The main question in this thesis has been to see how the brand strategy of Linköpings Hockey Club has changed during the years in the Swedish elite league. We will also look at the content of the brand, as well as the association as the city of Linköping. This thesis will also see the sponsorship view of the development of the brand, because of the sponsorship power to help the association to build and strengthen the brand.We have been interviewing important persons at the association Linköpings Hockey Club and also done interviews with a few sponsorship partners to get important information to analyze.As an association it is of outmost importance to disseminate the association?s image in the right way, which Linköpings Hockey Club has according to their sponsorship partners. The association has during the last years been working hard to take care of and strengthen the brand, which can be seen among the sponsorship partners.

This study used a qualitative interview design to explore the experiences of seven Swedish female elite athletes and their career retirement. The athletes were engaged in three different sports; track and field (athletics), handball and golf and five of them are former professional or semi-professional athletes. The process of their athletic role exit was based on the theoretical findings of Ebaugh (1988) and her four phases: First Doubts, Seeking Alternatives, The Turning Point and Creating the Ex-Role. The findings reveal that for these female former elite athletes Seeking Alternatives already starts before the First Doubts and that possibly the athletes at an early stage have insights of the discontinuity of their athletic career. The importance of transferring their role residual to future paths in life was stressed among the female athletes in order to be able to have a smooth transition process.

Sports Marketing is a growing part in the world of sports today. Our main purpose of this paper was to analyze which role marketing plays for an ice hockey organization in the Swedish elite today. For this study we did a case study research on the Swedish team Södertälje Sportklubb, where we interviewed seven people. In addition to the people in the organizations we chose to interview two sport journalists. This research was made from an organizations point of view and all of the interviews were of qualitative character.

Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this thesis is to study campaigns, which have gained transmission in social media, by investigating how practitioners of three different campaigns motivate the choice to use covert PR.The study is based on a hermeneutic methodology and has an abductive approach. It is carried out by semi-structured Elite interviews with six contributors of three different campaigns, using covert PR. The primary data consists of the empery of the interviews, while the secondary data consists of a theoretical framework of excellence in public relations, the PR practice and viral messages.The result of the study indicates the point of view that covert PR has given the campaigns a wider reach.

To achieve peak performance as a young elite athlete, there are many psychological andphysical factors that have impact on human?s performance. Factors that affect theperformance interplay and interact must work to maintain ability to perform at its peak.The purpose of this study is to examine the factors that contribute to peak performance.Data collection method of the study has been done with a questionnaire, addressed toyoung elite athletes on a secondary school. It was 87 respondents who participated onvoluntary and anonymously conditions. The respondents consisted of men and womenbetween 16 and 19 years old.

AbstractPurpose/Aim: To investigate how the positions between the paper, the public and the elite in society have changed on Aftonbladets Op-Eds and Letter to the editor-pages between 1999 to 2005. In a wider context this means Aftonbladets potential to contribute to the role of the press as a forum of public debate.Material/Method: The study focuses on one week during 1999, 2002 and 2005. Here a quantitative contents analyse with inspiration from conversation (dialogue) analyse has been used.Main results: The study shows that the paper has strengthened its position over this period of time. Mainly by taking a more active role in forming and encouraging the debate. The public was given more space in 2002, then in 1999 and 2005.

Syftet med denna studie var att via litteraturen beskriva eventuella effekter av icke-farmakologiska behandlingsmetoder vid demensrelaterad agitation. Data samlades in genom sökning i databaserna Medline och Academic Search Elite..

Detta examensarbete avhandlar restaureringen av Gamla Grand hotell i Gävle och då med fokus på vindsvåningen. Teorins generella del fokuserar på kulturhistoriska värden vid restaurering av äldre byggnader sett ur en ingenjörs perspektiv. De parametrar som kommer att studeras i fallstudien är kulturhistoriska värden i byggnaden kombinerat med utrymningsdimensioner och ventilation. Gamla Grand ritades av arkitekt Ture Stenberg och stod klart 1901. Byggnaden är U-formad med fem våningar och källare.

AimThe aim of the present study was to evaluate physical performance according to ?fysprofilen? in skiers of the Swedish mogul ski team and to compare their physical performance at three test occasions during one year.MethodsAll eight elite mogul skiers at the Swedish national mogul ski team during the seasons 2011/2012 and 2012/2013 participated voluntarily in this study. The test battery ?fysprofilen? was performed at three test occasions, October 2011, May 2012 and October 2012. Muscle strength was evaluated with squats, bench press and grip strength; power was evaluated with power clean, squat jump, countermovement jump with and without arm swing, Harre´s test and the 30 meters sprint.

The purpose of this thesis is to analyze the construction of consensus in commune-collaborations. By a review of written material combined with Elite interviews we have been able to follow the decision-making and the forming of consensus, in a commune-collaboration called NOSAM, in which they have decided to use consensus as a decision method. The thesis is based on a case study and we have decided to follow a specific issue that has been discussed for some time.We have created an instrument based on the ideal of deliberative democracy, through which we have been able to examine whether the decision-making in NOSAM can be described as a deliberative process or if consensus is formed by other incentives.The study shows that the decision-making in NOSAM cannot be described as a deliberative process, although there are some elements of deliberation. Consensus is formed in a proposition drawn up by the officials for the commune-representatives to agree on. Afterwards, the decision has to be brought up in each commune before reaching a final decision in NOSAM.Our opinion is that having consensus as the decision method leads to difficulties when deciding on bigger issues..

Changes in media technology and markets create new demands and challenges for society. The relationship between sport and the media is an example. Sport as a form of entertainment provides pleasure and excitement for the audience and high ratings for networks and media companies. This study examines elite athletes? views of media coverage and the extent to which such coverage affects their athletic performance.

According to Barclay (2001), behavioral interviews yield higher quality information, than other interview techniques. This study focused on whether the quality and quantity of information differ between structured interview and behavioral interviewing. Two headhunters held 16 job interviews with the two techniques, 9 behavioral interviews and 7 structured interviews. Both headhunters and candidates have evaluated the interviews quantitatively. Initial and concluding interviews have, as well, been held with the headhunters.  No definitive answers were found in the quantitative analysis, but the qualitative results suggest that behavioral interviews give, because of the headhunters opinions, more and higher quality information.

The aim of this essay was to describe the power elite of the Swedish town Karlshamn, and its influences on the local political process before the realization of the narrow-gauge railway Karlshamn-Wislanda-Jernväg. During the mid 19th century, a revolutionary period began in the Swedish pre-industrial epoch. The political and institutional regulatory frameworks were disassembled and restructured, away from protectionism and centrally controlled administration, for the benefit of free trade, local self-government and liberalism. The changes were carried through during times marked by a drastic increasing native population and upcoming demands for adjustments to meet the growth of the industrial-, trade- and labour markets. An essential industrial development factor was the building of the national railway network, which started after some important decisions in the Swedish Riksdag during the 1850´s.

Sports research in the field of social science has shown that regular physical activity leads to wellbeing and positively affects the quality of life. A natural part of being an athlete is learning the functions of the human body, and what?s harmful and destructive, such as drugs (RF 1995). Doping is a constant problem in professional sport. Doping and manipulation of medical preparations in order to maximise performance is one of modern sport?s major problems, according to Blom and Lindroth (1995).I thought it would be interesting to see what the next generation of athletes thinks of doping.

Due to the fact that bottled water has negative impact on the environment,Elite Hotel hasdecided to stop serving bottled water in their restaurants. Since Swedish tap water is regarded tohave great quality,Elite Hotel wants to look at the possibilities to carbonate their own sparklingwater and serving it in fancy carafes. This Master of Science thesis is about constructing a costefficient water carbonator system that suits Elite Hotel?s need specification. This thesis alsocovers other water refinement criteria.The work has been divided into three parts.