Denna uppsats syftar till att analysera relationsmarknadsföringens roll vid offentlig upphandling. Den kommer även att försöka genomlysa till viken grad en relationsmarknadsföringsstrategi är genomförbar, samt hur detta kan vidareutvecklas för att skapa konkurrensfördelar. För att uppfylla detta syfte har en fallstudie av företaget SWEDE (Swedish Emergency Disaster Equipment), vilket verkar inom ett nischsegment av sjukvårdssektorn, närmare bestämt akutsjukvård/sanering genomförts. Fallstudien har genom en kvalitativ metod med utgångspunkt i grunderna inom modern relationsmarknadsföring undersökt vilka problem, samt möjligheter ett företag på en marknad vilken kontrolleras av Lagen om offentlig upphandling ställs inför.Vidare har andra teorier som stakeholder mapping varit en teoretisk grund för att identifiera viktiga aktörer och deras roll i den offentliga upphandlingsprocessen. De grundprinciper vilka Lagen om offentlig upphandling bygger på har presenterats och diskuterats ur fallföretagets synvinkel för att se hur de kan tänkas begränsa eller möjliggöra en framgångsrik relationsmarknadsföringsstrategi.Utifrån de genomförda intervjuerna, vilka haft för avsikt att skapa en djupare förståelse för det studerade problemområdet, drar jag slutsatsen att fallföretaget strävar efter att använda sig av relationsmarknadsföring i den mån det är möjligt utan att bryta mot Lagen om offentlig upphandling, då detta riskerar att resultera i juridiska påföljder.

Background: In today's Swedish health care, it is required that the various professionals must work together in teams to safer care. Several professionals with various skills expected working together in the traumateam at the care of the traumapatient. At the same time, research shows that substandard teamwork leads to avoidable errors in care. One way to improve teamwork is to practice. Purpose: The purpose of this study is to shed light on the experiences of the traumateam exercises that exercise participants feel has been favorable for the patient at the initial care of trauma patients.

Background Satisfaction of life and wellbeing is shown to be important when the quality of life is to be understood. The nurse has a significant role in the care of the patient and in his/her experience of life. Aim The purpose of this study is to examine the quality of life, from a nurse perspective. Method The text analysis was carried out with qualified attempts, of a book, "Quality of life a challenge for the nurse" (in Swedish) by T. Rustoen, a nurse who also worked as a teacher in Norway. The book describes how quality of life is experienced from the patients and staffs view. Results The text analysis showed that out of the ordinary descriptions of quality of life, the author found four new themes. These themes where; the meaning of solidarity, confidence, activity and meaningfulness in the existence. Conclusion Quality of life is an important word, which means different to different kind of people.

Det råder delade meningar angående närståendes närvaro under hjärt-lungräddning på sjukhus. Trots internationella riktlinjer från Emergency Nursing Association som säger att närstående bör erbjudas möjlighet att närvara under hjärt- lungräddning så följs ej dessa generellt på sjukhusen. Syftet: Var att beskriva närståendes upplevelser att närvara under hjärt-lungräddning på sjukhus. Metod: En litteraturstudie har gjorts där 13 vetenskapliga artiklar har granskats. Resultat: Närstående ville ha en valmöjlighet om de skulle närvara eller ej.

The leadership within healthcare is a constantly discussed subject. The discussion today is evolving around the physicians' lack of strive towards becoming managers within healthcare organizations. Furthermore the leadership that the nurse practice when becoming manager is on the other hand not discussed. The purpose of this study is to describe important factors of the leadership the nurse practice upon physicians in a healthcare organization as well as to explain why that is. To fulfill this purpose, we have used a qualitative case study research design including a private Swedish healthcare company.

Problem: Companies are becoming more active in social media. They usechannels such as Facebook, to communicate and interact with theirenvironment. In connection with this, companies must also be prepared todeal with crises in social media. Previous research shows no clear guidelineson how companies can work in social media to prevent crises.Purpose: The purpose of this qualitative study is to examine how companiesin the communications industry can work with Facebook to prevent crises.We hope that our study can provide new perspectives and guidance on howcompanies can work with emergency communication for prevention.Methodology: We used a qualitative research to arrive at our results. Thismeant we got an insight into the complex world that companies are workingin.

Syfte: Syftet med denna studie var att utvärdera tillförlitligheten av informationen som ambulanspersonalen får från sjukvårdens larmcentral. Frågeställningen är i vilken utsträckning utalarmeringsinformationen stämmer överens med vad ambulans personalen gör för bedömningar väl framme på plats hos patienten.Metod: I denna studie användes en deskriptiv och korrelativ design och sambandet mellan de två variablerna utalarmeringsorsak och bedömt tillstånd. Studien inkluderade alla de larm som utalarmerats som prioritet 1A/B under insamlingsperioden, vecka 10 till vecka 18 2012, vilket resulterade i 62 larm.Resultat: Analysen av utalarmeringsorsak och bedömt tillstånd på plats visar en hög grad av överensstämmelse, kappa koefficienten 0.78. Det är enbart fem fall av sextiotvå, cirka 8 % som avviker utan någon rimlig förklaring, det kan därav antas att det medicinska beslutsstödet fungerar bra. Resultatet visar dock att det sker avvikanden när den intervjuande sjuksköterskan får ett larm med en medvetandepåverkad patient vid utalarmeringen.Slutsats: Studien visar att den utalarmeringsinformation som ambulansen får från sjukvårdens larmcentral anses fungera bra vid utalarmeringen av prioritering 1.

Palliative care is a care that focuses on providing end of life care but not to delay or hasten death. Despite training, nurses often show a lack of knowledge in attitude, ethics and healthcare issues of palliative care. The nurse in palliative care has a central role in caring of the dying patient and therefore a big responsibility. However, palliative care is a low priority in basic training. The aim of this study is to investigate the roles of nurses in palliative care and if there is a need for increased education in the subject.

Introduction: The complexity of the neonates? way of expressing pain is a difficulttask for the pediatric nurse. The Swedish national guidelines for prevention and treatmentof pain in the newborn infant is suggesting that departments regularly use structuredmethods, such as pain assessment instrument, for the assessment of pain in the neonatalperiod. Previous research shows that pain assessment instruments are only used in abouthalf of all pain assessments in Sweden. Neonate's cannot verbally communicate their pain,and are therefore dependent on the pediatric nurse to acknowledge the pain.

Syftet med studien var att belysa hur sjuksköterskor som arbetar på en akutmottagning upplever mötet med patienter som är påverkade av alkohol och droger. En kvalitativ intervjustudie med semistrukturerad intervjuguide genomfördes. Materialet transkriberades och analyserades genom kvalitativ innehållsanalys. Sju sjuksköterskor som arbetar på en akutmottagning i Mellansverige deltog i studien. Det framkom att informanterna känner empati för påverkade patienter vilka samtidigt beskrivs som opålitliga.

Aim: To evaluate nurse student?s apprehension of an interprofessional seminar as part of training. Method: A descriptive, qualitative study built on the analysis of 43 questionnaires and one group interview with nurse student?s who participated in the seminar. For the analysis of the collected material we used the method of analysis of contents as described by Graneheim and Lundman.

Syfte: Att undersöka vårdpersonalens känslor i mötet med våldsutsatta kvinnor inom akutsjukvården. Metod: Kvalitativ studie med halvstrukturerad intervjumetod. Tretton sjuksköterskor och undersköterskor inom akutsjukvården blev intervjuade om mötet med våldsutsatta kvinnor genom tio halvstrukturerade frågor. Resultat: Vårdpersonalen saknade kunskap om våld i nära relationer och kände sig inte beredda att möta en kvinna utsatt för våld trots framtagna riktlinjer och handlingsplaner. Mötet med våldsutsatta kvinnor väckte många starka känslor som ilska och frustration, men också medkänsla och empati.

Background: Good quality of communication has a significant role and is essential in the care, and there are many factors that have an impact on the communication between nurse and patient. It is important that the interaction and communication is directed to and focused on understanding in broad sense in order to make sure that the meeting between nurse and care taker will result in something positive. Through a greater understanding the cooperation between nurse and the patient will be facilitated, which will create opportunities for both sides to be part of and contribute to a meaningful rehabilitation.Purpose: The aim of the study is to describe how the elderly patient and the nurse experience the communication within the health care, however also to identify what factors that are essential for an optimal communication.2Method: In this study the method that has been chosen is metasynthesis. The metasynthesis method implies that qualitative studies, that illustrate elderly patients and nurses perceptions and experiences of communication within health care, have systematically been reviewed and compiled to a result.Result: The analysis of the study?s results in a composition that consist of the following three themes; the patients and the nurses perspective on how information should be conveyed, the role of the time aspect in communication and the impact of the attitude on communication.

           AbstractAims: To explore whether and in that case how nurses question women in the psychiatric care about violence in close relationships and how nurses respond to women who have been exposed to domestic violence.Method: A qualitative descriptive interview study with twelve nurses from four psychiatric wards was carried out in Uppsala. Informants were chosen from a convenient selection. The interviews with semi-structured interview questions were recorded on tape, transcribed and analyzed with content analysis.Results: There is no routine to ask all female patients if they are victims of violence. It happens only in cases where the suspicion arises or is confirmed. It is individually whether and how the nurse asks the woman if she is subjected to violence in a close relationship, depending on patient and nurse.

AimThe purpose of this study is to, from a perspective of a PE teacher, look at how teachers of physical education in elementary school designs and assesses the teaching of swimming. The issues underlying the study are as follows:Which elements are included in the swimming education and how do teachers work with these operations?What does the PE teachers classify as swimming ability and what do teachers experience as obstacles for the students development of swimming ability?How do the PE teachers interpret the knowledge requirement in Lgr 11?MethodThe study is based on six interviews of qualitative nature, with PE teachers from various municipalities in the region of Mälardalen.ResultsThe result yielded by the study is that the swimming classes can take different forms depending on whom the teacher is. Common to all the teachers in the study is that they teach emergency management and lifesaving. When it later comes to teaching how to swim and practice, the teachers who teach in the younger age groups work more concentrated and continuously with swimming, while the teachers who work with the older age groups just checks whether students can swim or not.