First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

Purpose: The aim is to investigate the mechanisms behind the destructive entrepreneurship in the assistance industry.Method: To investigate the destructive entrepreneurship in the assistance industry, we conducted a qualitative study in the form of semi-structured questions. In total, we interviewed four authorities and an employer organization.Theory: Theoretical framework: The study is based on Baumol's (1990) theory of productive, unproductive and destructive entrepreneurship and rent-seeking by Murphy et al (1991), but the study's principal theory that we have chosen to apply is the routine activity theory of Cohen & Felson (1979) that describes three elements that must come together in order for a crime to be committed.Conclusions and discussion: Our study shows that it is clear that there is both fraud and abuse within the assistance allowance, which can be done in different ways. Some users simulate their illness that they exaggerate their need for assistance. Some assistance providers have abused the compensation by paying lower wages and empty false wages etc. The study showed that there also exists a type of human trafficking.

ABSTRACTIntroduction: Violence towards employees in the psychiatric ward is increasing at an alarming rate. Reports concerning the effect on the staff?s psychological health are disturbing. These workforces are those most affected by brutality and for ages it has been looked upon as a part of the psychiatric line of work. This viciousness is threatening the safety for both the personnel and the patients.

ABSTRACTIntroduction: Violence towards employees in the psychiatric ward is increasing at an alarming rate. Reports concerning the effect on the staff?s psychological health are disturbing. These workforces are those most affected by brutality and for ages it has been looked upon as a part of the psychiatric line of work. This viciousness is threatening the safety for both the personnel and the patients.

AbstractTitle: Network communication for equal opportunities (NÀtverkskommunikation för jÀmstÀlldhet)Number of pages: 47 (54 with enclosures)Author: Hillevi GoodTutor: Ylva EkströmCourse: Media and Communication Studies DPeriod: Spring Semester 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the possibilities to bring about change by the means of communication in two networks, focusing on the implementation of the Swedish Equal Opportunities Act.Material and method: The study draws on data collected in an electronic survey among representatives of two networks consisting of representatives from trade unions and employer?s associations. The material is analyzed using descriptive tools, cross tables and correlation matrices in which general characteristics as well as individual understandings of the network communication are presented and discussed.Main results: The general results indicate that the network communication serves important purposes, such as providing support and motivation for the members and changing attitudes towards equal opportunities. The analysis suggests that the network members have good communicative possibilities to serve as agents of change within their organisations. Moreover, there is an observed relation between, on the one hand, organizational context and, on the other hand, the network members? own communicational behaviour and their experienced possibility to influence their organizations.Keywords: network communication, diffusion of innovations, behaviour change, Equal Opportunities Act.

A1226VarumÀrket har under de senaste Ären kommit att utgöra en av företagens viktigaste strategiska resurser. För att differentiera sig gentemot en allt hÄrdare konkurrens krÀvs en stÀndig förnyelse av marknadsföringen. Den svenska detaljhandelskedjan Hennes & Mauritz agerar pÄ en marknad dÀr varumÀrkesidentiteten har en stor betydelse för mÄlgruppen. NÀr företaget lanserade kollektionen Karl Lagerfeld for H&M lyckades de i varumÀrkesalliansen med designern Karl Lagerfeld kombinera tvÄ ytterligheter pÄ marknaden hög prestige till ett lÄgt pris.Syftet med denna uppsats Àr att studera hur Hennes & Mauritz vÀrderar sitt eget och Karl Lagerfelds varumÀrke samt vilka intentioner företaget haft med kampanjen Karl Lagerfeld for H&M .Den teoretiska referensram som anvÀnds för att tolka studiens empiriska data inkluderar omrÄden som co-branding och associationsbas-modellen. Dessa beskriver risker och möjligheter förknippade med varumÀrkesallianser, hur ingÄende samarbetet Àr mellan inblandade parter samt vilka emotionella faktorer som styr val av samarbetspartner och kundens varumÀrkesbild.

Problemformulering Den befintliga forskningen om vad som motiverar anstÀllda att leva upp till varumÀrkeslöftet Àr ostrukturerad. Forskare anvÀnder olika nÀmnare för att beskriva vad som motiverar anstÀllda men det saknas forskning som sammanstÀller och ger en strukturerad bild av Àmnet. DÀrför Àr det nödvÀndigt att systematisera nÀmnarna för att strukturera den befintliga forskningen.Syfte Syftet med studien Àr att systematisera de nÀmnare som driver anstÀlldas motivation att leva upp till varumÀrkeslöftet.ForskningsfrÄga Hur kan nÀmnarna som driver anstÀlldas motivation att leva upp till varumÀrkeslöftet systematiseras?Metod Studien bestÄr av en tvÀrsnittsstudie av anstÀlldas motivation att leva upp till varumÀrkeslöftet. Det genomfördes en kvantitativ undersökningsmetod dÀr kvantifierbar data samlades in med hjÀlp av enkÀter.Slutsats För att strukturera befintlig forskning framkom det att nÀmnarna kunde systematiseras till de fyra faktorerna sjÀlvstÀndighet, delaktighet, ledarskap och bekrÀftelse.

AbstractIn the heart of Paris, you will find Sweden?s only cultural center abroad. Since the early 70?s a wealth of cultural activities has been offered, and every year the center receives more than 100,000 visitors. The center is a branch of the Swedish Institute (Si), a public authority which promotes mutual relationships between Sweden and other countries through culture, education, science and business.

SammanfattningI dagens samhÀlle har förÀndringstakten och ökad individualism inneburit att individen mÄste ompröva tankar och vÀrderingar utifrÄn de för tillfÀllet rÄdande förutsÀttningarna. En vÀgledning för att ÀndÄ skapa en stabil bild av identiteten Àr genom personliga varumÀrken. Det innebÀr att en individ framhÀver sina unika egenskaper pÄ arbetsmarknaden.Syftet med denna studie Àr att undersöka vilka faktorer som bidragit till fenomenet personliga varumÀrkens framvÀxt, vilka likheter som finns mellan en individs personliga varumÀrke och identitet, samt hur framtiden för personliga varumÀrken kan tÀnkas se ut.Teorierna som anvÀnds Àr Giddens teorier om modernitetens följder, samt Stiers teorier om identitet. Studien har en kvalitativ ansats och datainsamling har skett genom semistrukturerade intervjuer. Informanterna har bestÄtt av tre personer som arbetar inom Human Resources, och som dagligen kommer i kontakt med personliga varumÀrken.Resultatet visar pÄ att framvÀxten av personliga varumÀrken kan bero pÄ utvecklingen av individualismen och globaliseringen.

The main purpose of this Master?s thesis is to investigate how the transfer from academic studies into professional life is experienced in retrospect by professional librarians. The aim is also to examine in which context the studies in library- and information science in Sweden has been formed. To attain the purpose of the thesis four main questions is being asked: In which context has LIS-studies from the period 1993-2007 been formed? Which competence does the professional librarian consider to be the most fundamental in professional life? Does the professional librarian experience that the knowledge attained from LIS-studies is sufficient for the actual tasks? Which are the differences between tasks at different types of libraries? The study is performed through a questionnaire survey in which 94 professional librarians express their experiences of their LIS-studies in retrospect.

Social media today is a current topic, it has developed fast and continues to spread in a fast moving pace. Recent trends states that social media becomes more integrated into peoples personal lives. This essay deals with the subject area social media, focusing on the channel Instagram. The topic is chosen because of itÂŽs popularity in today's digital communications landscape, and also keeping in mind that there is a great lack of previous studies on the subject. The purpose of this paper is to provide insights into how companies should handle images on the social media channel Instagram by testing two different strategies against each other.

Sammanfattning Mitt arbete handlar om datorn som hjÀlpmedel i matematikundervisningen pÄ Malmös gymnasieskolor. Syftet med detta arbete var att kartlÀgga tillgÄngen till och anvÀnd-ningen av datorn som hjÀlpmedel i matematikundervisningen pÄ Malmös gymnasiesko-lor. UtgÄngspunkt för detta arbete var att större tillgÄng till datorerna leder till större anvÀndning. För att uppnÄ syftet har jag formulerat nÄgra frÄgestÀllningar om i hur stor utstrÀckning datorer anvÀnds i matematikundervisningen och vilka datorprogram mate-matiklÀrarna anvÀnder pÄ dessa skolor. Jag har Àven undersökt om det finns nÄgra framtida planer för förÀndring av tillgÄngar till och anvÀndning av datorer i undervisningen.

I dagens turismbransch ökar konkurrensen stÀndigt mellan olika besöksmÄl vilket har lett till att lÀnder mÄste finna nya sÀtt att differentiera sig pÄ. I Sveriges fall Àr det den statliga organisationen VisitSweden som har det yttersta ansvaret för att skapa ett konkurrenskraftigt land. Syftet med studien var att undersöka vilken bild VisitSweden förmedlar av Sverige som besöksland och vilken bild internationella turister har av Sverige. För att ta reda pÄ detta valde studien att anvÀnda en hermeneutisk metod dÀr det genomfördes en diskursanalys av VisitSwedens marknadsföringsmaterial 2014, intervjuer med VisitSweden samt intervjuer med internationella turister. Studien kom fram till att VisitSweden förmedlar en bild av Sverige genom kÀrnvÀrdena natur och orördhet, tradition, och unicitet.

Studies conducted on event marketing have mainly focused on larger events. Managerial implications, marketing techniques, and theories in the field have hence dominantly addressed events of larger nature. Event marketing however is a growing phenomenon in the marketing mix. Brands are using event marketing to a greater extent. Brands are increasingly using small events as a marketing tool in order to create brand awareness and brand image; this goes for both small brands and large brands.

In the Real Estate market there are a large number of commercial properties with offices. As acompany or business you are faced with many decisions when choosing your office space.This bachelor thesis examines the concept of architectural quality with focus on beauty and itsvalue for office tenants. The ambition is to find out if beauty is a decisive factor in theselection of office and if there is a willingness to pay for it.The selected question is studied in a case study of Garnisonen where tenants, a propertyowner and an architect are interviewed, all with connection to the examination object.Garnisonen is well suited as a case study because it is Stockholm's largest office complexwith buildings from three different architectural eras. Tenants in the survey represent allarchitectural styles and have different industry affiliation.As a theoretical framework a literature study is presented where the importance of beauty forthe individual, the built environment and society are treated, and also how the office can beused for branding purposes. The interviewees? views of beauty and their opinions on beauty atwork in Garnisonen are presented in the results.