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1569 Uppsatser om Entry strategy - Sida 37 av 105
En kvalitativ analys av spelberoende
The aim of this study is to gain an increased knowledge and deeper understanding of compulsive gambling and its consequences in today?s society. Gambling addiction will be described and analysed by a selection of experts, therapists and people with an addictive gambling background. The basis of the empirical research has been undertaken by a qualitative design with interviews consisting of three fundamental themes. The research group of eight participants included four gamblers, two therapists and two specialists.
Internet som samtalsrum : En studie som undersöker videosamtal över Internet som samtalsarena för stödsamtal
Internet's entry into our home has changed our communication capabilities. As a result more and more services in the digital world are available. Besides e.g. shopping, gaming and general information, different social networks now offer preventive and therapeutic health-oriented services. When being asked by several young people, with whom I have been working in a clinical setting, to offer conversations over the Internet that enables both to see and to hear each other in real time, I decided to conduct a pilot study which is presented in this paper. The aim was to investigate the feasibility of offering supportive therapy using video calls over the Internet.
En trovärdighetsbedömning av EU:s kommunikationspolitik
The legitimacy of the European Union is being questioned, and this has put focus on the democratic deficit, as the main reason for the negative outcome of the referendum about implementing the last initiated treaties of the union. In this essay the credibility of the problem solving strategy through the communication policy of the commission is being put under the scope. The objective is to treat the credibility of the solution to the main problems of the EU as an important part of how the democratic, political system works and how it deals with taking care of its? supporting and demanding channels of communication. The importance of a citizen platform to form common interests and a strictly European dialogue using media, common debates and several other possible ways to advocate this solution throughout the whole union is stressed here..
Faktorförsökbaserad diskret händelsestyrd simulering av trafikflöden under långsiktiga prognoser: En fallstudie vid Göteborgs Hamn
Världshandeln växer kraftigt och det vanligaste sättet atttransportera gods mellan landsgränser är genom sjöfart. I takt med attvärldshandeln växer, ökar också storleken på fartygen. Detta innebär att enstörre mängd gods anländer samtidigt när ett fartyg förtöjer vid en hamn. Föratt hantera denna ökade mängd gods måste godsnav och hamnar ständigt utvecklaoch effektivisera verksamheten. Detta innebär att långsiktiga prognoser ochplaner måste utvecklas för hur större fartyg skall kunna hanteras.
E-handel - Vilka faktorer styr konsumentens köp över Internet och då med fokus på hälsokostbranschen?
In today?s IT-community, consumers use the internet in a increasing rate to
find information or to purchase products and services. This has led to a growth
in the market, but also a greater competition between e-stores and web shops.
To separate yourself from the masses has become more important, the question
is; what strategy should the IT-salesman use?
The meaning of this scientific study is to find and focus on witch the primary
factors/aspects are, that controls and is the very foundation for the consumer
making a purchase, by using the internet.
The purpose is to give companies a clear view of what it is that influence the
consumer into buying theirs products, and how this group responds to different
strategies and factors.
Strategic Alliances - a differentiated view
The common literature about strategic alliances offers a very fragmented picture. This thesis gives a theoretical overview on strategic alliances and builds the basis for the following examination of the different dimensions most strategic alliances have. The examination of the different dimensions is the crucial point of this thesis. Here the reader gets a detailed insight into the different dimensions and the implications they have on the design of a particular strategic alliance. This examination leads in the end to a more differentiated view on strategic alliances and the insight that no simple models exist, which give a sufficient basis for decision-making and understanding strategic alliances, today.
Packaging Design as a Brand-building Tool
The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand management tool, and from a practical point of view, we found out that businesses use packaging design at different levels in their communication efforts. Thus we wanted to provide both academia and business world with a clear picture to what extent and how businesses use packaging design in their brand-building process. Therefore the aim of our thesis is to provide practitioners and academicians alike with a better understanding of how packaging design can be used to create strong brands in the FMCG sector in the Scandinavian market. To reach the stated aim first we provided a solid theoretical background of packaging, its elements and its role in the marketing mix.
Marknadsetablering i Indien :
The demand from Swedish companies of new potential markets to enter is increasing. One of
these companies is Väderstad-verken which has the vision to grow approximately 15
percentages every year. To make this possible they must find new emerging markets to enter
to be able to grow.
Together with Väderstad-verken we have chosen India as a case study. Mainly because of its
big agricultural sector that hasn?t yet been developed to modern standard.
Musik på Internet: en undersökning av bundling
The market of electronic commerce is under constant growth and change. New technology makes it possible for the consumer to obtain digital products in a quick and easy manner. Record companies adjust more and more to this ever changing environment. The purpose of this thesis was to evaluate how Swedish retailers of MP3 work with bundling strategies. A case study was conducted on two Swedish retailers, CDON and Homedownloads.
?Jag bara utgår ifrån att dom finns på Facebook? : En kvalitativ studie om hur Falu Energi & Vatten bör kommunicera med unga vuxna
The aim of this study is to investigate which communication strategies and channels the mu- nicipal company Falu Energi & Vatten should use in order to become more efficient in com- municating with citizens between 18 to 29 years old. The company is owned by the munici- pality of Falun and manages community services in electricity, district heating, fresh water, sewerage, metropolitan area network and waste disposal. The following theories have been used in the study: convergence culture, digital natives, information overload, communication strategies and uses & gratifications theory. The methods used in the study are 4 focus group interviews and one informant interview. The members of the focus groups where within the age range 18-29 years and lived in the city of Falun.
After establishment closure : Individual characteristics that determine re-employment probabilities of displaced workers in Sweden
This paper studies the relationship between individual characteristics of displaced workers and the probability of re-employment. A competing risks hazard model is used, distinguishing between exits from joblessness to self-employment and to paid-employment. All individuals between 25 and 55 years of age, at the time of displacement, that suffered from at least one year of joblessness after being displaced between 1990 and 1998 due to establishment closures that occurred between 1990 and 2001 are included. This allows for the closure procedure to be between one and three years long. Each individual is followed, from the year of displacement until the year of re-employment or at the latest, ten years after displacement.
Brandskydd i bevarandevärda byggnader : Under ombyggnads- och reparationsarbeten
In this study we examine how much latency is required in an RTS-game (Real-Time Strategy) before the player quits the game. In the study latency is simulated in the games Age of Mythology and Starcraft: Brood War with the program WANem, and then the testplayers are asked ?Do you want to quit because of latency??. This data is then gathered and compiled into graphs to show the results. These results show that the limit for when players want to quit differs between the two games and that there are two factors that play into this.
Involvering och värdeskapande i portföljföretag : Statliga och privata venture capital-företag
The major difference between venture capital-firms and other financiers is that their business idea is not only providing capital but also knowledge in business development. The ownership structure of an venture capital-firm can be private as well as public. The Swedish government is today one of the major actors in the Swedish venture capital-industry. The purpose of this study is to shed light on how venture capital-firms involve itself in its portfolio firm and if this contributes to an increased value of the portfolio firm. We also try to shed light on differences in how a public and a private venture capital-firm gets involved in its portfolio firm and if there is any difference in how they can contribute to added value.We have chosen to interview two public and two private venture capital-firms and one of their portfolio firms.
Fruits of knowledge : a literature review of marketing strategies and mango production in Kenya
This report is a literature review that aims to describe marketing contexts for mango production in Kenya. The institutional conditions in the country are not well developed for marketing purposes, which causes many difficulties and problems for the society. In Kenya most mango producers are poor small-scale farmers with limited resources. Mango is a perishable commodity and to keep its value and quality it is essential to have the opportunity to sell the mangos in the right time. Inefficient and undeveloped infrastructure and marketing systems hinders the mangos to reach the market in time though, which causes large losses of produce.The Kenyan mango production has increased during the last decade but due to market losses for the producer, the small-scale farmers? profits have not improved.
Outsourcingrelationen med fokus på management control och de faktorer som påverkar beslutet att insourca
There is limited research done in the area of management control in the relationship between companies. This study investigates management control in outsourcing relationships and the decision to change sourcing strategy and to insource functions. The empirical research was conducted at an international company, which in this study has been anonymized. The research is mainly based on interviews. To extend and verify the conclusions drawn, another company, AB Ph.