entreprenörer på den svenska riskapitamarknaden har länge hävdat att det är problem för företag i tidig fas att locka till sig kapital från investerare. Detta brukar benämnas the eguity gap. På senare tid har problemet också försökt förklaras utifrån brister hos efterfrågan av kapitalet, dvs entreprenörerna. Med detta menas då att entreprenörerna och deras projekt inte är investment ready. Vi har haft för avsikt att utreda vad investerarna anser om den svenska riskkapitalmarknaden för sådinvesteringar och vilka de vanligaste bristerna i de investeringsförslag, som inkommer till Venture Capital-företag och Affärsänglar, är.

The aim of this study is to find out if there is any difference between how a state-owned company and a publicly listed private company communicate its sustainability performance in its sustainability report. It also aims to find out if the communication regarding sustainability has changed over time. The poll was conducted in two Swedish companies, Sveaskog AB and AB SCA, operating in the forestry industry and through a quantitative content analysis, the companies' sustainability reports from 2005 and 2010 were examined. To get a result, the reports has been examined by the GRI framework (Global Reporting Initiative) and an assessment of the communication was made based on a scale of 0-3. The results has been evaluated based on stakeholder theory, legitimacy theory and the growing interest in CSR. The analyses found evidence that there is a link between the form of ownership of the company and how it communicates regarding sustainability.

The shareholder is supposed to be indifferent if one share costs 100 SEK, or 10 shares cost 10 SEK each. In an efficient market, shares should be valued directly to new expectations as a result of the announcement of the reverse split. We investigate whether abnormal returns incur surrounding reverse split and if owner structure change.One reason for the reverse share split is that most companies have plans to imple-ment other company?s specific events in order to survive rather than to change the price range to a more attractive level. We found a negative return in the ex-day at 8,1 per cent.

The integration of the Internet in our society has shaped alot of the things we do in our lives. The Web allows us to achieve certain things directly through our computers, such as reading the paper and paying our bills. But this integration has also lead to another interesting change. Activists have begun to unload their operations onto the Net instead of holding on to the more traditional demonstrations performed in squares. This study aims to look into the world of cyberactivism and examine how cyberactivists experience the way activism has changed as a result of using the Internet.

Survey's purpose is to illustrate why and how the process happened when Piteå relocated its commercial port away from Skuthamn to the new construction on Haraholmen 1950-1973. How decision-makers worked to achieve their goals, how the work changed and what incentives motivated them to act. The results showed that the decision was taken not to retain the existing commercial port in large part due to Skuthamns physics attributes, which made it impossible to ship large deep vessels from there. The reason that the decision about the port took such a long time was due to a local political conflict which was based on interest in the ownership of Haraholmen. The reason for the location of the trading port became Haraholmen had political backgrounds.

Följande studie analyserar utdelningspolitiken hos familjeföretag under åren 2004-2014. Studien är uppdelad i två steg. Första steget syftar till att svara på frågan om familjeföretag har en högre utdelningsnivå än icke-familjeföretag. Steg två undersöker huruvida ett aktivt ägande påverkar utdelningarna hos familjeföretag. Studien baseras på en totalundersökning av företag som under våren 2015 var noterade på Nasdaq OMX Stockholms Large-, Mid- och Small-Cap.

Vårt examensarbete handlar om utagerande barn som har sociala svårigheter i förskolan. Syftet med arbetet var att undersöka vilket bemötande pedagogerna har gentemot utagerande barn samt vilka metoder och strategier som används i arbetet för att integrera dessa barn. I arbetet var vårt mål även att undersöka om de utagerande barnens föräldrar är med i pedagogernas arbete, svårigheter som kan uppstå i arbetet och om eventuellt andra resurser finns tillgängliga för både de utagerande barnen och pedagogerna på förskolan. Dessa presenteras i litteraturgenomgången och diskuteras sedan i samband med resultatet i diskussionsdelen. Genom en kvalitativ intervjuundersökning med sex pedagoger från olika förskolor i södra Skåne har vi fått fram svar på uppsatsens frågeställningar där enstaka verkliga fall har presenterats av de intervjuade pedagogerna..

Uppsatsen granskar Kinas internationalisering utifrån ett specifikt företagsförvärv, med fokus på ?buy-your-way-in? strategin och diskuterar konkurrensfördelar för att visa på att bristen på vissa konkurrensmedel hos kinesiska företag driver dem till den här typen av förvärv. Uppsatsen undersöker även de effekter den kinesiska strategin kan tänkas få och hur företag kan bemöta fenomenet. I uppsatsen har en kvalitativ undersökningsmetod använts för att på så sätt få ett djup i empirin och därmed analysen. Eftersom vi har arbetat utifrån teori och empiri valdes den abduktiva ansatsen i uppsatsen.

The purpose of this master thesis is to, with the strategies of the organization and the preferences of the co-workers in mind, explore how reward systems can be designed in heterogeneous organizations. This is done by interviewing store managers and sales personnel in a heterogeneous organization. The frame of reference deals with theoretical approaches on reward systems and is divided in the following sections, individual or group based, differentiated or not differentiated rewards systems and goals, measurements and rewards. These sections are highlighted from the following aspects, equity, implementation possibilities and finally environment. The theoretical discussion ends in the conclusion that heterogeneous organizations should have several different reward systems, but not if a restructuring process is in progress or the system becomes too costly.

The aim of this dissertation is to examine and compare William Easterly?s and PGU?s (Shared Responsibility: Sweden's Policy for Global Development) different views on development and international development cooperation. The methodological approach chosen in this study is an analysis of ideas based on the following questions:1. Which principles should be applied to development and international development cooperation?2.