Hösten 2011 utsattes vÄrdföretaget Carema för ett mediedrev, dÀr det pÄ nÄgra av företagets enheter, frÀmst pÄ KoppargÄrden, uppmÀrksammades stora brister i vÄrden. Med utgÄngspunkt i konceptet employer brand, samt med hjÀlp av teorierna om psykologiskt kontrakt och social identitetsteori, tittar denna studie pÄ personal pÄ tvÄ andra Caremaenheter med syftet att undersöka hur dessa anstÀllda upplevt mediedrevet samt varför de har pÄverkats pÄ det sÀtt som de gjort. Tio anstÀllda intervjuades, svaren analyserades med en kombination av induktiv och deduktiv tematisk analys. Resultatet visade att mediedrevet upplevdes som jobbigt men i varierande grad. MÄnga upplevde att deras arbete blev ifrÄgasatt, att drevet gjorde dem misstÀnksamma mot nya yrkesrelaterade kontakter och att de blev oroade över företagets framtid.

Denna uppsats handlar om hur privata företag och offentliga organisationer arbetar för att vara attraktiva arbetsgivare. Syftet Àr att undersöka hur de arbetar internt och externt för att se om det finns nÄgra skillnader eller likheter. Den teoretiska referensramen Àr uppbyggd i följande tre delar. Första delen redogör kort om privata och offentliga organisationer för att fÄ en överblick över dess skillnader i rekrytering. Andra delen redogör för Àmnet attraktiva arbetsgivare och hur organisationer internt arbetar för att vara attraktiva arbetsgivare.

Mothers and fathers in Sweden receive an earnings-related benefit of 80 percent of their income when they take parental leave. There exists a ceiling in the allowance though, meaning that some people with high earnings don?t receive fully 80 percent of their ordinary salary. The length of the parental leave varies between women and men and also among men and women. Various reasons are used to explain this; one of them is economical.

This paper is about the psychosocial work environment, and those factors that can be responsible for an employee?s sick leave. We have through our knowledge from working life, on several occasions experienced colleagues becoming ill, the cause being the psychosocial working environment. Private factors, for instance different kinds of life crisis like a divorce or uprooting, have contributed to the sick leave. The psychosocial working environment is complex.

Syftet med uppsatsen har varit att undersöka hur konsumenterna uppfattar varumÀrkesutvidgningen. Studien har haft fokus pÄ ett fallföretag, Sony Ericsson samt de varumÀrken (Walkman och Cyber-shot frÄn Sony) som de anvÀnder pÄ deras produkter. Vi har samlat in data med konsumenters uppfattningar om co-branding och deras brukande av produkter ur den kategori dÀr de co-brandade varumÀrkena finns. Vidare har vi sökt efter förklaringar till huruvida det finns nÄgon koppling mellan anvÀndandet av Mp3-spelare och digitalkamera i förhÄllande till betydelsen av varumÀrkena. Undersökningen har varit helt webbaserad och samlat in över 200 svar varvid 197 har anvÀnts i sammanstÀllningen av enkÀtsvaren.Vi har anvÀnt oss av rÄdande teorier inom varumÀrken, varumÀrkeshantering, varumÀrkesvÀrdering och varumÀrkesfusioner.

Title: Turbulent Skies ? A Case Study of SAS Braathens Date of seminar: 1st June 2006. Course: BUS 809. Master Thesis in International Marketing & Brand Management, 15 ECTS-credits. Authors: JÞrgen FensgÄrd and Christian Larsen.

VÄrt syfte med detta examensarbete Àr att utveckla bÀttre förstÄelse för vilken bild av svenskhet NSU förmedlar samt problematisera anvÀndandet av varumÀrkesteorier pÄ kulturella och politiska fenomen som lÀnder och nationer. Vid val av tillvÀgagÄngssÀtt har vi utgÄtt ifrÄn en abduktiv ansats, dÀr vÄr primÀra kÀlla har varit en kvalitativ dokumentstudie över offentligt material publicerat av NSU samt material relaterat till detta. Det empiriska materialet har sedan analyserats utifrÄn kritisk teori genom negationer. Inledningsvis förklaras teorin om Nation branding vilken ger en förstÄelse för hur varumÀrkesteorier kan appliceras pÄ nationer. DÀrefter förklarar vi de tvÄ varumÀrkesidentitetsteorierna Identitetsprisma och Identitetsstruktur, vilka senare i arbetet integreras med varandra.

VarumÀrken kan i dag vara allt frÄn Findus, Pampers och ICA till Lunds kommun.PÄ Lunds kommuns hemsida finns en lÀnk som heter "VarumÀrket Lund" dÀr man kan lÀsa om kommunens kÀnnetecken.VÄrt syfte har varit att identifiera vad som utgör Lunds varumÀrke, dels utifrÄn offentliga dokument, dels utifrÄn intervjuer med chefer i nyckelpositioner. Vi har Àven fokuserat pÄ hur kommunens förvaltningar sprider varumÀrket internt.Med termen "varumÀrket Lund" menar vi genomgÄende alla de kÀnnetecken, vÀrden och profileringar som Lunds kommun framhÄller. VarumÀrket rymmer en mÀngd olika begrepp vilket gör det relativt abstrakt och öppet för tolkning. Chefer som vi har intervjuat kÀnner alla till varumÀrket men anvÀnder inte alltid denna term. De arbetar i olika stor utstrÀckning med varumÀrket samt anammar dess innehÄll pÄ olika sÀtt beroende pÄ förvaltningens egen verksamhet..

The purpose of this thesis is to examine how social workers perceive the concept of knowledge within social services, particularly within children and youth services. Our goal is also to study the employer's expectations and demands on graduate social workers. The main questions we address in this thesis are; What knowledge is seen as useful by employers and graduate social workers working in social welfare offices? To what extent does university education bring useful knowledge to the work being done by social workers? What practical knowledge is there in the workplace for social workers to learn? When recruiting, what expectations does the employer have of graduate social workers? What challenges are there with recruiting a graduate social worker?We have interviewed six social workers and four employers in the social childcare division in different municipalities in SkÄne region, Sweden. We have used epistemology in our analysis.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty.

There is an increase of financial integration, which can be seen in recent mergers of banks, financial institutions etc. in the European Union especially in the Nordic countries. However there are some weaknesses in providing consumers cross border services in the sector of banking, such as cross border bank account transfer of payments. The existing transaction costs do not encourage cross border services. Nevertheless a customer of a global or European bank can anticipate to be treated the same way in all of its branch offices inside the EU countries.

Googling their employees and job seekers are becoming more common andin that we live our lives more and more on the internet it becomes moreimportant how we act and to think about what you publish on the internet.Each time you press a key, will leave a digital footprint behind and thereforeit?s important to know how to deal with this. The purpose was to describehow a person strategically can proceed to build an identity on the internet toget benefits in the job seeking process in the media industry and to describethe importance of the digital identity in the recruitment process in a smallertown. We?ve used a qualitative approach and made eight interviews withrecruiters from the media and also people who have built a digital identity.We?ve used Bauman?s theory about consumer society, Montoya?s eight lawsof personal branding and also theories about profiling, and communicationsplanning to analyze the material.

Nowadays, packaging design is seen as a competitive tool and its importance for corporations is becoming increasingly apparent. The rivalry within homogeneous markets puts high demands on differentiation and the ability to create something more than the product itself. With this fundamental question, the soft drink industry has been examined and a case study of the brand Coca-Cola has been performed. The aim is to investigate how packaging design is used as a tool for strengthening a brand and to explore which additional values this contributes. In addition, the study observes the most important factors in the development of packaging design.A theoretical work of reference, consisting primarily of theories related to branding, design development and visual identity, has been developed to support the study.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty. Methodology: The research method that was chosen is a detective argumentation that starts from theories and explain different parameters regarding the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that has been prepared gives me the possibility to analyze different parameters regarding branding that are important when building a brand in an new market.

This paper is about our collective fascination for the social medium Instagram, and our lively discussions about why certain images may be more so-called "Liked" than others and why some individuals becomes more successfull on Instagram than others. Thanks to our own daily use of Instagram, the idea was born to study and look at how some individuals build their brand through this social medium. With social media new ways to construct and communicate images have appeared. Artists, celebrities and companies use media as a channel for communication and marketing. In our study, we focus on the use of Instagram for marketing purposes by Rachel Brathen, one of the worlds most well-known yogainstructors.