The society is developing fast and the development is constantly on-going, new technology results in new opportunities and new problems for both companies and consumers. The use of Internet has heavily increased around the world; this means that the companies can use Internet as a channel of communication to reach the consumers. The most recent type of marketing is web marketing. The fact that web marketing is constantly changing raise the question of how effective different types of web marketing are.The purpose of this study is to investigate four selected types of web marketing. This is achieved by comparing the response from the consumers and the cost for the different types of web marketing.

The purpose of this study is to determine if and how male or female everyday languagesdiffer. The study is based on ten interviews with five men and five women living inHalmstad, who are between the ages of 22-29. The interview results were analyzed andcompared with previous research on the subject. The result shows that there is adifference between the male and female informants use of language. Women laughing,using italics, hedges, the word så ?so? and response signals to a greater degree than men.The reason may be that men and women basically use different conversation styleswhen they communicate, that men prefer a public speech, intended to provideinformation and knowledge.

The cost of forwarding corresponds to about one tenth of the forestry industries raw material cost. This gives a motive to do good follow-ups to get a good overview of the forwarding distance and, thus, enable improvements. Follow-ups are also justified by the possibility to make more accurate calculations of the harvesting costs, if better estimations of forwarding distance are achieved. Today (2009) Stora Enso has GPS and vehicle-computers in most of their forwarders. These are used mainly for the forwarder to follow the tracks of the harvester and for the planning leader to see how the forwarder has been driving within the stand.

The codling moth, Cydia pomonella is a common pest in apple orchards and can be found worldwide. Feeding by codling moth larvae can cause a substantial decrease in apple yield. Control methods comprise for example the use of pesticides, viruses and pheromones. As a sustainable control method, pheromones have been successfully applied to disrupt moth mating behaviour. Other behaviours like foraging, search for mating sites or host finding could be potential targets for additional odour-mediated behavioural manipulation but need further investigations of the underlying odour stimuli and behavioural plasticity. Many insects are attracted to the smell of fermenting fruit and associated microorganisms.

Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.

The design of the building envelope affects the energy consumption of a building. As the energy requirements for new buildings are becoming more demanding, the performance of the building envelope must be improved. Energy efficiency and durability are important attributes to consider.This report includes investigations of the building envelope, moisture and passive solar energy. It is based on the analysis of two different buildings with different designs. These buildings stand as reference for two of the companies who are working on a new, climate smart, residential area in Uppsala, Sweden.Studies and analyses on energy consumption and moisture transportation were made.

High technology companies in Sweden spend a huge amount of money on research and product development in proportion to what they get back in earnings from their inventions. Product development has traditionally been regarded as much more important than business development. This thesis aims to point out the critical factors behind successful business development processes for high technology companies. We have chosen to make a case study of Hexagon, a highly successful and innovative company within the measurement technology business. Internal and external actors that are important for business development have been identified and interviewed in order to understand how ideas are developed and executed.

For several years Uppsala University together with several companies has been involved in a WISENET project aimed at improving railway transport security. By placing a sensor system near the wheels of each wagon, the temperature of the bearings can be measured and transmitted to a collector placed centrally on the wagon. This in turn transmits the collected data to RFID receivers placed intermittently along the railway.As the signals are transmitted wirelessly, problems may occur as the antennas get dirty or coated with ice and snow. To determine the effects of these coatings, several tests were performed examining the reflection coefficient S11, the impedance Z11 and the efficiency eta of an antenna, and how they varied when various coatings were placed over the antenna. Examined coatings were ice, snow and water to determine the effects of weather, and various metal-based coatings: powdered iron both pure and partially oxidized, and iron ore granules.

Denna studie behandlar nedskrivning av goodwill i svenska börsnoterade företag, och beaktar fyra möjliga förklaringar till detta. Relevant regelverk för den finansiella rapporteringen är IFRS. Genom en kvantitativ metod och ett deduktivt angreppssätt uppmärksammar vi problematiken kring att forskningen genererat olika förklaringar till att en nedskrivning äger rum. Studien omfattar 1260 observationer i form av räkenskapsår, som sträcker sig mellan åren 2006 till 2013. Vårt empiriska material är inhämtat via databaser och omfattar finansiell information för vart och ett av företagen, fördelat på de olika åren. Nedskrivningskostnaden för goodwill är manuellt insamlat från de företag där goodwill som tillgångspost minskat från år t-1 till år t. Från vårt teoretiska ramverk deduceras hypoteser som tillhandahåller eventuella orsaker till varför en nedskrivning kan ha ägt rum.

År 2005 implementerades IFRS 3 och IAS 36 inom EU. Införandet innebär att företag årligen ska nedskrivningspröva goodwillvärdet istället för att linjärt skriva av posten under dess beräknade nyttjandeperiod. Nedskrivningsprövningen baseras på företagsledningens bedömningar om framtiden och flertalet studier har belyst att det nya regelverket lett till att goodwillposten utnyttjas opportunistiskt för att manipulera det rapporterade resultatet. I denna uppsats undersöks om det i en svensk kontext finns indikationer på att goodwillposten utnyttjas för artificial smoothing. Vi gör det genom att undersöka sambandet mellan goodwillintensitet och resultatvolatilitet och sambandet mellan onormalt stora vinster och goodwillnedskrivningar.Undersökningen visar att det föreligger ett signifikant negativt samband mellan goodwillintensitet och resultatvolatilitet och att det därmed finns indikationer på att goodwillposten utnyttjas för artificial smoothing.

This student report is about canine atopic dermatitis It includes a description of the immunologic mechanisms and how the reaction affects the body. The symptoms are various, most common is pruritus, erythema and alopecia and directly associated with the immunologic reaction. The diagnostic process includes symptoms, physical findings, differential diagnosis, intradermal test and serological test. The options of treatment are several and vary for each patient. The report includes hyposensitization, medical treatment such as corticosteroids, antihistamin and cyclosporine, topical treatment, fatty acid supplements and environmental treatment. The prognosis is individual for each patient due to their different response to the treatment. It may take a while to find the right combination of treatments to achieve satisfactory control of the disease..

This report is produced with Nätraälven forest owner association. This forest owner association has been going through some changes the last years and therefore wanted to investigate what the members thought about the development. The main purpose of the study was to gain knowledge about the attitude of the members. The study was made with a questionnaire that was purposed to investigate the member?s opinion on their own cultivation and the view on Nätraälven as an organization. The questionnaire was sent to 110 members.

BakgrundRichard J. Rendleman, Charles P. Jones & Henry A. Latané påvisade i en studie år 1982 med hjälp av en regressionsmodell att tidsförskjutningar i prissättningen av aktier existerat på den amerikanska marknaden vid kvartalsresultat som avvek från en trend. Det inspirerade oss att med samma metod undersöka om liknande tidsförskjutningar även existerat på den svenska marknaden.SyfteSyftet med denna uppsats är att empiriskt studera om det existerat tidsförskjutna aktieprisjusteringar kvartalsvis, baserade på standardiserade oförväntade kvartalsresultat respektive standardiserade oförväntade kassaflöden, på den svenska aktiemarknaden under åren 2004-2006.

Scholarly research on comical popular theatre is rare in the Swedish context even though the genre has attracted large audiences throughout the 20th century. Nils Poppe is one of the greatest Swedish actors in the comical genre and he is famous for his playful acting style. With my Master?s dissertation I aim to shed some light on both the genre and this great actor. Another aim of this Master?s dissertation is to gain understanding of what causes the audience?s laughter experiencing Nils Poppe?s comical acting.

The aim of this essay is to examine what happens when Veronica Roths Divergent-trilogy is read with a lutheran theological pre-understanding. Using reader-response theory and lutheran theology written for and in a post-modern context, three lutheran figures of thought are presented as one way of understanding the trilogy. The conclusion is that it is possible to reveal lutheran ideas concerning justification, guilt, forgiveness, mercy and self-sacrificing love in the Divergent-story. .