Culture, orgin and identity are hot topics that are being discussed everywhere, for example in newspapers, lunchrooms and on Twitter. Politicians, media and ordinary people have displayed different antiracist acts, for example campaigns, marches and political actions.But you may wonder if it really is that effective, or if the antiracism reproduces racism with its language. The purpose of this study is to see if articles from the newspaper Aftonbladet's antiracist campaign ?We like different!? reproduces racism through its language.The method that is used is discourse analysis, more specific Chantal Laclau och Ernesto Mouffes discourse theory. The theories the study relies on are race, racism, framing, racism in news, binary oppositions, stereotypes, whiteness and orientalism.Two discourses were found in the material, ?We like different? and ?We like the same?.

Syfte: Syftet med uppsatsen är att skapa förståelse för de idéer, föreställningar och normer som format underlaget för vår empiriska undersökning. Vår ambition ämnar beskriva reklammakarnas syn på reklam idag och vilka val som påverkat kampanjernas utformande. Syftet ska besvaras med hjälp av frågeställningen, vilka strategiska val ligger bakom skapandet av reklam i vårt konvergerande mediesamhälle?Metod/Material: Vår uppsats är baserad på en kvalitativ forskningsmetod där empirin, som utgörs av personliga intervjuer, står i fokus. Studien speglas av tre teman, vilka reflekterar vår frågeställning om vilka strategiska val som ligger bakom skapandet av reklam.

Today?s society has become a society of information were communication has become more important to manage, both for companies and for the person as an individual. If you want your message to be successful you have to plan your communication and also evaluate the result. The administration of health and care in Karlstad had already planned and performed an information campaign, ?Vård & omsorg ? Mer än ett jobb? (translation ?Health & care ? More than a job?), and therefore we got the assignment to investigate the rate of success.The investigation is based on both theory and empiric.

The private forest owners play a key role in the supply of round wood to the Swedish forest industry. Today it is a keen competition between forest companies about the wood from private forest owners. In order to get access to the wood from the private forestry you need to be an attractive collaboration partner, who can offer long-term collaboration, service at top-level, and acting for good prices to the forest owners. This work aims at analysing the situation on the market today. It gives Sveaskog purchase department a good view of the forest owners? opinion in general about the existing purchase activities. Forestry service level and timber prices are determining factors for a successful relationship between forest company and forest owner.

Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.

Men commit more suicide than women all over the world. They commit more violent crimes and are more inclined to alcohol abuse. There are studies that relate this behaviour to the hegemonic image of masculinity.My work focuses on Switzerland. The suicide rate in Switzerland is worrying, for men between 15 and 44 years suicide is the most common cause of death. There is no national suicide prevention and no information or prevention that highlights the connection bet- ween the hegemonic image of masculinity and the suicide rates.

Background: Around the world, markets deregulates, which leads to increased competition. Meetings between the consumer and the employees of a company determine how the customer perceives the company and / or its brand. This has result in that many companies have realized the importance of internal using the same marketing skills that are used externally. In 2009, pharmacy market went from being a monopoly market to be a regulated competitive market.Problem: Is there any internal conditions for a private company, whose culture and structure was formed under a state monopoly, to create a strong corporate brand?Purpose: The purpose of this paper is to, through a case study, analyze and evaluate the internal marketing in a company which has undergone a change of ownership and retained the same staff.Method: Through interviews with key personnel and staff , data was gathered for the case study, which means that the method is qualitative.

Syftet med detta arbete var att jämföra den officiella bilden av demokrati i Kuwait, såsom den beskrivs i konstitutionen från 1962, med den bild som externa oberoendeaktörer ger vad gäller demokrati i landet. Den externa bilden hämtades från olika FNrapporter, Human Rights Watch, Amnesty International och The Bureau ofDemocracy, Human Rights and Labour. Dessa kompletterades sedan med en analysav det politiska systemet i Kuwait. Arbetet grundade sig på en demokratiskanalysmetod som utarbetats av International IDEA (Institute for Democracy andElectoral Assistance).Det visade sig att konstitutionen innehöll många demokratiska och individuellarättigheter och garantier ofta i linje med IDEA:s principer. Konstitutionen beskrevinte en fullvärdig demokrati, men många av dess komponenter fanns ändå där.

Populism has been an integral part of the Finnish political system since the late 1950's. At that time the Agrarian Populist Party, better known as The Rural Party, emerged and thrived for decades until the party financially broke down in the 1990's. Reemerging on the political scene as the True Finns, the party is more radical and more influential than ever, gaining enough support to be the third largest party of the 2011 parliamentary election. Sweden, Finland?s neighbor, in contrast has a history with very little populist presence or radical right populist parties (RRP-parties).

Abstract Essay in political science, C-level, by Jenny Senemgen, spring semester 2008. Tutor: Michele Micheletti. ?Hennes & Mauritz ? a case study of their CSR work and collaborations with NGOs.?The purpose of this essay is to examine if and how the transnational corporation Hennes & Mauritz (H&M) collaborates with NGOs in it?s work with human rights for workers and increased corporate social responsibility. I have looked at H&Ms CSR report from 2006, the Swedish network Clean Clothes Campaigns report about Swedish corporations in the textile industry and if their CSR work during the past ten years have given any results and I have also done two interviews with two NGOs.The examination is thereby a case study where I?m examining H&Ms CSR work and its collaborations with NGOs and the NGO?s opinions about H&Ms CSR work.My delimitation lies in the fact that I only have examined one corporation and what two NGOs thinks about the corporation.

The study intends to find easily recognizable indicator species for water quality in the constructed wetland of Flemingsbergsviken. The study is relevant since indicator species can be difficult to determine for common people. Easily recognizable indicator species could improve dialogue between the scientific community, administrative authorities and the general public. Such species could be used in education systems, associations or in information campaigns. Therefore, I have chosen to refer to these species as didactical species.

Counterinsurgency (COIN) has made a comeback during the early 21-century since the majority of western countries have been involved in peace enforcement in the middle-east. Since its comeback the concept of COIN have been wildly debated but also undergone some chances since its early days, today the majority of COIN theories claims that the local population is the key to winning a COIN campaign. If you gain their trust the insurgency will lose their support and recruiting base, this is the reason why collateral damage resulting in in civilian deaths are contra-productive, it creates more insurgents. This is the incitement to further examine how civilian deaths occur and can be avoided during COIN campaigns. This essay studies the American COIN campaign in Iraq between 2004 and 2009 and aims to investigate whether there is a trilemma-like relationship between the key goals of COIN: protecting civilians, protecting one?s own forces and neutralizing the enemy.

The purpose of this study is to describe the traceability of products that protect against counterfeiting and examine how protection against counterfeit products have been developed to date, and to display the opportunity to streamline the protection of products and brands.Nowadays, in the global world, it is getting increasingly more difficult to track the products. Especially for the last link in the chain, which in most cases is the customer and who is constantly exposed to risks. This report deals with the possibilities of preventing and detecting counterfeit products. Fake products are not unusual in an historical perspective. It has been common with counterfeits ever since the Middle Ages continuously until today. Forgers have become more skillful and they are successful in most industries. Many of the fake products are of poor quality and can be downright dangerous to the customer.To answer the question, the author used a qualitative collection method.

Social media on the Web has become more common over the last decade and in recent years it has grown immensely. The social media with the highest amount of members is Facebook, where not only private persons are found - companies started to establish their profiles on the network in 2006. However, little is known about how these companies succeed and reach their audience with information dissemination and interact with them. The aim of this study is to contribute with information to local companies on how they can manage to maintain their activity with different approaches and strategies. This study examines how three different local companies chooses to spread information and maintain relationships with their members on Facebook.

The Swedish election year of 2010 has just begun and the political actors are mobilizing their communication efforts to win the votes of the public. The political campaigns of 2010 have the potential to be the first where a new channel for political communication has the potential to make a difference ? the social media. This paper aims to describe in what ways a Member of Parliament, Nina Larsson (FP), together with the PR-agency Hello Clarice are using social media to conduct political campaigning on the web. It also aims to study if the professional consultants of Hello Clarice have any influence over Nina Larsson?s political communication.The theoretical framework which is the base for this study are theories of an extended public sphere in the age of mediation.