This thesis addresses the subject of internal communication between the leadership and the employees. Communication is a common process and according to Tufvesson (2008), the primary focus has been on the role and responsibility of the leadership. This can mean that, from the employee's point of view, it is not clear what the organization expects, and this lack of clarity dimishes the ability of the employees to live up to those expectations (ibid). Tufvesson (2008) believes that today's organizations need common interpretations, which requires a well thought out communication strategy between leadership and employees. Because communication represents an organization's functionality, the report?s authors were interested in studying the employees? representatives.

This qualitative study is aimed to explore the leaders? experiences of difficult conversations in their work. We have examined if they take on a different role during the difficult conversations and how communication can affect their leadership during the conversation. We have also examined the importance of the leaders? ability to distance themselves from the sensitive subject and situation, to maintain their role as leaders.

Ökande konkurrens mellan företag har gjort att det blir allt viktigare att profilera organisationen som en attraktiv arbetsgivare för att på så sätt kunna attrahera kompetent personal så att företaget kan bibehålla positionen på marknaden.Studiens syfte har varit att få kunskap om hur processerna kring arbetsgivarvarumärket bedrivs, vilka fördelar som anställda uppfattar att en anställning i företaget innebär samt vad företaget behöver arbeta med för att attrahera framtida personal. 43 webbaserade enkäter med personalen, 12 enkäter med högskoleklass tillhörande målgruppen, 2 kvalitativa intervjuer med HR-personal samt 44 miniintervjuer med potentiell framtida personal har genomförts för att besvara följande frågor: hur arbetar organisationen med employer branding? hur upplever de anställda organisationens EVP? och vad efterfrågar potentiella medarbetare hos en framtida arbetsgivare?Resultaten visar brister i det strategiska arbetet kring employer branding processerna. En lyckad intern strategi har medfört stark organisationskultur och organisationsidentitet som skapat lojalitet gentemot arbetsgivarvarumärket hos de anställda. Den externa strategin särskiljer dock inte arbetsgivarvarumärket från varumärket, och ett starkt EVP saknas då identitet, profil och image inte överensstämmer.Nyckelord: Arbetsgivarvarumärket, Employer branding, Employee value proposition, attrahera personal, privat organisation.

University of VäxjöSchool of Social SciencesBachelor Thesis in Political ScienceTitle: ?Sverigedemokraternas valframgångar 2006 ? En ulv i fårakläder??Author: Emma Haraldsson and Åsa NeuschützTutor: Emil UddhammarThe aim of this study is to explain Sverigedemokraterna?s electoral success in 2006 and the essay assumes that some form of change has occurred. To study this change two hypotheses have been constructed. The first hypothesis concerns the change within Sverigedemokraterna and the second hypothesis concerns the change of the Swedish voters attitudes.Kirchheimers catch-all theory is used to explain the change in Sverigedemokraterna. The catch-all theory states that parties have to change their structure to maximise the number of votes.

The aim of this study was to gain a better understanding of resource schools 1 as a human services organization and institution, based on teachers and principals? perspectives. The purpose of resource schools is to provide the students tools and resources to enable them to return to the regular school within two years. The study also aims to examine more closely how this objective applies to the studied resource schools in the studied municipality, as well as highlighting the success factors and barriers that exist to achieve the goal. Previous studies show that this kind of differential practice tends to become a permanent solution.

The purpose of this study was to examine whether the success of theconcept of empowerment in the field of social science can be explained by referring to it as the new paradigm replacing the former paternalistic era. Therefore, I investigate if the character of its history, domicile and practice has the same distinguishing features as the scientific progress. The analysis is based on Thomas Kuhn's definition of a scientific paradigm through the concepts of consensus, crisis and revolution. I also look for alternative ways to explain the sudden appearance of empowerment at the world agenda. Due to the lack of a uniform definition of the concept and the absence of common approaches in the stimulation of empowerment it's difficult to argue that the situation is marked by consensus.

Background: Diversified companies, for example audit firms, sometimes offer different kinds of products and services. Different key success factors can in the same company thereby evolve. Goal congruence has to be achieved in the business divisions as well as in the company as a whole even though each business segment might have to focus on different factors. Purpose: The purpose is to analyze if differences in technology and culture between the business divisions in diversified companies motivate a differentiated reward system. Method: The study has a case study approach.

AbstractThe aim for this study is to establish how teachers and supervisors at the Child and Recreation Programme interpret the concept ?vocational knowledge?. It is also about how they substantially can see that the pupils are developing vocational knowledge, during their work placement training. The aim of this thesis is to create a base for teachers to work with continuing development in teaching practice. The empirical part of this study is based on interviews. Interviews were analyzed in three categories: definition of vocational knowledge, substantially developing in vocational knowledge and success factors. The result shows that knowing how and knowing why is salient in vocational knowledge.

Change is a natural state for both people and institutions, but as the surrounding world moves faster it becomes important to quickly be able to adjust to new conditions. Customers? force of negotiation increases as the global competition grows. One factor that becomes more vital to customers is the amount of quality standard a company can offer them. Several factors are essential if a work of change will be considered a successful investment, where the change can be perceived in both a positive and negative way for an employee.

AbstractThe aim for this study is to establish how teachers and supervisors at the Child and Recreation Programme interpret the concept ?vocational knowledge?. It is also about how they substantially can see that the pupils are developing vocational knowledge, during their work placement training. The aim of this thesis is to create a base for teachers to work with continuing development in teaching practice. The empirical part of this study is based on interviews. Interviews were analyzed in three categories: definition of vocational knowledge, substantially developing in vocational knowledge and success factors. The result shows that knowing how and knowing why is salient in vocational knowledge.

AbstractThis qualitative study has been made to examine which factors that are required to create a work place that can be associated with loyal co-workers. The study covers half structured interviews with nine people on different levels and with different positions, within a manufacturing company in Värmland. Our ambition with this study is to find out if, and if so, in what way the view on loyalty and which factors that are required to encourage loyalty, differ depending on witch level one belongs to in the organization. Our thesis is that our respondents will have various ways of expressing the term loyalty, and that these various ways are linked to the different levels that each employee is currently stationed at.The result of this study shows that the way people look at loyalty, and what loyalty is really about, does not differ that much among our respondents, regardless of their level. The factors that, according to the respondents, are important if one wants to create a work place that can be associated with loyal co-workers are: to be able to feel trust towards and have faith in those one works with, as well as the company and the way things are being run, to be able to experience the feeling of community, and that one is happy with ones work place, as well as ones co-workers.

Background:Companies are beginning to see the world as their market; not only to seek global opportunities but also to oversee the global competition. Although most people connect globalization to export and import of goods, the globalization process also affect the businesses distinguished by service. The corporations are faced with higher demands of adaptation, which in turn leads to higher needs of skills and knowledge, which of course is very important in business such as the hotel industry. A motivated employee can perform better and furthermore has a stronger sense of belonging to the organization and might therefore be a key to future success of the company.Purpose:The main purpose of this essay is to compare the motivation strategies and reward systems chosen by the management and match this with what the employees are requesting. By doing this we can compare the different objects studied in this essay and furthermore we will be able to see which hotel that has the best match.

AbstractCorporate cultures have since the 80's, when the phenomenon was associated with a company's economic success, been a frequent research object. Corporate culture is then often described as something that can create efficiency, success and loyal employees. Often discussed about strong corporate cultures are that members in the organization have accepted the same norms, values and goals. Research also mention unique corporate cultures, where no organization is alike, depending their different stories, leaders, backgrounds or geographical locations.?? This study aims, through observations and interviews on an ethnographic basis, to describe the corporate culture in Stena Bulk.

The purpose of the thesis is to examine why women face greater difficulties than men in the management consulting industry when advancing as well as to identify potential success factors that enable women to overcome the existing difficulties. In order to fulfil the purpose, a theoretical framework including gender and organisational theory has been applied to a qualitative case study of two Swedish management consulting firms. A number of difficulties have been identified related to women's career advancement, which are the following: the male leader and the stereotypical male leadership, firms having higher expectations on women's performance, women's reluctance to self-promotion and to play "the organizational game", women's preference of social networks, men's tendency to promote other men, and the choice and conflict between a career and family life. The identified success factors that enable women to overcome these difficulties are: adapting the male leadership style, having an extrovert behaviour, becoming more active in professional networks, promoting one self, actively seeking to gain more attention, and prioritising one's career. These success factors can be summarised as women adapting a more male-like behaviour.

Montagu´s harrier (Circus pygargus) is a diurnal, Eurasian raptor, which migrates from its northern breeding grounds to winter in sub-Saharan Africa. In Sweden, its core breeding area is centred on the island of Öland, with a stable breeding population of approximately 40 pairs. The province of Uppland is on the northern end the distribution range, where 4-8 pairs have regularly bred since the 1980s. In Sweden, the Montagu?s harrier is classified as an endangered (EN) species. This classification is partly due to a lack of preferred nesting habitat, such as shrub-lands or dense wetlands with Claudium spp.