The cellular market is today suffering from great customer dissatisfaction. Simultaneously, the services offered by the different cellular providers are very homogenous, causing strict competition where various price strategies have been the main mean of battle. From a business perspective, implementing pricing strategies, to keep up with increased network investments, is a short term solution.In a market characterized by lacking customer satisfaction and harsh competition, research has shown the importance of highlighting customer relations in marketing. This type of marketing, which one could refer to as relationship marketing, is considered an efficient, economic, and strategic method of showing the importance of customer loyalty. To get insight in the relationship between the customers and the cellular providers, as well as to show the importance of relationship marketing, this study has used qualitative interviews to find what develops strong customer loyalty.The results showed that increased customer loyalty is achieved when an emotional bond is created.

Background: Elderly people with visual impairment increases in the society. To measure vision with visual acuity charts doesn?t indicate how patients with Age-Related Macular Degeneration (AMD) experience their disease. Aim: The aim of the literature review was to describe patients? experiences of living with age-related macular degeneration.

The purpose of this study has been to investigate how psychosocial support for families where a parent suffers from a life threatening illness can be constructed. The intent was also to explore how the child's perspective is protected and what barriers and opportunities there are for family oriented support. The study has a qualitative approach and includes interviews with four social workers. The interviews were analyzed with a systems theory and attachment theory. The conclusions are that the whole family suffers psychological and social pressures when a parent is sick.

Background: Rheumatoid arthritis is a common disease worldwide. The disease is described as a chronic inflammation that afflicts mainly the joints, the tendrons and the synovial joint. The inflammation breaks down cartilage, ligaments and bone. When the patient gets the diagnosis he/she frequently reacts with chock, denial or/and dissociation. Active support from the nurse can have an important impact on the patient in accepting and processing that he/she suffers from disease.

AbstractThe purpose of this study is to explore how prison officers in Sweden manage their feelings in remand prisons versus inmates and colleagues. Due to changes in the prison officers occupational role and work environment we found it profoundly interesting to study how prison officers perceive and reflect on their emotion management, that relates to the work they perform. The prison officers occupational role includes tasks that corresponds with security work and rehabilitative labor towards inmates, this tend to create a complexity as the occupational role consists of contradictive tasks. They need to uphold safety by physical means simultaneously as they need to become more intimate with inmates to accomplish the rehabilitative tasks. The study proceeds with a qualitative inquiry with six interviews from three different remand prisons around Sweden.

The purpose of this thesis is to evaluate and develop a useful theory of human behavior that recognizes the importance of our emotions. The new framework, called the theory of emotional choice, is developed by a holistic method in which results from the fields of psychology, sociology and (neuro-) biology are used to mutually support the conclusions. The theory is distilled into six preliminary points, which are based on the finding that we are not thinking as logical, rational and longsighted as is often assumed. Instead the regular human thinking is suggested to be shortsighted, intuitive and ruled by our emotions and our needs for generality, causality and normality.To demonstrate the usefulness of the new framework, it is used in an analysis of financial bubbles. Additionally, the fields of negotiation, election and ethics are suggested as potentially interesting to analyze with the new theory..

Syftet med uppsatsen var att utarbeta och prova EAS-T (Emotional Availability Scales ? Therapy), en manual för att mäta emotionell tillgänglighet mellan terapeut och patient i en psykoterapi. Arbetet ingår som en del i projektet LURIPP (Linköping University Relational and Interpersonal Psychotherapy Project).Våra frågeställningar var:* Kan man mäta den emotionella tillgängligheten i en psykoterapi med EAS-T?* Finns det någon korrelation mellan EAS-T och patientskattade processmått? För att svara på frågorna har vi arbetat med att modifiera EAS (Emotional Availability Scales), ett instrument som används för att mäta kvalitén på relationen mellan förälder och barn, så att den ska passa terapeut-patient-relationen. Vi har skattat videoinspelade sessioner av IPT-terapier (interpersonell psykoterapi) med hjälp av detta instrument.

Background: Miscarriage is a common phenomenon in our society. It is reported that approximately 17 % of all pregnant women in Sweden go through a miscarriage every year. For many women miscarriage is a tumultuous life event that often has a deep emotional impact. Miscarriage is a subject that often is prohibited to talk about in our western society. Consequently this means that nurses have an important role in the emotional support for these women.

This study focuses on the use of animals in social work from the perspective of social workers. The purpose of this study is to examine social workers? experiences of animal assisted social work and how social workers view the integration of animals in various fields of social work. The research is based on a qualitative method and four semi-structured interviews were conducted with social workers. The theories incorporated in the study are Attachment Theory and Sense of Coherence (SOC).The following results are presented: Social workers are considered to have a more comprehensive understanding of clients compared to their associates who do not hold a degree in Social Work.

Background: Men that have gone through treatment for prostate cancer may lose their sexuality as result of treatment. The sexual ability might symbolize manliness, despite age and sexual activities. Aim: The aim of the literature study was to describe; Influence on sexuality and the daily life for men with prostatecancer and their experience of informationneeds. Method: The material for the literature study was searched through databases; 13 scientific articles were selected and two articles through manual search, all 15 articles were examined. Result: Five categories were found in the result of the literature study; physical dimension, emotional/mental dimension, social/practical dimension and informationneeds.

Arbetslivet är i ständig förändring. Från att ha gått från ett Sverige där en stor del av befolkningen har arbetat fysiskt inom industrisektorn kan det idag sägas att det krävs mer personligt engagemang av medarbetarna. Denna studie är en fallstudie som ger ett exempel på en organisation som, genom att införa ett artistkoncept, kan presentera för sina medarbetare vad som förväntas av dem i arbetet. Organisationen är Parks and Resorts Scandinavia AB och syftet med denna studie är att studera hur deras rekryteringschefer gör för att vid nyrekryteringar presentera vad det innebär att arbeta för ett företag med ett artistkoncept samt hur detta synliggörs genom rekryteringsprocessens olika delar. Studien bygger på en kvalitativ forskningsmetod med en kombination av datainsamlingsmetoder såsom text- och innehållsanalys, observation samt intervjuer.

The purpose of this study is to investigate how the process and result of renovations in socioeconomic vulnerable areas affect the residents' right to housing; with a focus on women's experiences of their homes, their area, the housing company's apartment renovations. The study is conducted through two research questions: How do the women in L?vg?rdet experience their homes and the area? And how do the women in L?vg?rdet experience the process and the result of the renovations of the rental apartments? The methodology used is qualitative research interviews. The empirical material was gathered through qualitative interviews. Eight women living in L?vg?rdet have been interviewed.

In this study I investigated whether the strength in the manual response for emotional and neutral stimulus search arrays can explain some of the difference in reaction times (RT:s) for emotional stimuli, or not. Earlier, perceptual, cognitive and attentional processes has mostly been used to explain the variance in RT:s. Thirtythree individuals were asked to, as fast as possible, detect a target picture among distractor pictures in 3 rows x 4 columns arranged search arrays. The pictures were categorized in fear relevant animals (snake, spider) and neutral animals (cat). The results showed, more correct responses for cat target.

This study focuses on the use of animals in social work from the perspective of social workers. The purpose of this study is to examine social workers? experiences of animal assisted social work and how social workers view the integration of animals in various fields of social work. The research is based on a qualitative method and four semi-structured interviews were conducted with social workers. The theories incorporated in the study are Attachment Theory and Sense of Coherence (SOC).The following results are presented: Social workers are considered to have a more comprehensive understanding of clients compared to their associates who do not hold a degree in Social Work.

This study was about how pupils described their school situation with special education. The specific focus was on pupils which are described as ?troubled pupils?, unconcentrated pupils?, pupils in social and emotional difficulties or characterised by similar concepts. The study was based on a sociocultural perspective and an interactional perspective. The empirical material consisted of interviews with eight pupils in age between 9 to 12 years old and who had special education.