The Swedish sports retail industry has experienced extensive growth during the last decade, and this has attracted new entrants to the market, both start-ups and international followers. This has inevitably put more pressure on incumbents, which are now confronted with major challenges as how to retain their customers and market shares. Customer loyalty has been proved to be an important factor for customer retention and proposed to constitute inertia of switching behavior. In light of this problematization, the purpose of this study is to describe the underlying factors of loyalty and whether purchase habits could further explain customer loyalty. The aim is also to understand the strategic implications of the factors involved.

Young men who commit sexual abuse is a complex topic. This study is based on litterature on the subject and the material is processed through a qualitative content analysis. The study aims to study how the litterature describes the reasons why young men commit sexual abuse. It also aims to explore what is described to be effective treatment of young men who committed sexual abuse. The study found that most of the young men who commit sexual abuse comes from families where violence and psycohological abuse occurs. Many have themselves been victims of sexual abuse.

The object of this two years master's thesis has been to study a specific genre of personal archives by examiningthe archives of nine parents who have lost one or several infants. Using internet-based methods, (e-mail, Skypeand digital photographs), I have conducted qualitative research using a general interview guide technique. Usingresearch from archival theory as well as other fields, my material has been arranged and analysed according tothemes and recurring thoughts picked up from my informants during the interviews.My main theoretical aid has been that the role of parent who has lost a child is the starting point for the creationof the personal archives. Another important theory is my definition of the term ?document? as not dependent onmedium and format, but on usage: if an object has been used as a part of an archive, it is a document.

The purpose of this thesis is to explore how love relationship affects the identity and attitude towards school of study motivated girls in 17-18 years of age with the subsidiary purpose to get anidea of how the gender order is maintained in the relationship.The study is based on theories of gender theory and identity theory, which concerns gender as aresult of actions and how the gender order is maintained. The identity theory is based as a choice toconvey different roles.The study is founded on qualitative research interviews with six different girls, where the focus wasto learn about their own experiences of how the love relationship affects them.The results were interpreted through a hermeneutic analysis.The results show that the love relationship affect informants' identity on self-perception, what roles they convey and the attitude towards school. It turned out that the informants' attitude towards school was dependent on their boyfriend´s attitude towards school.The results also show that girls are highly involved in the process of maintaining the gender order in which they choose to manage their time according to their boyfriend's time, and has the role of the engaging and emotional in the relationship..

This essay investigates how teacher sees and uses mainstream movies as a teaching method. The main question approached is: How does teachers use feature films as a teaching method? Which movies are used and how does their working methods surrounding the movies look like? The purpose of the essay is to make the reader reflect over what influence mainstream media has over the historic knowledge of the students and how teachers use that for educational purposes. The business around historical film has grown over the years and is now a million dollar industry. The conclusion is that teachers mostly use feature films to provoke emotional reactions from the students.

The purpose of this thesis has been to explore in what ways Franz Kafka?s ?The Metamorphosis? can be read as a story of gender. By bringing together Judith Butler?s theory of materialization and Lennard J. Davis?s crip theory I have spoken of Dismodernity as the domain of abject bodies that have been repudiated by (post)modern societies as untintelligible and dysfunctional.

In my essay, I will start with a story that represents my dilemma from my own experience. In the story, dealing with children that challenges teachers and other children in preschool, I wonder how I as a teacher can be fair and inclusive when I feel insufficient on several occasions. I reflect on my own approach because it can be difficult when we encounter children with different needs and abilities in preschool.I write the essay in experience-based essay form. The essays form makes it possible for me to reflect on my own experience and by using selected theoretical perspectives processing my dilemma. In my essay, I explore my own approach, what is meant by fairness and how the concept can be interpreted and how I can in the best way include all children in activities.I conclude that fairness from a perspective can be seen from the five criteria similarity, need, performance, compensation and rights.

The aim of this thesis is to study young people's views on support, knowledge and change. The eight participants in this interview study are between 14 and 19 years old and they share the experience of growing up in a family where a parent is a substance misuser or mentally ill.Childhood sociology has been used as a theoretical framework. The main finding is that emotional and practical support based on the young person's needs and knowledge based on the ideas of empowerment and agency promotes change. The four most important insights according to the young persons are: My parent has got a problem. It is not my problem.

Projects to equip every student and teacher with a laptop, with the intention to improve academic results, have rapidly spread through the country. New technology, new contents and new ways of learning have changed the learning envi-ronment. The school library, being a part of this environ-ment, faces the same changes and challenges.The purpose of this thesis is to study how the school library is being affected when a One-to-One project is carried out in a learning environment. The research questions concern how the school library is viewed within the organization and also how the change affects both the school library and the school librarian.The empirical material of the thesis includes five qualitative interviews carried out on location, at a single selected school. The interviews are followed by a study of relevant documents, all produced within the organization.To understand the organization in which the school library operates, as well as the school library itself, I chose to divide the theoretical approach in two: Christensen?s et al.

Läroplanen (Skolverket, 2011) och Skollagen (SFS 2010:800) anger att undervisningen ska individanpassas. Skolinspektionen (2011) fastställer att det finns brister i hur skolorna bedriver en sådan undervisning och även min erfarenhet var att detta inbegrep en del utmaningar. Med detta som bakgrund blev studiens syfte att beskriva, tolka och förstå innebörden i lärares upplevelser av att individanpassa den egna undervisningen samt eventuella relaterade utmaningar. För att undersöka detta användes en kvalitativ metod med intervjuer som datainsamlingsteknik, där fem verksamma lärare intervjuades. En hermeneutiskt-fenomenologisk ansats användes som utgångspunkt.Resultatet visade att individanpassa undervisningen inte är lätt att göra, då det är mycket upp till läraren att själv tolka och bedriva undervisningen med de svårigheter det innebär.

The aim of this study was to examine how the new established phenomenon of ?Internet drugs? causes challenges to organizations, both individually and in relation to collaboration. The study is based on qualitative semi-structured interviews with representatives from three organizations - one youth police unit, one medical addiction centre and four units working within social services. The theoretical approach that was used is theory about human service organizations, theory about collaboration and new institutional organizational theory. A conclusion is that the current drug classification is problematic and mainly challenging for the organizations that focus on prevention work and early interventions.

The product "urinal funnel" for women has fascinated me for a long time. Not only because it solves a practical problem in a simple way, but also because it challenges our definitions of gender and behaviour. This report describes the process of making a new design for a funnel, taking material, ergonomics and construction in consideration. It also includes structuring a launching of the product in Sweden. It starts up with a large amount of information gathering, both by interviewing testgroup-perticipants, but also by researching and evaluating the range of existing funnels.

The aim of this study is to investigate leadership in sports organizations and business organizations. The study focused on common and important leadership components and the most important leadership processes in both business context and sports context. The study also investigated common and important leadership components, leadership challenges and which degree leaders used the transformative leadership. The study focuses on leadership components most importantly from the leaders view, including both sport managers and business leaders. The investigation was based on eight interviews, which are analyzed with content analysis.

Syftet med denna studie är att belysa hur närstående till personer som vårdas palliativt upplever stödet de får från sjukvårdspersonal. Frågeställningarna i studien bygger på två centrala frågor. Vilket stöd upplever närstående att de får och hur upplevde närstående detta stöd? Den metod som har använts i detta arbete är litteraturstudie. Tio vetenskapliga artiklar användes som gav svar på frågeställningarna.

This study aims to analyse the connection between poverty reduction and sustainable development through strategies used for the reduction of poverty. With the methodology of content analysis of three policy documents to provide and easy overview of how the government of Ethiopia is planning to achieve sustainable and long-term poverty alleviation. The focus of this study will be on Ethiopia, a country with very high economic growth in the past years but still with hight poverty rates. The purpose of this study is to contribute to the already existing and broad knowledge and research of sustainable development and poverty alleviation and contribute with more research in Ethiopia where the research done in this specific area and region is not in abundance. In this study all dimensions of sustainable development, social, economic and ecological are included to get a more holistic picture of the sustainable development in the government?s plans and its challenges.