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1104 Uppsatser om Emotional branding - Sida 41 av 74
Barnboken i Biblioteksbladet. En diskursanalys av texter skrivna mellan 1945-2009
The subject of this master thesis is to identify discourses regarding children?s literature in one of Sweden?s largest library magazines, Biblioteksbladet. The subject is furthermore to look at how the child is portrayed within these discourses and if the discourses change over time. The theoretical and methodological background is Norman Fairclough´s critical discourse analysis (CDA). A selection of 62 texts, published in Biblioteksbladet between the years of 1945-2009, was analyzed.
Bland skolvägrare, skolkare och korridorsvandrare : - en fenomenografisk studie av pedagogers uppfattningar och handlingsberedskap avseende skolfrånvaro
Utvärderandet av instrument och metoder är väsentligt för att avgöra validiteten och reliabiliteten av studiers resultat. I den här studien utvärderades delskalan Emotional Regulation. Delskalan ingår i Social Competence Scale (Corrigan, 2003) och användes som underlag för observationer av barn i åldern 4-5 år inom implementeringsförsöket av preventionsprogrammet PsPATHS i Sverige. Totalt deltog 132 barn vid två separata observationstillfällen. Två explorativa faktoranalyser med olika estimationsmetoder (ML och GLS) resulterade i en enfaktorslösning.
Fristående eller inkluderad : En innehållslig textanalys av hur matematikens historia framställs i gymnasiets läroböcker i matematik
Utvärderandet av instrument och metoder är väsentligt för att avgöra validiteten och reliabiliteten av studiers resultat. I den här studien utvärderades delskalan Emotional Regulation. Delskalan ingår i Social Competence Scale (Corrigan, 2003) och användes som underlag för observationer av barn i åldern 4-5 år inom implementeringsförsöket av preventionsprogrammet PsPATHS i Sverige. Totalt deltog 132 barn vid två separata observationstillfällen. Två explorativa faktoranalyser med olika estimationsmetoder (ML och GLS) resulterade i en enfaktorslösning.
Pappors närvaro under förlossning - Barnmorskors upplevelser och erfarenheter
First during early 1960s fathers got access to the labor room in Sweden. Theirparticipation are a relative new trend and it`s not thoroughly described in theliterature. Midwives? responsibility is to give a good and medical safe care, and tocreate a positive childbirth experience for the woman and her partner. No previousstudies have paid attention to midwives' experiences of fathers' presence duringchildbirth.
Förebyggande arbete mot mobbning : Lärares erfarenhet av styrkor och svagheter i arbetet med metoderna Friends och Mombus
The purpose of this study is to examine how six teachers, who work in two different schools, assess the methods Friends and Mombus in terms of bullying prevention. The Curriculum for elementary school (Lpo 94) emphasizes that it is the employees of schools who carry the main responsibility for preventing bullying among pupils. One of the main results of this study is that teachers, in addition to their work with Friends or Mombus, also need to use alternative methods to prevent bullying. Examples of these alternative methods include ?Emotional Intelligence? as well as ?friendship massage?.
Konsten att uppfattas rätt - Varumärkesstrategier för svenska artister
Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. The seven dimensions authenticity, credibility, certainty, openness, availability, awareness and timeliness help improve strength when communicating brand identity, as well as minimizing potential discrepancy between identity and image. This report examines the brand strategies within the Swedish music industry through a case study of Sweden's largest pop star, Eric Saade, where Team Saade's communicated identity is compared to the targets audience's perceived image of Saade. Overall, Saade's personal brand has a high level of congruence, except from the clarity dimension, where his words are considered differing from his actions.
Hundägares och kattägares relation till sitt djur :
The relationship between the pet and it's owner is a very important and interesting
issue. Unfortunately there is not so much research on this and in addition to that
Swedish veterinarian education does not put much emphasis on pet's role in society
or their pattern of behaviour nor treatment. This thesis is based on an opinion poll
that 20 dog owners and 20 cat owners contributed. The main purpose of the thesis
was to compare the relationships that the pet (dog or cat) and its owner can have.
The issues such as the pet owner's attitude to his/her pet, how the pet owner
percieves and interprets the signals from the animal, and what they think about the
natural behaviours and needs that their pets (might) have.
The results show that dog- and cat owners are people who generally love animals,
that they used to have even other animal species in the past, but when it comes to
choice between a new dog or a new cat they choose the one that they previously
have had and that they are used to. Most of a dog owners choose the dog to be their
pet because of the company while the majority of a cat owners choose cat because
cats are independent and they are used to cats.
Finansiering av ägarskiften : -en kvalitativ studie om finanskrisens påverkan
Detta är en kvalitativ studie som behandlar relationen mellan sociala medier och rekrytering, så kallad social rekrytering. Vi har genomfört intervjuer med personer från företag och offentliga organisationer kring deras användande av social rekrytering. Vi har även intervjuat fyra professionella aktörer som arbetar med sociala medier, kommunikation och human resources, med avsikten att få en djupare inblick i hur sociala medier bör och kan användas i rekryteringssammanhang. Vi kopplade våra intervjuresultat till teorier kring bland annat rekrytering, sociala medier och employer branding.Studiens frågeställningar berörde hur företagen och de offentliga organisationerna möter social rekrytering samt hur de använder social rekrytering idag. De professionella aktörerna besvarade frågor kring hur de ser på samspelet mellan rekrytering och sociala medier.
Kommunalt samarbete för att stärka en turistdestination : en studie av turistdestinationen Roslagen
The purpose of the study is to investigate and elucidate how and why municipalities cooperate across municipal boundaries with destination development. To answer the purpose the authors chose two research questions:What are the incentives of cooperation between the municipalities in Roslagen? What are the possibilities and difficulties of cooperation? In order to answer the research questions interviews with local business managers, administrative director, the acting Head of destination and tourist office staff were made. Municipalities have signed a cooperation agreement in October/November 2008, where they will work more formal together to strengthen the destination Roslagen. The result of the study shows that the main motive for municipal cooperation is the sharing of financial resources to promote and develop the destination Roslagen together.
Genus i barnböcker
The purpose of this essay is to examine and compare how womanliness and manliness reveal themselves in different children?s books, mainly focusing on the concept of gender, in both text and images aspects. The questions I have chosen to interrogate are the following:How is the male and female role represented in children's books from a gender perspective, in both images and texts? What gender is generally the main character in children's books? What clothes are the characters wearing in children's books? What kind of occupations do the characters practice in children's books? What kind of qualities or attributes do the characters possess in children's books?When it comes to the selection of the method, I have chosen the use a qualitative method, where I use both a text and image analysis. The essay is based on Hirdman's and Hardning's gender theories and alsow on Nikolajeva's theorie about male and female.
Pedagogers samspel med barn i förskolan : Hur används Vägledande samspel, ICDP, i förskolan
The purpose of this study is to find out how teachers in preschool interact with children.By unstructured observations of teachers in preschool I intend to find out how they interact with children. Is it possible to see that the operation is built on guided interaction speciality?Positive interaction between adults and children is of importance to a good childhood and a child?s learning. I have asked myself how teachers interact with children in preschool. There are different ways of interaction.
Att positionera företagsnamnet som varumärke: en fallstudie av Älvsbyhus
I samband med att konkurrensen ökar inser företag vikten av att positionera det egna företagsnamnet som varumärke för att lyckas på marknaden. Syftet med denna uppsats är att undersöka hur företag internt använder sitt företagsnamn vid positionering. För att uppnå syftet genomfördes personliga intervjuer med VD, marknadsdirektör och produktionschef på AB Älvsbyhus. För att skapa en unik och svårimiterad position har det framkommit att företag är beroende av hur väl det internt lyckas med att bygga det egna företagsnamnet som varumärke. Studien visar att företag internt positionerar det egna företagsnamnet som varumärke genom att stå fast vid sin övertygelse om vad varumärket står för och förmedla denna bild till de anställda och intressenterna.
Läslistor som arbetsmetod vid lästräning
The purpose of this thesis is to explore how love relationship affects the identity and attitude towards school of study motivated girls in 17-18 years of age with the subsidiary purpose to get anidea of how the gender order is maintained in the relationship.The study is based on theories of gender theory and identity theory, which concerns gender as aresult of actions and how the gender order is maintained. The identity theory is based as a choice toconvey different roles.The study is founded on qualitative research interviews with six different girls, where the focus wasto learn about their own experiences of how the love relationship affects them.The results were interpreted through a hermeneutic analysis.The results show that the love relationship affect informants' identity on self-perception, what roles they convey and the attitude towards school. It turned out that the informants' attitude towards school was dependent on their boyfriend´s attitude towards school.The results also show that girls are highly involved in the process of maintaining the gender order in which they choose to manage their time according to their boyfriend's time, and has the role of the engaging and emotional in the relationship..
Förhållandet mellan konkurrensrätt coh immaterialrätt vid avtal om tekniköverföring
This essay constitutes a literary study investigating how scientific literature within thefield of musicology can benefit to the understanding of how people use music as anaid for sleep and relaxation. Furthermore it aims to answer the question of whatconclusions can be drawn about the music people choose to use in these types ofsituations. The essay depicts the phenomenon of sleep music from several anglesgathered from the literature and investigates several models of understanding howand why people use music as a tool for emotional influence. As a complement to this,and to illustrate the modern usage of music for mind-altering purposes, the essay alsostudies a selection of digital sleeping aids ? apps.The study shows a complexity since the phenomenon can be viewed from severalangles that are not always consistent with each other.
Änglabarn : Föräldrars upplevelser av att förlora ett barn i sjukdom
Background: When a parent loses its child life will change drastically and assume other conditions. The loss of a child affects the whole human existence, the grief can be very intense as well as in-depth and find expression both on an emotional, physical, mental and spiritual level. Aim: The aim is to describe parents? experiences of losing a child to illness. Method: Graneheim and Lundmans manifest content analysis method was used to the method based on qualitative raw material in forms of three Swedish autobiographies.