ABSTRACTTitle: Teenagers and their perception of fashion brands (Ungdomar och deras uppfattningar om modevarumärken)Number of pages: 42Author: Louise KindblomTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala universityPurpose/Aim: To achieve a deeper level of knowledge and a better understanding of high school teenager`s perception of the three fashion brands Gucci. H&M and Canada Goose and too distinguish potential gender related differences in their perceptions.Material/Method: A questionnaire about fashion brands delivered to three schools in the Stockholm area.Main results: Teenagers perceptions of the three fashion brands Gucci, H&M and Canada Goose are more different than similar. This differences in teenagers perceptions are discernible in a comparison between the most usual and unusual associations that are related to each of the brands. Gucci is associated with success, wealth, excitement and uniqueness. H&M is for example seen as earth-bound and has in a comparison with the other brands reached the highest level of positive associations.

AbstractTitle: The picture of the Swedish church - Young peoples image of the organization in comparison with the organizations profile (Bilden av Svenska kyrkan ? Unga människors image av organisationen i jämförelse med organisationens profil)Number of pages: 55 (57 including enclosures)Author: Ebba GöranzonTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Fall 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the external communication of the Swedish Church, and how they want young people (16-18 years old) to perceive them. Further I would like to compare that information with how young people actually perceive the Swedish church. Do the both pictures agree?Method/Material: Together with literature studies, a qualitive method has been used and four focus group interviews with a total of 16 informants have been conducted.

- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

ABSTRACTTitle: How do you get the students to listen? ? A study of Academic Works communication towards students (Hur får du en student att lyssna? ? En studie av Academic Works kommunikation mot studenter)Number of pages: 38 (41 including enclosures)Author: Fredrik HanssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students.Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University.Main results: The main result can be summarized as:· Academic Works communications have a lot of resemblance with the papers presented theory.· Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student?s awareness and knowledge of the company.· A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work.

Abstract: The world in which companies are acting today offers challenges in the sense that it is rapidly changing and that a vast amount of information is available. In order to ensure the competitiveness and survival of the company, an effective and efficient environmental scanning is essential to the company. Our aim with this Master's thesis is to investigate what factors constitutes important and basic conditions in a well functioning environmental scanning and how companies strategically can go about to achieve this. In order to highlight and specify how these factors can be applied on a specific company Thule has been our focal point. Thule.

AbstractTitle: Watching eyes ? for better or worse (Vakande ögon ? på gott eller ont?)Number of pages: 34 (41 including enclosures)Author: Josefine NybergTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The aim of this essay is partly to make a study about how people understand camera supervise, and partly discuss what their opinions are concering the subject.Key Questions: Which or what is the mainpurpose of camerasurveillance? What does the public think about the subject? When can there be an insult against the integrity while using the cameras? What is private and what is public? What is the posibilities and threats in the future?Material/Method: A qualitative method has been used. Four interviewes, one personale interview with a policeofficer from Uppsala and three focusgroupinterviwes with people from Stockholm, have been done. Then the results from the interviewes have been compared with earlier theories and reaserches. By reading publicdocuments, press releases and reports from the government, I have gather information for the essay.Main results: Even if the public are aware of the cameras and knows that they allmoust allways are whatched by the electronic eye, they don´t seem to care that much about the constant surveillance.

Skogsägarföreningen Norrskog är ansluten till PEFC och drygt 15% av dess medlemmar är också anslutna. Enligt beslut i Norrskogs styrelse utförs all avverkning på objektsnivå i enlighet med PEFC:s normer oberoende av om skogsägaren i fråga är certifieradeller ej. Studiens syfte har varit att se om Norrskogs medarbetares kunskaper i natur-, kultur-och miljövård har tillämpats i praktiken vid avverkning på medlemmamas marker. För att svara på den frågan har två slutavverkningar per skogsbruksområde, d v s 48 slutavverkningar totalt, inventerats. Slutavverkningama i fråga har utförts mellan 200 l och 2003 och de har varit mellan 2 och 5 hektar stora.

ABSTRACTTitle: Elle & Café ? a study of fashion magazines cover pages.Number of pages: 38Author: Greta SimonssonTutor: Amelie HössjerCourse: Media and Communication Studies DPeriod: Spring Semester 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The purpose of this essay is to:? Analyze the cover images from the 2007 editions of the magazines Elles and Café, using semiotic analysis.? Analyzes eventual resemblances or differences between the two magazine's cover images based upon the result of the semiotic analysis.Material and methods: The study of Elles's and Café's cover pages has been done using a model built upon semiotic analysis, developed with the purpose of suiting observation and examination of cover pages of fashion magazines. The cover pages were analyzed from the categories character, context, and environment.Main results: The main results include the observation that both Elles and Café chooses well-known figures from women's fashion industry as prime characters on their covers. In Elles, all main characters are famous women emerging from the music, television and fashion industries. The women in Café are known for similar professions.

AbstractTitle: Organization is communication. Communication is organization. - A case study of the communication between the management and the employees at Save the Children Sweden. (Organisation är kommunikation. Kommunikation är organisation.

This is a qualitative case study about tourists and boat migrants in movement to and in place on the Canary Islands, Spain. The aim is to study how these two groups of guests are treated differently, either as guests or strangers, based on how they move, illegally or legally, where they come from and where they have rights to go. To analyze the case I use theories of how differences in ethnicity, culture and religion etc. are created and recreated in society in interactions among humans and in the politics - the politics of difference. The politics of difference creates and recreates categories of mobility such as tourists and boat migrants.

This thesis is the result of the investigation and solution of a mechanicalproblem regarding flywheel malfunctions. A flywheel is, in short, a devicethat relies on a rotating object?s moment of inertia to store energy overshort time spans. This project is part of the development of a fourthflywheel prototype at the division for electricity at Uppsala university,which uses magnetic levitation to keep a hollow cylinder rotating at veryhigh speeds inside a vacuum chamber. Should the magnets fail however, orsome other error occur that leads to an uncontrolled state of rotation, thecylinder needs to be stabilized mechanically by a device usually referredto as ?back-up bearing?.

Sandvik AB är en högteknologisk verkstadskoncern som omfattar affärsområdena Tooling, Mining and Construction och Materials Technology (SMT). Sandvik Materials Technology är världsledande inom rostfria och höglegerade stål, specialmetaller, motståndsmaterial samt processystem. Inom SMT drivs ett inköps- och råvaruoptimeringsprojekt (IRO) som har målet att minska lagernivåerna av köpskrot och legeringar i råvarulagret på skrotgården. Kapitalbindningen anses i dagsläget vara för hög. Därför är det viktigt att ta reda på hur det interna flödet av returstål ser ut, för att på det sättet kunna förbättra lagerstyrningen.

Alla aktiebolag i Sverige ska enligt lag avge en årsredovisning varje räkenskapsår. Revisorn granskar årsredovisningen, bokföringen och förvaltningen och uttalar sig sedan i en revisionsberättelse huruvida företagets årsredovisning ger en rättvisande bild av företaget. Vi har i denna uppsats undersökt om det finns ett samband mellan ett antal faktorer och sannolikheten att ett företag erhåller en revisionsberättelse som avviker från standardutformningen.Syftet med denna uppsats är att undersöka vilka faktorer som har ett samband med orena revisionsberättelser. Om ett företag erhåller en oren revisionsberättelse kan det, beroende på vilken orsak som ligger bakom avvikelsen, innebära negativa effekter för företaget. Tillexempel om företaget erhåller en avvikelse gällande fortsatt drift kan kunder avskräckas från att handla och leverantörer kan avbryta leveranser på grund av rädsla av att företagen inte kan betala, det blir således en självuppfyllande profetia.

The division of Electricity at Uppsala University runs a project called Lysekil project, they have designed a buoy that uses the waves to create electric power from a generator attached to the bottom of the sea.Uppsala University is closely connected with the company Seabased and the university makes use of their facilities in Lysekil. When they designed the buoy issues occurred, the geometric design was flawed, brackets with a short shelf life and it is generally uneconomic.A study visit was done in Lysekil on Seabased facility. With this visit the project started, which is to improve the design of the buoy and the attachment of wires leading to the generator. In this project we have chosen to use a beam system with three beams that are attached to the buoy. Then a wire attached to a plate that sits between the beams will be leading to the generator. Two proposals for construction are created, what distinguishes them are the brackets between the beams and the buoy.From these constructions, the design that is considered most optimal for our project is chosen.All parts of the buoy have been modeled and the drawings are designed in ProEngineer software.The two constructions are compared with each other, but the whole focus is on the second and final structure. The report begins with an introduction describing Lysekil project, and a task description of our project.The project aims to produce an optimal buoy that will be easy to design, materials restrictive with good durability and an economical solution.Wave power true function has been studied, mechanical and finite element analysis of beams, buoy and plate design.This has been presented in this report, where in the various chapters can read more about the processes. Although the relevant facts and information on this project and buoy development is included.

Fysisk träning för barn har alltid varit ett kontroversiellt ämne som berör såväl etiska och fysiologiska som medicinska frågor. Styrketräning är den form av träning som ställer dessa frågor på sin spets. De svenska officiella organen Idrottens Forskningsråd (IFR) och Riksidrottsförbundet (RF) har genom åren lagt fram rekommendationer och riktlinjer som ska fungera som underlag vid utformning av den träningsverksamhet som bedrivs i idrottens föreningsliv. Eftersom forskningsrön har förändrats i takt med forskningsframsteg har också rekommendationer och riktlinjer från officiellt håll varierat över tid. Syftet med föreliggande studie var att undersöka om fotbollsledare har kännedom om de senaste rekommendationerna vad gäller styrketräning för barn.