The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

The aim of this study is to describe the variation in two teachers perceptions of their work with individual developments. The study begins with a review of the Swedish National Agency for Education?s guidelines for working with individual developments. With this I want to give the reader an insight into the teachers working conditions and the responsibilities the school authorities have against their students. Using phenomenography, I have examined the differences between two mathematic teacher?s perceptions in working with individual developments for student?s in need of special education.   My questions are: How do mathemathic teachers perceive their work with individual developments? What support and what information do the teacher?s feel that they have been given in order to use individual developments as a tool? How do the teachers perceive that their work situation has influenced their work with individual developments? The two teachers I have interviewed showed different perceptions both in how they understood the guidelines for working with individual developments and how they chose to work with them.

This paper is based on observations made in the classroom, interviews and studies ofliterature.The observations that I made during my practical training period made me believethat pupils with writing and reading problems succeeded more often with the methodsof teaching used in media education than with more traditional teaching methods.Through this study I hope to specify and define the factors that were the reasons for this. In doing so I wanted to show that you could adapt the teaching methods to reach more pupils with different kinds of learning styles.I have come to the conclusion that the following factors made the pupils with writing and reading problems succeed more often in subjects related to media education:Variety, time spent, the pupils? interests and the equipment used..

In this essay, we examine what kind of themes that are found in essays written by students who have studied within the teacher programme at universities in Sweden. The goal of our essay is to find themes that are reoccurring in eight student essays, and that can be understood through the concept of lifelong learning. Our essay combines three research methods. It is mainly an essay where we utilize qualitative reading research, but we have also gained inspiration from hermeneutics and the critical thinking.The result of our study shows that students within the teacher programme in Sweden are well aware of the strong points found within the concept of lifelong learning. Three themes were found that were reoccurring within all essays.

This Masters thesis aims at investigating how 15-year old girls use the Internet, particularly on their free time, taking a source critical perspective. It includes group interviews. The main question of this thesis was whether there is a need for specific user education. The following four questions were asked: What do they do on the Internet during their free time? In what way do the girls learn how to interact with each other on the Internet? How do they relate to different types of web pages and materials from a source critical aspect? What content do they consider to be relevant in a user education? The study is mainly focused on information use and information behaviour in different contexts.

Aim: The aim of the study was to investigate 1RM and what power could be generated in bench-press and half squat concentric at certain percentages of 1RM. Special interest was put to evaluate men (M) and women (K), strength trained (ST) verses non strength trained (EST) in generating absolute power as well as power relative to 1RM.Method: In total 59 subjects mean (± SD) age 24.9 ± 4.1 years divided into four test groups: 20 male non strength trained GIH-students (EST M), 20 female non strength trained GIH-students (EST K), 10 male strength trained - sprinters on national/regional level (ST M), 10 female strength trained - sprinters (ST K) on national/regional level. They did two tests on 1RM and power in events of concentric bench-press and half squat in a Smith machine. In the first test session 3 ? 5 lifts were made to measure 1RM in each event.

The aim with this Masters thesis is to examine the professional knowledge of the librarian. The method used is text analysis of a state public investigation, SOU 1969:37, that concerns librarian education. The theoretical starting point is a theory of knowledge thats descended from Aristotle. Three different forms of knowledge are central concepts in the theory: the theoretical, the practical and the ethical. The main issue in this thesis is: In what ways did the investigators look at the librarians knowledge? Was it in a changeable period of time? In that case, what reasons could there be? The conclusion shows that educational political changes were affecting the whole educational sphere at the late 1960:s, and in the beginning of the 1970:s, including library education.

Research indicates that a more hands-on education in mathematics could improve how students relate to mathematics. Laboratory mathematics is a way of making mathematics more concrete.  How is the purpose of laboratory mathematics perceived? This thesis has its focus on the pupils? perceptions of the purpose of laboratory mathematics, but the intention of the teacher involved is also investigated. The main research questions asked were:What is the teacher's definition of laboratory mathematics?Which is the teacher's purpose in using laboratory education?How do the students perceive the purpose of the laboratory teaching of mathematics?To answer the questions, I conducted a series of qualitative interviews.

The state of health in Sweden demonstrates a high average length of life at the same time as diseases, due to luxurious living, grew into more and more widespread public health problems. Finding out that information is not enough to get man to live healthy has been conducive to a pedagogic based health education. An illustration of such an education is Public health pedagogy at the University of Kristianstad. The question is, does this education correspond to the new claims that society lays to health work? Our purpose was to throw light upon how individuals, qualified as public health pedagogues, look upon their work on one hand and how different clusters of thought from their study programme are conceived as activated in their professional exercise on the other.

It is very important to gain knowledge and better understanding for people with dyslexia in other words people with reading and writing difficulties. I have therefore chosen to learn more about this subject. In my study, I have focused on adult people with dyslexia.This study is about four student teachers different experiences of dyslexia during their studies. The aim is to find out how the student teachers diagnosis has affected their education situations of these areas; the need for help, environmental significance, management of the different reading and writing tasks in their education and the advantages they believe there is in their future work as teachers.As a research method I have used qualitative research and qualitative interviews. The participants in this study are four female persons in the ages of 23 to 25 years old.The results showed that the need for assistive help devices varied because of the student teachers different experiences.

Understory vegetation and fungi are regarded as important ecological drivers of processes like productivity and nutrient cycling in boreal forests. Whilst those processes are linked to soil water content, relatively little is known about the sources of soil water for these forest components. During early autumn in boreal forests, temperature falls and large events of rain are frequent which may influence soil water availability. To better understand the autumn plant-soil-fungi water relationships in this ecosystem, I used stable isotopes techniques in this study to examine the water sources for ericaceous shrubs and fungi in a Scots pine forest following a large, early autumn rain event. I hypothesize that ericaceous shrubs of two functional groups (evergreen vs.

The aim of this study is to find out in which way the education about climate in school is taught and how the students experience the world situation today. There are various theories about the greenhouse effect and its origin and these theories should be addressed to ensure that students get a broader understanding of how climate change occurs. This includes the natural phenomena and also the human impact on climate change. Students in school are a source of concern that only human are the cause of global warming, and know little or almost nothing about the natural phenomena of global warming.  I will mention what has emphasized in the national steering documents in the case of environmental education at school.I have used a qualitative method, where interviews and document analysis were used as techniques. The interviews took place with five students in ninth grade and with three science teachers in the same school..

This report documents the process of designing a laboratory exercise in Fourier analysis at Vetenskapens Hus (House of Science) in Stockholm. The lab is designed for high school students studying science or technical education. It focuses on the physicalunderstanding and mathematical description of sound, in particular music. A model of such a lab is presented in this work; containing a review of the mathematical theory, summary of educational research in the field, descriptions of the design process and of the investigativework that led to the final result. The designed material for the lab includes developed computer programs, visit leader tutorial and description for teachers. .

The purpose of this essay is to investigate the construction of sexuality in Swedish school libraries through the lens of Foucault?s concept of power/knowledge. Five libraries were investigated, using two kinds of method: discourse analysis of titles, classification codes and subject headings of sex education materials, and qualitative interviews with librarians working at each of the libraries. Most sex education materials were classified within the medicine section, illustrating the continued authority of medical discourse in matters concerning sexuality. Books for younger audiences were often written for either boys or girls, reproducing a binary understanding of gender.

This paper is intending to examine the intercultural aspects of two teaching aids used in Swedish schools today. How does the material take the students prerequisite in consideration? Is every student included in the material in order with the standpoint and laws in the Swedish school system? And if they are not, who is the outsider in this occasion? With intercultural pedagogy lies the idea that everyone is unique and that teachers has an opportunity to develop and make student grow mentally. Intercultural endeavor is to learn to accept our differences and see them as assets instead. The theory?s used in this paper in mostly the postcolonial theory with its dividing between "us" and "the others"..