Med en allt mer konkurrensutsatt marknad är det svårt för företagen att nå ut med sina budskap till konsumenterna. Reklam är inget som lockar längre och möjligheterna  att  slippa  dem  blir  bara  fler  och  fler. Ett  relativt  nytt  sätt  att ändå få ut sitt budskap är att förpacka det i redaktionellt material och göra ett TV-  program  av  det  hela,  programming,  det  vill  säga  helt  eller  delvis förfinansierade program..

The aim of the study is to elucidate and analyze newcomer students´ experiences of the Language Introduction Program, in more detail, how the students describe their time at the program and how experiences could differ between girls and boys. Finally, the study examines how the program, according to the students, can be significant for their future. The analysis of the students´ dictums is based on the perspective of intercultural education. To answer the study´s aim and research questions, the investigation consists of eight semi-structured interviews with students who are studying at the Language Introduction Program at an upper secondary school in Uppsala.The results show that the main advantages with studying at the Language Introduction Program are, according to the students, that they learn the Swedish language and that they meet students with several cultural backgrounds. The main disadvantages that were noted were that the Language Introduction Program takes a long time to finish, and furthermore, the contact with the students at the other programs at the school is not enough.

Bakgrund: Corporate rebranding är ett relativt nytt fenomen som innebär att ett företag väljer att omdefiniera sitt varumärke på grund av förändringar inom företaget eller omgivningen. Men det är fortfarande relativt ostuderat och ingen studie behandlar den eventuella kopplingen med en dynamisk marknad.Syfte: Syftet med denna studie är att skapa en förståelse för hur fenomenet corporate rebranding fungerar inom en dynamisk marknad, där vi valt att utgå från telekombranschen som exempelmarknad.Metod: Studien har en hermeneutisk ansats med ett deduktivt angreppssätt för kopplingen mellan teori och empiri. Studien har vidare använt sig av en komparativ design med fallstudieinslag utifrån en kvalitativ strategi.Referensram: Referensramen består av teorier om dynamiska marknader som leder in till globalisering, lokalisering samt glokalisering. Därefter definieras varumärke med respektive underliggande teorier och avslutningsvis corporate rebranding.Slutsats: Den dynamiska marknaden har gett upphov till ett stort antal rebranding-processer inom branschen, där tre strategier för att hantera ett nytt globalt varumärke har identifierats. Slutligen har varumärkets roll inom branschen blivit av en mer dynamisk karaktär där syftet är att ha ett varumärke som är mest lämpat för de förändringar som skett inom såväl den interna som externa miljön..

The aim of this study was to explore refugees experiences of an introduction program in a small Swedish municipality. The study was based on semi-structured interviews with six refugees and was conducted to explore how the introduction program contributed or has not contributed to feelings of being integrated. Our informants have got different backgrounds but have all been forced to flee their home country to Sweden. The interview data was interpreted through earlier research, theories about social exclusion and concepts which were relevant for our study. Our study showed that the informants felt kindly received in the small municipality.

In this study we have examined how men and women are heard on Sveriges Televisions program Debatt. Debatt broadcast on Sveriges Televison which is a public service broadcaster. Through the use of a quantitative content analysis and a dialogical approach, we have documented how many men and women who speak, how they speak, how long they have the word and the subjects they will be heard in, in the program Debatt. We have investigated the ten last broadcast programs from the fallseason 2011. Every program is 45 minutes long and contains from two to three discussiontopics each time. By categorizing our survey and enter the result in four different tables, we found that the majority, 63%, of those that are heard are men.

AbstractThe purpose of this work is to try to find out how young people's reading habits among students look at different types of secondary school, ie. both theoretical and practical, and what factors might encourage them to read more. My questions have been; do young people read today? Is there any difference between city, gender or program? What can a teacher do to inspire young people to read more? I have made a questionnaire survey among different students at two different high schools in Skaraborg. The first school is a high school located in a medium sized town, where I made inquiries to the scientific program, social program, Business and Administration Program and the Electricity Program.

To complete an overweight treatment program is associated with better weight loss. Previous studies have in principle focused on drop-out from the entire program, not individual parts of a program. Factors previously shown to influence the patients´ weight loss results are: frequency of individual meetings with a professional, the lack of social support from family or friends, the lack of motivation and in a few studies vacations. In several studies the drop-out patients have stated that their reasons for drop-out were dissatisfaction with the staff and the program design. Drop-out has also been shown to be connected with difficulties in adherence to the diet.

This master thesis work was done by two students at Machine Design at KTH for Lesjöfors Stockholmsfjäder AB. The task was to develop a calculation program for gas springs. The program is going to ease the selection of gas springs for a given case of a lid that should be opened. The program is going to be used internal by sales people at Lesjöfors AB in Sweden and internationally. The program is therefore written in English.The program was developed in Microsoft Visual C# 2008 Express Edition.

The purpose of our study was to examine how three teachers and four students relate to the program "Fem myror" in teaching. We have been through qualitative interviews with two teachers and one special teacher received a detailed picture of how their literacy programs made in relation to the "Fem myror." Qualitative interviews have also been made with four students, a boy and three girls, in order to examine their attitude to the program. From educators? interview answers, we think we can say that the theory and practice conform to what we read in the literature may be associated with what we observed during our time in the business. The study has shown that all teachers believe the program will be a good educational tool to take to read and write.

When different type of programs are developed one wants to make these adjustable to future changes and requirements. It must be done a good design of the program from the beginning to make it possible to continue development of it without having to redo big parts of it to high costs. In the area of object orientation there are design pattern, which can be used to design systems that can be adjusted to new changes in an easier way. I have in this thesis chosen to take a closer look at how to design a program that sends SMS to cell phones through a system of an operator. One requirement on the program is that it has to be possible to change what operator to send though in an easy way.

Det finns flera olika metoder att väga ett tåg samt att detektera hjulskador såsom hjulplattor då ett tåg är i drift. I dagsläget används töjningsgivare som monteras på rälen och som kalibreras efter en statisk last. Kalibreringen går till så att ett tåg med känd last sakta passerar över givaren. Detta arbete avser att studera hur eventuella dynamiska effekter påverkar sådana mätningar. Dessa mätmetoder ska undersökas för att få reda på hur tillförlitliga de är.

Att "smarta" brädspelande datorprogram har blivit mycket bättre under de senaste årtiondena har väl knappast kunnat undgå någon. Med brädspel menar jag spel såsom Go, Othello, Backgammon och Schack. Idag spelar program, som körs på en reguljär PC, bättre än de flesta människor. Vad är det som gör dessa program så bra? Hur kan man lära en dator att spela ett så pass komplext spel som Othello på en sådan nivå att ingen människa har en chans att vinna? I detta examensarbete kommer jag att försöka förklara mekanismerna bakom ett toppspelande Othelloprogram.

To complete an overweight treatment program is associated with better weight loss. Previous studies have in principle focused on drop-out from the entire program, not individual parts of a program. Factors previously shown to influence the patients´ weight loss results are: frequency of individual meetings with a professional, the lack of social support from family or friends, the lack of motivation and in a few studies vacations. In several studies the drop-out patients have stated that their reasons for drop-out were dissatisfaction with the staff and the program design. Drop-out has also been shown to be connected with difficulties in adherence to the diet.

Sammanfattning Uppsatsens titel: Panta rhei - analys av dynamiska branscher Författare: Linda Bengtsson, Camilla Pernvi Handledare: Professor Claes Svensson Problemformulering: Med vår uppsats vill vi ge ett bidrag till branschteori genom att utveckla en branschanalysmodell för dynamiska branscher. För att företag ska kunna identifiera dagens och framtidens konkurrenter samt finna lönsamma konkurrenspositioner, finns det behov av ett nytt sätt att se på branscher. Vilka är de krafter som påverkar en bransch? Hur ser kopplingarna mellan krafterna ut? Hur påverkar krafterna branschstrukturen och branschens utveckling? Vi väljer att illustrera vår analysmodells funktion med hjälp av bankbranschen, då de stora förändringarna på den internationella och svenska bankmarknaden gör den till en dynamisk bransch. Syfte: Syftet med uppsatsen är att utveckla en branschanalysmodell, vilken tar hänsyn till de krafter som påverkar dagens dynamiska branscher.

Denna studie behandlar frågor om media, ideal och ungdomar. Media har stor betydelse i dagens samhälle och förmedlar bilder av utseendet som skapar olika ideal. Ungdomar är mer mottagliga för dessa ideal eftersom de befinner sig i en period i livet när de försöker finna sin egen stil. Syftet med studien var att undersöka hur tv presenterar utseendet i de tv- program som ungdomar tittade på. Vi genomförde en mindre enkätundersökning som visade att ungdomarna såg mest på tv-programmen Idol 2005, Vänner och OC.