En kvalitativ studie har genomförts på tre kampanjbilder från IQ-initiativets satsning ?IQ student?. Kampanjbilderna har ett motsvarande tema baserat på att det alltid finns en anledning till att dricka alkohol. Studien har med hjälp av fokusgruppsintervjuer och en intervju med IQ tagit reda på hur IQ vill att studenterna ska tolka bilderna och hur studenterna faktiskt tolkar dem. Studien utgick från teorier som receptionsstudie, semiotik och socialpsykologi.

The purpose of this study is to study the Swedish Tax information campaigns in 2010-2012. Questions about what worked better than others, and what impact this has had has been set up. The study shows that work has essentially divorced by 2011,worked with a significant amount of local material. This work had an impact on mass media published locally in newspapers. This work fits well with research in the area showing that messages should be tailored to the target audience and capture the target group's interest.

2014 is a special year in Sweden: for the first time elections to the European parliament and the national elections coincides, creating a"Super election year". This year has also seen the rebirth of an old way of campaigning: door-to-door canvassing. For the first time in 50 years the two biggest political parties, the Social Democrats and the Moderate Party, have decided to create a campaign based on personal meetings with the voters in their own home. To investigate this old-new way of campaigning, this study presents an overview of the history of door-to-door canvassing in Sweden and the research in political marketing associated with the phenomena. Based on that, a new model is constructed to help analyze and map the Swedish canvassing-campaigns.

Despite narrative advertising being an increasingly popular strategy among brands today, little research has examined the different expressions of repetition variation strategy in comparison to its alternative, argumentative advertising. Still unexplained is whether the appreciation and recognition created from successful storytelling-based commercial campaigns is a result of execution or the format itself. This study aims to investigate four repetition variation strategies, three narratives and one argumentative, to determine which one is the most effective and also which one that generates the highest advertising equity. An experiment was conducted through exposing four groups of Swedish High School students to text-based advertising manuscripts customized after format, where each group was exposed to ads on two separate occasions. The result showed evidence of narrative advertising being easier to comprehend, which according to theory should lead to higher advertising effectiveness.

This Bachelor thesis deals with the act of the British Labour Party when they recalled a referendum promised by former Prime Minister Tony Blair. Tony Blair promised a referendum on the Constitutional Treaty, but his successor Gordon Brown later recalled it when the Lisbon Treaty succeeded the Constitutional Treaty as the legal foundation of the European Union.The main purpose of this thesis was to with help from various theorethical frameworks explain why the Labour Party decided to do this, even if this decision gave the main opposition party, the Conservative and Unionist Party (the Tories), the chance to heavily critisize the Labour Party, and picture them as traitors.The research questions were:? What are the reasons that the Labour Party went from being a Eurosceptical party, to become more pro-European?? Why did the Labour Party cancel the promised referendum on the new treaty of the European Union?Various answers were found for the first research question. Among the most important was that it was a part of the over all transition which led to the launch of New Labour.The second research question was answered with three explanatory models based on actions of the Labour Party on three arenas; the electoral arena (based on power, this model claims that the Labour Party act as they do because the know the Tories would not act differently if they were in office), the parliamentary arena (based on ideology, this model claims that Labour want the Lisbon Treaty because it has a stronger social dimension than earlier treaties) and the internal arena (based on the problem of identification, this model claims that the Labour Party identifies itself with the British government, and not just the voters, and are afraid of damaging Britain?s influence in the EU and international politics if Britain says ?no? to the Lisbon Treaty)..

This thesis studies the Swedish advertising business as an actor in the national formation of Sweden. It argues that earlier research has ignored to see advertising businesses as possible forces of these formations. The essay investigates how this appears historically through collaboration with an informational organisation that had risen due to the Second World War and that was a part of the national defence. I can, by investigating a discussion that focused on this informational organisation and the advertising businesses relation to it, show how the business as an effect of a civic engagement expressed an interest to participate in the informational work. The thesis will also, through the pamphlet Om kriget kommer.

The aim of this paper is to examine the American movie trailer particularly its history, marketing and functions, presented as an historical overview from the serials of the early 1910s to the trailers of today. A trailer from each decade of the twentieth- and twenty-first centuries is selected which represent typical trends and shows how trailers historically functioned, including their formal, generic differences.The introduction focuses on the market in which the trailer operates, and raises the issue of the entertainment value of art or marketing, how the film industry works and to role of advertising. The second part of the introduction focuses on the development of film stars, and their importance in trailer campaigns. This brings in the question of the growth of Hollywood and new media forms/technologies. The manner in which new media also create a new type of audience is considered, which demonstrates how the trailers capture audience attention in new ways.The second part of the paper focuses on the history of the trailer and examines typical structures, of the different periods.The third part analyses how different trailers operate, and how the trailer industry stands at the beginning of a new era, the so-called Post-interactive era, which is discussed with regard to Spider-Man 2 and The Da Vinci Code..

The purpose of this study is to map out and to analyze the spatial variation of female representation at the national level in established democracies. The aim is also to explain the variation in the female representation. The main questions that the paper tries to answer are:1.How does women representation in established democratic parliaments vary?2.Why does women representation in established democratic parliaments vary?This study is a comparative and statistic study, i.e. a study that includes a bigger number of countries and where quantitative analysis methods are used in order to achieve comparative analyses.

Background:The sudden infant death syndrome (SIDS) has always existed. In the early 1990's, researchers discovered that prone position was associated with a significantly higher risk for SIDS. This resulted in a lowered incidence of SIDS in the world. The campaign showed the value of risk knowledge and risk reducing methods, that's why new information campaigns about other risks regarding SIDS must occur.Aim:The aim was to describe the risk factors and preventive actions for SIDS, and the nurse's role regarding the preventive work. Method: A literature review based on 16 articles based on qualitative and quantitative studies.

AIDS is a huge problem in the world and it is spreading rapidly, especially in Africa. Botswana is one of the worlds worst-hit countries, with over one-third of the inhabitants infected by HIV/AIDS. The measures that have been taken to stop the spread of AIDS are to inform and enlighten people on how the disease is spread and how to protect oneself. The aim of this thesis is to investigate what different ways of informing people about AIDS different organisations make use of in Botswana. The thesis also addresses how some receivers of the AIDS information experience it.

The purpose of this thesis is to examine Skogsstyrelsens event Skogens Dag as an information channel by looking at information use and information behaviour during the communication process of the event. This is done by examining the aims of Skogsstyrelsens information distribution during the event in relation to its outcomes. The evaluation is focused on long term effects on the target group and it is restricted to Skogens Dag in Borås 2005. The question this thesis intends to answer is: How does the event Skogens Dag function as a tool for information distribution? The theoretical background gives an account of the communication process as well as the relevant aspects of marketing, social marketing, campaigns and public relations, as these are communication attempts that can use an event as a medium.

Försvarsmakter genomgår en transformerning som en följd av omvärldsutvecklingen. Dessutomhar EU ambitioner att spela en större och aktivare roll. Transformeringen innebär en utvecklingmot att delta i snabba och kortsiktiga operationer. Detta innebär förmåga till expeditionäraoperationer och snabbinsatser vilket ställer många krav, ett av dem är inom logistikens område.En fungerande logistik är en förutsättning.Syftet är att undersöka vilka kriterier som krävs för att genomföra expeditionära operationer ochsnabbinsatser med fokus på logistik.Uppsatsen är en beskrivande studie bestående av en kvalitativ textanalys av begreppenexpeditionära operationer, snabbinsatser och logistik med framtagande av kriterier, samt enkvalitativ textanalys av två fallstudier, brittiska Operation Palliser i maj 2000 och det svenskadeltagandet i Tchad-insatsen 2008, följt av en analys där kriterierna operationaliseras påfallstudierna.Resultatet definierar ett antal kriterier samt anger ett antal slutsatser som måste uppfyllasavseende innehåll och åtgärder för att förmågan till expeditionära operationer, snabbinsatser ochlogistik ska vara möjlig. Slutsatserna är bland annat att kunna lämna sitt område, disponerandetav tiden samt att logistiken måste vara med från början med en gemensam logistik..

Introduction: The relationship between depression and stigma is known to cause suffering among the depressed population. Depression is also one of the most common diagnoses in the world. Stigma caused by society leads to people being divided into groups which in term results in a general loss of status and discrimination. Aim: To identify the stigma of depression and its impact on help-seeking behaviour and to identify the underlying attitudes. Method: We chose to make a literature review to explore and compile the current research on the subject.

Tysklands Blitzkrieg under början av andra Världskriget har studerats ur många perspektiv både avseende de miltära operationerna och den förda politiken. Detta arbete granskar om konceptet var en genomarbetad krigföringsmetod eller tillkom efter hand mellan och under fälttågen. Den period som studeras är åren 1939-41 och de tre fälttåg som nämns ovan. Utgångspunkten är vad olika författare har skrivit i denna fråga och syftet är att studera vad de anser om Blitzkrieg som ett koncept eller inte. Kopplingen de till teorier om manöverkrigföring som lanserats under senare år granskas också.

In this study, I have examined the previous Social Democratic government?s communication with the voters, focusing on its promises during election campaigns, and the presentation of achieved results. The theories used are the mandate- and sanction theory; the first focuses on voters comparing manifestos to find the most agreeable, whilst the latter concentrates on voters evaluation the work of the previous government, to either discharge or support it. For the sanction theory to work, voters must have the necessary information to evaluate the government in progress. The question is; did the previous government provide the voters with such information?This has been done through scrutinizing the Social Democrats? election manifestos that was used between 1994 and 2006, to examine what the party promised to achieve in economics and the labor market.