Previous research within the field of advertising creativity has been based on the point of view of professional advertisers, deciding the norms of creativity without wondering how consumers define creativity. Thus, the main purpose of our thesis has been to investigate which dimensions advertising creativity consists of and the driving forces behind them. All based on a consumers? point of view. The secondary purpose has been to show how creativity affects efficiency through purchase intentions and Word- of-Mouth.

Background: The most energy efficient houses today are so called passive houses. These houses achieve high energy-efficiency partly by having well insulated walls. U-value describes the amount of heat transfered through a building element, the more insulation, the smaller U-value. A typical passive house wall have a U-value of 0.10 W/m2,°C. The passive houses are primarily made as small family houses and not as a block of apartments.

Forestry supply chains are a significant part of the Swedish economy. These supply chains are highly susceptible to storms damage. In late 2013 Sweden was hit by multiple storms. This leads to the possibility to research how supply chains react to the shocks that storms cause. The aim of this thesis is to research the costs that storms increase, the actions that are taken within the forestry supply chain, as well as possible benefactors from storms. This thesis bases on previous work on supply chain mapping and cost theories.

Involuntary childlessness is a big problem around the world. One way to solve the problem is to receive oocytes or semen from a donor. In Sweden, semen donation has been regulated by law since 1985 and oocyte donation since 2003. The aim of this study was to investigate what motivations women and men in Sweden have to donate gametes, if they feel any ambivalence to donate, and to compare if there is any difference in motivation and ambivalence between women and men. Motivation was measured with eight statements based on previous results and clinical experience.

During the last decade a new technique in animal breeding has developed called genomic selection. It is based on estimations of the effect from genetic markers on traits that are calculated in a reference population. By genotyping individuals, genomic breeding values can then be estimated without phenotypic observations. The aim of this essay is to investigate the response of genomic selection on breeding schemes for dairy cattle. The accuracy of the genomic breeding values is affected by the proportion of observations included in the validation set and how often the equation for estimating breeding values is reevaluated.

Over the past few years the Swedish forestry industry has become increasing interested in direct seeding. Although, in practice, this interest has been restricted to pine seed, the knowledge and techniques that have been developed for pine seeding can readily be transferred to spruce. Direct seeding is a method that is of interest to the forestry industry since it can lead to lower regeneration costs, denser stands and better root development than the more conventional planting method. This study evaluated experiments that focused on direct seeding of spruce in the northern Sweden. Skogforsk set-up the experiments in Gideå and Sävar in 2003.

The aim of this study is to enhance the knowledge of target and performance management?s effects on the judiciary. In the past decades there have been a number of reforms in the general public sector of many countries. The management philosophy often used to describe these public sector reforms is called New Public Management (NPM). One main theme has been an increased focus on the management control systems, for example a greater emphasis on target and performance management.

The climate affects animal populations through several processes. These processes includereproduction, phenology and the success of hunting. By influencing the phenology of species theclimate also affects the way species interact. If a climate-induced phenology change promotes abasal species to bud earlier in the spring for example, this will affect the links to other species inthe food web due to a time lag in the tropic levels above. This dependence, that a predator has tobeing synchronous to its prey, is called the match/mismatch hypothesis (MMH).

The study examined what NHL-teams should improve. This has been done by studying the significant statistics of NHL-seasons, and with linear regression identifying what NHL-teams should do to win many points and thereby get a good placement in the final table. The most interesting result of the study is that the statistics on faceoffs and shots on goal and power play efficiency most seasons where irrelevant for the outcome of a season..

The study examined what NHL-teams should improve. This has been done by studying the significant statistics of NHL-seasons, and with linear regression identifying what NHL-teams should do to win many points and thereby get a good placement in the final table. The most interesting result of the study is that the statistics on faceoffs and shots on goal and power play efficiency most seasons where irrelevant for the outcome of a season..

Denna intervjubaserade uppsats undersöker skillnader och likheter av denpersonliga uppfattningen av begreppet effektivitet bland ett mindre antal personerinom en vinstdrivande organisation och en icke vinstdrivande organisation..

A large proportion of the energy consumption is in the building industry and a large part goes to heating our homes and premises. In the developing countries' development now threatens the large consumption of energy in our earth's climate. It is in the West world that we must be good role models in terms of energy efficiency. One solution to reduce energy consumption for heating of buildings may be to continue to build low energy houses and passive houses, but it is also about rebuilding the buildings that currently have high energy consumption such as the old Million program Houses. These buildings will be standing many years and their energy consumption will not diminish over time by itself and energy prices will certainly not diminish in the future.

Today, pigs are moved on farm, between farms, between countries and to abattoirs. This movement of live pigs requires handling practices that are designed for the purpose. The objective of this study was to research the use of paddle in moving pigs, to investigate if there were different methods of paddle practice, explore the time efficiency of different kinds of paddle use and if there were any time variations in methods that varied in intensity of touch. This study was done on two Swedish abattoirs for a total of five weeks. A total of 22 transporters working at two different abattoirs where studied during unloading of pigs at the abattoirs.

The high feeding value of red clover makes it into an important species in Swedish agriculture. There are three different maturity types grown in Sweden, early, medium late and late. The time for heading, regrowth and winter hardiness is affected by the maturity type, but there can also be other factors that are affected by the maturity type, for instance fiber content. In a greenhouse experiment three red clover varieties of different maturity types were compared; early Titus, middle late SW Nancy and late SW Torun. The features compared were fiber content and differences in development rates.

Heat stress negatively influences the performance of dairy cattle such as lactation and reproduction. Heat stress can cause production losses as well as welfare problems. Years of research have shown that heat stress is a huge problem for dairy cattle in both the tropics and temperate zones but no such research have so far been done in northern European countries. It seems like shade is an important tool when improving pasture conditions and therefore deserves more attention. The aim with this study was to investigate whether there is a need of providing shade for grazing dairy cows during the summer in Sweden. Two groups of lactating Swedish Red dairy cows (n=15 per group) were kept on pasture.