Marketing in a business-to-business environment differs from its counterpart in the business-to-consumer market. Where the latter focuses on customer satisfaction, the former is all about value. This value creates loyalty between seller and buyer. Creating loyalty is becoming more and more important in the media planning industry as fierce competition reduces profit margins. Value is created through selling what a client wants at an acceptable price.

The base for the study is laid during an internship at a regional office in Brussels. The study initially concentrates on the function and activities of different regional offices located in Brussels, in order to answer the core question.The main focus is to reveal an eventual change of cooperation patterns between different regional offices, and in particular the eventual redirection away from a main cooperation between offices deriving from the same national state.Through an empirical material, based on a series of interviews, an analysis is made using three hypotheses concerning the patterns of cooperation among regional offices.The notion of a coming change stated by, in particular, two older studies is used as a theoretical steppingstone with the conclusion that a change, in the way offices collaborate, has taken place..

This thesis examines the Swedish labour market with a focus on the immigrant part off the population. There are big differences between the immigrant and particular non-European immigrant part off the population and native Swedes. In the first part off this thesis I will show that immigrants in Sweden have a higher rate of unemployment, lower rate off employment, lower wage incomes, higher risk off unemployment and are overrepresented in low skilled, low status jobs. Even when controlling for different factors such as education level, knowledge in the Swedish language, age etc. a big gap remains.

ABSTRACTThe purpose of our study was to examine how four different organizations cooperate on rehabilitation of people to get them back to employment. More specifically our aim was to investigate how different organizations in a project, involving workrehabilitation, looks at cooperation. Our main questions were vague at the beginning of our study, but finally our focus became clear. The questions were formed with help from the research of Hjortsjö (2006) and Fridolf (2000): Which possibilities and hindrances identify the different organizations which cooperate? What does cooperation mean to the representatives from the different organizations which are included in KARB? Our result shows that the respondents mostly think positive of the project KARB.

The following paper looks into MaternityPaternity leave and how the parents make use of it. The underlying reasons for the paper, is a pattern of unequal division of leave between the mother and father.By using a qualitative in depth interview technique with couples that have children between 2 and 3 years old we have looked for reasons why the decisions, around the division of leave, have been taken, and what factors influence the outcome.We have found that great importance is attached to, how, the negotiations are carried out between the parents, although these negotiations are influenced by a series of circumstances where the families economic situation influenced by the employment market are important factors.The results from the empiric part of the study showed a link between the childs age and which parent stayed home. Furthermore, the results show the families place in relationship to the structure of society also plays an important part in the concluding division of leave..

Alneskolans slöjdlärare Sara Edström anser att deras trä- och metallslöjdssal upplevs som trång, är oändamålsenlig och har brister utifrån de gällande arbetsmiljökraven.Syftet med denna rapport är att slöjdläraren ska få ett underlag som visar hur slöjdsalen kan utformas för att bli effektivare, trevligare och uppfylla gällande lagar och rekommendationer. Underlaget som kom att innehålla en planritning, rivningsritning, rumsbeskrivning och en kostnadsberäkning, ska sedan användas för att få till en verklig förändring av slöjdsalens utformning.Utformningen grundades på boverkets byggregler, arbetsmiljöverkets rekommendationer och slöjdlärarens anvisningar.Resultatet visade att slöjdsalen kan utformas så att den blir mer effektiv, trevligare och säkrare. Till en kostnad av 125 000 kr kan lokalen utformas så att den uppfyller alla regler och rekommendationer samt de flesta av anvisningarna som angivits. .

The purpose of this study is to investigate ethnic discrimination in the recruitment process. National and international law protect individuals from ethnic discrimination by potential employers during the recruitment process.Despite the laws in place to protect human rights, minorities in society do not have the same opportunities in the labor market as the rest of the population. Minorities continue to have difficulties compared to Swedish nationals in the recruiting process. Highly educated immigrants seeking employment in Sweden continue to report being treated unfairly based on their ethnic background.Ethnic discrimination in the recruiting process is based on prejudice and stereotypes that affect decisions whether it is visible or hidden, intentional or unintentional.Under the law, it is not legal to base a decision on prejudices or stereotypes. Therefore, it is important for the employer to highlight the job requirements to ensure the recruitment process is ethical.

Sweden has for years been struggling with high youth unemployment. The problem is also a hot topic of discussion among experts and politicians, often leading to different proposals to solve the problem. The government chose in 2006 to do something about youth unemployment by lowering payroll taxes for employees up to 25 years. But many experts and studies show that the effects failed to materialize.This study will try to find out if the government subsidies have given any effect on the youth unenployment either by new jobs created or by movement in the labor force. I will use a regression model with an dependent, "difference in difference" variable where the change in the number of employed young people are compared to the change in the number of employed in the subsequent age group.The results show that subsidies are not given any positive effect on the youth employment rate in relation to the subsequent age group..

Background: Today small business firms represent a considerable part of swedish economy, and the number of small firms has steadily increased the last ten years in relation to the total employment. The fact that there are firms willing to grow, it ought to be interesting observing their motives of growth, and what kind of strategies that can be identifiable in these firms. Purpose: To examine the motives of growth in small business firms, and to study which growth strategies the firms use when expanding their business. Realization: The study is accomplished through telephone interviews with six small business firms in the province of Jönköping. The firms contain between 10-49 employees.

After been told that an ordinary winter service for our combine should cost more than 20000 SEK, not included spare parts, I decided to write this paper about today?s requirement of the workshop on a farm. I think that the lack of proper premises is the reason way not more of the ordinary machinery maintenance or upkeep is performed on the farm. When I did my literature survey I found that the Swedish environmental code, set by the Swedish law regulate how drain or sewer should be built. The environmental code however leaves a lot for your own interpretation. It might not be so bad but it must be very hard for the local environmental office to interpretation the regulations, since they are the ones that gives permission for the sewer in your workshop.

Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.

After been told that an ordinary winter service for our combine should cost more than 20000 SEK, not included spare parts, I decided to write this paper about today?s requirement of the workshop on a farm. I think that the lack of proper premises is the reason way not more of the ordinary machinery maintenance or upkeep is performed on the farm. When I did my literature survey I found that the Swedish environmental code, set by the Swedish law regulate how drain or sewer should be built. The environmental code however leaves a lot for your own interpretation. It might not be so bad but it must be very hard for the local environmental office to interpretation the regulations, since they are the ones that gives permission for the sewer in your workshop.

In this essay I discuss and analyse if we can witness any signs on regional dimension due to regional representation from our elected representatives in the five constituencies Malmö, Blekinge, Norrbotten, Uppsala and Stockholm. Two seperate terms of office between 1991-94 and 1998-2002 has been compared. In political science there has been much debate about the relationship between voters and their elected. By measuring each and everyone elected representatives in the work of produce introduced bills towards their own constitiency during both terms I have tried to see if there is an occurence of a regional dimension.The theory that´s been applied is based on geographical representation where one might aspect that central metropolitan areas and peripheral regions is somewhat over-represented in legislatures. By using a method of comparison between the five chosen constituencies and theirs elected representatives I have come the the conclusion that there is a weak tendency that this might be the case seen to a regional dimension perspective..

If P&C Insurance Company faces a challenge when their treasury system needs a new interface to a software as a service application. They need a suggestion for configuration for how the system and the application can work together. The work presented in this report is a suggestion for how you can make business configuration of an IT-based Treasury System in general. The exact configuration for the case received from If is presented as a separate report, found in Appendix A and is called the If-report. The If-report presents the suggested technical set-up of the configuration.

This master of economics paper discuss that the globalization has lead to increasing internationalization among small Swedish IT- companies in the service sector. Sweden has a long history of foreign trade but in the beginning of the industrialization only large companies that produced goods answered for the foreign trade. Before, the Swedish companies begun their operations abroad in fairly nearby markets and only gradually penetrated far-flung countries. Now this is no longer possible. When small companies nowadays seek growth in other countries there is no time internationalize with the same approaches as before, especially when the company offers a service.