Syftet med uppsatsen är att analysera och studera hur man skapar en position för Functional Food produkten i konsumentens medvetande, det vill säga undersöka vilka positioneringsstrategier svenska Functional Food produkten har, och vilka marknadsstrategier företagen har använt för att skapa önskad position i konsumentens medvetande. Genom fallstudier undersöker och analyserar vi hur företagen har lanserat och positionerat sina Functional Food produkter mot intressanta marknadssegment. Syftet med fallstudier är att exemplifiera vilka positioneringsstrategier Unilever och Skånemejerier använt sig av och under vilka förutsättningar de har lyckats nå en position med sina Functional Food produkter på den svenska marknaden. Det empiriska materialet har kompletterats med expertintervjuer. Den teoretiska referensramen utgörs av tre teoriområden, Innovation, Diffusionsprocessen samt Positionering, där vi fokuserar på skärningspunkten mellan dessa.

Abstract This essay has grown out of an interest for the subject of religion and religious education for upper secondary pupils in Sweden. Our society is characterized by cultural, religious and secular diversity, which also reflects in the classroom where individuals with different religious preferences share space and participate in discussions. One of my aims is that this essay can be a contribution for future studies in the religious field. Previous research has shown that Swedish pupils increasingly lose interest in the subject of religion (on a personal level but also more in general). There is a possibility that this picture might have changed since these studies where done, and that is what I want to investigate in this essay.

Today many industrial companies invest a lot of resources on research and development to resist the tough competition on the global market. This leads to a high risk game when the companies start many development projects, with uncertain outcome where some of the projects have to be terminated prematurely. The main purpose with this study is to identify factors, both internal and external, that influence the decision to terminate projects prematurely in Swedish development projects. Factors mentioned in the literature will be compared with case studies on three Swedish industrial companies to demonstrate the most important ones when taking such decisions. First a literature study was made to identify basic terms, a general project model and factors affecting the decision.

Ambitionen med denna uppsats är att kunna ge ett bidrag i kampen för ökad delaktighet i samhället för personer med funktionsnedsättningar. Forskning visar att det är viktigt att personer med psykiska funktionshinder syns ute i arbetslivet för att motverka stigmatiserande effekter. Det visar sig dock att personer med psykiska funktionshinder idag är den grupp som har det svårast att ta sig in på arbetsmarknaden. Syfte är således att öka förståelsen för funktionshindrades situation på arbetsmarknaden. Studien är av kvalitativ art och har genomförts med stöd av intervjuer vilka senare har tolkats utifrån ett intersektionellt perspektiv samt med stöd av teori kring rationalisering (Weber) och teori om social kategorisering (Tideman).Resultatet ger en bild av hur arbetsmarknaden idag genomsyras av rationalisering, effektivisering, flexibilitet och vinststrävan.

Purpose/Aim: In the information and communication technology society (ICT) we live in today it is easy to feel that we are constantly expected to be available. The daily contact with the Internet and the use of cell phones has changed our way to communicate. With this in mind in combination with the increased stress among young adults my aim is to investigate how young adults, aged 23-26 years, experience to be constantly connected and available through the Internet and the cell phone. What are their opinions, attitudes and feelings about what this entails in their lives?Material/Method: The essay is based on four focus group interviews with sixteen students from Uppsala University aged 23-26, two groups consisting of women and two groups consisting of men.

Antifouling paint containing the biocide bisTributyltinoxide (TBTO) has been used since1960 to reduce the occurrence of fouling on hulls on boats/ships. January 1st, 2003 theantifouling paints containing TBTO were prohibited. This ban covered all use of paintcontaining the substance TBTO. The ban was introduced because of alarming observationssuch as development of imposex in aquatic non-target organisms. Imposex is the impositionof male sexual characteristics on mainly female marine snails and occurs due to exposure toTributyltin (TBT).

AbstractIn this study. I have compared four different schools, two preschools and two compulsory schools. My purpose has been to get a view of, to which extent they use technology in their education.I have also compared boys and girls.The result has been achieved with the aid of questionnaires.It shows that the pedagogues in the preschool, think they use technology every day. They use it in their games, experiments, food situations and even when the children are dressing them selves.The pedagogues in the compulsory schools work with technology, without reffering to the actual concept. They use the nature and experiments, to involve the children in technology.One of the schools has a film project.

This master thesis has been a product realization process. Having BRIO:s walking cart as thestaring point the purpose was to further develop the principle of such products and at the sametime broaden their sector of use. The final result is to be regarded as a complete solutionmeant as a foundation for further development at the BRIO Company. The product aims tosatisfy the demands and needs of the target group called theon the go parent. Trends, qualityand purchase power are features that characterize this particular target group.The project resulted in a walking stool namedBRIO Circus after its source of inspiration.

Natura 2000 is part of the European Union: s framework to protect and preserve biological diversity. Natura 2000- areas are by the goverment appointed to areas of national interest for preserving nature. Also wind power stations are appointed as of national interest and the reason for this is the goverments goal to get energy from reneweble energysources. This essay describes when both these intrests conflict eachother when it comes to building wind power stations within Natura 2000- areas. The main focus of this essay is a casestudy of two cases from two different counties, Dalarna- and Norrbotten county, where applications have been made to build wind power stations within existing Natura 2000- ares, both cases have reached the court dealing with enviromental issues.

The purpose of this Master?s thesis is to investigate issues concerning librarians? view on three genres, (a) popular literature for women, (b) popular literature for men and (c) erotic literature, when choosing what to buy for their libraries. A qualitative method has been used and the empery consists of seven qualitative interviews with altogether eight librarians involved in choosing and buying literature. The theoretical framework is built on theories regarding concepts of hegemony and cultural hegemony; the male sex as norm; taste culture and quality. The results show that three of the libraries in the study have a written purchase policy and that the policies that exist are very general.

AimThe purpose of this study has been to examine attitudes towards dance in a broad sense, among Swedish schoolchildren. The study has been done with three different questions in mind: What do pupils think and express about dance? Are there any differences in attitude towards dance between girls and boys? And how do the pupils relate to gender conceptions in connection to dance illustrations?MethodEight pupils 12 ? 14 years of age have been interviewed separately during physical education lessons. During parts of the interviews dance illustrations were used in order to encourage the pupils in their discussions, especially when asked to relate to dance and gender conceptions. The statements have been interpreted from a gender theoretical perspective.ResultsMy interview study shows that male pupils to a larger extent than female pupils inhabit hostile feelings towards dance as part of physical education lessons.

Syftet med uppsatsen är att undersöka om fotbollssupportrar tillämpar sitt supporterskap som ett sätt att finna mening med sitt liv, samt undersöka om denna känsla av mening appliceras på deras vardag som ett nav vilket de bygger sitt liv. Mitt material bygger på intervjuer som jag genomfört med sex fotbollssupportrar, vilka stödjer olika lag i Sverige. Mitt material har analyserats främst med Peter Berger, Brigitte Berger och Hansfried Kellners The Homeless Mind där de menar att i kölvattnet av moderniseringen och sekularisering upplever människan en avsaknad av identitet och en psykologisk hemlöshet som människan försöker undvika genom att hitta nya sätt att hitta mening och syfte i livet. Fredrik Schougs Intima Samhällsvisioner och Christian Engstrands Religion och Fotboll har också varit användbara i min studie. Alla mina deltagare visar tecken på att de använder supporterskapet för att finna en gemenskap, en identitet och ett existentiellt alternativ i livet.

The main purpose of this study is to investigate and with it clarifying what is meant by a dismissal for personal reasons must be based on valid reasons. More specifically, what is valid reason and what is required for that demand to be regarded as fulfilled.To my help to achieve this I have asked questions such as what kind of behavior from the employee can be the basis for a valid termination of the employment, what factors do the court put emphasis on in a trial and what is the requirements for the employer during the dismissal.The study has further objectives which are to illustrate the phenomenon of valid reason from a diversity perspective and from an international perspective. To achieve those objectives following questions have been asked: Is some groups covered in a greater extent than others by the requirement that a termination of employment must have valid reasons and are there international counterparts to the Swedish requirement that a dismissal must be factually based.What emerged from the study judicial inquiry is that the phenomena to which the employee is guilty of first is to see as valid reason when the employee are aware of the obligations undertaken in the employment but acting against them and inflicts some sort of damage for the employer.With regard to the employer's obligations in a termination proceeding are they to see as comprehensive and can be summed up to the fact that the employer should do everything in his power to avoid a dismissal.When it comes to the factors a court should take into account is this also a matter of major proportions. The court shall take into account all of the circumstances relating to the dismissal, which means that, with absolutely certainty, determine in advance what the court will decide is an almost impossible task.Furthermore, it emerged from the study that the requirement that a dismissal for personal reasons must be based on valid reasons may come to certain groups of workers to a greater extent than others. The study's investigation also indicates that the Swedish legislation, as it reads today, probably in breach of regulations enacted by the European Union.   .

AimThe purpose of this study has been to examine attitudes towards dance in a broad sense, among Swedish schoolchildren. The study has been done with three different questions in mind: What do pupils think and express about dance? Are there any differences in attitude towards dance between girls and boys? And how do the pupils relate to gender conceptions in connection to dance illustrations?MethodEight pupils 12 ? 14 years of age have been interviewed separately during physical education lessons. During parts of the interviews dance illustrations were used in order to encourage the pupils in their discussions, especially when asked to relate to dance and gender conceptions. The statements have been interpreted from a gender theoretical perspective.ResultsMy interview study shows that male pupils to a larger extent than female pupils inhabit hostile feelings towards dance as part of physical education lessons.

Sweden, being a multicultural society, has an increased need for transcultural care. The purpose of this literature review is to provide, through Madeleine Leinger's Culture Care-theory and her Sunrise model, a greater knowledge to nurses and to other professions within the health care units in meeting with circumcised or genitally mutilated girls or women. The result is based upon two scientific dissertations and nine scientific studies. It emerged mainly the etic (outsider) perspective. To underline the emic (insider) perspective, pure literature and fiction have been used.