The study is a case study of an activity, called the Oliven, that provides practice for people who are in the Arbetsförmedlingens Job- and development guarantee. The purpose of this study was to examine what it is in the Olivens activities, for people who are part of Phase 2 and 3 of the Job- and development guarantee, which, according to the participants, are working well and what works less well. We wanted to study how the participants perceive their work situation during the time that they participate in the activities. That is to gain knowledge of how the activities for people who are looking for work can be designed so that the participants can, from a salutogenic perspective, create a sense of coherence while they are participating.We have collected the empirical data through participant-observation and semi-structured interviews during two days. The analysis was made using the concepts ofcomprehensibility, manageability and meaningfulness.

Course:Business Administration, Master Thesis, Second Level, 30 Credits.Authors:Sara Frännlid and Helena RamstedtTutor:Jim AndersénTitle:Internet, relationships and loyalty ? Best praCtice foR the bankMarketPurpose:The study aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be created, which will enlighten the factors a bank should focus on when enhancing customer loyalty through the internet. Through interviews with two successful banks is it possible to study how a bank can successfully create loyal customers.Methodology:A qualitative method in terms of semi-structured interviews is used. The empirical results were then analyzed with the theory in order to contribute with a new figure.Theoreticalperspective:The theory describes how a bank can create a loyal customer over the Internet.

Quality can be defined as the ability of a business to satisfy their customers? needs and expectations. Total Quality Management is defined as the way to prevent, appraise and improve the entire organization to increase the product quality. In order to systematically increase quality in an organization, there are different quality systems in use. One example is process management, which is to divide the activities of processes.

This thesis is based on a qualitative study on four different preschools in Sweden of which two are monolingual and two are multilingual. The purpose has been to study and compare literacy practices initiated by preschool teachers in mono- and multilingual preschools to examine how the preschool teachers themselves discuss on this topic.The theoretical framework of the study draws upon a socio-cultural theory based on literacy with an emergent literacy perspective in focus. The empirical material has been collected through observations and interviews. We are two authors on this study and the result is distributed in two case studies which are divided on the mono ? and multilingual preschools.

Today, youth crime is a topic that recurs daily in the news and politics; the subject arouses motions both within the professional community and among private individuals. The purpose of this study was to shed light on how social workers reason and work with young people aged 15 and above who are in criminal environments. We also shed light on how motivation can contribute to young people accepting the voluntary interventions that social workers have available. The study helps draw attention to the potential challenges that social services face when motivational work is insufficient, and the concern is not sufficiently high to warrant the use of coercive interventions. Our empirical material was collected using semi-structured interviews with social workers who have a degree of Bachelor's degree in Social Work, whose work is to carry out investigations of young people who, due to their own behavior, may be in need of support or protection from social services.

This case study explores the question of implementation and steering in a society of governance. As an empirical example, a reform concerning the reception of separated refugee children in Sweden is used. As of the 1st of July 2006 the responsibility for providing housing for separated children lies with the local governments rather than with the Swedish Board of Migration, aiming to improve the children's situation. However, implementing this amendment has turned out to be a harder task than expected. Traditionally, the relationship between state and local actors is seen in terms of state steering or local self-government.

Title:                                  CRM ? A case study of Nordea Private BankingAutors:                               David Johansson & Mikael Westin        Advisor:                             Ulf AagerupLevel:                                 Bachelor thesis in International marketing, (15 ECTS), Spring 2013.Keywords:                         CRM, Relationship marketing, Private BankingQuestion:                           How does Nordea Private Banking work with CRM to get high customer loyalty?Purpose:                            Study and to learn how Nordea Private Banking is working to bring in new customers and keep existing customers loyal. We also want to see if Nordea uses additional strategies that goes beyond the theory and what their customer relationship strategy is.Method:                             The study has a qualitative research method with an inductive approach. Interviews with leading and skilled profiles at Nordea Private Banking has been interviewed to provide answers to our research question.Theoretical framework: The chapter starts with theory about what relationship marketing is and what is driving customer loyalty. Thereafter theory that define CRM and its pros and cons are addressed, and finally the chapter describe the implementation phase.Empirical framework:     In the empirical framework we present the qualitative interviews that were done with employees at Nordea Private Banking.Conclusion:                       The result from this study shows that Nordea Private Banking uses strategies that are common in theory of CRM to gain high customer loyalty and the use of recommendations from satisfied customers is of a much higher significance in Nordea Private Banking?s case than of what the theory is implying.

The purpose of this thesis is to examine how the working method partnering has been welcomed in the Swedish construction company NCC and find possible explanations to this. The theoretical background used to understand and discuss our findings mainly builds on value and network dynamics. The Empirical study is of a qualitative nature and builds upon 13 semi-structured interviews and the participation in a two-day start up workshop with 21 representatives from involved parties. The study shows that partnering has been positively accepted at NCC. Possible explanations for this can be found in the contrast the method represents to the traditional way of working within the construction industry.

Purpose: The purpose of this thesis is to study the adaptation of recently recruited young professionals to a top consulting firm through their identity construction efforts. We analyze the influence of a major organization-related discourse on young professionals in order to account for the effects of emotional labor on their adaptation to work. Methodology: We have studied our empirical material in the light of a reflexive pragmatic approach. Thus throughout the analysis of interview material, we try to interpret carefully the material from various perspectives. As authors, we also reflect critically upon our own interpretations.

AbstractPurpose ? The purpose of this study is to investigate possible reasons for long lead-time in a customer driven production, and how the lead-time can be reduced. To fulfil the purpose the study has been broken down into two questions.1. Whichfactorsaffectthelead-timeinacustomer-drivenproduction?2.

Purpose: The aim of this thesis is to examine how word of mouth and buzz marketing affects Uppsala´s businessstudents attitudes towards Red Bull. To solve this purpose we intend to answer some underlying questions.Theory: We have used relevant theories within word of mouth, buzz marketing and consumer behaviour. Our thesis will bring up the essential parts within these three different theories that we believe are relevant to our purpose.Method: In this thesis we have used both quantitative and qualitative methods such as interviews and questionnaires. The questionnaires will be handed out at Economicum at Uppsala University.Empirical study: This part is based on our questionnaires handed out to business students at Economicum, but also on our interviews made with employees working for Red Bull.Conclusion: Our Empirical study has given us a clear picture of how Red Bull works and use marketing tools to promote their product. Through our questionnaires we have also found out what attitudes consumers has against the brand and the product.

The purpose of this study is to examine what characterizes brand identity and positioning regarding festivals on the current Swedish festival market. In relation to our purpose we are also going to analyze how festival attendees relate to a festivals brand identity. Our research question is as follows:What characterizes festivals brand identity and positioning on the current Swedish festival market?This study has been written with a qualitative research method and an inductive approach. Our empirical foundation is built on a rich content based on personal interviews.

Piled friction soil show a set-up which is increasing with the time after installation. The cost could be reduced if the set-up had been taken into account when designing but in Sweden it is very unusual to do that. Previous studies showed that set-up can vary between 25 % and 75 % during the first 90 days after pile installation. This showed that the effect of the phenomenon is difficult to predict. A study involving five projects have been carried out by specifying certain parameters like pile type, method for pile installation and test method for measure the bearing capacity in friction soils located in Sweden.

In order for any society to exist there must be a sense of belonging. In other words "We" need to be made distinctive and differentiated from "the Others". The aim of this thesis is to examine the processes behind the making and upholding of collective identities and the consequences of doing so. Theories regarding stereotypes, enemy images, power over the discourse and glocalization have therefore been applied to an empirical example in the form of a case study.The study is made on the municipality of Laxå in Sweden. Representatives on assumed key positions have been interviewed on their and Laxå's inhabitants views on the asylum seekers in the community between the years 1986 and 2005.Yet another aim of the thesis is to examine the possible connection between the perceived collective identity and the decision to close down the asylum facility in Laxå.

The purpose of this essay is to analyze theories about positioning that will create an image of the positioning process, which we later on shall benchmark with other companies way to position their brand. By this, we want to obtain a well-documented work on how Luma Metall AB should work with the positioning on its brand in the future. This essay is based on a qualitative method that is characterized by an abductive approach. The empirical materials we have gathered through interviews with 5 selected persons that are well experienced on the subject have given us important information. We have come to a conclusion how a small company in a B2B market can position itself.