The purpose of this thesis was to study managers in the tourism market who works with internal marketing towards their personnel. A case study with two tourism providers, Hotel La-ponia and Mix Ranch, was performed. The cases were based on personal interviews with the hotel manager at Hotel Laponia and with the owner of Mix Ranch. The research questions were based on why tourist providers use internal marketing and how tourist providers use internal marketing. The findings were that it was regarded as very important to have moti-vated, satisfied, and properly trained personnel in this business because they are the ones who have direct communication with the clients and they are an important issue to help the com-pany to success.

This study views literary authors as brands and their books as products. The essay examines if different marketing activities will influence attitudes and intentions towards these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The theory, which the hypotheses are based upon, mainly consists of research about culture, brands, attitudes and intentions. The study is quantitative and has an experimental design consisting of different written scenarios. These scenarios are based on background information about a fictive fiction author and type of marketing campaign.

The purpose of this thesis is to illustrate how non-profit organizations map the market of potential donors and how they apply their knowledge about the motives of the potential donors. The case-study of Church of Sweden Aid shows how a Swedish non-profit organization applies this in the daily work. In its strategic marketing the organization actively use marketing surveys in different forms. By employing an analyst Church of Sweden Aid has a possibility to make another step forward in order to understand its donor market and to adjust its strategic marketing plan to it. Church of Sweden Aid says that they don?t work with the donor?s motives.

Den rådande trenden är att vi blir alltmer uppkopplade mot Internet och sociala medier. Vi kommunicerar med varandra snabbare och flitigare. Via sociala medier kan företag nå en allt större publik. Främjar sociala medier relationen mellan företag och kund eller gör de mer skada än nytta?.

Abstract Vi lever i ett samhälle där arbetsmarknaden ständigt utvecklas och aktörerna på arbetsmarknaden blir allt fler. Vi har valt att belysa begreppet mångfald och anledningen till att vi valde att studera mångfald är att inom svensk forskning berörs knapp mångfaldsfrågor. Vi har valt att studera mångfald utifrån ett ledarskapsfilosofiskt perspektiv, teorin Diversity Management. Organisationen som vi har valt att undersöka är Skatteverket. Vår förförståelse är att flera företag belyser begreppet mångfald i och med att vi lever i ett land med många olika nationaliteter.

Predation is one of many factors that form the structure of the macroinvertebrate community in lakes, wetlands and watercourses. Earlier studies lack an examination concerning how fish- and waterfowl predation affect macroinvertebrates during shorter periods in the spring. I performed an exclosure study in the shallow eutrophic Lake Tåkern which is located in the western part of Östergötland County, Sweden. The experiment was performed during a three week period (1-21 April 2012) when the water temperature was low and the density of migrating diving ducks was high. The experimental cages used included three out of four different treatments; general predation (open cages), bird exclusion (net with mesh size 90*45mm) and no predation (net with mesh size 1*1mm).

It is clear that media advertising is one of the crucial marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about standardisation of media advertising has become increasingly important and is nowadays subject to discussion in most international companies. This thesis deals with the issue of standardisation in a region where the process of political, legal and especially economic integration is taking its course, but where cultural and linguistic diversity is still a remaining fact: Europe. The aim of this thesis was to investigate the potential gains from a standardised advertising approach but also to identify its limitations. Especially on a market place like Europe, with its diverse cultural and linguistic background, a fully standardised approach might be difficult to implement.

All over the world the urbanisation increases at the expense of green areas. Many plants and animals are endangered today because their habitats gets smaller or disappear. The green areas that are left in city centres and suburbs are often small and surrounded by roads and buildings. Despite this, several studies have shown that these small green areas may house large biological diversity.This project aims to study the biological diversity in small green patches in residential areas. The study has been carried out in Råsunda in Solna municipality (Stockholm county) during the period May?July 2006.Three equivalent areas (5000?10 000 m2) with quite many old oaks were chosen for the study and inventoried for birds and saproxylic insects.

All over the world the urbanisation increases at the expense of green areas. Many plants and animals are endangered today because their habitats gets smaller or disappear. The green areas that are left in city centres and suburbs are often small and surrounded by roads and buildings. Despite this, several studies have shown that these small green areas may house large biological diversity.This project aims to study the biological diversity in small green patches in residential areas. The study has been carried out in Råsunda in Solna municipality (Stockholm county) during the period May?July 2006.Three equivalent areas (5000?10 000 m2) with quite many old oaks were chosen for the study and inventoried for birds and saproxylic insects.

Social Marketing kampanjer syftar till att genomföra en beteendeförändring hos allmänheten genom användning av olika typer av informationskampanjer.Syftet med denna studie är att ta fram en modell med hjälp av en sammanställd litteraturgenomgång inom social marketing och genom denna sammanställning se vad som utmärker en framgångsrik och en mindre framgångsrik social marketing kampanj. Studien baseras på en kvalitativ undersökning. Det har genomförts en intervju med respektive representant för Rosa Bandet-kampanjen och Mustaschkampen samt en granskning av tidigare datainsamling. Kampanjerna är utformade efter liknande strategier och mål vilket gör att kampanjerna är lika när det kommer till utformningen. Trots att utformningen av de båda kampanjerna är lika har mottagningen av respektive kampanj sett väldigt olika ut.Utifrån studiens resultat kan man utläsa att Mustaschkampens utförande av kampanjen innehåller ett antal bristande val vilket har bidragit till att genomslagskraften sett olika ut för de båda kampanjerna.

This study was carried out at the Swedish University of Agricultural Sciences, Dept. of Agricultural Research for Northern Sweden. The aim of the study was to determine how plant species richness and diversity influence the nitrogen pools and nitrogen fluxes in the soil. Plant and soil samples from a biodiversity experiment in grasslands were used. Thirty plots with 12 grassland plant species (legumes, grasses, and non-legume herbs), combined from 1-12 species were investigated.

Syfte: Syftet med den här uppsatsen är att problematisera mångfaldshanteringen genom att studera mångfald där den praktiseras, bland de anställda. Med hjälp av anställdas perspektiv vill vi undersöka hur ett företag i Sverige praktiskt jobbar med diversity management. För att detta ska bli möjligt är det samtidigt viktigt att förstå ledningens perspektiv, därför kommer vi att ta med även denna. Vi vill bidra till att utveckla teoriernas möjligheter att tillämpas praktiskt genom att ta större hänsyn till medarbetarnas förväntningar och åsikter i arbetet med mångfald. Metod: Vi har valt att använda en kvalitativ och deduktiv ansats i vår studie då vi har valt att utgå ifrån tidigare forskning om mångfald för att sedan kunna identifiera om det finns något perspektiv som saknades eller som skulle kunna fördjupas.

This thesis examines effects that occur when consumers are placed in a negative category by the sender in an internet marketing context. The effects studied are attitude towards the ad, attitude towards the media, sense of being monitored and sense of being categorized. The authors argue that consumers will become increasingly aware of the fundamentals of internet marketing and how advertisements online are being directed towards them. Consumers will thus, to a larger extent than today, analyze advertisements and how they have been individually categorized by the sender. This will affect the way advertisements are perceived.

Kan jag med design skapa en helhet för evenemanget som speglar Växjömed närområde som värd både gentemot beställare och användare, genomatt i projektet använda design och event marketing som verktyg för attgestalta dess kärnvärden för CoMA/Växjö för festivalen World New MusicDays 2009..

The social network services (SNS) on the Internet are becoming more common, and are starting to have a higher range of users, which is affecting Internet marketing. We (the authors) have a feelingthat a growing online marketing within social networks could interrupt the order of social standards. That is why we in this paper have tried to figure out what position marketing has ? and might have ? within SNS, and what impact it will have on social relations.During qualitative interviews along with both representatives of public relation offices as well as with SNS users, we became aware of the occurring strategies of online marketing, and the usersunderstanding of it. In the information from the interviews, we found some interesting contradictions on which this paper underlies.